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www.niallhunt.co.uk | [email protected] | +44 (0) 7988 295713 Niall Hunt Curriculum Vitae I am an award-winning digital specialist with more than 15 years’ experience in content strategy, project management, and content business development. Having launched more than 15 websites in the past 10 years, I offer a proven track record in delivering the highest quality content products that provide maximum engagement and return on investment. March 2015 to present Digital strategy consultant & freelance journalist Various, including Camelot, EMAP and IPC Key roles l Interim content manager and strategy consultant for national-lottery.co.uk marketing campaigns l Interim news editor at nce.co.uk June 2014 to March 2015 Head of digital content brand delivery, LBCG Managing a business unit launching a series of targeted B2B websites and apps based on the TED model. Key duties l Defining content strategy l P&L budgeting for each site l Recruitment and training of content team l Developing & leading marketing and social media strategy l Setting KPIs using Google Analytics and Salesforce l Working on sales pitches with commercial team December 2013 to June 2014 Digital strategy consultant & freelance journalist Various, including Daily Mail, Emap, MB-Insight Key roles l Consultancy work for New Civil Engineer l Working on the MailOnline as community editor l UK production management of Screen Cannes Dailies l Development of two websites for small businesses September 2013 to December 2013 Managing editor, Office Products International Headed up the editorial team at the internationally recognised publication for the office products industry. Key achievements l Devised new paid-subs models and conversion funnel l Launched a new website using Audience Media CMS l Worked on the OPI Global Forum l Wrote daily online news and features for print l Oversaw production of monthly magazine About Me Employment History Management l Budgeting l NPD l Stakeholder management l Leadership l Project management l Content operations l Agile Editorial l Copywriting l News & feature writing l Commissioning l Editing l Grammar l Planning and process l Design and typography Web l Social media l Community engagement l UX & SEO l HTML and CSS l Infographics l E-learning l Analytics l Email marketing Software l Adobe Creative Suite l InDesign l Photoshop l Illustrator l Dreamweaver l Final Cut l MS Office l Various CMS Education & Skills December 2009 to September 2013 Digital content editor, Chemist+Druggist Led the digital development of C+D from a print-focused 157-year-old magazine into a cutting-edge, award-winning digital brand. Managing a team of six, I spearheaded the digital growth of C+D using KPIs based on Omniture analytics. I developed the digital aspects of editorial topics and campaigns, including interactives, surveys and video packages. Key achievements l Launched new C+D website in March 2011 l Created engaged community of 35,000 pharmacists l Worked with sales to land £100,000 in digital revenue in the 2012/2013 financial year l Developed online paid-for pharmacy training, reaching 3,000 paid users, generating £195,000 l Launched successful paid-content model in March 2013 l Won AOP online editorial team of the year 2011 l Shortlist: AOP business website of the year 2011 l Shortlist: AOP online editorial team 2012 l Three times shortlisted: BSME business website editor of the year l Two PPA business magazine shortlisting l Four Avicenna media award wins July 2009 to December 2009 Digital content strategy manager, Pulse Reporting to Pulse’s group editor, I was tasked with shaping the online development and editorial strategy for the 50-year-old magazine for GPs. I also commissioned the business section. Key achievements l Introduced topographical navigational structure to Pulse’s website l Commissioned Pulse Business l Implemented a web-first news strategy l Introduced clinical skills training videos l Began developing a social media strategy l Scoped e-learning platform (now Pulse Learning) l Liaised with vendors about a change of web platform

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Page 1: NiallHuntCV May 2015

www.niallhunt.co.uk | [email protected] | +44 (0) 7988 295713

Niall Hunt Curriculum Vitae

I am an award-winning digital specialist with more than 15 years’ experience in content strategy, project management, and content business development. Having launched more than 15 websites in the past 10

years, I offer a proven track record in delivering the highest quality content products that provide maximum engagement and return on investment.

March 2015 to present Digital strategy consultant & freelance journalistVarious, including Camelot, EMAP and IPC

Key roles l Interim content manager and strategy consultant for national-lottery.co.uk marketing campaignsl Interim news editor at nce.co.uk

June 2014 to March 2015 Head of digital content brand delivery, LBCGManaging a business unit launching a series of targeted B2B websites and apps based on the TED model. Key duties l Defining content strategyl P&L budgeting for each sitel Recruitment and training of content teaml Developing & leading marketing and social media strategyl Setting KPIs using Google Analytics and Salesforce l Working on sales pitches with commercial team

December 2013 to June 2014 Digital strategy consultant & freelance journalistVarious, including Daily Mail, Emap, MB-Insight

Key roles l Consultancy work for New Civil Engineerl Working on the MailOnline as community editorl UK production management of Screen Cannes Dailiesl Development of two websites for small businesses

September 2013 to December 2013 Managing editor, Office Products International Headed up the editorial team at the internationally recognised publication for the office products industry.

Key achievements l Devised new paid-subs models and conversion funnell Launched a new website using Audience Media CMSl Worked on the OPI Global Foruml Wrote daily online news and features for printl Oversaw production of monthly magazine

About Me

Employment History

Management l Budgetingl NPDl Stakeholder managementl Leadership l Project managementl Content operationsl Agile

Editorial l Copywritingl News & feature writingl Commissioningl Editingl Grammarl Planning and process l Design and typography

Web l Social medial Community engagementl UX & SEOl HTML and CSSl Infographicsl E-learningl Analytics l Email marketing

Software l Adobe Creative Suitel InDesignl Photoshopl Illustratorl Dreamweaverl Final Cutl MS Officel Various CMS

Education & Skills

December 2009 to September 2013 Digital content editor, Chemist+Druggist Led the digital development of C+D from a print-focused 157-year-old magazine into a cutting-edge, award-winning digital brand.

Managing a team of six, I spearheaded the digital growth of C+D using KPIs based on Omniture analytics. I developed the digital aspects of editorial topics and campaigns, including interactives, surveys and video packages.

Key achievements l Launched new C+D website in March 2011l Created engaged community of 35,000 pharmacistsl Worked with sales to land £100,000 in digital revenue in the 2012/2013 financial yearl Developed online paid-for pharmacy training, reaching 3,000 paid users, generating £195,000l Launched successful paid-content model in March 2013l Won AOP online editorial team of the year 2011l Shortlist: AOP business website of the year 2011l Shortlist: AOP online editorial team 2012l Three times shortlisted: BSME business website editor of the yearl Two PPA business magazine shortlistingl Four Avicenna media award wins

July 2009 to December 2009 Digital content strategy manager, Pulse Reporting to Pulse’s group editor, I was tasked with shaping the online development and editorial strategy for the 50-year-old magazine for GPs. I also commissioned the business section.

Key achievements l Introduced topographical navigational structure to Pulse’s websitel Commissioned Pulse Business l Implemented a web-first news strategyl Introduced clinical skills training videosl Began developing a social media strategyl Scoped e-learning platform (now Pulse Learning)l Liaised with vendors about a change of web platform

Page 2: NiallHuntCV May 2015

www.niallhunt.co.uk | [email protected] | +44 (0) 7988 295713

Niall Hunt Curriculum Vitae

June 2009 to September 2013 Managing director, LittleBooMediaI ran a small business that offered print and web design, proofing, subbing and video services. Clients included local small businesses, pubs and clubs, as well as contract work for Nature.

Key achievements l Proofing market reportsl Designing business cards and websitesl Producing and editing promotional videos, fliers and other marketing material

August 2008 to June 2009 Managing editor (digital) EmapWorking with Emap’s digital content director, I developed Emap’s web strategy, as well as supported the day-to-day running of its 10 biggest websites.

With a support tester and analyst reporting to me, I helped evaluate and prioritise web development projects based on editorial merit and cost.

I also helped introduce video to Emap’s websites as an editorial tool, as well as devising best web practices across the brands.

Advised the digital directorial team on selecting a new content platform for Emap and worked with web editors on content strategies for their brands.

Key achievements l Launched 10 websites in 10 weeks l Became a certified Final Cut video editorl Introduced video and web best practicel Learned Agile system for development

January 2003 to August 2008Production editor then managing editor Retail WeekReporting to the editor I managed the print and digital production of the PPA-winning Retail Week, as well as its supplements and website, which was shortlisted for an AOP Award in 2009.

Key achievements l Shortlisted for PPA and AOP Awardsl Sub-edited and designed editorial pagesl Scheduled and budgeted supplements, special editions and brand extensionsl Wrote web stories, prioritising story order for website and news alertsl Wireframed, built and oversaw the relaunch of retail-week.coml Introduced weekly video online news round-up - a first at Emap l Worked with stores editor to create retail-week.com’s store galleryl Oversaw two redesigns of Retail Week l Ran the website for the World Retail Congress, overseeing its media centre and news flow. I also produced its brochures and booksl Promoted to managing editor in 2005

January 2001 to January 2003 Sub-editor, Marketing WeekWorked as a sub-editor on the market-leading Marketing Week magazine.

Key responsibilities l Subbed and designed pages in QuarkXpressl Flatplanningl Edited Diary Pagel Wrote features for magazine and supplements

June 2000 to January 2001 Sub-editor, Central Press Features, BristolWorked in a fast-paced TV listings company, produced TV guides for various local and regional newspapers, as well as reviews and features.

Key achievements l Subbed various TV guides in QuarkXpressl Commissioned to write Halloween thriller chiller short story, syndicated to local newspapers

February 2000 to June 2000 Reporter, Clevedon Mercury Weston & Worle News, Somerset

Worked as part of a team of eight reporters on local news for four months. Stories ranged from council meetings and inquests to local events.

Key achievements l First work experiencel Learned reporting in a fast-paced environment

Tim Danaher, Director, Brunswick [email protected]

Tim was my editor and line manager on Retail Week for five years.

Conor Dignam, Chief exec, Media Business [email protected]

Conor was my line manager as managing editor (digital) at Emap.

Niall Hunt

18 Audley Gardens Loughton

Essex IG10 2EL

Tel: +44 (0) 7988295713 E-mail: [email protected]

Twitter: @Niall_HuntWebsite: www.niallhunt.co.uk

References & Contact

Employment History