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FIRST

OF ALLNEW B&B ITALIA WEBSITE

A minimalist, modern and functional graphic look

for the new B&B Italia website. The aim is to

offer visitors a totally fresh navigation experience

featuring rapid consultation, comprehensive

content and user-friendly access. In just two

clicks it is possible to move from the Home Page,

which features the latest news, to the product

sheet and, once the product has been identified,

all the information about it can rapidly be

displayed and downloaded. After the launch of

the new APP for the Salone del Mobile and the

opening of dedicated Social Media channels,

the new website represents a crucial stage in

the B&B Italia digital communications plan.

Discover the new website: WWW.BEBITALIA.COM

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NEW ADVERTISING CAMPAIGN OF MAXALTO

On Air from March, on the major Italian and

foreign magazines, the new advertising campaign

of Maxalto, B&B Italia brand. Two subjects

which highlight the furniture excellence and

the collection philosophy. Exclusive location a

charming old castle in Normandy, a stage-like

setting in which the Maxalto furniture steals the

limelight: classical but contemporary at the

Lucrezia - design by Antonio Citterio Xilos - design by Antonio Citterio

same time, elegant and painstaking but never

severe; on the contrary, at times it is tempted

by hints of glamour and flashes of colour. The

valuable craftsmanship of the past dialogues

with and emphasises the consummate quality

of Maxalto’s designs.

Photos Tommaso Sartori / Art Direction PC Studio

DISCOVER THE NEW ADVERTISING CAMPAIGN

FIRST

OF ALL

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ONFOCUS

OUTDOOR

CANASTA ’13 BY PATRICIA URQUIOLA

The new Canasta ’13 is given a tortora melange

makeover with the new polyethylene fibre;

a refined texture with a natural effect and new

interlacing which gives Canasta ’13 a light

and transparent appearance. The exquisite

workmanship of the fibres is performed in

Indonesia, home of age-old tradition, where

skilled craftsmen have been practicing this art

for generations. B&B Italia adds to this tradition

its unmistakable innovative design mark and

the use of polyethylene fibre which guarantees

solidity, lightness and durability. Ideal for the

swimming pool area or on the garden lawn,

they’re like pieces of land art, integrating and

harmonizing with the surrounding scenery.

Canasta ’13 - design by Patricia Urquiola

Canasta ’13 - design by Patricia Urquiola

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IN THE

WORLDMILAN DESIGN WEEK - APRIL 2013

The Milan Design Week is once again a not

to be missed event charged with powerful

magnetism. The presentation at the B&B Italia

Store in Via Durini will focus on B&B Italia and

Maxalto news, emphasising the company’s

commitment to creativity and innovation and

summarizing the efforts and work of a whole

year. On display a serie of new proposals for

the indoor and the outdoor for a contemporary

and international lifestyle.

MILAN DESIGN WEEK

Milan 9-14 april / B&B Italia - Maxalto

B&B Italia Store

Via Durini 14 - h. 9.30- 21.00

UPCOMING EVENTS

B&B Italia Store - Milan

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WWW.ELLE.IT/ELLE-DECOR/BE-ORIGINAL

IN THE

WORLDB&B ITALIA FOR BE ORIGINAL:

THE PRESS AND WEB

CAMPAIGN NOW ON AIR

The advertising campaign promoted by Elle Decor

for project Be Original, which supports authentic

design, will be on air from March. The campaign

makes use of the lens of the leading photographer

Giovanni Gastel to relate the values of genuine

design and the extra features associated with

an original product: quality, emotional bond,

functionality, aesthetics, durability, iconicity,

comfort and performance. B&B Italia’s advert

“You can trust an original” underscores the

quality and resistance of the Charles sofa,

which has become one of the company’s long

sellers and best sellers for its original timeless

design and comfort and durability features.

The survey on the inclination to purchase

design items will be online until 20 April, along

with the related competition.

A project that is both practical and ambitious.

Thank you Elle Decor!

ADV B&B Italia Elle Decor

UPCOMING EVENTS

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IN THE

WORLDMAXALTO OPENS IN WASHINGTON D.C.

Maxalto is excited to announce a new partnership

with Boffi, joining their showroom in the heart of

Georgetown, Washington DC located at 3320

M Street NW in Cadey’s Alley. This is the first of

its kind collaboration between two Italian design

firms in the Washington DC area, following in

the footsteps of the successful alliance between

the two companies in Chicago. Both Boffi and

Maxalto provide the highest quality and innovation

in home designs offering a one-stop shop for

architects, interior designers and homeowners

looking for the latest in state-of-the-art interiors.

The showroom itself features brick walls,

soaring ceilings, large windows and oversized

skylights creating the ideal environment for

the clean and modern lines of Boffi alongside

Maxalto’s French-inspired sofas, tables, beds

and shelving systems.

Maxalto Store

3320 M Street, Northwest

20007 Washington DC

Maxalto Store - Washington DC

Maxalto Store - Washington DC

NEW OPENINGS

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IN THE

WORLDBRAND-NEW LOCATION FOR THE

B&B ITALIA STORE IN BANGKOK

The B&B Italia Store in Bangkok, opened by

Leafy Co - the sole distribution and marketing

in Thailand of B&B Italia, with both B&B Italia

and Maxalto brands - has moved to the new

exclusive location on Mahaprutaram Rd., with

an extensive space of 1,000 square meters.

In the heart of Bangkok business district, the

Store also hosts some Boffi display areas.

B&B Italia Store - Leafy & Co.

523 Mahaprutharam Road Bangrak

10500 Bangkok

NEW DEDICATED MAXALTO AREA INTO THE

RENOWN CH’ING SHANG STORE IN TAIPEI

B&B Italia is pleased to announce the opening

of a new 250 sqm. dedicated Maxalto area

into the Ch’ing Shang store, one of the largest

and most historical destination for high end

furniture in Taipei. Given the specific brand mix,

the target client and positioning, the store is

the ideal location for an elegant display of the

5 collections of Maxalto.

Maxalto at Ch’ing Shang

No.2-1 - Lane 269 - Sec. 3 - Nanking E. Rd.

Taipei

B&B Italia Store - Bangkok

NEW OPENINGS

Maxalto Store - Taipei

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IN THE

WORLDB&B ITALIA SIGNS ITS FIRST

DISTRIBUTION PARTNERSHIP IN INDIA

B&B Italia opens an area dedicated to B&B Italia,

Maxalto and Outdoor at the multibrand store

Meet Sawhney & Co. in Gurgaon, a city in

Northern India. The new project for showrooms

stretches over 270 m2, presenting a choice of

proposals for the living room, bedroom and outdoor

areas to introduce B&B Italia and Maxalto’s

lifestyle to target consumers and professionals

in an emerging market that is revealing a growing

interest for design and wishes to consolidate its

distribution infrastructure.

Meet Sawhney & Co.

Haryana - Level II/III - JMD Regent Arcade -

MG Road, Gurgaon

NEW OPENINGS

B&B Italia Store - Gurgaon

B&B Italia Store - Gurgaon

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IN THE

WORLDFLASH NEWS

B&B ITALIA STORE VIENNA

The latest and most relevant landmark for

professionals and enthusiasts of B&B Italia design

takes a new significant step within the extensive

distribution network qualification project.

The first single-brand store in Vienna opens

now in partnership with Spätauf, a historical

presence in the market and an unquestioned

landmark in the sector.

A NEW LOCATION FOR THE

B&B ITALIA STORE IN DUBAI

The B&B Italia Store in Dubai moves from the Mall

of the Emirates to a new building. A surface area

of 450 m2 with four large windows on Jumeirah

Beach Road displaying the latest projects by

B&B Italia, Maxalto and the Outdoor collection.

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