NG MARKETINGKIT 2016 V4 - Amazon Web Servicesconcierge.s3.amazonaws.com/NetGalley_MediaKit_2016.pdf · them to spread the word Utilize your Auto-Approved List to reach your most valuable

2016 NETGALLEY MEDIA KITMarketing Programs

NetGalley Marketing Programs2016 Rate Card

Contact: [email protected]

2016 MEDIA KITRaves from Publishers and Authors“NetGalley is an amazing service that we trust to get the word out and build a base of reviews for our titles.”— M.J. Rose, New York Times bestselling author and founder�of AuthorBuzz

“Best reviewing site ever. Definitely every penny worth, thank you so much. Will use this again and again. I'm really so chuffed with your book promotion campaigns. Wow, one of our titles views and requests went up by almost 100 in the first day and it's still growing.”— Erika Bester, founder of Fire Quill Publishing

“You guys are like the match-making, wish-granting fairy godmothers of Bookland.” — Bethany Chase, author of The One That Got Away

“By far one of the best ways I’ve found to spread the word about my upcoming titles is NetGalley. With their resources, I’m quickly connected with quality readers and industry professionals, who discover my work. Every title I’ve listed with NetGalley has been a top sales performer.”— Lisa Renee Jones, New York Times BestsellingAuthor

“Roundup? ROCKS! What a flood of requests I’ve had with regard to the two titles in the October Roundup. I tried direct solicitation... but had no request for the ARC. What a wonderful way to capture their attention. And thank you for the high placement and the side- by-side listing. You are so awesome!”— Kat Bastion, Award-Winning �Author

“Without a doubt NetGalley helped me kick start my titles, which ultimately led to book deals in both the US and the UK.” — Tina Seskis, author of One Step Too Far and A Serpentine Affair

Promote your books to nearly 300,000 book advocates and professional readers who help books succeed. Make NetGalley a central part of your launch campaign to spur reviews and ignite word-of-mouth buzz.

Promoted titles are consistently among the most requested and reviewed across the NetGalley site, and make up a majority of industry lists such as Indie Next and LibraryReads each month.

Because of the popularity of our programs, and our commitment to never over-mailing our reader community, dates are often booked months in advance for promotions. We encourage you to contact us for a customized, discounted proposal if you wish to purchase in bulk.



2016 MEDIA KITBook Discovery Begins Here!

4.3 Million page views per month with 81% return visitors

175,000 downloads and over 50,000 reviews each month



2016 MEDIA KITWe have an option for every goal - whatʼs yours?

Take advantage of Featured or Homepage placement

Try the Read Now availability setting, or a Wish campaign

Update your Publisher Profile and include the link in emails with reviewers

Announce new imprints, events, or seasonal sampler via a dedicated eblast

Consider a limited-time Read Now eblast and/or social media promotion

Try request “windowing” along with our member type-specific newsletters & Wish promo

Offer early (exclusive) access to special target list, incentivize them to spread the word

Utilize your Auto-Approved List to reach your most valuable NetGalley contacts

Allow early requests from only those member types (will appear in “Exclusives” section)

Take advantage of our monthly ABA Digital White Box and Librarian Edition newsletters

Include NetGalley links in your trade ads (Shelf Awareness, LJ, PW, Booklist, etc)

Participate in our weekly newsletters, sent to members interested in specific genres

Book a dedicated eblast customized to your particular title(s)/branding

Use a two-tiered eblast campaign & tease access to next book for members who share�review

Nominate it for our “Cover Love” blog series

See an immediate jump in requests/reads/reviews from one promotion

Offer immediate access to particular members

Drive activity during a particular time period

Introduce a new imprint, build brand loyalty, boost ‘favorite’ tags

Gain overall exposure & impressions for a book

Nominate!FREE!

FREE!

FREE!

FREE!

FREE!

FREE!Collect more cover votes and image recognition online

Get more bookseller and librarian reads/orders

Introducing new categories for 2016! Horror, Humor, Literary Fiction, Middle Grade – ask for details



2016 MEDIA KITMember Interest by Category(as of October 2015)On average, 1200 new members join NetGalley each week. Members are required to indicate their preferred categories before requesting, so our lists are always growing!

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17500

35000

52500

70000

Teen

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Mys

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Lite

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Rom

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Child

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Biog

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Mem

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Non

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Hist

ory

New

Adu

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Com

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Gra

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Cook

ing,

Foo

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Win

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Wom

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Fict

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Erot

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Chris

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Craf

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Hob

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Arts

& P

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Self-

Hel

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Ente

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men

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Hea

lth, M

ind

& B

ody

Relig

ion

& S

pirit

ualit

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Trav

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Poet

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Scie

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LGBT

QIA

Pare

ntin

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Fam

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Hom

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Gar

den

Polit

ics

Out

door

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atur

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Busin

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Inve

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Spor

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Category Spotlights (New for 2016! Drive requests, wishes or sales)

Featured on NetGalley (New Themes & Pricing for 2016!)

Homepage/Cover Love

Author Chats

NetGalley Newsletters

ABA "Digital White Box"

School and Library Marketing

UK Newsletters/Books of the Month

Per-Title Clients

Feed Your Reader Custom eBlasts

RESERVE NOW

RESERVE NOW

RESERVE NOW

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2016 MARKETING PROGRAMSQuick Links

https://app.smartsheet.com/b/form?EQBCT=500e977f1f19473f87fc9c49caf38efe

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mailto:[email protected]

New for 2016! Drive requests, wishes or salesBe the first to catch the eye of readers, before they browse! Highlight a book to members interested in that genre on the Category landing page.

Choose one of three category spotlight types: Only $75 for a full week



2016 MARKETING PROGRAMSCategory Spotlights

Wish SpotlightDrive anticipation for a new book by collecting Wishes (and granting a limited number) for a Private title.

Requests/Read Now SpotlightHighlight a title in a Category to maximize impressions, requests and downloads from NetGalley members.

Deal SpotlightHighlight a weekly deal with links to retail sites, so NetGalley members can purchase the book. (Great for backlist or previous titles in a series!)

Four students. Fifty-four minutes. One boy with a gun. This explosive, emothional, page-turning debutabout a high school held hostage is told from the perspective of four teens - each with their own reasonto fear the boy with the gun.

This is Where it EndsMariekie NijkampRequest it now!

#1 Most Requested Book on NetGalley

With over 1,100 five-star ratings on Goodreads, this New York Times Editors’ Choice is “a dramatic andheart-wrenching story of first loves” (Shelf Awareness starred review). Aaron - reeling from grief andunable to deny his feeling for his friend Thhomas - considers a procdure that would alter hismemories.

More Happy Than NotAdam Silvera$1.99 on Amazon

Special Offer on More Happy Than Not

And wishes can come true! The newest book from the New York Times bestselling author of tTheDarkets Minds series has just hit NetGalley, with limited distribution.Disney believes that dreams really can come true, so if you don’t see a Request button, don’t worry!Make your wish now, and you might see something magical happen in October.

PassengerAlexandra Bracken

We’ve all been wishing for the new book from Alexandra Bracken...

Join our weekly themed promotions by nominating titles for inclusion in our Featured section. Final selections made by NetGalley staff; small fee for inclusion.

You can nominate as often as you'd like, based on our Editorial Calendar. If your title is selected, there is a small booking fee of $65 per title per week. A great low-budget way to gain impressions, requests and buzz, since our Featured section is often coordinated with email newsletters, social media, blog content and industry happenings.

Nominate in-house favorites for extra exposure. See an immediate increase in overall impressions, requests, and buzz!



Featured on NetGalley2016 MARKETING PROGRAMS

Nominate for our regular FREE Cover Love or Homepage promotions. Final selections made by NetGalley staff; inclusion is FREE, but not guaranteed.

Nominate in-house favorites for extra exposure. See an immediate increase in overall impressions, requests, and buzz!



2016 MARKETING PROGRAMSHomepage/Cover Love Nomination

New initiative! Ask us for details and special early-adopter deal.



2016 MARKETING PROGRAMSAuthor Chats

As part of our commitment to offering budget-friendly marketing programs for publishers of all sizes, we’re keeping our 2015 pricing:

Spotlight: $450� | Regular: $350

Only the ‘premium’ editions show a slight increase in price to correspond with a big increase in recipient lists:

Spotlight: $600� | Regular: $500

Still a bargain!

Take advantage of the easiest and most cost-effective way to get your book in front of the members who will love it. Books promoted in our newsletters are consistently among the top requested in their Category.

Our successful email newsletters include an average of 10 titles from various publishers; spots filled first-come, first-serve.



2016 MARKETING PROGRAMSNetGalley NewslettersReach US/global members via our Newsletters

Put your books front-and-center in the minds of indie booksellers and drive Indie Next nominations. Our monthly Digital White Box in partnership with the American Booksellers Association provides pre-approved access to each book via secure widget. $500/title. Very strong open rate! Plus, we cross-promote the Indie Next List each month on our blog and in the Recognition section of the title details page.



2016 MARKETING PROGRAMSABA "Digital White Box" Mailing

School & Library Marketing



2016 MARKETING PROGRAMSReach our highly engaged librarians & educators for one low price! Spotlight: $450 | Regular: $350

Plus! We cross-promote the LibraryReads List each month on our blog and in the Recognition section of the title details page.

A very cost-effective way to drive librarian recommendations, LibraryReads nominations, and library orders.

New! Reach specific segments of Educators (K-12, higher ed, etc.) to encourage course adoption.

Interested in reaching members who are based in the UK? We have a few options:

Nominate for UK Books of the Month. (Details on next page)�

Book a spot in a Roundup sent only to UK-based members. Check the Editorial Calendar; we have more options than ever and price is just £150 per title for inclusion.

Or reserve a custom eblast, highlighting a specific title, author or series. Flat rate for an eblast to all UK members is £500.

Special bulk discount! Buy 5 UK eblasts and get 2 free UK Newsletter spots.



Reach a strong and vibrant UK community2016 MARKETING PROGRAMS

UK Books of the Month (BOTM) Roundup focuses on the best titles published each month in the UK, as selected by the NetGalley team. Publishers can nominate up to two titles per imprint, per month. Inclusion is FREE, but not guaranteed, and the newsletter is sent to all UK members.

If your title is selected as the top Book of the Month, £150 is payable (unless you opt out of that top placement, in which case your title will be given normal placement and another top title will be selected).

Nominations close at 12 pm (UK time) the day before the promotion runs. A call for nominations is sent a week before the promotion. Titles must be available for requests from all member types before nomination. The Books of the Month are also published on our blog.



UK Books of the Month: A free promotion2016 MARKETING PROGRAMS



2016 MARKETING PROGRAMSSpecial Opportunity for Per-Title ClientsWhen you pay per-title to list your book on NetGalley, you have the option of bundling it with a spot in our scheduled NetGalley Newsletters.

Our successful email newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Per-Title Client spots will appear in the special "even more titles to enjoy" section.

Newsletter spots and placement in the email are filled first-come, first-served.

NetGalley eblasts are extraordinarily successful and our most popular marketing program. Target the NetGalley community in the way you want—by category, member type, country, comp title, prior activity—to promote one or several books in a custom eblast.

Run a special promotion (limited-time access, Wishing campaign, Read Now sampler, etc) or drive requests, reviews, pre-orders, and word-of-mouth.

Dates book up months in advance, so reserve now and we’ll follow up to discuss details and budget.

2016 eblast pricing tiers# of recipients:

Unusual design work could incur an additional charge.

Special £500 flat-rate price to reach UK members.

Bulk discount! Buy 5 UK eblasts and get 2 free UK Newsletter spots.

<10k

10-15k

16-20k

21-25k

26-30k

$600 minimum

$700

$900

$1200

$1500



2016 MARKETING PROGRAMSFeed Your Reader Custom eBlasts

We will repurpose your designs or match your branding.



2016 MARKETING PROGRAMSExample eBlasts

“A special invitation to read EVERY LAST WORD”

Widget campaign to members who reviewed comp title; book still Private for everyone else.

Book later promoted widely in Teen Roundup – rose to #1 Most Requested with over 15,600 Impressions; 450 Reviews!

73%Open Rate



2016 MARKETING PROGRAMSSuccess Story

MAR Mar 2: Educator Edition (K-12 / Primary, Secondary)Mar 3: Librarian Edition (all genres)Mar 3: ABA Digital White BoxMar 9: Women’s FictionMar 16: Debut Authors* Mar 23: Christian (Easter Preview)Mar 30: Romance (RT Preview)*

FEB Feb 3: Spring Biography & Memoir*Feb 4: Librarian Edition (all genres)Feb 4: ABA Digital White Box (Winter Institute ICYMI)Feb 10: Spring Teens/YA*Feb 17: Parenting & FamiliesFeb 24: Cooking, Food & Wine

JAN Jan 13: Spring Adult Fiction*Jan 14: ABA Digital White Box (Winter Institute Preview)Jan 20: Spring Adult Non-Fiction*Jan 27: Spring Children’s/Middle Grade*

JUN Jun 1: GLBT Book Month™�Jun 8: ThrillerFest PreviewJun 9: Librarian Edition (ALA Annual Preview)*Jun 9: ABA Digital White BoxJun 15: Religion & SpiritualityJun 22: Fall Fiction & Literature*Jun 29: Romance (RWA Preview)*Jun 30: Librarian / University Educator Edition (ALA’s “Best of the Best from American University Presses”)**

APR Apr 6: Poetry (National Poetry Month)�Apr 7: Librarian Edition (all genres)Apr 7: ABA Digital White Box Apr 13: Sci-Fi & Fantasy*�Apr 20: Mystery & Thriller*Apr 23: Great books from UK/AUS available WorldwideApr 27: BEA Preview Edition*

MAY May 4: Christian Book Award Winners**May 5: Librarian Edition (all genres)May 5: ABA Digital White BoxMay 18: Summer Reads*May 25: BEA Wrap-Up*

This Editorial Calendar was published October 2015 and is subject to change.Email newsletters are sent to members who have indicated an interest in that specific category, or sent just to particular member types (librarians, educators, etc). Some Premium Editions are sent to all US members. Newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Newsletter spots and placement in the email are filled first-come, first-serve.* denotes a Premium Edition (sent to a larger target list, increased price). ** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.

Email Newsletters (US/Worldwide)



2016 NETGALLEY EDITORIAL CALENDAR

SEP Sep 7: New Adult�Sep 8: Librarian Edition (all genres) Sep 8: ABA Digital White Box Sep 14: Holiday Titles*Sep 21: Cooking, Food & Wine�Sep 28: Sci-Fi & Fantasy*

AUG Aug 4: Librarian Edition (all genres)Aug 4: ABA Digital White Box Aug 10: History/PoliticsAug 12: NetGalley Challenge Roundup (Publisher Sponsors)Aug 17: BusinessAug 24: Humor/Entertainment New!Aug 31: Debut Authors*

JUL Jul 6: Comics/Graphic Novels (Comic-Con Preview)Jul 7: Educator Edition (“Back to School” K-12 / Primary, Secondary)Jul 7: Librarian Edition (all genres)Jul 7: ABA Digital White BoxJul 13: Fall Non-Fiction*�Jul 20: Fall Teens/YA*Jul 27: Fall Children’s/Middle Grade*

DEC Dec 8: Librarian Edition (all genres)�Dec 8: ABA Digital White Box

OCT Oct 5: Top Favorited PublishersOct 6: Librarian Edition (all genres)�Oct 6: ABA Digital White Box Oct 12: Mystery & Thriller (Halloween Preview)*Oct 19: Teens/YA* (Teen Read Week)Oct 26: Health/Self-Help (“New Year, New You” Preview)

NOV Nov 2: Biography & Memoir Nov 9: Romance*Nov 10: Librarian Edition (all genres)�Nov 10: ABA Digital White Box Nov 14: University Press Week (AAUP)**

This Editorial Calendar was published October 2015 and is subject to change.Email newsletters are sent to members who have indicated an interest in that specific category, or sent just to particular member types (librarians, educators, etc). Some Premium Editions are sent to all US members. Newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Newsletter spots and placement in the email are filled first-come, first-serve.* denotes a Premium Edition (sent to a larger target list, increased price). ** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.

Email Newsletters (US/Worldwide)




UK NEWSLETTERS

21 Jan: BOTM (March books)

9 Feb: Spring Fiction Roundup

25 Feb: BOTM (April books)

10 Mar: Debut Fiction Roundup

24 Mar: BOTM (May books)

23 Apr: Great books from UK/AUS available Worldwide (sent to US members)

28 Apr: BOTM (June books)

6 May: Teen/YA Roundup

26 May: BOTM (July books)

23 Jun: BOTM (August books)

8 Jul: Fall Fiction Roundup

28 Jul: BOTM (September books)

25 Aug: BOTM (October books)

9 Sep: Debut Fiction Roundup

22 Sep: BOTM (November books)

7 Oct: Romance Roundup

27 Oct: BOTM (December/January books)

24 Nov: BOOKS OF THE YEAR

15 Dec: BOTM (February books)

Email Newsletters (UK-Specific)



2016 NETGALLEY EDITORIAL CALENDARUK-Specific RoundupsPublishers from all territories can participate in any of our programs, but in addition we have newsletters just for our UK member community, as noted below. Our US/Worldwide newsletters are sent to members regardless of region, who have expressed an interest in that genre, so take advantage of those for titles with worldwide rights.

Free for UK publishers: Books of the Month RoundupUK Books of the Month (BOTM) Roundup focuses on the best titles published each month in the UK, as decided by the NetGalley team. Publishers can nominate up to two titles per imprint, per month. Inclusion is FREE, but not guaranteed, and the newsletter is sent to all UK members.

If your title is selected as the top Book of the Month, £150 is payable. (unless you opt out of that top placement, in which case your title will be given normal placement and another top title will be selected). Nominations close at 12pm the day before the promotion runs. A call for nominations is sent a week before the promotion. Titles must be available for requests from all member types before nomination. The Books of the Month are also published on our blog.

Nominate your book for the Featured section on NetGalley, which receives over 460,000 views per month (the second highest viewed page, behind Search), at a new lower price point for 2016, with distinct themes to target engagement.

Watch for our Social Media coverage of industry events. Follow @NetGalley on Facebook and Twitter, and feel free to cross-promote!

Ongoing blog series include promoting the Indie Next List and LibraryReads Lists each month.

THEMES FOR FEATURED TITLES SOCIAL MEDIA FOCUS

Online Content (US/Worldwide)

This Editorial Calendar was published October 2015 and is subject to change.

MAY

APR

MAR

FEB

JAN Jan 4: The Books of ALA Midwinter Jan 11: Top Spring Fiction Jan 18: Top Spring Non-FictionJan 25: Top Spring Children’s / Middle Grade

Feb 1: Black History MonthFeb 8: Valentine’s Day / Anti-Valentine’s�Feb 15: Reads for Teens and Parents Feb 22: Books for your inner chef (cooking)�Feb 29: Top Reads for Teachers

Mar 7: Women’s Fiction to celebrate International Women’s Day (8th)Mar 14: Spring ahead with the luck of the Irish! (Daylight Savings + St. Patty’s)Mar 21: “Next in a Series” books�Mar 28: Romance (RT Preview)

Apr 4: National Poetry Month Apr 11: Sci-Fi & Fantasy Apr 18: Earth Day / Environmental Titles Apr 25: You can’t get these at BEA –– Digital only

May 2: Books perfect for Mother’s Day May 9: BEA Featured BooksMay 16: Reads to jump-start your summer May 23: Last chance to get the books of BEAMay 31: GLBT Book Month™

Feb 14: Library Lovers Day

Mar 4: National Grammar Day

Apr 1: School Library Month & D.E.A.R. Apr 2: International Children's Book Day Apr 11: National Library Week Apr 12: National Library Workers Day Apr 13: National Bookmobile Day Apr 20: London Book Fair RecapApr 30: Independent Bookstore Day

May 3: National Teacher Appreciation Day May 8: Mother’s Day




This Editorial Calendar was published October 2015 and is subject to change.

Sep 8: International Literacy Day Sept 6: National Read a Book DaySep 26: Banned Books Week

Online Content (US/Worldwide)SOCIAL MEDIA FOCUSTHEMES FOR FEATURED TITLES

JUL

JUN

DEC

NOV

OCT

SEP

AUG

Jun 6: Featured Books at ALA AnnualJun 13: Books perfect for your summer picnic (International Picnic Day 18th)Jun 20: Fall Fiction/LiteratureJun 27: Romance (RWA Preview)

Jul 5: The Books of Comic-Con Jul 11: Fall Non-Fiction Jul 18: Fall Teen/YA Jul 25: Fall Children’s / Middle Grade

Aug 1: NetGalley Challenge SponsorsAug 8: NetGalley Challenge Sponsors Aug 15: Picks for Book Clubs �Aug 22: Books to make you LOL (Humor/Entertainment)Aug 31: Debut Authors to Watch

Sep 6: New AdultSep 12: Start planning holiday coverageSep 19: Eat. Read. Repeat. (Cooking, Food & Wine) Sep 26: Escape our world with Sci-Fi / Fantasy

Oct 3: Breast Cancer Awareness Oct 10: Books for National Book MonthOct 17: Teen Read Week Oct 24: Start planning “New Year, New You” coverageOct 31: Horror for Halloween

Nov 7: Romance books to warm you upNov 14: Picture Book MonthNov 21: “Be thankful for reading” week�Nov 28: Best Books of the Year

Dec 5: Books perfect for giftingDec 12: Religions/Spirit of the season Dec 19: Holiday Titles Dec 26: Make these the first books you read in 2017

Jul 1: Canada Day Jul 4: Independence Day Jul 25: Christmas in July

Aug 1-12: NetGalley ChallengeAug 9: National Book Lovers Day Aug 13: International Left-Handers Day

Sep 8: International Literacy Day Sept 6: National Read a Book DaySep 26: Banned Books Week

Oct 5: World Teacher’s Day Oct. 17: National Friends of Libraries Week

Nov 1: Author’s Day Nov 8: Election Day �Nov 26: Indies First/Small Business Saturday

Dec 1: Read a New Book Month




One publisher sponsor raved: “We're already blown away by the tremendous response on just about everything. If the book proves to be as popular as we expect, I'm sure we'll have NetGalley and all of the professional reviews to thank.”



2016 NETGALLEY CHALLENGE

Stay tuned for sponsorship opportunities for the 2016 NetGalley Challenge.

The 2015 Challenge saw our highest numbers yet, with over 7400+ Book Advocates participating in our activities.

Documents

NG MARKETINGKIT 2016 V4 - Amazon Web Servicesconcierge.s3.amazonaws.com/NetGalley_MediaKit_2016.pdf · them to spread the word Utilize your Auto-Approved List to reach your most valuable