Niamh Farren – AONTAS Communications Officer

Public Relations Strategy

What informs our campaign? Changing economic climate – emphasise messages

rather than demands Platform for local and European elections

campaign Focus on the theme of Investment Strong case studies from a number of different

sectors Research, and Statistics eg Don’t Stop Me Now

Key National Events &Themes February 2nd – STAR Awards Ceremony –

‘Celebrate Learning’. Keynote Speaker: Mary Kennedy.

February 3rd – ‘Learn in the Community’ February 4th – Senior Learners Day, and launch of

‘Don’t Stop Me Now’ at a Senior Learners Network meeting

February 5th – ‘Learn at Work’ Day February 6th – ‘Lobby for Learning’

Promotional Plan

Phase One (from Jan 5th) – Posters circulated with dates, Events updated on web

Phase Two (from Jan 19th) – Launch of Curiosity Campaign

Phase Three (from Jan 26th) – Advertising Campaign, Press Releases to Local Media

Phase Four (from Feb 2nd) – Media Work and promotion through ‘Themed’ Days

Phase Five (from Feb 6th) – Follow Up

How can AONTAS help?

Promote your events through www.adultlearnersfestival.com and through other print materials

Send you a pack with support materials Circulate press releases in advance, which you can use for

local media Assist you with drafting a press release for your event Circulate statistics to you, which you can send to local

councillors and media Put you forward as a spokesperson in promotional work Assist you, or a spokesperson to prepare for a radio/ print

interview

How you can help us promote adult learning Organise events, and persuade others in your area

to do same Help us identify people you know who are willing

to share their experience of adult learning Let us know what is happening in your area, so we

can include all details on the website Contact your local media about your event and

the Festival Link your event into our national themes – Older

Learners / Workplace Learning/Community Ed