[1]

The Class 40 YachtAn affordable performance monohull designed around a simple box rule. We have found the ideal Class 40 for the campaign - an Akilaria 40. A new and as yet uncommissioned yacht that represents incredible value for money. Talks are underway to secure the purchase and begin work on the boat.

HANNAH & ANNA GLOBAL OCEAN RACE 2011-12

February 2011

NewsletterWelcome to the first edition of the H&A newlsetter. As our campaign gains momentum and the tick of the countdown clock grows louder its an exciting time at race HQ!

FIRST TWO INVESTORS COMMIT...Since the announcement that we would sail together as a team went out in December, life has been a blur of letter writing, proposal sending, phone calls, interviews and boat show visits Finally we are on our way.

“This is the hard part. Getting to the start

line will make the racing seem easy”. I am not

sure how many times we have heard this but

never have truer words been spoken. It takes

two brave and adventurous girls to make up

this double handed sailing team but it also

takes brave, adventurous and visionary

investors to make it all happen.

In just two months we have seen our

campaign gain incredible momentum. The

press interest in what we are trying to achieve

as the only all female team has been

tremendous and we are building a respectable

portfolio of media sources across Germany

and the UK who will regularly follow our

campaign throughout the race.

Visits to both the London and Dusseldorf

boat shows provided the opportunity to meet

with many of the Global Ocean Race partners

and arrange technical partnerships of our own.

We have so far lined up deals on electronics,

clothing, sails, rope and deck gear.

But of course technical partners alone will

not get us to the start, for that we need

financial commitment. Just last week we

confirmed two private investors from the UK

and Germany. This represents over $100,000

and talks have begun to negotiate the

purchase of the Class 40 yacht.

As a part of our commitment to making

this campaign a great success to all parties

involved, we have undertaken a major budget

review and can now present an attractive

investment opportunity for private investors as

well as an incredible package for the title

sponsor and race partners.

So the clock is ticking, the start line looms

ever closer but we are on track. We need to

attract more investment, we need our title

sponsor but we are currently talking with some

very interesting potentials. Behind the scenes

the foundations are laid, the yacht is waiting,

the team is in place and we are ready to race.

We will be the first all female team in the GOR!

The ONLY all female team entered in the Global Ocean

Race 2011-12

[2]

The Global Ocean Race 2011-12 represents en extremely attractive proposition for investors, sponsors and sailors alike.

Committing a marketing budget to an

around the world yacht racing campaign is no

easy decision. Of course there is the risk

factor involved with offshore yacht racing - an

inherently dangerous sport but also there is the

question of visibility.

A premiership football match or Formula 1

race is guaranteed prime time media coverage

but what about sailing? Once upon a time

ocean racing was hidden from view until the

heroic yachtsmen and women returned home.

With the latest advancements in technology,

sailors can now stream live video footage from

the Southern Ocean affording audiences of

millions the opportunity to experience the thrill

of the race action in real time.

The first edition of the Global Ocean Race

in 2008 drew a web audience of over 30

million, the 2011-12 edition promises figures

way in excess of this. With an online TV

channel and interactive game where players

can race around the world alongside the real

yachts, ocean racing has established itself as a

premier league sport.

Sure a football team is a safe bet in terms

of sponsorship but can it offer the opportunity

for staff, clients and consumers to compete on

the pitch alongside the football stars? No, but

sailing can.

We have split the budget for our

campaign into two parts. A private investment

group (A - see right) that will ultimately own the

yacht and the sponsorship deal that will cover

the running costs associated with the Global

Ocean Race campaign (B and C).

The investment group fund will total

€250,000 and will own the yacht, training sails,

electronics and basic safety equipment.

Depreciation has been estimated at a

maximum of €70,000 and will be covered by

the sponsor budget. The yacht will then be

available to sell or for charter after the race

finish so that investors can recoup their

monies.

The sponsor budget totaling €300,000

covers a charter fee to the investment group,

racing sails, upgraded safety kit, race entry

fees, food, wages, insurance and all

maintenance and yard fees associated with the

Global Ocean Race 2011-12.

There is flexibility built into the sponsor

budget as demonstrated by diagrams B and C.

We hope that the campaign will be attractive to

a broad range of sponsors.

If you are interested in learning more

about investment opportunities please visit

www.h-anna-h.com or e mail hannah@h-

anna-h.com (UK) anna@h-anna-h.com

(Germany).

THE BUDGET

€25,000€25,000

€25,000

€25,000€200,000

23%

7%70%

€45,000

€45,000

€45,000€45,000

€120,000

Your brand here?

A: Represents our current level of private investment

B: The first of two options for the sponsor budget breakdown

C: The second option for sponsor budget breakdown

Secured

Secured

TitleSponsor

Partners

Partners

Title sponsor