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Nguyen Thi Thanh Ha C.V

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Page 1: Nguyen Thi Thanh Ha C.V
Page 2: Nguyen Thi Thanh Ha C.V

PERSONAL INFORMATION

«  Full name: NGUYEN THI THANH HA «  Date of birth: May 30, 1976 «  Address: 351/59b Le Van Sy St., Ward 13, Dist. 3, Ho Chi Minh City,

Vietnam «  Nationality: Vietnam «  Cell phone: 0909 02 1818 «  Email: [email protected] «  Major: Public Relations, Marketing Communications, Branding «  Language: Good command in written & spoken in English «  I am: Strategic thinking, hardworking, reliable, highly motivated, well-

presented and good at communication skill, teamwork & leadership «  Computer: Good command in Windows: Words, Excel, PowerPoint…

Page 3: Nguyen Thi Thanh Ha C.V

EDUCATIONS & QUALIFICATIONS

«  1994-1999: Bachelor in Hotel & Tourism Management Ha Noi Open University, Branch 2 at Ho Chi Minh City

«  1995-2000: Studied & Graduated from University of Social Sciences and Humanities, Ho Chi Minh City Major: Degree in English

«  2002-2004: Diploma in Marketing Auckland University of Technology, New Zealand

Page 4: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY

«  DONG PHUONG GROUP (from September 01, 2011 to present) §  Position: Chief Marketing Officer §  Responsibilities:

o  To develop, establish and maintain marketing strategies to meet organizational objectives

o  Manage & coordinate all marketing, advertising and promotional activities & staff

o  Manage the productivity of the marketing plans & projects o  Conduct & analysis market research on customers & competitors o  Develop & implement marketing plans for new and existing convention

centers (04 existing & 01 opening-soon in this December 2011) o  Determine & manage the marketing budget o  Develop pricing strategy o  Liaison with media & advertising

Page 5: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY «  ACCOR VIETNAM (from May 2010 to August 2010)

§  Position: PR and Marketing Communications Manager §  Responsibilities:

o  Be representative of PR and in charge of all media activities for three following hotels: §  Sofitel Dalat Palace §  Mercure Dalat Hotel Du Parc §  Novotel Phan Thiet Ocean Dunes & Golf Resort

o  Communicate to Region Head Office and other group’s hotels within Vietnam for the consistency of service quality and efficient, innovative solutions

o  Create, maintain and update social networking sites in line with Accor standards policies

Page 6: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY

«  LIFE RESORTS MANAGEMENT CO., LTD. (from November 2007 to May 2010) §  Position: Marketing Communications Manager §  Responsibilities:

o  Manage PR and media activities o  Implementing the PR Plan and Strategy o  Organizing PR events in Saigon & Hanoi o  Developing and fostering a positive image and relationship with the

public, vendor, suppliers, guest, clients and community o  Budget and expenses controlling on media and advertising plan for a

whole company as well as an individual property o  Build up, maintain & expand relations with media people

Page 7: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY

«  TK&L CO., LTD. - VIETNAM ADVERTISING GROUP (DAT VIET COMPANY) (from January 2005 to October 2007) §  Position: Media Executive §  Responsibilities:

o  Handling all media bookings from other agencies (MindShare, Dentsu, ChuoSenko and others)

o  Undertaking the management of press (newspapers and magazines) o  In charge of company’s programming (film channels on HTV) o  Appealing to movies sponsorship from potential clients (Unilever, Unza, VBL,

ICP, THP, Masan…) o  Providing the availability of TVC with special offers on local TV Stations to clients o  Responsible for broadcasting of the 1st Vietnam Idol 2007 in 7 local TV Stations

(Ha Noi, Hai Phong, Quang Ninh, Hue VTV, Khanh Hoa, DRT, Can Tho VTV)

Page 8: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY

«  GENERAL DISTRIBUTION - SAIGON UNION TRADING COMPANY (SG CO-OP) (from December 2000 to December 2001) §  Position: Marketing Executive §  Responsibilities:

o  In charge of all bookstores in Ho Chi Minh City o  Conduct market visits and brand performance reviews o  Collect information for marketing activities o  Accomplish the marketing activities (Sales Promotions) to achieve

business objectives: market share, sales volume and sales revenue of Gillette, Oral-B, Duracell products

Page 9: Nguyen Thi Thanh Ha C.V

EMPLOYMENT HISTORY

«  WINDSOR SAIGON HOTEL (from April 1999 to November 2000) §  Position: Assistant Sales & Marketing Manager §  Responsibilities:

o  Get in touch to clients in almost corporate companies and travel agencies in Ho Chi Minh City

o  Do sales calls everyday and look for potential clients o  Collect information and understand all expectations from clients o  Maintain and develop the relationships with clients o  Reports to Sales Manager weekly

Page 10: Nguyen Thi Thanh Ha C.V

WORKING EXPERIENCES

«  SUCCESSFUL COMPLETION AT WINDSOR SAIGON HOTEL §  Building good relationship with clients §  Applying negotiation skills in some difficult circumstances §  Contribute to hotel’s revenue on guest rooms, convention, catering

«  GATHER MARKETING EXPERIENCES AND CONTRIBUTE TO INCREASING TURNOVER FOR SAIGON CO-OP §  Always reaching the target turnover for Gillette brand §  Gathering an overview of marketing field and strong in trade promotion §  Keep good relationship with Suppliers & Clients

Page 11: Nguyen Thi Thanh Ha C.V

WORKING EXPERIENCES

«  EXPANDING MARKETING KNOWLEDGE IN AUCKLAND UNIVERSITY §  Extensive knowledge of Sales & Marketing Principles §  Easy to get along well with people or any unfamiliar or challenging

situations §  Good grades in Marketing Planning, Market Research, Consumer

Behaviors and Economic Environment

«  GETTING GOOD RELATIONSHIP WITH CLIENTS BY COMMUNICATIONS AT TK&L §  Strong in communications and relations with clients, suppliers, media

owners (MindShare, Optimedia, ChuoSenko, Dentsu, Tan Hiep Phat, ICP, VBL, Samsung, HTV, VTV, Ha Noi TV, Hai Phong TV, other local TV Stations and almost publications)

§  Contribute to TK&L turnover by attractive contracts - successfully convinced customers for program sponsorship (Lever Vietnam, Heineken - VBL, X-men - ICP, Romano - Unza, Sfone, Chinsu - Masan, Green Tea Zero Degree - THP…)

Page 12: Nguyen Thi Thanh Ha C.V

WORKING EXPERIENCES

«  BUILDING AND DEVELOPING LEADERSHIP SKILLS AT LIFE RESORTS §  Well-understanding of leadership roles, strategic thinking, marketing and

research analysis, also creativity and communication §  Build up a network with media and hospitality (city hotels, resorts, travel

agents) §  Successfully organizing of annual events in Saigon and Hanoi

«  BE PROFESSIONAL AS INTERNATIONAL STANDARDS WHILE WORKING AT WORLDWIDE COMPANY - ACCOR §  Achievement of operating excellence and service quality §  Meet clients’ and partners’ the know-how and expertise acquired §  Compliance with regulatory, sustainable development and individual

brand standards

Page 13: Nguyen Thi Thanh Ha C.V

WORKING EXPERIENCES

«  E F F E C T I V E M A N A G E M E N T O F T H E M A R K E T I N G , ADVERTISNG & PROMOTIONAL ACTIVITIES OF THE ORGANIZATION Improving & enhancing the characteristics of a management position: §  Problem analysis & problem solving §  Management skills §  Team leadership §  Decision making §  Stress tolerance §  Collaboration

Page 14: Nguyen Thi Thanh Ha C.V

REFERENCES

«  Mr. Holman Fong – Director of Sales & Marketing Novotel Airport Bangkok Email: [email protected]

«  Mr. Nguyen Ha Thang – Managing Editor

Vietnam Economic Times Cell phone: 0903 40 8686 Email: [email protected]

Page 15: Nguyen Thi Thanh Ha C.V

THANK YOU!