Newsletter January En

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January 2013 Newsletter 1.2013

Highlights:

Presidents letter.

Vietnam, Italy vow to

bolster all-round link.

Vietnam Business Fo-

rum in Rome.

H.O.P.E project.

Ground breaking cere-

mony Ariston Thermo

Industrial Vietnam.

International conven-

tion at Hanoi University.

Interview with Stefano

CallegatiDirector of

Bonfiglioli Vietnam.

The 21th World Conven-

tion of Italian Chambers

of Commerce abroad.

Italian Chamber of

Commerce in Vietnam


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Page 2 Newsletter 1.2013

Dear members and friends,

On behalf of Board of the Italian Chamber of Commerce in Vietnam (ICHAM), I wish you a prosperous 2013.

Despite of a year 2012 full of difficult economic conditions, Icham continued to give its best with plenty activities inwhich business and networking. During the year, we also organized a meeting with Vietnamese customs, participate toRoad Show Vietnam, organized seminar on Investiment, fiscal policy and salary policy, meeting with the EuropeanAmbassador Jessen, meeting with the Vietnamese Ambassador Nguyen Hoang Long, run the Vietnam Desk in Florenceand obtained the pre-adhesion from Assocamestero.

We continued to keep our tight collaboration with the Embassy of Italy to Vietnam and Italian Trade Commission. This

relationship was enhenced by different activities throughout the year.

In 2012, we had a strong group, among this: new concillors who are Leonardo Buscaroli, Enrico Rossi, Van Tinh Tran Lein Ho Chi Minh City and Luca Dalla Vecchia in Hanoi; and new staff: Angela Giudici and Truong Thi My Hoa in Ho ChiMinh City and Nguyen Thi Hien in Hanoi. Specially, I would like to thank Paolo Fornari and Fabio Albanese for theircontribution during 2012 together with Executive Director Pham Hoang Hai.

The year 2013 will be demanding since there will be many activities for the 40th Anniversary Diplomatic Relationshipbetween Italy and Vietnam. We are looking forward to your support, your encouragement and your participation in allICHAMs activities, as well as constructive criticism in order to improve our quality.

On occasion of new Lunar year of the Snake, I wish you all a wonderful Tet.

Chc mng nm mi!

With warm regards,

Michele DErcoleICHAMs President

ICHAMs Council

PRESIDENTES LETTER


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They emphasised the needsto settle disputes peacefully

in line with internationallaw and the 1982 UnitedNations Convention on theLaw of the Sea, and toimplement the Declarationon the Conduct of Partriesin the East Sea.

Dung said he was happythat Paolas visit to

Vietnam came as thecountries celebrate the 40thanniversary of establishingdiplomatic ties.

H e a l s o e s p r e s s e dappreciation for the recenttalks between Paola and hisVietnamese counterpart,Phung Quang Thanh, andhoped that Party General

Secretary Nguyen PhuTrongs upcoming visit to

Italy would lift thestrategic partnership to anew level. (VietnamNews)

Hanoi, January 10th 2013.The development of

bila te ral defence co -operation between Vietnamand Italy was an importantpillar in the strategicpartnership between thetwo countries, said PrimeMinister Nguyen Tan Dungat a meeting with visitingItalian Minister of DefenceGiampaolo Di Paola.

Paola said Italy was willingto partner with Vietnam indefence especially inshipbuilding and training.

Both host and guestaffirmed the importance ofmaintaining peace, stabilityand maritime security inthe East Sea.

VIETNAM, ITALY VOW TO BLOSTER ALL -ROUND LINKS

President

DErcole, Minister

Di Paola,

Ambassador

Angeloni in HCM.


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VIETNAM BUSINESS FORUM A ROMA

Rome - January 21th 2013, Confinindustria Roma, in collaboration with Agency for For-eign Commerce and Embassy of Vietnam to Italy, received a delegation from Socialist Re-public of Vietnam, lead by Minister of Planning of Vietnam. The Minister, who took part inan official delegation from Vietnam lead by the Party Secretary General of VietnamNguyen Phu Trong, illustrated the opportunities for cooperation between the Italian enter-prises and the Vietnamese ones, particularly in Hi-Tech, Information Technology, Commu-nication, Energy, Mechanics, Manufacturing, Infrastructure and Tourism.

The meeting, which had more than 150 Italian enterprise-participants, was an importantoccasion to know more in detail about legislative and politic issues in Vietnam and to dis-cuss with the Vietnamese authorities. At the meeting, the Minister of Economic Planningstated that the economic relationship between the two countries still had much to be im-

proved. He said that Vietnam was becoming more and more a market-oriented economywith favorite regulars for investment from abroad. The favorite sectors for investment are:infrastructure, manufacturing and green energy, all these sectors are without doubt anadvantage for the Italian companies due to their high quality and high competitiveness.

One of the moderators was President of the Italian Chamber of Commerce in Vietnam(ICHAM) Michele DErcole who showed to audiance which role ICHAM had in giving

supports to enterprises, an overview on presence of Italian companies in Vietnam; oncollaboration between ICHAM and Embassy of Italy to Vietnam, Embassy of Vietnam to

Italy and others Institutions.

Moreover, ICHAM made a stable and strategic collaboration with Italian institutions suchas: The UNIONCAMERE Emilia Romagna and Agency for the Economic Development ofthe TuscanyToscana Promozione.

Regarding Italian enterpreneur aspect, Vietnam could offer various possible strategies:from one side, manufacturing products for markets around the world, and from anotherside, developing products specifically for Vietnamese market and Asian ones.

Besides this, locating in Vietnam could give investors the possibility to export to othercountry members of ASEAN without paying importation tax (starts from 2015).

In order to promote Italian investments in Vietnam, a better information quality should bedone. Having done so, more and more Italian companies will come contributing their know-how, quality, creativity and technology.

ICHAMs President Michele

DErcole among moderators

at Vietnam Business Forum

in Rome.

President DErcole and PM

Monti, President Napolitano and

Party Secretary General of

Vietnam Nguyen Phu Trong.


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water heater productionline and on-site waste wa-ter treatment system. It isthe Groups second largest

one in Asia. It will come into operation in February,2014 with the capacity of 1million products per year,mainly supplying Vietnamand South East Asia Mar-kets. Once in operation, itis expected that over 200employees from Bac Ninhand surrounding areas willwork here.

Mr. Nguyen Tien Nhuongrequested competent au-

thorities to support thecooperate in constructionand operation in Bac Ninh.

Mr. Stefano Cartoni, Com-mercial Director of AristonThermo Asia Pacific cumGeneral Director of Aris-ton Thermo Vietnam saidthat the kick-off new plantdemonstrate the Groups

Committee to long- terminvestment in VietnamMarket. Once in Opera-tion, the new plant in BacNinh will become AristonThermo Groups 20th pro-duciton hub in the world.

On December, 6th, 2012, atTien Son Industrial Park,Ariston Thermo IndustrialVietnam held the GroundBreaking Ceremony of itsplant. HE Lorenzo An-geloni, Italian Ambassadorin Vietnam and Mr.Nguyen Tien Nhuong,Member of Bac Ninh pro-vincial Party Standingcommittee, Vice Chairmanof Bac Ninh provincialPeoples Committee.

The new plant has totalarea of 5 ha with total in-vestment of 18 millionUSD and employs Italian

GROUND BREAKING CEREMONY ARISTON THERMO INDUSTRIAL VIETNAM

Honored guests start the

ceremony.

opportunities between thetwo countries in 2013 andin the years ahead.

H.O.P.E is a project fi-nanced by the Italian,fighting against unemploy-ment of young people inHa Noi, providing a pro-fessional training to youngVietnamese before they

can enter the professionalworld, especially Tourismand Hospitality Industries.

ELIS association andColleggio di Commercio e

Turismo di Hanoi were themajor partners.

21/01/2013 - Colleggio di

Commercio e Turismo diHanoi. With the scope topromote the knowledgearound bilateral trade andcommerce between Italyand Vietnam, and tosupport the projectH . O . P . E , I c h a m s

Secretary General Mr.Pham Hoang Hai hosted

the seminar Tradingperspectives between Italyand Vietnam.

Objective of the seminarwas to give a general viewto students about the trade

SEMINAR: TRADING PERSPECTIVES BETWEEN ITALY AND VIETNAM

Executive Director

Pham Hoang Hai at the

seminar.


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Giannini, ICham PresidentMichele DErcole and the

Director of the Italian De-partment Prof. Pham BichNgoc etc..

The President DErcole

talked about the presenceof Italy in Vietnams

Economy and possibleinteractions between com-

panies and universities.

This is the first of a seriesof events that are beingorganized for the 40 anni-versary of diplomatic rela-tionships between Italy and

Vietnam. The event at-tracted students of the Ital-ian department but alsostudents and lecturers fromother departments.

With the celebration of the10th anniversary of thedepartment of Italian stud-ies at the University ofHanoi, a international con-ference was organizedabout: Teaching Italian in

Vietnam: perspectives anddidactic.

Participants and modera-

tors: S.E. AmbassadorLorenzo Angeloni, DeputyDirector of Hanoi Univer-sity Prof.Nguyen DinhLuan, Deputy Director ofUniversity for Foreigner ofPerugia Prof.ssa Stefania

RESEARCH AND TEACHING OF ITALIAN LANGUAGE AND CULTURE IN VIETNAM

Ambasciatore Angeloni,

Prof.Tidona, Prof.Ngoc,

Presidente DErcole

1) Give a brief description of yourself your family and education.

Live at the maximum with no limits.

I am 45 years old and I live 15 thousands Km from my beloved country, Italy, attractedby invisible energy. Discovering Asia and being witness and part of this continentwhich travels fast and quickly unknown by old Europe. I have an MA in Engineering ofminerals but I did not use it as I refused a research contract with AGIP because I neededmore motivations and new things. I accepted to work in Fiat, sector industrial machines,responsible for structural steel work.

My father and mother did not judge but looked confused about my choices: "I will haveto manage the most important asset a company can have," I told them .... "people andtheir skills." Since that day, it was my job.

Welding, assembly and finally assessing quality.... these 7 years have formed me. That'show I grew up, from the ashes of my experiences and like the phoenix "reborn" louderand louder and more and more aware of my limitations and then of my ability, ready fornew challenges and new goals. Bonfiglioli before a brief period of four years to Landinitractors, the historic Italian brand. I am responsible for starting projects ... a wonderful

L INTERVISTA CON STEFANO CALLEGATI

Stefano Callegati

e famiglia.


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piece of our country, a vast know-how available to me. I now come to the Bonfiglioli as a director in one of the group'sfactories near Modena. After four years of hard work but highly satisfying I put back everything into question and acceptedthe challenge that the company finally offered me: Vietnam. A cultural change, management and new responsibilitiesawaiting for me are the magnet that attracts me relentlessly, my little piece of Asia is waiting for me.

My family: a wife and a wonderful son. Two traveling companions irreplaceable and unique. She is a pharmaceuticalchemist and former researcher. Her first great love.... organic chemistry. When I knew he was responsible for product de-velopment in the medical device industry but to follow me and take care of our child has been able to put in the drawer allhis life. Matthew, 4 years ... a feature of all: a brat with a capital M, but a sensitivity disarming.

This is my world, the three of us, to discover Asia and with the desire to get back on the game.

2)How did you come to Vietnam? Did you know the region before coming?

I followed my instinct and thought that the role of my job was a good challenge for me. Bonfiglioli trusted me and I decideto come with my family in 2011. What I know about SEA is from TV news I heard when I was a kid: a wonderful country,peaceful people violated by human stupidity which remained in my memories. Indochina at school was described as theland of rice, silk, smiling faces. This was the picture I had in my mind.

3)Have you ever had working experiences abroad?

In the USA with the group CASE during the merger of New Holland. It was a project to merge two big industrial groups inone big platform, after the analysis of both companies.

4)Have you already visited Vietnam?

Yes, Ive been to Hanoi, rural areas, Mekong Delta, the red dunes of Mui Ne, the wonderful Phu Quoc, the astonishing Ha

Long Bay, magical Hoi An and the green Dalat.

5)How is your relationship with your Vietnamese colleagues?

It has never been easy for many reasons. I came to Vietnam with a managerial mind set, Italian and target oriented, and Ihad to change completely. My relationship with my colleagues has been developing and we have been looking to find abalance. It is important not to fall into stereotypes or everything would crash. I started from building everyday human rela-tionships trying to erase the distances and social barriers. It is important to be patient and not to prevent situations or atti-tudes as here the concept of time and relationships is totally different.

6) From an Italian living abroad, what do you think about the current situation in Italy?

Definitely Italy is suffering one of its worst time in the last 15 years, or at least I dont remember any other worse period .But from Asia, the zone which so many people is talking about, I see some hopes. Not because of being far from Europe,the problems are less but from an Italian point of view, our works and our experiences are very appreciated abroad. I justtake one example, the Italian brands in fashion and in other sectors are considered in a different level among manycompetitors. The Made in Italy has an unestimatable value in Asia. In Asia, many companies could make anything to


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falsify an Italian products and the Italian enterprises should remember this before relocating the production abroad, especially in fashion sector. Creativity and quality gained in years of experience (textitle and working technics) could not be copied even by the most prepared Chinese companies. What I miss, perharps, the daily life experience which gives you the real sensationof things and a picture of this very moment when people dont believe in the future anymore and lackness of reaction in front of the most important challenges, having said so, Id suggest we react and look for new challenges, new opportunities. Ive

always told my partners: putting mud into distrust gives only stimulation and encouragement for the recovery. Italy of talentsand fantasy could not be shut down by this listlessness upsidedown our wonderful country. Since Im in Asia, Ive realized

more and more how beautiful is our country and this is a treasure to take care of, as example for other treasures of the

world.

7) For the ones who dont know what do you do, please give a brief desciption of what Bonfiglioli produces?

The company mission is to satisfy its clients through products and services: Bonfiglioli is a company which aims at concept

and carry out trustable solutions for control and power transmission in industry..... all of this encouraging and promoting

sharing plans of sustainable development, a responsible service, reactive and client-oriented.

8) If you could turn back the hand of time, what would you have done and what not?

I am a pragmatic answer then thinking about what I would do in the future by building on past experience. I would continue toput the passion and dedication that I always put in everything I do, if you work with dedication, passion and having the nece s-sary capacity plus the right amount of luck that should not be underestimated, they often reach their targets.

I believe, moreover, that behind a successful business in many cases there is a strong family and serene to help us make theright distance from the problems may therefore lose touch with reality and with themselves, so I will try to maintain the im-portant balance with my wife and my son, my two wonderful traveling companions to whom I owe much.

9) Which is the last book that you read?

THE END IS MY BEGINNING (Tiziano Terzani Ed. Longanesi &C.) which talks about the life experience of a journalist/writer who spent most of the time in his life to understand sense of life. I found myself in many of his considerations and hissenses of life.

10)In Chapter XVII of the Prince Machiavelli stated: "the prince to be loved and feared at the same time, if one of these

components should fail is preferred before!" Share this claim? If so, can you tell me the reasons?

Actually, where sharing a goal is through simple mechanisms and manageable via the direct relationship and staff who shouldtake home the goal, I need to use these relatively mechanisms. This is because the estimate and sharing can surely overcome.

If the systems become more complex and reports are stratified multi-level control mechanisms become more porous layer bylayer: there may not be a clear perception of the objectives and of the ruler. It then becomes necessary to have the tiller inhand otherwise it is easy not to risk the government system although I always prefer to stay in the middle. The mechanismelemetare of "stick and carrot" that often helps to disentangle this effect, always being careful to not abuse either in one wayor another or risk the inevitable marked tolerance.


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11) Do you have any hobby? If so, what are they?

Definitely music and reading as well as physic exercises: swimming and a little of tennis.

12) What are your plans for the future?

One is to create, in the light of future challenges that the company might consider addressing in this part of the world, afacility manager Vietnamese autonomous and mature so that they are able to withstand the pressure that new challengeswill inevitably and without depending on too far from the center.

The good manager as I see it is to use the competencies assigned to it that the enormous human assets of the company, soemployees can create pilot the ship, giving them only the route or at least only the port d 'arrival as a goal. That wouldmean you have created value for the company, and for them to have created the conditions for me to be able to face futurechallenges in other parts of the world. Now the rest focused on objectives in the short and medium term, long-term projects

are likely to distract us from reaching those of "tomorrow."

I learned to live without having prospects and put in play, this is what life has taught me not to be afraid of change whenit's worth it.

The interview done by Treasurer Tran Le Van Tinh and Ms.Monica Marchesini


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Asia & South Africa, withPina Costa representativeof Assocamenre, AndreaBonardi - President ofChamber in Singapore wasreelected Area representa-tive. And automaticallyBoard member of Assoca-menreestero.

Chambers attending theevent: UAE (120 memberswith $650,000), HongKong (230 members with$300,000), Vietnam (50members with $50,000),China (500 members with$1,000,000), South Africa(250 members with$250,000), Singapore (170members with $500,000),

India (1,200 members with$1,400,000), Japan (160members with $400,000),Thailand (200 memberswith $190,000) and Paki-stan (24 members with

$200,000). All chamberspresented 2012 activitiesand 2013 projects andagreed on hosting the nextArea meeting in April2013 in Tokyo.

The meeting showed onceagain the benefit to meetand share communal pro-jects, analyzing method-ologies and confronting onstrategies of business de-velopment. The Chamberin Japan asked ICham toprepare a Country presen-tation of Vietnam.

Perugia: 13 16 OCTO-BER 2012. The worldwide convention of ItalianChambers of commerceabroad was organized bythe Chamber of Commerceof Perugia with the coop-eration of Unioncamere,Assocamere and UmbriaTrade Agency. All chair-men, General Secretariesof 68 of the 76 Chambersof commerce took part tothe event.

Activities started with agreeting from the CCIAAP e r u g i a p r e s i d e n t ,G.Mencaroni and Asso-camere Estero PresidentA.Strianese who stressed

the importance of a directlink between CCIAA andall CCIE for a look towardinternationalization.

During the area meeting

21 CONVENTION MONDIALE DELLE CAMERE D I COMMER CIO I TAL IANE ALL ESTERO

Above: Meeting betweenrepresentatives of Italian

Chambers of Commerce in

Asia.

Under: ICHAMs President

DErcole with President of

Italian Chamber in Singapore

and Sec.Gen in India.


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and Vietnamese universi-ties and the ufficializationsof the presence of the Ita-lina department in HCMC.It was a great occasion tomeet young Vietnamesestudents, and see all im-provements these studentshave been doing speakingItalian as a foreign lan-guage.

Professor An, organizer ofthe event, is the new direc-tor of the Department and

thanked ICham for takingpart to this event and forfuture co-operations be-tween ICham and the stu-dents.

January 28th 2013 HCMC. Ichams represen-

tatives were invited to par-ticipate and speak duringthe meeting of the Italiandepartment at the Univer-sity of Social Science,HCMC, with ProfessorMaurizio Silvestrini, Uni-versity for Foreigners ofPerugia.

The event celebrated therenewal of cooperationagreement among Italian

MEETING AT ITALIAN DEPARTMENT IN HO CHI MINH CITY

Jean-Jacques Bouflet, andHead of Politics, Press &Information Section, An-drea Rossi, were present.

This was the first visit ofH.E. Mr. Herman VanRompuy to ASEAN andhis only meeting with thebusiness community. Theevent attracted more than

130 attendants, predomi-nantly EuroCham mem-bers from large and multi-national companies inVietnam.

H.E. Mr. Herman VanRompuy, provided insightsfrom his meetings with thePresident of the SocialistRepublic of Vietnam, theSecretary General of the

Central Committee of theCommunist Party of Viet-nam, the Prime Minister ofVietnam and the Chairmanof the Standing Committeeof the National Assemblyof Vietnam. He said thatduring his meetings he hadconveyed a strong mes-

sage on the need to carryout governance and struc-

tural reforms to make theeconomic trend sustainableand attractive for investors,especially those from theEU and he underlined the

need for Vietnam to es-

tablish a transparent, pre-dictable and stable regula-tory framework, free ofcorruption to ensure in-vestment.

On the 2nd November2012, EuroCham was hon-oured to welcome thePresident of the EuropeanCouncil, H.E. Mr. HermanVan Rompuy to a SpecialDialogue with the Euro-pean business communityduring a business lunch atthe Sofitel Saigon Plaza inHo Chi Minh City.

Along with the Presidentof the European Council,other representatives fromthe Delegation of the EUto Vietnam, includingHead of Delegation of theEuropean Union to Viet-nam, Ambassador FranzJessen, Minister Counsel-lor, Head of Economicsand Trade Section, Mr

DIALOGUE WITH PRESIDENT OF THE EUROPEAN COUNCIL H .E . HERMAN VAN ROMPUY

ICHAM President DErcole

(first on the left) and

Eurocham Vice President

Andreatta (third on the

left) at the meeting

Documents

Newsletter January En