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www.ruralmedia.co.uk Chief Executive Using Digital Media to Strengthen Rural Communities Arts Council of Wales Arts Marketing Symposium Thursday 21 st October 2010 Rural Media Showreel clip Inspire and develop new audiences for film and media produced by and for rural communities. Create high quality film, photography, web, audio and print resources that reflect rural diversity and issues, and challenge stereotypes and prejudice.
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Nic MillingtonChief Executive
www.ruralmedia.co.uk
Arts Council of WalesArts Marketing SymposiumThursday 21st October 2010
Using Digital Media to Strengthen
Rural Communities
Rural Media Showreel clip
Enable rural and disadvantaged communities to participate in creative media activities, develop skills, self confidence, and a ‘voice’.
Create high quality film, photography, web, audio
and print resources that reflect rural diversity and issues, and challenge stereotypes and prejudice.
Inspire and develop new audiences for film and media produced by and for rural communities.
Profile Founded in 1992 Registered charity Based in Hereford Employs 21 staff & average 80 f/lancers
per annum Funded by range of trusts &
foundations, public sector grants and contracts, and social enterprise.
Forecast turnover 2010-11 is £1.1M
Local, regional and national impact
“Media in the 20th Century was run as a single race – consumption…. but in the 21st Century media has become a triathlon, it is three different events. People still like to consume , but they also like to produce and share.” Clay Shirky, Professor of Interactive Telecommunications, NYU
Digital Stories
Citizen Journalism
Community and Short Filmmaking
Radio Drama
Web and Print Publishing
Services Creative forms:
Digital storytelling Citizen journalism Community & short filmmaking (drama, doc,
animation) Radio drama Web & print publishing
Core services: Help desk / AIG
ConsultancyDigital sector supportResourcesCommissioned production
Policy ContextNational How Fair is Britain (EHRC) Digital Britain Building a Society for All Ages Every Child Matters Equality Bill The Big Society Local Localism Bill Local Enterprise Boards Commissioning of public services
Rural Policy Issues Ageing countryside – pressure on services
especially housing & healthcare with impact on young people & ex-migration
Rural land pressure – domestic & commercial development, maintaining biodiversity, increased demand for food production, leisure & tourism
Environment & climate change – mitigation and adaptation issues
Localism agenda – offers great potential but dangers of NIMBYism. A local inclusive voice will be important
Stronger & stronger communities
Rural Media’sCreative Programme 2010-13 Over the Hill? Shoot Out Same But Different? Re:focus Amplifying Voices Royalists and Roundheads InSITE Travellers Times Online Offa’s Dyke (in development)
Over the Hill?
Shoot Out
Same But Different?
Re:focus
Amplifying Voices
Royalists and Roundheads
InSITE
Travellers’ Times Online
Reaching and engaging rural communities
Outreach - legwork! Participatory projects Issue based work Recursive creative opportunities Exhibition, debate, distribution Marketing and communications Partnership working & networks Consultation Social media Campaigns
The Rural Media Company
T. 01432 344039 W. www.ruralmedia.co.uk E. [email protected] E. [email protected]