NEWS VIDEO PACKAGE

INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009

Internet Usage Overtakes Press and Mailers*

Media Access

0

20

40

60

80

100

Watched TVlast Week

Read aMagazine inPublishing

period

Listened toRadio last

week

Used Internetlast week

Read a paperlast week

ReadUnadressed

Mail lastmonth

% o

f peo

ple

25-

54 u

sing e

ach m

edia

within

def

ined

per

iod

New Zealanders’ Internet Access Increasing*

37%

45%

53%

62%

70%74%

78%81% 81% 82%

86% 87% 88%

11%

26%

35%

50%

61%

67%

5%4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

0%

10%

20%

30%

40%

50%

60%

70%

80%

Access to the Internet from Any Location Access to Broadband (Home Connection Type)

•In NZ there are now more people online in a week than there are reading a daily paper or a mailer. This trend continues in typical ‘newspaper demographics’ such as AP 25-54*

•There are now 88% of New Zealanders online and broadband access has shown huge growth over the last 3 years, with 67% of homes connected now having a broadband connection*

* Source: Nielsen Media Research (Panorama data) Base: NZ Population (10+)

TVNZ.CO.NZ GROWTH AND TVNZ.CO.NZ NEWS AUDIENCE PROFILE

Page Impressions & Unique Browsers on tvnz.co.nz

0

1000000

2000000

3000000

4000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

2009 Page Impressions 2010 Page Impressions 2009 Unique Browsers 2010 Unique Browsers

tvnz.co.nz Growth

Year to date page impressions have grown by 17% YOY, with Unique Browsers increasing by 33% YOY

•70% News audience are aged 30+

•58% News audience have a HHI $60K +

•32% News audience have Top Occupations: Professional or Senior Government, Business Manager or Executive, Business Proprietor or Self Employed

tvnz.co.nz News Audience **

Source: Nielsen Netratings, ** Nielsen February 2010

TVNZ.CO.NZ AND STUFF.CO.NZ - NEWS VIDEO PACKAGE

Targeted News Video Package $5,500*

29,250 Video ads (15” TVC) streamed through-out

tvnz.co.nz and stuff.co.nznews video

&100,000 video ad impressions

running within the rectangle ad unit through-out tvnz.co.nz

news

Ratecard Value $7,180

TVC Ad streamed in News Video

content

TVC packaged into Rectangle ad unit running through-out News Section

TVNZ packages the TVC into a rectangle ad unit. The TVC can start automatically, and will have a click for sound button.

News Video Package: Terms and Conditions:Impressions are guaranteed on all packages. Package spot placement is at TVNZ's discretion. Package prices are net of all TOT discounts but gross of agency commission. Ondemand packages will not attract any other TOT benefits such as bonus, however pack spend will contribute to clients overall digital TOT volume. Packs are based on durations maximum of 15” duration for TVNZ News Video, and a running for the period of a month.

Advertiser category exclusions: All banking, financial, and insurance services across news video content. Advertiser category exclusions of Automotive in Close Up video news.