NFC deployment

Out-of-the-Box

August 2010

For additional information contact:

Agenda

NFC technologies, added value and trends

Think&Go NFC and solutions Use cases and added value What we learned so far

NFC is awaited …

too few NFC phones yet no solid business model too few NFC services

…but users want it !

NFC= Easiest way to access information from a Phone 3 modes: Card, Tag Read/Write, Peer-to-Peer

Not enough NFC phones: maybe 20% in 2014! After 4 years, iPhone only covers 15% of Smartphones & 7% of all phones

Issue in Transport SWP Architecture is slow today

Current NFC Native Phone Issues

2010: NFC Alternatives

Waiting for NFC native phones to go mainstream…

Alternative solutions address today’s needs Active BT Stickers, SIM Add-ons, SD-

Cards, USB keys, …

20+ NFC External Modules

For complete and updated NFC External Module information sheet: info@gereco.eu

Our conclusions so far SD Card, SIM Add-on are used for: Card Emulation mode only.

BT Active Stickers and iCarte are used when: need of Full NFC Alternative solutions with the 3 NFC modes!

on most of the phones.

Think&GoNFC: mass-NFC solution provider

Enable NFC Mass Deployment

- Attractive NFC Services/Use Cases, Over 300 phones/NFC Agnostic, Innovative Business Model -

Retail, Transport, Bank, Homecare, … Innovative IP: 2 patents pending Lots of Unique technologies / features

T&G Value Proposition

Consulting define NFC strategy & Business Model covering NFC services for all phones manage mass-deployment and support

Services development of Cardlets, Applets development of NFC services, link with Backoffice

Solutions platforms NFC development platform: NFC agnostic + SE agnostic NFC Alternative device provider, including iPhone Recruitement & Support platform

Business Model following our Solutions, we can even offer NFC Alternative Device for free

T&G solutions

Solution architecture

Applications

Applications

Any NFC/SE hardware(alternative

NFC devices or NFC native phones)

Any NFC/SE hardware(alternative

NFC devices or NFC native phones)

Tag interpreter, multi-app manager

Tag interpreter, multi-app manager

NFC WrapperNFC Wrapper

- NFC Store: . End-user Recruitment platform . Accounting, Billing, …

- NFC driven Content platform

- NFC Behavior Tracking/Monitoring- NFC Advertising platform- NFC driven Social Networking

- SE manager: . Couponing . link with TSM

- NFC Store: . End-user Recruitment platform . Accounting, Billing, …

- NFC driven Content platform

- NFC Behavior Tracking/Monitoring- NFC Advertising platform- NFC driven Social Networking

- SE manager: . Couponing . link with TSM

Phone Cloud

Technical Worldwide Premiere

- use in Retail -

Read/Write any Tags,on any Android phones

Leclerc: Big Retailer

Leclerc: multiple NFC devices, one service

o Stickers on BlackBerry, Android, JavaME, …

Home Screen on Android & iPhone

o iCarte for iPhone

App= Special Offer management

o NFC native Phones: Samsung Player one, Sagem Cosy

T&G Value in Finance

Reach a Large User base, mass deploy Use case

- beyond Payment and link with TSM - on-line banking, key generator build the Partner Ecosystem to maximize the NFC

Service Offering Business Model

T&G Value in Transport

Reach a Large User base, mass deploy Use case:

not only Ticket/Pass (Card emulation mode) Ticket reload > for Tourists Bus/Metro information (Tag read mode)

trigger Services for Tourists and others Parking

T&G value in Ports

Port management

mass deployment, NFC phones & others Parking, access control Service access: showers, electricity, …

buy services, re-load existing cards

T&G value in Tourism: Grasse

Historical Tour

mass deployment, NFC phones & others

compliant with the city of Nice

What we learned with our customers

Recruite the relevant educated users! User Experience : Make it easy! Design > change form factor & design Logistic, Training & Survival Kit Support 1st & 2nd level

Overall, deploying NFC over a wide number of phones is beyond technology!