nextbutton!video!playerCapture the attention of your audience without wasting advertising dollars

• It’s engaging• It’s massive • It’s social • Its mobile

Why video?

pureprofile’s new video platform allows you to display your content in a fully branded environment.

Each complete view is a person from your target audience engaging exclusively with your content.

This means that you only pay when people actively choose to watch your video all the way through.

Campaign features include:• Sold on a Cost Per Complete View (CPCV)

basis

• Priced according to the length of your video (no size limits)

• Internally hosted, which means you control every aspect of the engagment process

• Detailed reporting capabilities

All interactions are:• Guaranteed complete views

• 100% voluntary

• Interruption-free

• Social - integrating the ability to share via Facebook and Twitter, thereby increasing non-incentivised views

Built in social networking features With social interaction features, including the ability to share a video via Facebook and Twitter, online ‘leaders’ and ‘advocates’ have the chance to draw attention to your clip amongst their network.

You only pay for complete views

Viewers must click the nextbutton to collect their incentive, however our little red button only becomes available once the video has played all the way through.

Branded page environmentCustomised header? Check. Background images? Check.

Our customised page environment offers a more immersive video experience and delivers even deeper audience engagement.

Targeted views and the primary attention of your audienceWe discuss the right audience for your video then make it available to those people via a targeted campaign. Your video isn’t some precursor to the real content - something your viewers have to impatiently wait through before they get to the good stuff. Your video is the good stuff.

Explore optionViewers can click through to your branded site for further information or as a call to action.

We make your postcampaign analysis easy

Viewers can replay your content as many times as they like!

Insights include:• Total views generated • Total Twitter interactions• Total Facebook interactions• Number of additional views generated

through social media• Number of replays (individual data and

averages thereby increasing its scope.)• Explore clicks

We offer a number of reporting options to give you a clear picture of how your campaign performed.

The ability to replay a clip means that viewers are more likely to watch it with others if they find it funny. These non-incentivised views make the value of the interaction higher.

Viewers can replay your content as many times as they like! Your audience gets paid only once, however they can choose to rewatch your video as many times as they want.

Hosted pages Sold on a (CPCV) Cost Per Complete View basisWith our fully hosted video platform your audience

doesn’t leave the page. No clicking through to an external site and no opportunity for distraction.

You only pay for complete views, as opposed to CPC or initiated views, so you never waste a cent of your marketing budget.

Multiple video typesWe support all types of video content, including TVCs, media releases, TV/movie trailers and any other kind of viral seeding clips.

Your video doesn’t even have to be commercial content, as long as your consumers find it interesting!

David!Brudenelldbrudenell@pureprofile.com

1![415]!868!2614San!Francisco!office

Executive Vice PresidentRory!Murphy

rmurphy@pureprofile.com+61!(2)!9333!9709Sydney!office

National Sales ManagerJuliana!Plahn-Brewer

jpb@pureprofile.com+61!(2)!9333!9723Sydney!office

Account Executive