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News you can use
News you can use
Print, Digital & Online
About Metro
Vision
The goal and objective of Metro
Advertising
The Metro is Lesotho’s daily newspaper with the highest readership and widest circulation, published digitally online and it is located on the website: www.maserumetro.com, with some free general articles to the readers culture exclusive articles and digital edition are only available to subscribers.
Metro free sheet print edition on Thursday, (Bonus paper) is distributed to homes, offices, shopping malls, petrol filling stations, on transit and in the streets countrywide.
To be the most visible, available, highest and widest read newspaper in Lesotho.
The goal and objective of Metro is to have world widenet presence, physical presence and impact in all Lesotho districts and commercial towns by attracting attention of our readers to important issues and news surrounding them
Our editorial preference is financial, health and sports related issues. But we also cover politics and social issues.
Daily digital Metro focuses more on social news, business, reviews, sports, spirituality and education.
Free Metro focuses more on Money issues, health, motivation, leisure and sports.
Compared with the rest of print media in Lesotho, advertising with the Metro gives value for money due to its digital and print presence, highest and widest readership, reliability and accessibility to the readers. Our advertising rates are the most affordable and offers a variety to the advertisers for choice.
Advertising Options:• Classifieds advertising• Notices advertising• Display advertising • Advertorials, Centre Spreads, Spadeas and Wraps advertising• Loose retail inserts advertising• Special Supplements
FREE
MATERIAL REQUIREMENTS
File format requirements for artwork deliveryAll digital artwork to be provided in digital files that are produced to conform to the PDF/X-1a version of the Adobe Portable Document Format (PDF) file format as defined in the international standard ISO 15930-1.
PDF requirements(Minimum)• PDF/X-1a format.• CMYK colours.• Embedded pictures and fonts.• All graphics have to be at least 250dpi.• No jpeg, png, gif formats will be accepted.
PDF material incorporating the following:Will be rejected when using the INLADSEND option in transmission method:Incorrect size, Crop marks, Bleed, Registration marks, Colour bars, Colour gradation strips.
Booking & Material DeadlineBooking/ Cancellation
10am - 2 days prior publication
Complete Material 1 day - prior publication
NOTE: Layout and design charged separately whenever there is need.
GOOD DISCOUNT on consecutive and regular placement of adverts.
LOADING FEES
SIZE RATE (Incl. Vat)
Page 1 R650.00Page 3 R600.00Page 5 R550.00Back Page R450.00
ADVERTORIALS
SIZE RATE (Incl. Vat)
4 page wrap R50,646.924 pager insert R30,431.28Centre Spread R25,000.00Full page R12,000.00Half page R5,500.00
LOOSE INSERTS
SIZE RATE (Incl. Vat)
1/8 pages R402.5012/48 pages R517.5052/80 pages R632.50
PRINTING SPECIFICATION
MAXIMUM PRINT AREALENGTH 390mm 1 Column 35mm 5 Column 185mmWIDTH 260mm 2 Column 72mm 6 Column 235mm
3 Column 110mm 7 Column 260mm4 Column 147mm
PRINT ORDER | 35, 000
Language | English/ SesothoFrequency | WeeklyDistribution | Thursdays
Booking deadline | Mondays 12 noonMaterial deadline | Tuesdays 12 noon
Full page size | 390mm x 260mmColumn width | 7 cols x 35mmBleed size | (DPS) 54.5cmTrim size | 57.5cm
Rate Card (37.95 per col. cm) Vat Inclusive
DISPLAY TYPE
SIZE RATE (Incl. Vat)
1/8 page R1,295.00Quarter page R2,590.00Double column R2,960.00Half page R5,180.00Full page R10,360.48Double spread R20,721.00
STRIPS (50mm x 260mm)
SIZE RATE (Incl. Vat)
Top front/ back page R347.88Bottom front/ back page R250.75Top inside page R175.90Bottom inside page R150.55
Free Metro Newspaper - 2020 / 21
2020/21 Free Metro Print
Standard Rate Card
Free Metro (Thursday) Distribution Breakdown
Route Copies for District No. of Points Total Copies
Maseru 15 000 165 15 000
Mafeteng 300 15 300
Mahale’s Hoek 200 10 200
Quthing 100 10 100
Qacha’s Nek 100 10 100
Thaba Tseka 500 10 500
Mokhotlong 300 20 300
Botha Bothe 1 700 15 1 700
Leribe 6 000 20 6 000
Berea 1 300 10 1 300
TOTAL 20 200 285 20 200
Free Subscriptions
Home 1 500 2 500 2 500
Offices & Public Areas 31 000 31 000 31 000
TOTAL Copies Subscribers Total Copies
4 500 4 500 4 500
Notes:Distribution in homes, offices and public areas include copies to homes, government and private, health centres offices, Transit on transport, copies sold at thoroughfares such as traffic lights.
0
INCOME
HIG
H
MED
IUM
15%
65%
20%
50
100
0
EDUCATION
HIG
H
TERT
IARY
LOW
15%
60%
25%
50
100
LOW
0
OCCUPATION
HOUS
EWIF
E
MID
WO
RKER
EXEC
UTIV
ES
40%45%
15%
50
100
0
RACE
BLA
CK
WHI
TE
CO
LOUR
ED
70%
20%10%
50
100
0
GENDER
MA
LE
FEM
ALE
25%
75%
50
100
0
AGE
35%
15-35 40-65 70+
45%
20%
50
100
Readership ProfileDistributed in 10 Districts at 285 Points
TOTAL PRINT ORDER 35, 000
Roma
Mohale
Ha-Marakabei
Katse Linakaneng
Molumong
Thabang
Maphulaneng
OxbowLiphofung
Sani Top
Makheka
Ha-Lejone
Pitseng
Ha-Soai
MohlabanengLesobeng
Sehonghong
Khubetsoana
MapotengLekokoaneng
Peka
Maputsoe
TšehlanyaneKhanyane
Ha-Khabo
Ha-Belo
Matlakeng
Matlakeng
Kolonyama
Morija
Motsekuloa
Semonkong
Thaba-PutoaSehlabathebe
TebellongHa-Sekake
Ha-Sekake
Mount Moorosi
MphakiMaphutsing
KetaneHa-Tsepo
Silooe
Tsa Kholo
Thaba-Tsoeu
Mataoeng
Holy CrossMokanametsong
Alwynskop
Community news you can useMetro
MASERU
CirculationFree Metro: Print Order 35 000 Readership: 380 000 The Metro free print edition circulation is implemented through diverse distribution channels: Home delivery, public offices, petrol filling stations, shopping malls, street vendors, health centres and in transit on public transport.
The allocation is as follows in percentages:Home delivery 10%Public offices 10%Petrol filling stations 20%Shopping malls 25%Street vendors 20%Health centres 5%On transit 10%
* The circulation is audited by Audit Bureau of Circulation (ABC).
Tel: +266 22 32 5494Mobile: +266 62 00 5494Website: www.maserumetro.comEmail: [email protected] / [email protected] Physical Address: Florida Industrial Park, Ha Hoohlo, Maseru, Lesotho.
Contact Details
The BIGGEST daily in Lesotho
MATERIAL REQUIREMENTS
File format requirements for artwork deliveryAll digital artwork to be provided in digital files that are produced to conform to the PDF/X-1a version of the Adobe Portable Document Format (PDF) file format as defined in the international standard ISO 15930-1.
PDF requirements(Minimum)• PDF/X-1a format.• CMYK colours.• Embedded pictures and fonts.• All graphics have to be at least 250dpi.• No jpeg, png, gif formats will be accepted.
PDF material incorporating the following:Will be rejected when using the INLADSEND option in transmission method:Incorrect size, Crop marks, Bleed, Registration marks, Colour bars, Colour gradation strips.
Booking & Material DeadlineBooking/ Cancellation
2pm - 1 day prior publication
Complete Material 12 noon - prior publication
NOTE: Layout and design charged separately whenever there is need.
GOOD DISCOUNT on consecutive and regular placement of adverts.
LOADING FEES
SIZE RATE (Incl. Vat)
Page 1 R650.00Page 3 R600.00Page 5 R550.00Back Page R450.00
ADVERTORIALS
SIZE RATE (Incl. Vat)
4 page wrap R60,646.924 pager insert R30,431.28Centre Spread R18,000.00Full page R10,000.00Half page R6,000.00
PRINTING SPECIFICATION
MAXIMUM PRINT AREALENGTH 390mm 1 Column 35mm 5 Column 185mmWIDTH 260mm 2 Column 72mm 6 Column 235mm
3 Column 110mm 7 Column 260mm4 Column 147mm
READERSHIP | 1.2 Million
Language | EnglishFrequency | DailyPublishing time | At down
Booking deadline | Day before 12 noonMaterial deadline | Publishing Day 12 noon
Full page size | 390mm x 260mmColumn width | 7 cols x 35mmBleed size | (DPS) 54.5cmTrim size | 57.5cm
Rate Card (30.26 per col. cm) Vat Inclusive
DISPLAY TYPE
SIZE RATE (Incl. Vat)
1/8 page R1,033.00Quarter page R2,065.00Double column R2,360.00Half page R4,130.00Full page R8,260.48Double spread R16,521.00
STRIPS (50mm x 260mm)
SIZE RATE (Incl. Vat)
Top front/ back page R247.88Bottom front/ back page R150.75Top inside page R125.90Bottom inside page R100.55
Metro Digital and Website - 2020/21
Metro Digital and WebsiteStandard Rate Card - 2020/21
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A Day in the Life of a Vegetable Farmer in Lesotho: Thabo Lefatle
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Rectangle Banner ad300px x 250px
Leader board Banner ad728px x 90px
Skyscraper ad300px x 600px
Prime Banner ad970px x 180px
Tile/Wallpaper Banner ad1920px x 1080px
Top Banner ad728px x 90px
Display AdsPRODUCT SIZE POSITION PER CLICK (CPC) PER FLAT RATEPrime /Leader Board/Top Banner
90px x 728px Top of home page R3.95 R632.50 / Per Day
Top of inside page R2.91 R402.50 / Per Day180px x 728px Top of home page R4.55 R725.30 / Per Day
Top of inside page R3.95 R685.75 / Per Day
Prime /Leader Board/Top Banner - Larger
90px x 970px Top of home page R4.68 R750.50 / Per Day
Top of inside page R3.25 R517.50 / Per Day
Square Banner 300px x 300px Home page middle R0.95 R40.50 / Per DayHome page bottom R0.75 R40.49 / Per Day
336px x 336px Inside page middle R0.65 R40.37 / Per DayInside page bottom R0.55 R30.94 / Per Day
Rectangle Banner 180px x 150px Home page middle R0.95 R40.07 / Per DayHome page bottom R0.75 R30.73 / Per DayInside page middle R0.65 R30.38 / Per DayInside page bottom R0.55 R30.27 / Per Day
Tower Banner 1200px x 300px Home page right/left R3.75 R353.63 / Per DayInside page right/left R2.35 R341.50 / Per Day
Skyscraper 600px x 300px Home page R2.45 R253.63 / Per DayInside page R1.85 R241.50 / Per Day
Tile/Wallpaper 1920px x 1080px Home page R5.76 R862.50 / Per DayInside page R3.95 R747.50 / Per Day
Button Banner (Classifieds)
120px x 60px Home page Bottom R0.65 R138.00 / Per Day
Inside page bottom R0.38 R126.50 / Per Day
Sponsored Links (linked website)
90px x 90px Home page Bottom R0.32 R86.25 / Per Day
Inside page bottom R0.28 R63.25 / Per Day
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254px x 133px Home page R0.76 R241.50 / Per Day
Inside page R0.64 R230.00 / Per Day
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PRODUCT SIZE POSITION PER VIEW (CPV) PER FLAT RATEEye-Blaster (Video pop up snippets) 180px x 60px Home page R1.27 R931.50 / Per Day
Inside pages R0.88 R753.25 / Per Day
Eye-Blaster (Video pop up snippets) 180px x 60px Home page R1.10 R874.50 / Per DayInside pages R0.72 R724.50 / Per Day
SOCIAL MEDIA PACKAGE
PER FLAT RATE
e-newsletter R565.20 / Per Day
e-mail blast R335.20 / Per Day
Mobile banner R348.60 / Per Day
Facebook R235.75 / Per Day
Twitter R130.55 / Per Day
Press Release Services
There are many activities and services by our corporate clients that hardly make it into the pages of print media, airwaves and screens, sometimes because media do not consider them newsworthy. It is however very important to have these important messages reach the audience. Metro Press Release service is aimed at assisting mainly corporate clients to reach out as many members of the public and targeted customers as possible.
Your customers, journalists and media houses always want to know the latest information about your business, your company, your association or about yourself. We help you with sponsored links on our popular Metro website where all your need-to-know information can be centralized; be it events, pictures, company information, advertisements or messages of endorsements from your clients, all these in the form of digital, video or audio.
Talk to us to link your website with our popular news website today.
Digital Metro platforms
Readership Profile
MetroDigital offers Lesotho’s most visited platforms. Our website gets traffic from all over the world but mostly (approximately 70%) from Lesotho (20% from South Africa and (10%)from Southern African region. We are popular with the 18 to 35-year-old group. The site receives an average 50 000 visits per day.
• Our readership hits 2 million visitors and grows by 25% in every three months. • The advertisers’ message are visible on the home page as well as in all sections. You can place and advert as per specifications or have a hyperlink, which can boost your own business website. • We will not sell ads on our social media platforms.
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