The pair analysed international news stories to discover what factors all these news stories had in common and what factors placed them at the top of the news agenda worldwide. They came up with the following list of news values: -

Immediacy: Has it happened recently? Is it new? Familiarity: Does it mean something to us where we live? Can we relate

to it? Amplitude: Is it a big event? Does it involve many people? Frequency: Is it something that has happened fairly quickly? Unambiguity: Is it clear? Are the results/effects obvious? Predictability: Do we expect it to happen? Is it predictable? Surprise: is it a rare or unexpected event? Continuity: Is it a running story? Has it already been defined as news? Elite Nations: Does it concern well-known people? Personalisation: Is it personal or human interest story? Negativity: Is it bad news? Exclusivity: Are we the only newspaper to have this story? Visual Impact: Is there really a strong Image? Balance: Is it being used to counterbalance other stories?

Personalisation: Actions of the individual

because the story effects people like us

and gives us that ‘wow’ sense of feeling.

Elite People: Powerful person treated as being

important and significant to our culture and a person that

will interest the audience

Negativity: bad news of policeman main story because it’s shocking

however due to the bad news it is good news for the audience because it makes the story more interesting and gives the demographic an incentive to read on

Unambiguity: shows limited meaning of cows, this could be

appealing to the audience because it is

so different and unusual and builds up excitement for them to

read on.

Meaningful: In this case the splash

given us a warning and it creates a sense of danger

within the culture

Unexpected: The splash is unexpected story which

makes the audience surprised and builds up a

sense of enigma, audience will wonder why did the cop do that? How? This builds

up excitement and introduces audience

participation mentally.

Composition: A balance of positive and negative stories giving the audience a range

of stories to read about also gives the

audience ‘choice’

Takes up a lot of room within the newspapers and shows the superiority of this splash and urging the

audience to be alerted about this story.

Does not have a lot of news value takes a

little space so it emphasises it’s

inferiority

Significant news value in terms of space consumed, emphases on the superiority of this

story in this newspaper

Immediacy: happened

recently so the audience are given up to date news

providing the facts to them giving them a

reason to continously

pick the newspaper up

Familiarity: it is happening where

we live (UK) and we can relate to it in welcoming the

duchess of Cambridge

Amplitude: it’s a big event thousands

have turned up so it involves a lot of

people within the our country so it

addresses proximity

Elite people: In this case it is royalty as the royal family play a big part within our

culture and influences are

culture

Visual: Strong image of

togetherness also has a huge

significance within our

culture implementing togetherness

Other news: less significant smaller

website space, hold smaller news

values in contrasted to the

splash

Visual: Strong image (contrast)

child & adult breaks barrier

also juxtaposition

Continuity: we witness same story within a different area within the

website showing its continuity and also

it’s superiotiy regarding the

importance of the story

Unambiguity: We are not told why he has been given praise making the cover story unambigous so it creates more excitement for the reader and also attracts the readers attention