PUNE

VOLUME TWO

Post

AT A GLANCE…

UNVEILING CLUB PENINSULA AT ASHOK MEADOWS, PUNE

On 13th May, Ashok Meadows unveiled its

iconic Clubhouse –“Club Peninsula” in

Pune, where the grand launch commenced

in the presence of over 100 channel

partners from Pune and Mumbai. The

Channel Partners thoroughly participated in

the event and made this occasion engaging

and entertaining. Mr. Nandan Ashok

Piramal, Director, Sales & Marketing

Peninsula Land announced the clubhouse

open and acknowledged Channel Partners

for their never ending support. Each

Channel Partner was given a tour of the

clubhouse as well as the ready to move in

apartments. Many Channel Partners

praised PLL for another project which had

amenities READY for customers to start

using as soon as they moved in.

We brought in the monsoon season with exciting news for our customers at ASHOK ASTORIA, Nashik. We

opened the doors to one of the biggest, state-of-the-art clubhouses and our next milestone – CLUB

PENINSULA at Ashok Astoria. All our customers, prospects, channel partners, VIP Dignitaries of Nashik and

APG Employees attended this enthralling carnival. Over 153 families comprising 550+ individuals joined the

Astoria Carnival and previewed the exclusive showcase of Club Peninsula. Astoria Carnival was a jamboree

of thrilling events, games, performances, wine tasting sessions and many more exciting experiences.The

extravaganza of Club Peninsula and the joy of Astoria Carnival blended together to create one unforgettable

evening for all our esteemed guests.

With the release of Amitabh Bachchan’s TE3N, we

invited our Channel Partners and their families for an

exclusive screening at INOX Cinema, Nariman Point on

14th June. The event was hosted by the prominent

members of Peninsula Family to thank Channel

Partners for their continuous support.

CINEMATIC APPROACHTO CHANNEL PARTNERSWITH MOVIE SCREENINGOF TE3N

PENINSULA HEIGHTSA LIFE OF UNRESTRAINED LUXURY

Peninsula Land Limited is shaping a new landmark in Bengaluru, with an unprecedented luxury icon “Peninsula Heights”. The project is

strategically located in the premium residential locale of J.P Nagar. In the heart of the Garden City, J. P Nagar is known for its up-market

neighbourhoods, clean streets and calm environs. Landscaped by Eco Plan Singapore, this well planned property dedicates 60% open

area for landscaping and recreational activities.

The complex will comprise two towers, of 11 and 23 storeys, overlooking the awe –inspiring vistas of elegant greens and waterscapes.

With choices of spacious 3 BHK / 4 BHK / 5 BHK apartments and duplexes, this lifestyle is settled amidst a quiet neighbourhood, yet only

a few minutes away from schools, malls, restaurants, movie theatres, convenient transportation options and other conveniences.

UNMATCHED PRIVILEGES• Ample car parking space, spread across two levels • Exclusive car parking for residents’ guests

• 24 X 7 security systems with centrally monitored CCTV cameras • Boom barrier at important locations

• RFID reader for secured parking • Visitors management system • Power back-up for common areas in the complex

OTHER EXPERIENCES

• Water Bodies • Indoor Golf Simulator • Convenience Store • Business Centre • Guest Rooms • Cards Room • Party Enclosure • Music Arena

• Reading and Library Area • Meditation Zone • Outdoor Jacuzzi • Spa • Splash Pool for Kids • Yoga & Aerobics Area • Jogging Pathways

• Gymnasium • Squash Court • Snooker and Billiards • Serenity Lily Pond • Sauna Chamber

PROMINENT LUXURIES

• 3 swimming pools • 40 seat mini-theatre • Veranda seating with TV viewing space • Afternoon tea corner

GRAND LAUNCH OF CLUB PENINSULA

AT THE ASHOK ASTORIA CARNIVAL

Beautifully decoreated pathways

Wine tasting session Clients relishing the pool experience

Clients relishing the pool experience

Kids enjoying the performances

Actual picture of Club Peninsula

PLL’s Sales Team with Channel Partners

Mr. Nandan Piramal addressing Channel Partners and Team PLL

Ashok Astoria Nashik

Bishop’s Gate Breach Candy-Mumbai

Celestia Spaces Sewri-Mumbai

Carmichael Residences Carmichael Road-Mumbai

Ashok Nirvaan Lonavala

Ashok Meadows Pune

Ashok Beleza Goa

Peninsula Heights Bengaluru

Disclaimer : The images are purely indicative in nature. Terms and conditions apply for the offers stated above and the aforesaid should not be deemed to be our offer/promise.

Call: 1800 2 666 333

INDUSTRY UPDATELaunches in affordable

housing sector double in

first half of 2016

After reeling under slowdown, the real estate sector is

now in for some good news. ICRA in a report has said

that real estate developers in India will see a healthy

growth on the back of international investor tie-ups

worth $2 billion. Shubham Jain, vice-president, ICRA

Ratings, said: “The stress in the industry has made

available ample investment opportunities in the sector

at attractive rates. With over $2 billion of capital

commitment expected under various platforms, the

leading developers would be able to acquire new

projects thus ensuring a steady launch pipeline over

the medium term. Moreover, the equity nature of such

partnerships would reduce the burden of providing any

committed exit to partners,” Real estate developers

could benefit by using this capital to invest in various

projects. “The investment is typically routed through the

project special purpose vehicle (SPV), with the costs

and profits to be shared by the partners in a

pre-determined manner as per their respective

economic interests. The investor is associated with the

project since the start, and is provided an exit through

the ultimate monetisation of the project. The interim

profits generated from the projects are, sometimes,

invested in acquiring interest in new projects thus

lowering the incremental equity contribution from the

partners as well as opening up a more tax efficient way

of channelising profits, ” the ICRA report said.

$2 billion investment in

real estate to bring in new

projects: ICRA

Via The Financial Express | Aug 24, 2016

Steady demand for affordable housing and the

government's push to increase its supply has led to a

near doubling of launches in this segment in the first

half of 2016 from the year-ago period, according to a

report by Cushman & Wakefield. The number of new

launches in affordable housing has increased by nearly

100 percent on year to 17,000 units across top

property markets—Delhi, Mumbai, Bengaluru, Pune,

Kolkata, Chennai, Ahmedabad and Hyderabad—

during this period, the real estate services firm said in

its report. "Rise in the launch of affordable segment

can be attributed to a steady demand for this segment

of housing in key cities of Bengaluru, Delhi - NCR and

Mumbai. It is heartening to see that demand for this

segment, which was neglected for a very long time, is

now being catered to as this formed a very large

segment of latent demand," said Anshul Jain, MD,

India, Cushman & Wakefield. "The uptake of affordable

segment in the market will have a cascading impact on

the overall economy at large," Demand for affordable

homes has grown after the government allowed

first-time home buyers additional deduction while

calculating tax liability.

Affordable home loans to

witness strong growth:

Moody's

Via The Economic Times | Kailash Babar,

Mumbai | Aug 18, 2016

The move, part of the government's 'Housing for All by

2022' vision, gives first-time home-buyers additional

deduction of Rs 50,000 paid for loan amount less than

Rs 35 lakh and for a house value less than Rs 50 lakh.

Developers are aware of potential demand in this

segment and are enhancing focus here as part of

strategy. "The demand for quality affordable housing

projects outstrips supply by a large margin. While

consumer sentiment has seen visible improvement due

to various initiatives by the government during the last

year. Also, urbanisation is certainly impacting demand.

The real estate market has realigned itself to the

current market condition and expectations of home

buyers," said Brotin Banerjee, MD, Tata Housing. The

company's subsidiary, Tata Value Homes, has launched

more than 2,500 units across different phases of its

affordable housing projects in Mumbai, Talegaon, NCR,

Bangalore and Chennai in the last six months.

1, Peninsula Spenta, Mathuradas Mills, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013. Maharashtra. India.

FROM THE DESK OF THE DIRECTOR,SALES & MARKETING

Greetings,

A lot happened in the last 2 months at Peninsula Land.

But before I delve into that I would like, first and foremost, to thank our customers for all their testimonials – some of which we have

shared here in this issue. We thank you for the faith you have shown in us and assure you that we are listening – when you praise us,

and especially when you don’t. It is your support that makes us who we are today.

Recently, two of our properties celebrated launches. In Nashik, our premier residential property held the opening of its clubhouse – Club

Peninsula – to much fanfare and joie de vivre, with over 550 guests attending the event. Over in Pune, Ashok Meadows – which is now

ready to move in – also unveiled its grand clubhouse to channel partners from Pune and Mumbai. In Mumbai, we went along with our

channel partners to watch TE3N. We will keep engaging our channel partners in such events so as to grow and develop our relationship

with them.

Finally, I am proud to say that we had a pooja to officially kick off the construction process of our next landmark – Project Codename

NGE, Byculla.

As we continue on this process I would once again like to thank all our customers / partners for their feedback and ideas on how we

can continue to improve and help serve you better.

Thank you and wish you a happy end to the monsoon season.

Best Regards,

Nandan Piramal, Director, Sales and Marketing

THE EXPANSE OF OUR LANDMARKS

We thank you for your support &would like to invite you to an

exclusive screening of the movie

Looking forward to your presence.

“TE3N”at Inox, Nariman Point for an

evening show on 14th June 2016.

CONSTRUCTION UPDATESDISCOVER WHAT’S COMING NEXT

3rd residential floor slab in progress

Capping Beam Work to Facilitate

Excavation Work

NGE

2nd floor slab in progress

All work completed, Villa handing

over to customer in process

ASHOK NIRVAAN

CARMICHAEL RESIDENCES ASHOK MEADOWS

Duplex 8 in progress

BISHOP’S GATE

All work completed, OC expected soon

ASHOK BELEZA

ASHOK ASTORIAAll work completed, OC expected soon

PENINSULA HEIGHTS

Tower A-16th floor roof slab in progress

Tower B-1st floor roof slab in progress

CELESTIA SPACES

Possessions of the flats havecommenced

Nashik

Mumbai

Lonavala

Pune

Goa

Bengaluru

LAUNCH OF CLUB PENINSULA AT ASHOK MEADOWS

MOVIE SCREENING OF TE3N FOR CHANNEL PARTNERS

PENINSULA HEIGHTS- PROJECTOF THE MONTH

BHOOMI POOJAN OF PROJECT CODENAME NGE, BYCULLA

FROM THE DESK OF THE DIRECTOR,SALES & MARKETING

INDUSTRY UPDATE

CONSTRUCTION UPDATES

CUSTOMER SPEAK

Celebrating the grand opening at Astoria Carnival

The grand entrance of Club Peninsula Wine tasting session

WHEN WORDS APPLAUD

CUSTOMER TESTIMONIALSCustomer satisfaction is the receipt of our success and the evidence of all our efforts that we put through to create landmarks of

tomorrow. We continually strive to build experiences that are customer driven, so that we could make difference in their lives. Here’s

the glimpse of some cheerful words expressed by our happy customers.

MR. C SOMASHEKAR (CMD – SOMU GROUP OF COMPANIES) & MRS. RENUKA DEVI (DIRECTOR - SOMU GROUP OF COMPANIES)Owner of Flat No. B 601 in Tower 1

The moment I read the ad about the project Peninsula Heights, which is coming up in the

heart of Jaynagar & J P Nagar, I being the resident of J P Nagar, living in my own Bungalow

still preferred to stay in this upcoming luxurious, elite society.

After checking with my well-wishers in Mumbai about the company and the Promoters, I

found out excellent opinion about the Piramal Group and their projects. Hence, I decided to

go ahead to book my home in this prestigious project which will have a harmonious

environment and with all high–end amenities.

Buying an apartment was never a requirement for me, the show and the presentation of the overall project and the model apartment tempted and

triggered me to buy an apartment for the comfortable stay.

At the outset, I am very much happy interacting with Marketing Team Mr.Saurav Verma & Mrs.Sowmya Shekar. I felt more comfortable the way they

presented the project, highlighted the quality and facilities in the project and about their group.

MR.CP RANGARAJAN AND MRS.RANGARAJANWhen I decided to go in for a spacious second home at Bangalore, my preferred location

did not go beyond Jayanagar, having lived there for more than a decade. Premium

apartments with all facilities were very few and I was waiting for the right builder to come in

with a premium project. Peninsula Group, with an impeccable track record at Mumbai came

with a never to miss opportunity at J P Nagar, on the fringes of Jayanagar, and I am happy

to be associated with their signature project, “Peninsula Heights” as one of the buyers of

an apartment.

MR. DWARAKANATH MANANDI AND MRS. MEERA MANANDIStaying in an independent bungalow all these years, we were on the lookout for a Premium

apartment complex close to Jayanagar for our growing family. When Peninsula Heights was

launched last year, we were happy with the luxurious duplexes they offered. Besides, the

legacy of Morarjee Textiles and landmark projects delivered in Mumbai gave life to our

home buying decision. Nevertheless to say, we are pleased with the commitments to the

construction quality and finish provided even in the show apartment. Moreover our

interactions with Team Peninsula since we have booked our apartment has further

reinforced our belief in the Piramal Group.

BHOOMI POOJAN OF PROJECT CODENAME NGE, BYCULLA

On 25th July, 2016 we celebrated the foundation of our next landmark

- Project Codename NGE, Byculla. It was a special day at Peninsula

Land as we commenced the Bhoomi Poojan at the site of the project.

With this monumental beginning we’ve restored the glory of Byculla. It

was a day of ceremonies and celebrations where employees of PLL

along with Board Members raised the occasion with their presence.

Our esteemed Chairperson Mrs. Urvi Piramal, Mr. Rajeev Piramal (VC &

MD) and Mr.Nandan Piramal (Director of Marketing) enhanced the

prestige of this occasion by participating in religious rituals. The

ambience was filled with new hopes and positivity, each member of

Peninsula Family was elated to make this landmark a reality.

Chairperson, Mrs. Urvi Piramal gracing the Bhoomi Poojan

Mr. Rajeev Piramal, (Vice Chairman and Managing Director)

and Mr. Nandan Piramal (Director, Sales & Marketing)

CALL : 1800 2 666 333 OR SMS HEIGHTS TO 56161

NASHIK

PUNE

MUM

BAI

MUM

BAI

BENGALURU

Anil Dwivedi, Head Sales and Marketing with Channel Partners