NFC –The Next Best Thing Is Here!

NFC –The Next Best Thing Is Here!

Pexagon Technology Inc.

OBJECTIVES

I. Establish the fact that NFC is here, now and ready

II. Excite everyone with the opportunity for NFC

in Direct Mail


AGENDA

AGENDA:

- Company Overview- NFC Basics- QR Codes vs. NFC Tags- NFC Costs & Benefits- NFC is HERE and NOW- NFC – Helping meet the challenges in Direct

Mail- Direct Mail Ideas- Q&A


COMPANY OVERVIEW


THE WIRELESS SPECTRUM


NFC - 101

NFC stands for Near Field Communication.

A short range, low-power communications protocol between two devices.

NFC has three applications:

1.) Sharing 2.) Pairing 3.) Transactions


NFC - Transactions


Master Card Reports 700,000 MerchantsWorldwide Accepting PayPass

Source: NFC Times, Feb 8, 2013

NFC - Pairing

“You probably shouldn’t watch it on the plane…”


Sony sees demand soar forNFC Tags in ‘one-touch’Consumer Devices

Source: NFC Times April 17th, 2013

NFC - Sharing


TAGS vs. CODES


TAGS vs. CODES

Touch and GO!


TRACKING THE DATA


TRACKING THE DATA


TRACKING THE DATA – TAG TRAIL


NFC COSTS (AND BENEFITS!)

- They are fun & cool

-Well suited for the mobile demographic

-Good for brands that want to be seen as technology progressive

-Great for those who want to stand out now

-The fact that there is a cost may result in more critical thinking and planning – which will likely drive better results


NFC IS HERE & NOW!


NFC IS HERE & NOW!

Kraft Trials NFC Against QR


Kraft Test Results

“QR Codes work, but the challenge is that consumers must download a QR code reader to interact with most – and that’s where the friction occurs and decreases big scale”

Ed Kacmarek, Director of innovation and consumer experiences

THE RESULTS: Consumer engagement using the NFC “tap” outperformed the QR “snap” by a ratio of 12-to-1. Conversion levels were at 36% and the engagement time (48 seconds) was eight times what is typical in the grocery store sector


NFC IS HERE & NOW!


NFC PHONES


More than 126 current shipping models of NFC enabled smart phones

Source: NFC World April 2013

The Tipping Points


When will Apple offer NFC?


PERFECT FOR DIRECT MAIL

Four Challenges for Direct Mail Marketers:

I. PersonalII. ActionableIII. FunctionalIV. Creative

Patrick DonahoePostmaster General2013 NPF Keynote


MSP Ideas & Discussions


Touch to call

One Marketing Agency is discussing including an NFC magnet in the mailing as part of a “touch to call” campaign

MSP Ideas & Discussions


Another agency is pitching NFC enabled loyalty cards…..

BDA & NFL


We are in discussion with A (national promotional products company) and NFL League about creating mailable NFC tokens to drive action and social messaging.

Other ways to use NFC


Coupons & Discounts - “tap now and receive a 10% discount off your first order”

Mobile Engagement - “touch now to download the mobile app”

Sweepstakes - “touch and win”

Still Not Convinced?



THE TAPPING HAS ALREADY BEGUN!

Still Not Convinced?

- Change your phone settings

- Turn Bluetooth on/off

- Turn Wi-Fi on/off

- Set an Alarm

- Check in w/social media

- Turn on specific applications

- Exchange information

- Enter Contests

- Get Information

Every Day Use Models Taking Hold


Type Q vs. Type N


More Information


- NFC Technology Overview- NFC News- NFC Usage- NFC Devices- NFC Presentations- Request for Consultation

Custom Samples Available


www.pexagontech.com

NFC –The Next Best Thing Is Here!

NFC is HERE – NOW – READY

…and we are prepared to support you and your clients.


NFC IS NOW – AND WE ARE READY

Presented byBrian Campbell – President, Pexagon Technology

www.pexagontech.comwww.aboutnfctags.com

USPS ContactCarolyn Watson

[email protected]

Business Alliance Manager


Documents

NFC –The Next Best Thing Is Here!