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The NextGen Marketing Group:Social Media Strategy 2010
Basic Facts:
96% of the world’s population uses social media
86% of B2B companies are using social media
Only 32% of these companies involved in social media are active on a daily basis
Facebook tops Google for weekly traffic in the U.S.
Majority of users of social media sites are between 35-54
NextGen’s Current Strategy:
Our blogBrightfuseNingPartner Up
PlaxoRyzeLinkdInFacebookTwitter
Improvements:
Cutting Flash IntroWordpress BlogNarrow focus to Facebook, Twitter,
LinkedIn, and BlogYoutube
Area of Focus:
Social Media Strategy: B2B
Social Media Strategy: B2B
Step 1: Set GoalsStep 2: Assess MarketStep 3: Determine Content StrategyStep 4: Develop Schedule for ExecutionStep 5: MeasureStep 6: Analyze
Step 1: Set Goals
Increase awareness?Increase lead generations?Increase sales?
“The NextGen Marketing Group’s new social media marketing strategy is to increase awareness and generate new business leads.”
Step 2: Assess Market
Who are we trying to reach?Social media means being “social.”Previous clients vs. potential leadsTarget market?
Step 3: Determine Content Strategy
“Everything can not be about NGMG. This is a huge 'party foul' companies routinely commit when they get involved in social. Doing so, is literally like going to a party and talking about nothing but yourself. B-O-R-I-N-G! ”- Stephen Monaco
Step 4: Develop Schedule for Execution
Determine timetableStay active!Who is responsible?Consistent “Voice”
Step 5: Measure
84% of the professionals are using social media ignorant to its effectiveness.
Step 5: ROI continued…
Step 6: Analyze Results
See what is working and what is notNeed to allocate time differently
Facebook:
More than 175 million active usersOver 4 million people become fans of
Pages daily.
Facebook:
“With facebook, you build community by sharing meaningful content and by empowering your customers to spread the word for you. You can reach hundreds of millions of people on a global scale… or precisely the ones that matter to you most.”
facebook video
More than 75 million usersOver 55 million tweets sent a day
Twitter Aps:TweetLaterTweetdeckTwellowTweettubeTweetpicTwixtrQwitter
TwitoriaTwittergraderTweetstatsCotweetTweetbeepBubbletweet
700 million members in 200 countries14 million professionalsExecutives from all Fortune 500
companies
Consistency
What’s the Competition is Doing:
What’s Next:
Step 1: email social media strategy out to NextGen Management team
Step 2: Form a social media teamStep 3: Decide specific social media
scheduleStep 4: Delete all social media sites
except facebook, twitter, and linkedinStep 5: Create new corporate blog
through Wordpress
What’s Next:
Step 6: Make sure all social sites and blog are consistent
Step 7: Search and seek out professionals and companies
Step 8: Make Hootsuite accountStep 9: Start searching for interesting
contentStep 10: Dive in!
Conclusion
Social Media is a growing part of the business world and it isn’t going anywhere. Like everything else at work, you should implement it and constantly look for ways to improve it.
“Technology is moving fast and so should you.”
Sources: http://www.slideshare.net/tewksbum/how-to-implement-a-social-
media-marketing-strategy-deployment-alterian-2739857 http://askaaronlee.com/what-to-tweet-for-small-business-owners/ http://smartblogs.com/socialmedia/2010/02/24/live-from-oms-the
-10-step-content-strategy/
http://www.site-reference.com/articles/Internet-Marketing/Finding-Your-Target-Market-in-Facebook.html#ixzz0rX1K9YG7
http://www.toprankblog.com/2009/12/near-free-social-media-monitoring/
http://www.facebook.com/marketing?ref=ts http://socialmediab2b.com/2009/09/how-to-develop-b2b-social-m
edia-marketing-strategy/ http://socialmediab2b.com/2010/02/b2b-social-media-getting-sta
rted/#ixzz0piSMqgNs
http://www.youtube.com/watch?v=gjfAQltJV8w
Contact:
For more in-depth information on social media strategies or job inquiries, contact Kristen Moe at [email protected]
