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23 August 2013
PERRIER-JOUËT “ENCHANTING TREE” AND MARTELL TRUNKMAKE EXCLUSIVE HONG KONG & CHINA DEBUTS
AS PENINSULA HOTELS PARTNERS WITH PERNOD RICARD
The Peninsula Hotels in China – Hong Kong, Shanghai and Beijing – have partnered with
Pernod Ricard to bring Perrier-Jouët’s “Enchanting Tree” sculptures and the Martell Trunk to
Hong Kong and China for the first time this autumn, together with “The Art of the Vintage Bar”
- a collection of cocktails using unique cognacs from the trunk plus exceptional cognac-pairing
dinners hosted by the Martell Ambassadors.
“The Enchanting Tree”
Bringing elements of theatre and poetry to the tasting of Perrier-Jouët’s Belle Epoque cuvée for
the first time in Asia and China, the “Enchanting Tree” continues Perrier-Jouët’s tradition of
supporting and collaborating with artists and designers as part of its artistic heritage. Created by
Dutch designer Tord Boontje, the hand-worked gold metal branches, individually soldered leaves
and the marque’s signature white-lacquered anemones, hold six Champagne flutes, while the tree
trunk blossoms at the base into a Champagne bucket. Combining both aesthetics and practicality,
the flutes are filled whilst in the tree, elegantly lifted out and served - an unusually charming,
stylish and memorable invitation to a shared Champagne experience.
Bottles of Perrier-Jouët’s Belle Epoque cuvée will be presented in the “Enchanting Tree” at The
Peninsula from 1 September - 31 December 2013 in the following locations :
Hong Kong : The Verandah Café and Salon de Ning
Shanghai : Sir Elly’s Restaurant, Bar and Terrace, Compass Bar and Salon de Ning
Beijing : The Lobby and Yun
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The Martell Trunk and The Art of the Vintage Bar
Meanwhile the Martell Trunk will also make its PRC debut at The Peninsula with “The Art of
the Vintage Bar”. A partnership between Martell, the oldest of the great cognac houses, and Pinel
& Pinel, the renowned French luxury malletier famous for its contemporary and bespoke trunks,
the trunk captures the essence of the House of Martell and enables connoisseurs and lovers of
cognac to rediscover the pleasures of tasting resulting from almost 300 years of carefully
cultivated expertise.
With a gently lit backdrop of leather-lined compartments and drawers, crystal glasses and
decanters, various tasting implements, scented candles and a humidor, 28 “montres” containing
the most exclusive and unique blends and a small blue leather-bound booklet – The Cellar
Master’s Notebook – which contains all the handwritten tasting notes of Martell’s cellar master,
Benoît Fil, the Martell Trunk is a true work of art.
At 2.06 meters high, 2.20 meters wide and 0.70 meters deep, it is the largest trunk ever produced
by Pinel & Pinel. A team of 10 craftsmen took 1,000 man hours to build it, using the highest-
quality materials including full-grain leather, copper, silver plate, oak, crystal and linen.
Accompanying the trunk are the Martell Ambassadors, who will offer cognac tastings and
specially mixed cognac cocktails from the trunk, and host exclusive one-night-only cognac
pairing dinners in Hong Kong, Shanghai and Beijing.
The Martell Trunk will be on display at The Peninsula as follows :
Hong Kong : 26 August – 19 September in The Bar, with cognac–pairing dinner at Spring
Moon on 4 September. For further details, please contact Ms Olivia Toth, Director of Public
Relations at +852 2696 6605 or e-mail at [email protected].
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PERRIER-JOUËT “ENCHANTING TREE” AND MARTELL TRUNKMAKE EXCLUSIVE HONG KONG & CHINA DEBUTSAS PENINSULA HOTELS PARTNERS WITH PERNOD RICARD - 3
Shanghai : October 2013 (TBC) in the Compass Bar, with a cognac–pairing dinner at Yi Long
Court on 10 October 2013. For further details, please contact Ms Cecilia Lui, Regional Director
of Communications – China at +86 (21) 2327 2888 Ext. 6605 or e-mail at
Beijing : 3 – 30 November in The Lobby, with cognac-pairing dinner at Huang Ting on 7
November. For further details, please contact Ms Cathie Yang, Director of Public Relations at
+86 (10) 8516 2888 Ext. 6627 or e-mail at [email protected].
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PERRIER-JOUËT “ENCHANTING TREE” AND MARTELL TRUNKMAKE EXCLUSIVE HONG KONG & CHINA DEBUTSAS PENINSULA HOTELS PARTNERS WITH PERNOD RICARD - 4
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ABOUT THE HONGKONG AND SHANGHAI HOTELS, LIMITED (HSH)
Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of transport, club management and other services. “The hotel portfolio of the Group comprises The Peninsula Hotels in Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Tokyo, Bangkok, Manila and Paris (under construction). The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John’s Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand.
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PERRIER-JOUËT “ENCHANTING TREE” AND MARTELL TRUNKMAKE EXCLUSIVE HONG KONG & CHINA DEBUTSAS PENINSULA HOTELS PARTNERS WITH PERNOD RICARD - 5
Learn more at www.peninsula.com or follow us on Facebook.
For further information, please contact: Ms Sian GriffithsDirector of CommunicationsThe Peninsula Hotels8/F., St George’s Building, 2 Ice House Street, Central, Hong KongTelephone: +852 2840 7239Fax: +852 2840 7499 E-mail: [email protected] : www.peninsula.com
Ms Fina WongCommunication ManagerPernod Ricard Asia Telephone: +852 2378 6944E-mail: [email protected]: www.pernod-ricard.com
