Newspaper Research House style

The house style on this billboard is mainly red/pink as the background is an image the main colour we can see used is the red text and pink/red top on the model used. These colours are bright interesting colours and represent the target audience who are young; the colours also represent the type of newspaper as it’s a tabloid and will include more exciting less serious stories than a normal newspaper.

Imagery

The image used is of a female model, she is wearing a cropped top which reveals her stomach. As the billboard says ‘for young minds’ the image is clearly used to attract a younger audience. The billboard also has an image of the newspaper with the name on it; this is instead of adding the masthead and will allow the audience to see that the billboard is advertising the Deccan Chronicle newspaper.

Typeface

The text is mostly in red as it’s the house style of the billboard and this works effectively as it stands out against the background. The text in red is in capital letters, this makes the text bold and recognisable and also the use of capital letters is informal and represents the type of newspaper which is a tabloid.