Next Generation Connected Product Experience

Product Intelligence and User Experience Summit - San Francisco

Nadeem Firasta Amalfi Consulting LLC Technology, Business, Strategy

Part I: The Problem

Connected products are going to have a much bigger!impact than what we currently think

source: www.gartner.com/hypecycles

WHY NOW?

Amalfi Consulting LLC Technology, Business Strategy

Internet of Things: A catch-all for six underlying trends

• Advancements in material science and sensor technology"• Short range, low-power, reliable connectivity standards"• Smaller, cheaper and lower power SoCs"• Analytics: big data, little data, in-flight data"• Affordable and secure cloud connectivity, compute and storage"• Ease of apps/software development and deployment

IoT is really simple to understand

It really is!!!

I swear it is not that complicated!

Amalfi Consulting LLC Technology, Business Strategy

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Gateway (collector) storage Analytics

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Enterprise App/UI

Consumer App/UI

Technology Standards and Use-case Fragmentation

Business Model and Use-case Fragmentation

Back-end Fragmentation

But within its conceptual simplicity, !lurks the devil of fragmentation!

There, I told you!

Amalfi Consulting LLC Technology, Business Strategy

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Gateway (collector) storage Analytics

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Consumer App/UI

Technology Standards and Use-case Fragmentation

Business Model and Use-case Fragmentation

Back-end Fragmentation

Fragmentation Sources

Processing Processor DSP Analog Front End Graphics Image Sensors FPGA Security Manageability Battery Life Size / Footprint Cost "

Connectivity Wifi LTE / Cellular LORA (Proprietary) Wigig (.ad, .aj) Bluetooth (BLE 4.0) Zigbee Z-Wave 6LowPAN NFC THREAD Sigfox …and counting

RTOS/OS Rocket Viper VXWorks Linux Windows CE Brillo MBed OS (ARM) Android iOS ..other proprietary ""

Database Structured Unstructured MySQL NoSQL Oracle Sybase Microsoft IBM DB2 In-memory ….

Analytics Real-time Edge/Storage Hadoop In-memory """

Platforms SAP Oracle IBM Ayla Windriver Kii Aeris …and 100s other… ""

Apps Screen-size iOS/Android Proprietory Device Features …many other considerations ""

If you thought product design was hard,"the problem just got exponentially complex with

connected products!

Part II: The Solution

User Experience Driven Product Planning Or, The Technology & Solutions View

The Whole Product Paradigm Or, The Business View

The User Interface Design Or, The End-User View

The Whole Product Concept - Key Questions

1. Whose pain-point are you solving?

2. What other products or services are necessary or can be attached to the product? (What is your ecosystem?)

3. How will the data be used?

4. How will everyone in the product ecosystem make money?

UX Driven Product Planning - Key Questions

1. In what setting/environment will the device be used?

2. What are the security/privacy requirements for the data being generated?

3. What are the response time requirements for the data generation, data analyses and corrective action (feedback)?

4. How reliable, available and scalable does the system need to be?

5. How will the device/product be authenticated, tracked, managed and serviced?

6. How will the solution be deployed and installed (out of box experience)?

User Interface Design - Key Questions

1. What are the personas of everyone using the product or services at ALL points of the solution?

2. What is the typical behavior of users using similar products and services?

3. What would the most intuitive and simple interface to ensure reliable, yet easy, use of the product?

4. How easy would it be for the target end-user(s) to install and start using the product and related services?

Part III: In Action

"The ViSi Mobile System is designed for use in ambulatory, non-ICU clinical settings ….. The system accurately captures and wirelessly transmits all core vital signs (Blood Pressure, Heart Rate / Pulse Rate, 3-lead or 5-lead ECG, SpO2, Respiration Rate, Skin Temperature)."Source: http://mobihealthnews.com/18291

Wireless ECG Monitor (Wireless) Brix Monitor

"The HI 96811 Digital Refractometer is a portable meter measuring the refractive index of samples in order to display sugar content, displaying results within seconds.” <insert> “…and wirelessly transmits the results”

Source: www.amazon.com

The Whole Product ViewWireless ECG Monitor (Wireless) Brix Monitor

1. Whose pain-point are you solving?

2. What other products or services are necessary?

3. How will the data be used?

4. How will everyone in the product ecosystem make money?

Hospital care provider Hospitalized post-operative patient

Wine-maker Winery Operations Manager

Gateway, Storage, Analytics EHR, Hospital Logs, Alert System

Gateway, Storage, Analytics Temperature Monitoring & Control

Patient monitoring, Diagnosis, Emergency response, Follow-up care, Patient history, Insurance coverage

Monitor fermentation, Temperature control, Waste management, Operational efficiency, Wine quality control, Predictive modeling

Patient wellness? Re-hospitalization rate? Operational efficiency? Insurance reimbursement? Amount of data transmitted? Number of API calls? Amount of data stored?

Operational efficiency ROI? Waste control? Electricity bills? Wine sale price? Amount of data stored or transmitted? API calls?

Experience Based Product Design View cont..Wireless ECG Monitor (Wireless) Brix Monitor

1. In what setting/environment will the device be used?

2. What are the security/privacy requirements for the data being generated?

3. What are the response time requirements?

4. How reliable, available and scalable does the system need to be?

Hospital private room or ward Patient maybe ambulatory (battery life)

Hand-held inside winery fermentation room, Inside fermentation tank (submerged) Attached to fermentation tank (battery life)

Extremely sensitive to privacy Moderately sensitive to hacking/security

Moderate sensitivity to privacy Low sensitivity to hacking/security

Data transmission - once every 30 minutes? Emergency response alert - within seconds Data transmission - once every 30 minutes

Extremely reliable (need to quantify) Extreme accuracy Always available

90% reliable transmission Accuracy +/- 2% Brix Always available

Experience Based Product Design ViewWireless ECG Monitor (Wireless) Brix Monitor

5. How will the device/product be authenticated, tracked, managed and serviced?

6. How will the solution be deployed and installed (out of box experience)?

Patient fingerprint Mapped to patient ID Remotely managed/serviced by hospital IT or managed cloud 3rd party

No authentication required Winery IT or cloud services to track On site service and management

Medical device manufacturer Hospital IT / 3rd party service provider

System Integrator Winery staff

User Interface ViewWireless ECG Monitor (Wireless) Brix Monitor

1. What are the personas of everyone using the product or services?

2. What is the typical behavior of users using similar products and services?

4. How can installation and out of box experience be seamless and intuitive?

Patient: Convalescing, Aged, Non-tech savvy Nurses/Doctors (can be trained) Administrative staff (can be trained) IT department or services Insurance company administrative staff

Wine-maker: Typically non-tech savvy Wine operations personnel: Can be trained Wine IT department: Can be trained System Integrators

UX/UI researcher UX/UI researcher

3. What would the most intuitive and seamless interface to ensure reliable, yet easy, use of the product?

UX/UI researcher UX/UI researcher

UX/UI researcher UX/UI researcher

Amalfi Consulting LLC Technology, Business Strategy

Smar

t Co

nnec

ted

Sen

sors

and

dev

ices

Gateway (collector) storage Analytics

Engine

Enterprise App/UI

Consumer App/UI

Technology Standards and Use-case Fragmentation

Business Model and Use-case Fragmentation

Back-end Fragmentation

Fragmentation Sources

Processing Processor DSP Analog Front End Graphics Image Sensors FPGA Security Manageability Battery Life Size / Footprint Cost "

Connectivity Wifi LTE / Cellular LORA (Proprietary) Wigig (.ad, .aj) "Bluetooth (BLE 4.0) Zigbee Z-Wave 6LowPAN NFC THREAD Sigfox …and counting

RTOS/OS Rocket Viper VXWorks Linux Windows CE Brillo MBed OS (ARM) Android iOS ..other proprietary ""

Database Structured Unstructured MySQL NoSQL Oracle Sybase Microsoft IBM DB2 In-memory ….

Analytics Real-time Edge/Storage Hadoop In-memory """

Platforms SAP Oracle IBM Ayla Windriver Kii Aeris …and 100s other… ""

Apps Screen-size iOS/Android Proprietory Device Features …many other considerations ""

BUT I STILL HAVE NO CLUE WHAT TO DO ABOUT THIS MESS!

Source: http://www.newelectronics.co.uk/

Converting your findings into product requirements: An Example

#1 In what setting/environment will the device be used?Hospital private room or ward Patient maybe ambulatory

Hand-held inside winery fermentation room, Inside fermentation tank (submerged) Attached to fermentation tank

=> Patient can walk anywhere within the hospital premise (a few 100 mtrs) => Or, patient can be confined to one room

Power

Wifi Very High

Cellular High

2.4GHz High

Z-Wave Medium

Zigbee Low

BLE Very Low

=> Device can be very close to the gateway

Dual Modes: 1. When in room, BLE 2. When ambulatory, WiFi or Cellular

BLE if device has no power source WiFi if it has a power source

Note: This example has been oversimplified for illustration purposes and does not take into account cost, engineering complexity, form-factor and industrial design related considerations, etc

In Summary…• The wave of smart connected sensors and devices is going to be a lot more

pervasive and far-reaching than what we think

• Product & Service design conundrum becomes exponentially complex with just one small change - “connectivity”

• It is all about the data: Who uses it, How it is used, Where it is used, and When

• The Whole Product Concept takes on a vital role in design of connected products

• A methodical approach covering the Whole Product, User Experience Driven Product Planning and User-centric design is key to success

• Your product planning core team just got bigger with the addition of the business strategist, alliances & partnerships manager, UX architect and UI researcher