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News.ThomasNet.comKeyword Packages
Branding - Why do you want it?
• “Companies don’t buy, people do.”– Comfort with well
known brand– “Influence the
influencers”– Easier approvals
with upper management
• 97% of industrial purchases are initiated by the buyer
Companies with Strong Brands:
• Are more likely to be included in RFQs
• Build defense against new competitors
• Command premium prices
• Have credibility in new markets
• Reduce risks in new product introductions
Companies with Strong Brands:
• Are more likely clicked on in a search result– People equate brand
recognition with relevancy.
Branding is about obtaining…
• First, Share of Voice…– Being seen and heard
• Then, Share of Mind…– Being remembered by
prospects• Finally, Share of Market…
– Being first choice for purchase
The Role Of Branding
• Branding influences the customer throughout the decision making process that favors the effective brand marketer.
Branding On The Internet
• The Right Message…• to the Right Audience…• at the Right Time…• in the Right Context
Solution: News.ThomasNet.com
News.ThomasNet.com
• Helps increase brand awareness and recognition through a wide range of innovative Internet marketing opportunities.– Category Sponsorships– Keyword Packages– E-Newsletter Sponsorships
• Delivers industrial product news daily on hundreds of online news sites, portals, and through targeted e-mail marketing.
News.ThomasNet.comQualified Industrial Audience
Including Fortune 500, governmentand the military
Keyword Ad Packages
• Keyword, key phrase specific– In news stories &
press releases– Custom designed
programs– Rates based on
monthly impressions– Minimum 12 month
contract
Searched: “stainless steel filter”