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2 STANDARD AD UNITS 7 COVERS AD UNITS 9 SPECIAL AD UNITS 15 AD SALES OFFICES Effective December 1, 2016 ADVERTISING UNITS 2017

Newspaper Ad Unit Specs

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Page 1: Newspaper Ad Unit Specs

2STANDARD AD UNITS

7COVERS AD UNITS

9SPECIAL AD UNITS

15AD SALES OFFICES

Effective December 1, 2016

ADVERTISING UNITS 2017

Page 2: Newspaper Ad Unit Specs

Available In All Sections

STANDARD UNITS

Page 3: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 3 [email protected]

*12c x 21" unit size: 22.86" x 21" 580.6 x 533.4mm cols x inches: 12 x 21"total col ins: 252"page coverage: 200%

SPRE AD

6c x 21" unit size: 10.87" x 21" 276mm x 533.4mm cols x inches: 6 x 21" total col ins: 126"page coverage: 100%

FULL PAGE

1c x 1" unit size: 1.68" x 1" 42.6mm x 25.4mm cols x inches: 1 x 1" total col ins: 1"page coverage: 0.8%

ICON

*12c x 10.5" unit size: 22.86" x 10.5" 580.6mm x 266.7mm cols x inches: 12 x 10.5"total col ins: 126"page coverage: 100%

HALF-PAGE SPRE AD

*8c x 15.75" unit size: 15.52" x 15.75" 394.2mm x 400mm cols x inches: 8 x 15.75" total col ins: 126"page coverage: 100%

FIREPL ACE

6c x 10.5" unit size: 10.87" x 10.5" 276mm x 266.7mm cols x inches: 6 x 10.5" total col ins: 63"page coverage: 50%

HALF PAGE HORIZONTAL

3c x 21" unit size: 5.35" x 21" 135.8mm x 533.4mmcols x inches: 3 x 21"total col ins: 63"page coverage: 50%

HALF PAGE VERTICAL

3c x 10.5" unit size: 5.35" x 10.5" 135.8mm x 266.7mm cols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%

QUARTER PAGE

6c x 14" unit size: 10.87" x 14" 276mm x 355.6mm cols x inches: 6 x 14" total col ins: 84"page coverage: 66.7%

6c x 5.25" unit size: 10.87" x 5.25"276mm x 133.3mm cols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%

6c x 7" unit size: 10.87" x 7" 276mm x 177mmcols x inches: 6 x 7" total col ins: 42"page coverage: 33%

5c x 18" unit size: 9.02" x 18" 229.1mm x 457.2mmcols x inches: 5 x 18" total col ins: 90"page coverage: 71.4%

5c x 16.75" unit size: 9.02" x 16.75" 229.1mm x 425.4mmcols x inches: 5 x 16.75" total col ins: 83.75"page coverage: 66.5%

STANDARD AD UNITS.AVAILABLE SECTION A AND BUSINESS & FINANCE.

Regional guidelines vary, please contact Ad Services for more information.

*Units that utilize the gutter, cannot run in Life & Arts

PAGE DOM PAGE DOM

Page 4: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 4 [email protected]

3c x 9.5" unit size: 5.35" x 9.5"135.8mm x 241.3mm cols x inches: 3 x 9.5" total col ins: 28.5"page coverage: 22.6%

3c x 10" unit size: 5.35" x 10" 135.8mm x 254mmcols x inches: 3 x 10" total col ins: 30"page coverage: 23.8%

3c x 7" unit size: 5.35" x 7" 135.8mm x 177.8mmcols x inches: 3 x 7" total col ins: 21"page coverage: 16.7%

4c x 15.75" unit size: 7.19" x 15.75" 182.6mm x 400mmcols x inches: 4 x 15.75" total col ins: 63"page coverage: 50%

4c x 14.25" unit size: 7.19" x 14.25" 182.6mm x 361.9mmcols x inches: 4 x 14.25" total col ins: 57"page coverage: 45.2%

4c x 10.5" unit size: 7.19" x 10.5" 182.6mm x 266.7mmcols x inches: 4 x 10.5" total col ins: 42"page coverage: 33.3%

3c x 14" unit size: 5.35" x 14" 135.8mm x 355.6mmcols x inches: 3 x 14" total col ins: 42"page coverage: 33.3%

2c x 21" unit size: 3.52" x 21" 89.4mm x 533.4mmcols x inches: 2 x 21" total col ins: 42"page coverage: 33.3%

4c x 21" unit size: 7.19" x 21" 182.6mm x 533.4mmcols x inches: 4 x 21" total col ins: 84"page coverage: 66.7%

3c x 6" unit size: 5.35" x 6"135.8mm x 152.4mm cols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%

5c x 13" unit size: 9.02" x 13" 229.1mm x 330.2mmcols x inches: 5 x 13" total col ins: 65"page coverage: 51.6%

5c x 14" unit size: 9.02" x 14" 229.1mm x 355.6mmcols x inches: 5 x 14" total col ins: 70"page coverage: 55.6%

4c x 8" unit size: 7.19" x 8" 182.6mm x 203.2mmcols x inches: 4 x 8" total col ins: 32"page coverage: 25.4%

5c x 15.75" unit size: 9.02" x 15.75" 229.1mm x 400mmcols x inches: 5 x 15.75" total col ins: 78.75"page coverage: 62.5%

STANDARD AD UNITS.AVAILABLE SECTION A AND BUSINESS & FINANCE.

Regional guidelines vary, please contact Ad Services for more information.

*Units that utilize the gutter, cannot run in Life & Arts

JUNIOR PAGE

Page 5: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 5 [email protected]

2c x 9" unit size: 3.52" x 9" 89.4mm x 228.6mmcols x inches: 2 x 9" total col ins: 18"page coverage: 14.3%

2c x 8" unit size: 3.52" x 8" 89.4mm x 203.2mmcols x inches: 2 x 8" total col ins: 16"page coverage: 12.7%

2c x 7" unit size: 3.52" x 7" 89.4mm x 177.8mmcols x inches: 2 x 7" total col ins: 14"page coverage: 11.1%

2c x 5.75" unit size: 3.52" x 5.75" 89.4mm x 146mmcols x inches: 2 x 5.75" total col ins: 11.5"page coverage: 9.1%

1c x 10.5" unit size: 1.68" x 10.5" 42.6mm x 266.7mmcols x inches: 1 x 10.5" total col ins: 10.5"page coverage: 8.3%

2c x 5" unit size: 3.52" x 5" 89.4mm x 127mmcols x inches: 2 x 5" total col ins: 10"page coverage: 7.9%

1c x 7" unit size: 1.68" x 7" 42.6mm x 177.8mmcols x inches: 1 x 7" total col ins: 7"page coverage: 5.6%

2c x 3" unit size: 3.52" x 3" 89.4mm x 76.2mmcols x inches: 2 x 3" total col ins: 6"page coverage: 4.8%

2c x 2" unit size: 3.52" x 2" 89.4mm x 50.8mmcols x inches: 2 x 2" total col ins: 4"page coverage: 3.2%

2c x 2.5" unit size: 3.52" x 2.5" 89.4mm x 63.5mmcols x inches: 2 x 2.5" total col ins: 5"page coverage: 4%

2c x 10.5" unit size: 3.52" x 10.5"89.4mm x 266.7mm cols x inches: 2 x 10.5" total col ins: 21"page coverage: 16.7%

2c x 4" unit size: 3.52" x 4" 89.4mm x 101.6mmcols x inches: 2 x 4" total col ins: 8"page coverage: 6.3%

1c x 21" unit size: 1.68" x 21" 42.6mm x 533.4mmcols x inches: 1 x 21" total col ins: 21"page coverage: 16.7%

STANDARD AD UNITS.AVAILABLE SECTION A AND BUSINESS & FINANCE.

2c x 15.75" unit size: 3.52" x 15.75" 89.4mm x 400mmcols x inches: 2 x 15.75" total col ins: 31.5"page coverage: 25%

Regional guidelines vary, please contact Ad Services for more information.

*Units that utilize the gutter, cannot run in Life & Arts

Page 6: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 6 [email protected]

1c x 3.5" unit size: 1.68" x 3.5" 42.6mm x 88.9mmcols x inches: 1 x 3.5" total col ins: 3.5"page coverage: 2.8%

1c x 2.5" unit size: 1.68" x 2.5" 42.6mm x 63.5mmcols x inches: 1 x 2.5" total col ins: 2.5"page coverage: 2%

1c x 2" unit size: 1.68" x 2" 42.6mm x 50.8mmcols x inches: 1 x 2" total col ins: 2"page coverage: 1.6%

1c x 1.5" unit size: 1.68" x 1.5" 42.6mm x 38.1mmcols x inches: 1 x 1.5" total col ins: 1.5"page coverage: 1.2%

1c x 5.25" unit size: 1.68" x 5.25" 135.8mm x 133.3mmcols x inches: 1 x 5.25" total col ins: 5.25"page coverage: 4.2%

STANDARD AD UNITS.AVAILABLE SECTION A AND BUSINESS & FINANCE.

Regional guidelines vary, please contact Ad Services for more information.

*Units that utilize the gutter, cannot run in Life & Arts

Page 7: Newspaper Ad Unit Specs

COVER / FRONT PAGES

Page 8: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 8 [email protected]

Section A - Box Adunit size: 3.52" x 5.25" 89.4mm x 133.3mmcols x inches: 2 x 5.25" total col ins: 10.5"page coverage: 8.3%

Section A - Strip Adunit size: 10.87" x 1.75" cols x inches: 6 x 1.75" total col ins: 10.5"page coverage: 8.3%

SEC TION A

Box

Strip

6c x 2.75" unit size: 10.87" x 2.75" 276mm x 69.85mmcols x inches: 6 x 2.75" total col ins: 16.5"page coverage: 13.75%

Availability:• Greater New York• Life & Arts• Business & Finance• The Journal Report• Mansion• Weekend Investor• Review• Off Duty

THE STRIP AD

6c x 2" unit size: 10.87" x 2" 163.5mm x 266.7mm cols x inches: 6 x 2" total col ins: 16.5"page coverage: 7.9%

Availability:• Section A• Greater New York• Life & Arts• Business & Finance• The Journal Report• Mansion• Review• Off Duty

Ad Slug must be within 2" ad space

SK Y BOX

3c x 6" unit size: 5.35" x 6" 135.8mm x 152.4mmcols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%

Availability:• Greater New York• Business and Finance• Quarterly or Monthly

Investing in Funds Report• Mansion• Weekend Investor

JE WEL BOX AD

2.4c x 7.5" unit size: 4.25" x 7.5" 107.9mm x 190.5mmcols x inches: 2.4 x 7.5" total col ins: 18"page coverage: 15%

Availability:• Life & Arts

JE WEL BOX AD QUARTER PAGE BOX

3c x 10.5" unit size: 5.35" x 10.5" 135.8 mm x 266.7mmcols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%

Availability:• Greater New York• Quarterly or Monthly

Investing in Funds Report

• Weekend Investor

6c x 5.25" unit size: 10.87" x 5.25" 276mm x 133.3mmcols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%

Availability:• Greater New York• Life & Arts• Weekend Investor• Front of Books in Review

QUARTER PAGE STRIP

COVER/FRONT PAGE UNITS.

Page 9: Newspaper Ad Unit Specs

SPECIAL AD UNITS

Page 10: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 10 [email protected]

SPECIAL AD UNITS.AVAILABLE SECTION A AND BUSINESS & FINANCE.

*total col ins: 126"

PYR AMID SPRE AD

*total col ins: 126"

UPSIDE-DOWN T SPRE AD

total col ins: 189"

FULL-FACING VERTICAL HALF

*total col ins: 126"

STAIR-STEP SPRE AD

total col ins: 168"

FULL-FACING VERTICAL THIRD

*total col ins: 126"

PILL ARS

*total col ins: 126"

CENTER SPRE AD

total col ins: 126"

CHECKERBOARD SPRE AD, 1/4 PAGE

total col ins: 91.5"

E XPANDED STAIR-STEP PAGE

total col ins: 84"

BOOKENDS ON SPRE AD, 1/ 3 PAGE

High impact creative is subject to content review. 2 weeks notice required.

total col ins: 63" total col ins: 42"Not available in L&A

L-SHAPE CENTER 2C X 21"

total col ins: 63"

CHECKERBOARD STRIP SPRE AD

*total col ins: 63" total col ins: 72.5"

U-SHAPE

total col ins: 63"

STAIR-STEP PAGE

HANGING FIREPL ACE

*total col ins: 126"

total col ins: 126"

BOOKENDS ON SPRE AD, 1/ 2 PAGE

total col ins: 18"Available Weather Map only

WE ATHER MAP/ PUZ ZLES STRIP AD

*Units that utilize the gutter, cannot run in Life & Arts

total col ins: 42"

BOOKENDS ON SPRE AD, 1 COLUMN

5c page unitunit size: 6.44" x 10.5"163.5mm x 266.7mm

total col ins: 37.8" Section A, OPED only

OP-ED QUARTER PAGE

Page 11: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 11 [email protected]

CHECKERBOARD HALF SPRE AD DIAGONAL THIRDS

total col ins: 84"total col ins: 126"

LIGHTNING BOLT

total col ins: 63"

STACKED DIAGONAL THIRDS

total col ins: 84"

PYR AMID

total col ins: 63"Also available in GNY

UPSIDE-DOWN T

total col ins: 52.5"

DIAGONAL NINTHS

total col ins: 42"

DIAGONAL SIX THS

total col ins: 21"

SK YSCR APER

total col ins: 70.5"Available on Stock Pages Only

SPECIAL AD UNITS.APPROVED FOR BUSINESS & FINANCE.High impact creative is subject to content review. 2 weeks notice required.*Units that utilize the gutter, cannot run in Life & Arts

Page 12: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 12 [email protected]

FLOATING UNITS

High impact creative is subject to content review. 2 weeks notice required.

Availability:• Business & FinanceAvailable on Stock Pages Only

2c x 7" unit size: 3.52" x 7" 89.4mm x 177.8mm total col ins: 14"

12c x 5.25"unit size: 22.86" x 5.25"580.64mm x 133.35mmtotal col ins: 63"

12c x 7"unit size: 22.86" x 7"580.64mm x 177.8mmtotal col ins: 84"

6c x 5.25"unit size: 22.86" x 5.25"276mm x 133.35mmtotal col ins: 31.5"

Availability:• Business & Finance

Availability:• Business & Finance• Off Duty

Availability:• Business & Finance• Off Duty• Review

6c x 7"unit size: 22.86" x 5.25"276mm x 177.8mmtotal col ins: 42"

Availability:• Business & Finance

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.

Page 13: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 13 [email protected]

XX Wednesday , December 6, 2006 THE WA LL ST RE ET J OURNA L.

10.5” to top of R adiu s

8. 875 ” To f inis h

E2 Booking2 col X 10 .52 X 102 X 9. 5

ROUNDED UNITS

Size: 6c (10.87") w x 10.5" d276mm x 266.7 mm

Availability:• Section A• Business & Finance

Round Unit can run as a Half Page or Half Page Spread

Size: 5c (9.03") w x 18229.1 mm x 457.2mm

Availability:• Section A• Business & Finance

Size 11.84" w x11.84" d 300.7mm x 300.7mm

Availability:• Business & Finance

Marked as Advertisement

Size: 4c (7.02") w x 15.75"178.3 mm x 400mm

Availability:• Section A• Business & Finance

17”

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

17"18"

17"

14.75"

9.25"

10.5"

10.87"

9.25"

14.75"

15.75"

9.03"7.02"

Page 14: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 14 [email protected]

ILLUSTRATIVE E X AMPLES

Watermark in the Stock Tables with a quarter page strip on the bottom. MUST run both together.

Available for Business & Finance, Stocks Tables ONLY.

BW or single color (C, M, Y or K). Cannot run multi-colored. Water-mark needs to be 20% or less.

The watermark can only be the logo without the words.

Top Strip 6c x 1" ; 276mm x 25.4 mm Half Page 6c x10.5" 276mm x 266.7

Availability:• Heard on the Street • Sports

1 logo in the top strip

Approved for Sports page only

Marked as Advertisement

Gradual Curves

Rule around the image

Needs to have text, cannot be just an image

Mock-ups must go to Ad Services

WATERMARK UNITTOP STRIP AND HALF PAGE BU YOUT CUSTOM-SHAPED UNIT

Check with Ad Services for availability

Half Page with a 6c x 3" strip at the bottom

WE ATHER MAP/ PUZ ZLES BU YOUT

SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.

Page 15: Newspaper Ad Unit Specs

2017 | ADVERTISING UNITS | 15 [email protected]

UNITED STATESAtlanta 404.865.4 3 45 Boston 617.65 4.674 8 Chicago 312.750.4015 Dallas 214.951.7 140 Detroit 24 8.204.552 2 Los Angeles 424.204.4 8 38 Miami 6 46.241.5558 New York 212.597.5680 San Francisco 415.765.6142 Washington, DC 202.828.3 390

U.S. INTERNATIONAL Chicago 312 .750.402 2 New York 212.659.2176 San Francisco 415.765.613 3 Classified 800.366.3975

EUROPEFrank fur t 49.69.2.97 2.5386 London 4 4.203.426.1115 Paris 3 3.1.40.17.17.01

LATIN AMERICASão Paulo 55.11.35 4 4.7078

ASIABeijing 86.10.8 400.7 788 Hong Kong 852.28 31.2504 Seoul 82.2 .3700.1967 Shanghai 86.21.58 36.82 28 E X T. 304 Singapore 65.6 415.4 300 Tok yo 81.3.6269.2701

ADVERTISING UNITS SUBJECT TO AVAILABILITY.Some ad units when booked in color will require option dates.

For more information, contact your local Journal sales representative.

Visit The Wall Street Journal advertising sales website at wsjmediakit.com.

AD SALES OFFICES