Network Innovations – Thursday 22nd November 2012

Why is marketing your business important?

Jo Beerepoot

Why is Marketing your Business important?

Communication is one of the most important parts of running a business. Many small to medium sized businesses are excellent at what they do –The best IT firmExcellent Builder or PlumberHowever they are not managing their communication or not communicating at all.If no one knows you’re there, then it doesn’t matter how good you are! You wont have a business!

What is marketing?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

How do potential customers find out about you?

•Your appearance – brand. First impressions count. How you are perceived shapes how your business relationship develops.•How you interact with your customers, there are several vehicles •Website – 24/7 shop window.•Newsletters/email marketing – updates and reminders to your customer of what products and services you offer.•Advertising and PR – Memory joggers and information in press and on the Internet.•Telemarketing – either opening doors or building relationships for your salesTeam.•Brochures, leaflets and hand outs – printed marketing collateral is crucial toKeeping your customers informed.

What are your strengths and how do you get Your message across?

We are all working in a highly competitive market, We need to use tricks and clever and innovative mechanisms to do this. Then again, sometimes.the simplest things make you memorable.Don’t forget people buy form people, they want the process to be as simpleand cost effective as possible.

How can I help you?

Branding

Websites

Marketing collateral TelemarketingSocial MediaMarketing and sales StrategySales TrainingSignageExhibition stands, Collateral and sales consultancy

What my customers say

“I have engaged Jo for a variety of marketing, re-branding, web development and training activities since 2010. All assignments have been conducted professionally, on time and within agreed budgets and I am delighted with the results. With the re-branding and proactive sales strategy developed with Jo one of my businesses has seen a remarkable growth in turnover and profitability.”

Jamie Greenwood, MD NJL Yorkline

Jo Bell-Beerepoot takes care of Pharos Legal’s marketing needs and has done so since the inception of the business. She helped identify a logo and brand for our business and build a website, including providing input on copy, to support that brand. We have had many positive comments about our stationery (business cards, letterhead and also marketing brochures), all of which were created by Jo and her design team. She is passionate and dedicated, has an unfailingly positive attitude, is able to deliver to tight timescales and is fun to work with. Pharos Legal thoroughly recommends Jo’s services.

Natalie Saunders, MD Pharos Legal

Any Questions?

For more information, call 07866 370270 or email jo@jobellmarekting.com

Thank you for listening, and enjoy the memory hook.