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Advertising rates 2017Reach out to thousands of people in the electrical engineering business
T H E C A T A LY S T I N E L E C T R I C I T Y | e l i n s t a l l a t o r e n . s e
NEWSLETTER
Reaches28 000
MAGAZINE
23 500circulation
ONLINE
45 000page viewingsevery month
ADVERTISING IN ELINSTALLATÖREN— THE KEY TO FUTURE BUSINESS!
BANNER IN NEWSLETTER
BANNER FORMAT AND RATES ON ELINSTALLATOREN.SE 2017
PLACE FORMAT RATE
Big banner 560 x 100 pixels SEK 7 600
Small banner 270 x 100 pixels SEK 4 200
PLATS DESKTOP MOBIL PRIS/MÅN PRIS 14 DGR
Take over – – SEK 41 200 SEK 25 700
Double panorama 980 x 240 320 x 360 SEK 33 000 SEK 19 500
Panorama 980 x 120 320 x 240 SEK 27 800 SEK 16 500
Centre Top 1–2 680 x 120 320 x 240 SEK 13 400 SEK 9 300
Right Top 1–2 250 x 240 * SEK 9 300
Center 680 x 120 320 x 240 SEK 11 300 SEK 8 300
Right 250 x 120 * SEK 7 200
The right-hand position on a desktop ends up under centre positions on mobiles and phablets.
Panorama980x120pixels.(tablet 728x120phablet 468x120, mobile 320x240)
Panorama
Right 1–2250x240
Right250x120
CentreTop 1–2
680x120(tablet
468x120phablet
468x240, mobile
320x240)
By advertising in Elinstallatören, you can reach everyone who is involved in oneway or another in the purchasing process – decision-makers, purchasers and users.In addition to electrical installers, electricians, electrical consultants, electricalsuppliers and electrical wholesalers, Elinstallatören also reaches alarminstallers and safety officers, as well as individuals responsible for operationand maintenance in the property sector and in industry.
Rates per dispatch. The newsletter goes out every Thursday, except for holidays and breaks .
Prices are 50% SOV — Share of Voice
ADVERTISEMENT FORMAT AND RATES 2017 FORMAT SIZE POSITION RATE 4-COLOUR
Spread 395 x 267 mm In text After text
SEK 50 500 SEK 38 800
1/1 page 180 x 267 mm In text After text
SEK 36 000 SEK 27 800
1/2 page, horizontal 180 x 130 mm In text After text
SEK 22 600 SEK 17 500
1/2-page, vertical 88 x 267 mm In text After text
SEK 22 600 SEK 17 500
1/4 page, horizontal 180 x 63 mm In text After text
SEK 13 400 SEK 10 300
1/4 page, vertical 88 x 130 mm In text After text
SEK 13 400 SEK 10 300
1/8 page 88 x 63 mm After text SEK 7 700
Inside front cover 420 x 297 mm Spread SEK 54 000
Inside back cover 210 x 297 mm 1/1 page SEK 37 500
Back cover 210 x 297 mm* 1/1 page SEK 40 000
Inside cover spread 395 x 267 mm SEK 52 000
First 1/1 page 180 x 267 mm 1/1 page SEK 37 500
Discounts (for simultaneous booking)2—3 insertions 5 %4—5 insertions 10 %6—10 insertions 15 %11 insertions 20 %
To be found under ”Available jobs” on elinstallatoren.se 1. Small package
Job advertisement online for a month. SEK 8,000
2. Medium package Job advertisement
online for a month and in 4 newsletters. SEK 13,000
3. Large package Small and Medium
package and 1/4 page text in print edition. SEK 20,000
For more options, pleasefeel free to contact us.
Inserts, loose (incl. postal charge and handling)Max. weight 20 g SEK 42 000Max. weight 30 g SEK 44 000Max. weight 40 g SEK 46 000Max. weight 50 g SEK 48 000 Max. weight 60 g SEK 50 000
Loose inserts must be trimmed and folded to a format of 200 x 287 mm.
Please send inserts to:Punamusta OyJälkikäsittelyosastoKosti Aaltosen tie 9FIN-80140 Joensuu
UTGIVNINGSSCHEMA 2017 # ISSUE DATE ISSUE
WEEKCOPY DATE COPY DATE,
INSERTSEVENTS
1 19 January 3 3 January 11 January
2 16 February 7 30 February 8 February
3 16 March 11 27 February 8 March
4 21 April 16 3 April 11 April Before Elfack 2017
5 24 May 21 8 May 17 May Account from Elfack 2017
6 22 June 25 5 June 14 June
7 24 August 34 7 August 16 August Easyfairs in Umeå
8 21 September 38 4 September 13 September Easyfairs in Kista
9 19 October 42 2 October 11 October
10 16 November 46 30 October 8 November
11 14 December 50 27 November 5 December
JOB ADVERTISEMENTS
In the rare cases, where the magazine does not have a plastic wrap, the back cover size is 210x260 mm due to the address is printed above the ad.
180 x 267 mm 394 x 267 mm
180 x 130 mm
88 x 63 mm
88 x 130 mm
180 x 63 mm
90 x 267 mm
IMPORTANT! Please state if left
over inserts should be thrown away or saved
Always mark the pallets with quantity and total circulation. And the name of the magazine and which edition they should be inserted in.
For information regarding
full page sizes see
bullet point 4 on the back page
Specification for advertising material
Advertising online and in newslettersMaterial type banners: GIF, JPEG, HTML5 etc but NOT Flash.Material type newsletter: JPEGResolution: 96–150 dpiDeadline: 1 week before publication
Please contact us for more information.
Print advertising We accept advertising material as print-optimised PDF:s with high resolution, PDFs, by e-mail or through a file service like sprend.com. You can download ICC-profiles and job options for Indesign from Puna Musta, www.punamusta.com. Go to ”Instructions and tips” and download ”Punamusta ICC profiles”. Use ISO Coated V2 300 for the cover and PSO_LWC_Improved_eci for the insertion
For good printing results, the following specification mustbe followed:
1. Format and format settings• The advertisement must be supplied in a high-resolution
(300 dpi), print-optimised PDF format
• Images must be converted to the printing house’s ICC profile and be 300 dpi.
• Used fonts must be included.
• In the event of a bleed size, crop marks must be specified. OPI links must not be used.
2. Text, font• Only use fonts in postscript type Type 1, Open Type or
Unicode. Other font types may not be used, including com-posite fonts.
• Avoid using ligatures when setting the text.
3. Colour space• Only CMYK. (RGB, Pantone or ”spot colors” and
similar are not allowed.)
• Do not use 4-colour in black text
4. Size• Always supply the advertisement in a size that corres-
ponds to 100% of the booked advertising space.
• Bleed sizes must have crop marks and be supplied with at least a 5 mm bleed. Full page 210 x 297 mm (+5 mm bleed) and spread 420 x 297 mm (+5 mm bleed). Please note that the magazine is glue binded. If the ad is a spread, the information in the middle will disappear. Count 5 mm to each side.
Document names PrintTemplate: Company_year issue_format.suffix
Example: Company_1706_90x130.pdf
OnlineTemplate: Company_startdate_enddate_format.suffix
Example: Company_170604_161231_90x130.jpg
NewsletterTemplate: Company_publishing date_format.suffix
Example: Company_170121_560x100.jpg
Delivery addressE-mail: [email protected]
Advertising material that do not respond to this specification can not lead to reclamation. Please respect the deadlines. That will give time to correct any mistakes that are discovered in the preflight.
Canceling later than 21 days before copy date will be charged with 75 % of the rate.
General information about the magazineEdition: 21,700 copies
Number of readers per issue: 25,000
Website: www.elinstallatoren.se Address: Box 171 54, SE-104 62 Stockholm Visiting address: Ringvägen 100, Entrance D, Stockholm
NEW PRINTING
HOUSE!(AGAIN)
VERY IMPORTANT THAT THE DOCUMENT
NAME IS CORRECT!
IVAN AHLENBLOM, advertising manager
Direct: 08-762 75 82 Mobile: 072-522 96 57
E-mail: [email protected]