26newsTechnology & Developments

COSMOCAN®, A NEW GENERATION OF CANS . . . . . . . . . . . . . . . . . . .page 2

Innovation

A NEW SILHOUETTEFOR MOÇA . . . . . . . . . . . . . . . . .page 4STEELBOOK, A VERY CLEVER MARKETING IDEA . . . . . . . . . . . . . . . . . . . . . . . . .page 6

Technology & Developments

AN AROMA OF OLIVE OIL IN A STEEL AEROSOL CAN . . . .page 8NICOLAS FEUILLATTE GOES FOR EYE-CATCHINGHOLOGRAPHIC STEEL PACK . . . . . . . . . . . . . .page 10

Steel Packaging Gallery

INSPIRING STEEL PACKAGING SOLUTIONS .p 12

Interview with an expert

THEO DOPHEIDE’SVIEWS ABOUTSTEEL PACKAGING . . . . .page 14

Technology & Developments

DS CONTAINERS UNVEILS2-PIECE PROTACTAEROSOL CAN . . . . . . . . . . .page 17

Legal & Environment issues

STEEL PACKAGING ESSENTIAL FOR ACHIEVEMENT OF EU METAL PACKAGING RECYCLING TARGETS . . . . . . . . . . . . . . . . . .page 18DEPOSIT SYSTEMSFOR ONE-WAY DRINKS PACKAGING INCREASE GREENHOUSE GAS EMISSIONS . . . . . . . . . . . . . . .page 20

Award

CORUS STEEL PACKAGINGDESIGN AWARDS 2005 . .p.22

Internet

NEW “STEEL FOR PACKAGING” WEBSITE . . . . . . . . . . . . . . . . . . . . . .p.24

1

E U R O P E A N P A C K A G I N G S T E E L N E W S L E T T E R

NICOLAS FEUILLATTEGOES FOR EYE-CATCHINGHOLOGRAPHIC STEEL PACK

GERMANY

BRAZIL

DENMARK

SPAIN

FRANCE

EUROPE

EUROPE

USA

EUROPE

GERMANY

UNITED KINGDOM

EUROPE

www.apeal.org

COSMOCAN®, A NEW GENERATION OF CANS

T e c h n o l o g y & D e v e l o p m e n t s

26news

2

GERMANY

T he CosmoCan®, a revolutionary can concept consisting of a new foil-laminated bodyand laser-welded can, was introduced to the market recently by Rasselstein GmbH,the major German steel producer, during the ‘Interpack’ Packaging Trade Fair.

APEAL spoke to Dr. Bernd Baumann, project manager at the Innovation Centre in theRasselstein, Andernach complex near Koblenz to better understand the developmentstatus and potential of this original packaging concept.

A Laser Premiere forthe CosmoCan®

Swiss can developer Crebocan AG, areworking with the German Lindal Group,leading manufacturers of actuators and

spray caps for aerosol cans and in part-nership with Rasselstein in this majordevelopment programme. ”I havebeen working with Crebocan on thisproject for Rasselstein for a numberof years”, Bernd Baumann said, “andwe have made excellent progress. Asfar as we know it will be the first timethat laser-welding will be used in themass-production of cans. In thisunique process, tinplate strips arelaser-welded to form a cylindrical canbody to which the can bottom is alsolaser-welded. We use a specific steelquality, laminated on both sides witha PET film”.

Until now, welding technology hasbeen unsuccessful for use in thecan making industry, reasons beinga lower welding velocity as com-pared to wire-mesh technologyand a very high complexity ofthe seam preparation. The evo-lution of high-power laser sys-tems and the development ofprecise working welding

machineries made it possible touse laser welding as the most eco-nomical joining method.

A Premium forEconomy, Security andEye AppealBernd Baumann stressed that“the fact that laser-weldingfuses the two sides of arolled tube together so thatthere is no material over-lap, provides a verysmooth transition at theseams and bottom dou-ble seams comparedto current cans, giv-ing the ‘Cosmocan’ areal premiumappearance.Because of a bet-ter distribution offorces the butt jointsare stronger than over-lap seams independent fromwelding procedure. An important intention ofthe welding process should be the reductionof the energy input per cm2 to reduce theheat affected zone. These two materials con-vey strength of the joint and improve resis-tance to damage during handling. Substantialdowngauging can be obtained, which con-tributes to increase cost effectiveness andoffers more potential for individually shapeddesigns appreciated as trendy by brand own-ers today. In short, laser-welding gives morefreedom of design, particularly when produc-ing slim cans with very tight diameters”.

26news

3

Taking Full Advantageof the Quality ofLaminated SteelRasselstein’s in depth knowledge of their‘Andrafol’ laminated steel Technology made itpossible for the other project partners toadopt this technology for the CosmoCan®concept directly.

“We see the CosmoCan® development as awonderful opportunity to fully exploit theadvantages of laminatedsteel”, says BerndBaumann. “Plastic filmscan be exquisitely print-ed with up to 10 coloursto improve consumerappeal and in the case ofthe CosmoCan® the printimage is optimally protect-ed and resistant to scuffingusing the reverse printingtechnique. The use of filmlamination has the addedvalue of remarkable productresistance and is suitable forwater-based paints and lac-quers. This is of capital importance if we areconsidering the CosmoCan® concept for theproduction of aerosol cans”.

Shaping Up the BrandImage with theCosmoCan®

Dr.Bernd Baumann emphasises the shapingpotential of the CosmoCan® as an importantfeature of the concept. In the RasselsteinInnovation Centre Bernd showed APEAL sev-eral samples of shaping tests they had carriedout.

“Our tests with laser-welded can bodies”, hecontinued, “showed remarkable results withregards to the shaping potential of these cans.We employ a hydro-forming technology,which we call ‘Inline Moulding’. Thishydraulic process shapes the can with the useof a high formable hollow rubber cylinderand a high pressure water jet. This technologyprovides several advantages, such as the factthat no water is lost, the cans remain dry, theprevention of local material contractions withthe pressure being built up very quickly and

the realisation of higher expansion ratesthanks to the friction between the steel bodyand the rubber tool. By using a highlyformable steel and a plate thickness of0.18mm, it is possible today to expand laser-welded cans by up to 20% in virtually all hori-zontal plains. In terms of styling, one canimagine the potential for the personalisationof metal packaging and consequent brandimage identification. There is maximum scopefor embossed designs and to create consumerfriendly ergonomic contours”.

Small is Beautiful“Traditional wire-mesh welding has its limitswith regard to the minimal diameters attain-able for can bodies. This, in point of fact,implies that currently aerosol cans with smalldiameters can only be produced in alumini-um. With CosmoCan® these limitations are, incontrast, a thing of the past. A major break-through with this laser-welding technology, isthat we are able to produce steel cans with adiameter inferior to 10 mm, one of the capitaladvantages of the CosmoCan® technology”.

We see the CosmoCan®

development as a wonderfulopportunity to fully exploit theadvantages of laminated steel.Plastic films can be exquisitelyprinted to improve consumerappeal, with up to 10 colours

and the print image is optimallyprotected and resistant...

Dr. Bernd Baumann, Innovation Centre, Rasselstein GmbH

“

”CosmoCan® Captivatesthe CanmakersBernd Baumann sees a bright future for‘Cosmocan.’ “The critical issue is to show thatwe can achieve production rates in excess of500 cans per minute to be economicallyviable and offer a reasonable return on invest-ment to the canmakers. The construction of apilot line is underway, with the cooperationof major canmaking machine manufacturers,capable of producing laser-welded cans at aspeed of 200 cans per minute.

“It is our opinion”, Bernd Baumann says inconclusion, “that this technology is a signifi-cant breakthrough in our industry to betterexploit the potential of tinplate packaging. Weare extremely optimistic about the future ofthe CosmoCan technology, which willenhance the image and improve the marketshare of steel packaging. Certain brand own-ers have already expressed their interest in itscapacity to stimulate and captivate the con-sumer.”

For more informationplease contact:

Dr Bernd BaumannInnovation Centre, Rasselstein GmbH

Tel: +49/2631 812 394 Email: bernd.baumann@thyssenkrupp.com

http://www.rasselstein.com

26news

A NEW SILHOUETTE FOR MOÇA

A s part of their strategy toreposition their condensedmilk brand Moça, Nestlé

recently launched an originalmarketing campaign in Brazilusing a shaped steel can.

"The new curvy shaped steel can has a mod-ern and innovative design which allows thisbrand to stand out from competitors in a mar-ket where there is very little product differen-tiation. It was introduced together with anoriginal marketing approach based on thetheme of 'The Love of Milk'", says Juerg Luck,Assistant Vice President PackagingTechnology at Nestlé.

One of the highestconsumptions ofcondensed milkworldwideBrazil has one of the highest consumptions ofcondensed milk worldwide due to the factthat almost all of their traditional desserts arebased on condensed milk. The Nestlé brandis by far the most popular and their logo of ayoung milk maid carrying two buckets ofmilk is symbolic of their tradition of unspoiledquality.

I n n o v a t i o n

BRAZIL

The Moça shaped can has oncemore proved the importance ofcombining product quality withinnovative package design to send aclear message to the consumer.

Nestlé patented the proprietary can after sixmonths of cooperation and developmentwork, together with Packing Design, aBrazilian design agency using the technologyand packaging steel from CSN (CompanhiaSiderúrgica Nacional).

4

26news

5

For more informationplease contact:

Juerg LuckNestlé S.A. - NESTEC

Avenue Nestlé 55CH-1800 Vevey - SWITZERLAND

Tel: +41/21 924 2253Fax: +41/21 924 2890

Email: juerg.luck@nestle.com

Commenting on the launch of the new Moçacan, Lars Wallentin, former Assistant VicePresident Marketing Communications at Nestlésaid recently: “To achieve maximum con-sumer awareness and brand equity today, it isessential to capitalize on the synergy of botha unique pack design and a well targetedcommunications programme with a clear mes-sage as to the products advantages. The Moçashaped can has once more proved the impor-tance of combining product quality with inno-vative package design to send a message tothe consumer that Nestlé offers somethingmore than what retailer brands do with a sim-ilar product.”

A market profilebased on a traditionof quality, creativityand innovationNestlé introduced condensed milk to Europewith their “Nestlé & Anglo-Swiss CondensedMilk Company” founded in 1905 with thedevelopment of a long-life product from freshmilk. Today Nestlé is the world’s leadingFood Company with 500 factories in 83 coun-tries with an international network of foodresearch and development facilities.

“We currently have a considerable share inthe condensed milk market which has existednow for more than 140 years. Our marketprofile, based on a tradition of quality, cre-ativity and innovation is the main reason forthe continued fidelity and confidence cus-tomers have in our brand which is reflectedin this new design for Moça”, says Luck.

The new curvy shaped steel canhas a modern and innovativedesign which allows this brandto stand out from competitors

in a market where there is verylittle product differentiation

Juerg Luck, Assistant Vice President Packaging

Technologies, Nestlé

“

”

The new curvy packaging wasintroduced in Brazil with anoriginal campaign based on ‘Love ofMilk’.

A billboard campaign as original asthe new Moça shaped steel can.

The choice of steel packaging for the distribu-tion of the majority of condensed milk soldrepresents 89% of the total market. This isdue primarily to its exceptional physical resis-tance to rough treatment during transporta-tion, particularly in the developing countrieswhere road conditions are often hazardous. Inaddition the steel can’s advantages over alter-native packaging in terms of its remarkablebarrier properties against humidity, light andoxygen, is a critical issue for milk-based prod-ucts.

Sony chose the SteelBook in the first place asit offers a unique opportunity to clearly differ-entiate its media products from others in a

complex market, stating on its website,‘This is the coolest packaging

ever for the coolestgame ever’.Mr.Torsten Brix,director of theGlud & MarstrandR&D groupexplains: ‘In 2002we started thinkingabout improvedpackaging for mediaproducts like CD’s,DVD’s etc. We quicklyfound there was a com-plete mismatch betweenthe relatively high valueof the contents and thecheap plastic or card-board packaging. Someother can makers had pre-viously developed packagesfor CDs but these were not

THE POWER OF METAL PACKAGING, DEMONSTRATED BY GLUD & MARSTRAND

THE STEELBOOK, A VERY CLEVER MARKETING IDEA

A t the end of 2004, the company Sony Computer Entertainment(affiliate of Sony) put a Collector’s Edition of its high-profile com-puter game ‘Killzone’ on the market. Only 30.000 copies of this

Collector’s Edition were released and they sold out within an hour. Asthe first user of this packaging, Sony packed the DVD’s in the newSteelBook packaging, designed and produced by Glud & Marstrand.

26news

successful as they did not fit into the produc-ers’ industrial packaging system. We decidedto start from scratch, hired some very goodindustrial designers, put together a strongteam in our own R&D department and starteddevelopment.’

Development workwithin narrowconstraintsThorough market investigation quicklyshowed that any new package would have tofit into the media industry’s whole supplychain.

Torsten Brix: ‘Of course all links in the supplychain are strictly standardised. From day 1 wehad to work with the fact that the currentinner injection-moulded plastic package inwhich the CD or DVD disc is packed had toremain unchanged. We knew that failure touse metal packages for CDs or DVDs was dueto the fact that the new metal package didnot fit into the packaging machinery’s wholeexisting infrastructure. The CDs or DVDs hadto be packed by hand, which had to be donein low-salary countries to remain affordable. Acomplete logistic nightmare! To understandthe exact demands linked to the new packagewe dialogued intensively with a leadingGerman producer of packaging machinery forthe media industry.

6

I n n o v a t i o n

DENMARK

SteelBook really uses the Power of Metal in anintelligent way to make a unique metalpackaging.

26news

It quickly became clear to us how littlemanoeuvring space there was, as space in theexisting packs is very limited, which wasrestrictive.

But at the same time we realised, and thiswas confirmed in the market, that the benefitsof a new metal package for this industrycould be manifold. Metal packaging is so ver-satile and it is, most importantly, by itsappearance and its highly developed decora-tion techniques able to give CDs and DVDsthat high-value added presentation.Furthermore in this multi-billion dollar indus-try, metal packaging can considerably helpagainst avoiding counterfeiting’.

SteelBook, acombination ofScandinavian designcreativity and hardworkThe Glud & Marstrand team was at an advan-tage in that it knew a great deal about injec-tion-moulding technology. No wonder if itsparent company used to be LEGO, locatednearby. Also, three plastics engineers work inthe R&D department! With clever designwork and state-of-art tooling construction, theteam managed to develop a perfectly work-able SteelBook package.

Torsten Brix: ‘It looks simple but it certainlyis not. The tinplate parts make up the frontand back and encapsulate the inner plasticcore. This plastic inner core has hinges thatmake the pack easy to open and close. As forpresentation, crucial in this business, no othermaterial can compete with the superb print-ing possible on metal packaging.

Weplayaroundwith all oftinplate’s fin-ishing possibilities suchas stone-finish, bright finish and the latestcoating and printing techniques. We can addspecial accents to a decoration, as we did inthe Killzone design for Sony, in which theeyes of a warrior glow intensely. And otherembellishments such as embossing and evenholographic decorations are also attractivedesign options. It took us a lot of effort todevelop a high-speed automatic assemblyline for the metal and plastic parts of theSteelBook package but we successfully com-pleted that development.

A successful launchwith the high-profileSony ‘Killzone’ game After finishing the SteelBook developmentGlud & Marstrand teamed up with the com-pany Scanavo in Copenhagen, a well-knownDanish media packaging manufacturer. Theyhad long felt a demand for such exclusivemedia packaging and they got the exclusiverights for trading the SteelBook globally. Glud& Marstrand protects its intellectual propertyrights by applying for patents and they havealready been awarded priority rights.

At the end of 2004, Sony choseSteelBook for a Collector’s edition ofthe popular and high-profile game‘Killzone’. The launch was a big suc-cess.

Torsten Brix: ‘The feedback we getfrom the market is positive. We get a lot

of repeat orders even though customersare aware that the price for the SteelBookpackage has to be higher.

SteelBook closes the gap in the media marketwhere packaging did not match the sophisti-cated contents. It really uses the Power ofMetal in an intelligent way to make a uniquemetal packaging. As such it makes clever useof the possibilities the combination of variouspackaging materials offers and it could leadthe way for further developments’.

7

For more informationplease contact:

Torsten BrixGlud & Marstrand A/S

Hedenstedvej, 14DK-8723 Løsning

DENMARKTel: +45 767 575 15Fax: +45 767 57 549

Email: tbr@glud-marstrand.com

ABOUT GLUD & MARSTRANDGlud & Marstrand have a long tradition and are currently the largest canmaker in Scandinavia and amongst the largest in Europe. The companyhas a longstanding reputation for quality and innovation. Glud &Marstrand owns factories in Denmark and Sweden exporting to over 30countries. The company is the main supplier of metal packaging to theDanish food industry. Glud & Marstrand’s turnover in 2004 was approx-imately 220 million euro.

http://www.glud-marstrand.com

AN AROMA OF OLIVE OIL IN A STEEL AEROSOL CANW hat could be more original than an olive oil spray in the

kitchen? Francisco Falo Gacia while transiting though the USAwas surprised to find Olive Oil packed in steel aerosol cans.

Ideal for cooking on a grill ‘a la plancha’ a favourite of Francisco andvery popular in Spain. Unfortunately the product did not live up to hisexpectations. The spray was not uniform and contained a high degreeof alcohol used to facilitate the expulsion/spray of the oil. Thinkingthat there was, however, a great potential for the product, Franciscoset to work to launch a product which would meet his expectationsand consequently the requirements of the Spanish consumer.

26news

A winning recipeAfter much research, he managed to formu-late a virgin olive oil resisting oxidation bythe addition of vitamin E, a natural antioxi-dant which would preserve the oil from oxi-dation after the first opening/use, and of SoyaLecithin. The quantity used was critical so asnot to degrade the quality of the virgin oliveoil and to conserve its natural properties ofaroma and taste, while no chemical preserva-tives were added. To obtain a regular spray, anumber of propellants were evaluated andfinally a food class propellant was selectedthat did not alter the consistence of the oiland produced a fine, regular spray.

8

T e c h n o l o g y & D e v e l o p m e n t s

SPAIN

The 49mm diameter steel aerosolproduced by USC was chosen,ergonomic and appealing to theconsumer.

26news

A bright choiceThe choice of packaging for this originalproduct was capital and a 49mm diametersteel aerosol produced by USC was chosenwhich was both ergonomic and appealing tothe consumer, using an internal UV coatingadapted specifically for olive oil. The selectionof the valve and the spray dispenser was amajor factor to ensure effective filling and afine regulated spray due to the high viscosityof the oil. After 12 months on the Spanishmarket, Aerosoles Oro de Olivo are satisfied,seeing the remarkable interest generated bytheir product that the concept correspondsperfectly to the requirements of the Spanishconsumer.

The merits of qualityThe principal qualities which have influencedconsumer acceptance are primarily the conve-nience, and economy in consumption. Theuse of the aerosol to display the olive oilallows to limit the quantity of product beingused for cooking fish, meat or any other foodwith pans or grills, while the oil is sprayeduniformly on all the heated surface. This per-mits healthier nutrition while safeguardingboth the aroma and flavour of Mediterranean-style cooking. Moreover, the composition ofthe oil avoids it burning and creating fumes.The food does not stick to the cookingdevices, which are therefore easily cleaned. Inaddition to the natural olive oil aroma, twovariations with a touch of garlic or lemon areavailable. Spicy and butter flavours are in thepipeline.

Consumer creativityCreative consumers are continually findingoriginal alternative applications for olive oilsprays such as salad dressings and greasingcake trays.

New HorizonsEl Corte Inglés, the eminent Spanish luxurystores together with Gourmet andDelicatessen offer a presentation three-pack ofthe different aromas in Spain and Portugal.Marketing strategies are in place for Europeand distribution is ensured by Walmart in theUSA and Mexico, in the latter case the steelaerosol cans are manufactured by CrownMexico.

A significantmarketing advantage‘Aerosoles Oro de Olivo’ have differentiatedtheir product with an original and high qualityrecipe and created their brand image by thechoice of an ‘upbeat’ slim diameter steelaerosol can, which is convenient to use andhas seduced the consumer with its attractiveeye-catching design.

9

For more informationplease contact:

Francisco Falo GarciaProduction manager

Aerosoles Oro de OlivoTel: +34 913 272 187

Email: falosc@orodeolivo.comhttp://www.orodeolivo.com

El Corte Inglés, the eminent Spanishluxury stores offer a three-packpresentation.

Nicolas Feuillattehad been lookingfor a superior anddistinctive pack forits premium cham-pagne. It required apack that was com-mensurate with itsquality image and areflection of the cham-pagne producer’s com-mitment to artistic cre-ation. The pack neededto stand out from thecompetition with shelfappeal and presence, andimportantly, it also had toenhance the brand ofNicolas Feuillatte.

The youngest of the world'sgreat champagne brands wascreated by Nicolas Feuillatte in1970 from rare cuvées for hisfriends in Paris and New York.

NICOLAS FEUILLATTE GOES FOR EYE-CATCHINGHOLOGRAPHIC STEEL PACK

O ne of the undoubted inspira-tional packaging success sto-ries of Interpack 2005 was the

unveiling of the polymer-coatedholographic container for one of theworld’s top-ten Champagne brands,Nicolas Feuillatte.

26news

Great opportunitieswith Protact®HolographicCrown Speciality Packaging Europe broughtto the attention of the champagne producer,the opportunities that Protact® Holographicoffered for dynamic packaging. Protact®Holographic is an exciting polymer-coatedpackaging steel produced by Corus PackagingPlus. Corus and Crown worked together todevelop the 3-piece champagne container,with Corus Packaging Plus providing the sup-port for samples, design selection and trials.

“The eye-catching, elegant holographic con-tainer was designed to help Nicolas Feuillattemaximize point-of-sale impact and reinforcethe company’s sophisticated brand imagewhich over more than a quarter of a centuryhas achieved international renown,” explainsNicolas Primault, Marketing Executive atCrown Speciality Packaging Europe.

Working with Protact®, Crown developedbreakthrough technology for printing directlyon holographic sheet.

10

T e c h n o l o g y & D e v e l o p m e n t s

FRANCE

The eye-catching, elegantholographic container wasdesigned to help NicolasFeuillatte maximise point-of-sale impact and reinforce thecompany’s sophisticatedbrand image.

26news

“Crown’s ability to print on holographic sheetmeans that brands can now combine the visu-al impact of holograms with the brandingpower of high-quality logo and package print-ing,” adds Nicolas Primault. “In this case, theattractive champagne canister creates high-impact packaging with a sense of movementon store shelves while clearly distinguishingand identifying Nicolas Feuillatte as a premi-um brand. The printed holographic packagingalso serves as a powerful anti-counterfeiting,product authentication tool.”

First in the promotional category of theMPMA Best in Metal Awards, the NicolasFeuillatte canister was launched in the sum-

mer in major supermarkets, hotels, restau-rants, and liquor stores worldwide.

“Developed for maximum aesthetic appealand point-of-sale impact, holographic designsoffer brand managers and designers a highlycreative and versatile medium for packagingconsumer products,” says Jaap Dunnebier,Director Polymer Coated Products at CorusPackaging Plus. “The illusion of movementcreates shelf impact. It is very easy to com-bine brand graphics, embossing and printingto further enhance packaging design.”

Protact® Holographic is also a very versatileproduct, available in a wide range of designs.It combines high performance steels withholographic films, producing a safe, durable,formable and unique material that can beused on existing can making equipment andis compatible with existing machinery.

11

For more informationplease contact:

Nicolas PrimaultCrown Speciality PackagingLe Colisée 1, rue FructidorFR-75830 Paris Cedex 17

FRANCETel: +33 1 49 18 40 00Fax: +33 1 49 18 40 01

Email: nicolas.primault@eur.crowncork.com

Developed for maximum aesthetic appeal and point-of-sale impact,

holographic designs offer brandmanagers and designers a

highly creative and versatilemedium for packaging

consumer products.

Jaap Dunnebier,Corus Packaging Plus

“

”

INSPIRING STEEL PACKAGINGSOLUTIONS

26news

12

S t e e l P a c k a g i n g G a l l e r y

EUROPE

CROC BABY VEGETABLE KIBBLE FOR PUPPIES

Croc Baby Vegetable kibble for puppies now comes in a new steel can man-ufactured by Brasilata guaranteeing continued fresh goodness. The new con-tainer features a plastic lid and easy to use handle which enables the productto be viewed. A small funnel shaped convex opening in the ring allows the prod-

uct to be poured, simplifying pet meal time. This new packaging serves as a barrier againstmoisture absorption and prevents insects and rodents from getting to the product thanks to the can’ssuperior sealing power especially when compared to conventional packaging. Ricardo Franklin de Mello,Manager of the Pet food Market at Socil Evialis Brazil, “Since this is a novel idea, the can attracts the con-sumer, because the packaging conveys a very modern image.” According to the manager, “We plan tocontinue using the steel can as a promotional hook to lever the Croc sales line as well as the other Socilbrands.”

www.steelforpackaging.org

I n this new column of the Apeal news, we will present you a selection of original pack-aging solutions featured on the international ‘Steel Packaging Gallery’. This websitecontains more than 200 original steel packaging solutions and is aimed at inspiring

and stimulating creativity. Since its launch, it has been upgraded to better serve itsusers, with an enhanced multi-search facility by packaging segments (beverages, food)...or by category (form, finishes or special features). The homepage now features themost recently uploaded and most viewed products.

WHAT’S NEW ?- 200 packaging solutions

- Most viewed products- Latest updates

KING TYRE REPAIRCrown Aerosols Europe, an affiliate of Crown Holdings, Inc, hasdesigned an innovative, easy-to-grip shaped aerosol package incooperation with SICO, a French company specializing in the for-mulation and filling of aerosol products. The container itself is con-

toured in a comfortable, easy-to-grip shape which facilitates product dispens-ing. This high-impact package is made using Crown’s proprietary blow-form-ing process. ‘We reformulated our King Tyre repair and inflator to make itmore flexible and easy-to-use for consumers’, comments Thierry Pourcel,Purchasing Manager, Sico. ‘Incorporating a new, distinctively shaped contain-er, which not only contributes to the dispensing of the product, but distin-guishes our package from the competition, was the ideal way to relaunch theproduct to the market and build our brand name’. King Tyre Repair came firstoverall in the MPMA Best in Metal Awards.

INSPIRING STEEL PACKAGING

SOLUTIONS

26news

13

HOMEBASE SHAPED PAINT CAN

Produced by Sigma Kalon, manufactured by Impress.Using blow moulding technology the Homebaseshaped paint can was created to give the originalshaped can consumer appeal on the shelves, where

the ‘look alike’ packaging of traditional paint cans makes con-sumer choice difficult. Boasting an easy-to-grip feature whichhas proven very useful when up a ladder or working in con-stricted spaces, this pot of paint has maximised consumerappeal with its ergonomic design.

THE SLEEK CANProduced by canmaker Ball Packaging Europe, the58mm-diameter tinplate cans are half way between theconventional size and the 52mm slim cans commonlyused for energy drinks such as Red Bull. Kronenbourg

and Coca-Cola are using these cans in a bid to reposition their prod-ucts in the French market. Women drinkers are being targeted byKronenbourg for its 1664 brand while Coca Cola is using the cansfor flavoured versions of its sugar-free products, also aimed atfemale consumers.

CHILDREN’S DUVETJørck & Larsen, a duvet manufacturer, wanted an untradition-al packaging for the launch of their new collection of chil-dren’s duvets, to attract attention on the shelves. The duvetsare sold under the name ”Celebration” through the Swedish

brand Hemtex. The new packaging has caught the consumers’ eye andthe exclusive appearance makes them very suitable for gifts. The pack-aging was developed by Glud & Marstrand. The steel can can be reusedto store toys or other items.

PHILISHAVE The customer was looking for aninnovative pack for a new electricshaver by Philips. The idea was tofeature a truly 3-D image of the

shaver on a steel can, in other words a multi-level embossing on a curved surface. Not justthe shaver but also the Philishave logo had tobe embossed on the body and then repeatedon the lid in a slightly different style. Theresulting promotional packaging reinforcedbrand image and raised customer awareness.It has experienced continued success since itsintroduction.

Would you like to know more about all these

steel packaging solutions?

Please visit:

www.steelforpackaging.org

Waiting for Mr. Theo Dopheide in the libraryof the Unilever Technology Centre in Oss(South of the Netherlands) I was over-whelmed by the vast array of professional lit-erature about food from all over the world;cookery books about virtually all types ofcuisines, French, Italian, Chinese, Turkish,Indian and many others.

But of course you would expect this kind ofliterature in the heart of one of the world’sbiggest food multinationals.

Theo Dopheide graduated in HumanNutrition and Dietetics at the famousAgricultural University in Wageningen. Aftergraduating he worked for a short while forthe biggest retailer in Holland and specialisedin packaging systems. But he soon found thatthe retailers are more interested in the logisticproperties of packaging and not so much insetting trends and Theo Dopheide felt hewanted to be more ‘in the driver’s seat’.

Theo Dopheide: ‘The real development workfor new products and their packaging takesplace at the producer. A producer likeUnilever will eventually set up a pilot line for

a new product whereas aretailer won’t do that. Ilike the creativity that ispart of this job.’

How doesUnileverdevelopproducts andpackages? Theo Dopheide talks about achange in the R&D organisationfor the Product Group SavouryProducts in which he works. Hewill become part of a 30-peoplestrong R&D team working in theRegional Innovation Centre inRotterdam for various brands likeKnorr, Unox, Calvé, Conimex,Royco etc. He will also remain basedpart-time in the Oss Unox plant so asto keep a close link with day-to-day

THEO DOPHEIDE’SVIEWS ABOUTSTEEL PACKAGING

E ager to hear what a leadingpackaging technologist hadto say about steel packaging,

Apeal went to meet TheoDopheide, PackagingDevelopment Manager atUnilever’s European InnovationsCentre.

26news

14

I n t e r v i e w w i t h a n e x p e r t

EUROPE

26news

practice there looking into the feasibility ofnew product concepts coming from the newlyreorganised Regional Innovation Centre.

T.D.: ‘I have to keep trying to find the linkbetween the products the marketing peoplewant and what technology is able to perform.And this applies to the products themselves,the packaging and the machinery necessary todo the job. I used to be focused quite strong-ly on the Unox brand but now the focus willbe wider. I will be working for other brandsin our category such as Calvé, Knorr andConimex as well.

Normally we work as follows: the marketingpeople for a certain brand come up with abriefing about a product concept they have in

mind based on consumerresearch. We start work-ing on these ideas andafter a certain period oftime we present as concreteproduct concepts as possi-ble, maybe even prototypes.Packaging already plays arole at this stage.

Nowadays we often ask a packagingdesign agency to help us find new creativebut feasible new packaging shapes. Whereasthey create and test out new packagingdesigns, we take care of the functionalaspects of a new package such as physicalresistance through the supply chain, barrierproperties etc.

We often work with the Dutch Flex Designagency as we find them quite professional.Together we accomplished the UnoxKoelverse Maaltijden (Coolfresh Ready Meals).

What our company does from time to timefor new products is to outsource the produc-tion to more specialised filling companies, atleast for the introductory phase, until theproduct has reached a certain maturity. If thequantities then justify an own production unit,we will invest in it, if not, we will stay withthe co-packer’.

ABSB= the A-BrandStrikes BackThe difference between the old, well-estab-lished brands and new brands or white labelsis becoming smaller. Brand owners likeUnilever are well aware that their brands haveto deliver sufficient added value for con-sumers to justify the price difference.

Therefore Unilever started a projectcalled ‘the A-Brand Strikes Back’.

T.D.: ‘Normally consumers trust that agood brand is worth the money butin a recession as we are in now,brandless products that do an almostequally good job are more oftenconsidered as a good alternative.

But although brandless products seemto deliver relatively good quality, often thisstandard is not maintained. And our strengthis not only that we have a high quality levelbut especially that we are very good at assur-ing that high quality level all the time. Todefend our brands’ market share we reflectabout additional features that are important tothe consumers and what we can give ourbrands to justify the price difference.

Some trends in themarkets servedThe Unilever Savoury product group servestwo main markets, the Food Service marketand the retail market. Both markets have theirown characteristics and their own supplychain.

T.D.: ‘In the retail business we are at a turn-ing point. If there was a focus on costs in thelast few years, we now find more and moreof an emphasis on better quality. The producthas to be different, if possible a pleasant sur-prise for the consumer.

Another key value we are stressing is ’vitality’;the product has to fit into a healthy lifestyle.And there steel packaging has to makeprogress. Although we know that ourproducts in cans are of excellent quality, toomany consumers have the perception thatfood in cans cannot be very healthy or goodquality’.

15

ABOUT UNILEVERUnilever is a real multinational and a market leader in much of the world’sFood and Home and Personal Care market. Every day over 150 million fami-lies choose Unilever brands to feed their families and clean themselves andtheir homes. Famous Unilever food brands are Knorr, Unox, Bertolli, Calvé,Amora and many others. The product range covers soups, bouillons, sauces,noodles, complete meals etc. The worldwide turnover of Unilever in 2004 was40.366 million euro. Approximately 223.000 people in around 100 countriesand in 114 manufacturing sites generate this turnover worldwide.

http://www.unilever.com

Theo Dopheide has been working for manyyears in groups with marketing people.Together they decide about new products,including new packaging. He witnessed theoutcome of a lot of consumer research alsoabout package preferences.

From all these experiences he distilled somestrong views about the ‘likes and dislikes’ offood cans.

T.D.: ’In consumer research we havenoticed that it helps the image offood cans a lot if the beads on thecan body and the clearly visibleseams on the top and the bottomof the can are masked some wayor the other. Of course I knowbeads and even more so seamsare an integral part of steel cans, sothey cannot be avoided. But in tests with newproducts where we put a printed sleeve onthe can body and a plastic overcap on top ofthe can, the perception of the packagebecame much more positive. We enthusiasti-cally welcome important new developmentssuch as the Le Carré cans, the Protact laminat-ed steel development, the new generation ofsteel easy opening ends and of course thepeelable ends’.

And although he is critical for the sakeof constructiveness, Theo has manymore positive things to say about steelpackaging.

T.D.: ‘In all our reflections about pack-ages, we bear in mind our positiveexperiences with steel packaging. Ourpeople in the plants love to work withmetal packaging; it is the mostunproblematic packaging material forthem. In the first place we havefound that metal packaging isextremely reliable as far as the fail-ure rate is concerned. There is noother packaging material that canmatch its security rate. And there isno other closing technique that isas safe as the double seam I wastalking about earlier and we trulyhave a lot of experience with allkinds of packaging materials. Infact the failure rate of the seam is

THEO DOPHEIDE’SVIEWS ABOUTSTEEL PACKAGING

26news

16

I n t e r v i e w w i t h a n e x p e r t

EUROPE

the benchmark for all ourother packaging materials.And I must say that thenew generation of steeleasy-opening ends also hasan important and quite intel-ligent feature, namely that theclosing goes via the doubleseam and the ease of opening

is defined by the score line.

If the steel packaging industry is able to cre-ate more freedom of design and shape thatwould really help. I know it is another mate-rial, but look at the shapes in the cardboardindustry.

I am sure there are quite good chances torevitalise food cans by all kinds of moderntechnologies and if that happens I am quiteconfident that food cans will keep an impor-tant share of the food market, also withinUnilever.’

Continued from page 15

For more informationplease contact:

Theo DopheidePackaging Development Manager

Unilever Technology CentreTel: +31/41 26 20 614

Email: theo.dopheide@unilever.com

The speed of two-piece in aerosolproduction “This 2-piece Protact® aerosol is a very inno-vative package. While container technologyhas been around for a long time, this is thefirst 2-piece polymer-coated container thatwill be made in available in the US,” says

James R. Jandora, Vice-President, Sales &

Marketing, DSContainers.

The Ultimate Barrierfor MultipleApplication“This package offers the marketplace multipleuses. While it is initially designed as anaerosol can with an aerosol dome opening, itcan be retro-fitted with many closure types.This way it can dispense various products,such as viscous materials by putting a pumpon it – or even liquid, for example, olive oil.”Furthermore Protact® offers corrosion protec-tion coupled with state-of-the-art decorationpossibilities and both US and European foodlegislation compliance.

EnvironmentalProtection with

InnovationThe company says the unveiling of the 2-piece polymer-coated steel can could bethe most significant development inaerosols in 35 years.

“Daiwa and DS Containers initiated this pro-ject based on Daiwa’s successful ‘bottle can’technology and Corus Packaging Plus con-tributed its polymer-coated steels’ expertise,”explains Jaap Dunnebier, Polymer-CoatedProducts Director at Corus Packaging Plus.“Corus Packaging Plus supported the devel-opment of the steel, the polymer coating and

INNOVATION IN ACTION

DS CONTAINERS UNVEILS 2-PIECE PROTACT AEROSOL CAN

A new state-of-the-art 72.000 m2 plant, boasting two high-speed pro-duction lines is currently gearing up outside Chicago, USA. It willproduce 2-piece cans using Protact® polymer-coated material

from Corus Packaging Plus. The cans will be produced by DSContainers, a new name in metal packaging and an affiliate of DaiwaCan Company.

the tooling/can making aspects for this verydemanding application.” The interior polymercoating of the new aerosol can is EU and USFDA-approved, and DS Containers is nowworking with closure manufacturers toaccommodate food, health and beauty andpharmaceutical applications.

Stimulating theconsumer Bill Smith, founding CEO of US CanCompany, previously executive vice-presidentof American Can, has had a 30-year relation-ship with Daiwa and was instrumental inputting together the present partnership. Nowchairman and CEO of DS Containers, BillSmith stressed the originality of the new con-tainer and its merits as a marketing tool. "Weknow marketers are, more than ever, lookingto their packaging suppliers for innovation,”he said. “We believe our 2-piece Protact® canis the ideal vehicle for anyone who wants todifferentiate a brand and bring somethingnew to retail shelves."

T e c h n o l o g y & D e v e l o p m e n t s

USA

For more informationplease contact:

DS ContainersJames Jandora

Vice-President, Sales & MarketingBatavia, Illinois, USATel: +1 630.406.9600

Email: Jjandora@dscontainers.comhttp://www.dscontainers.com

Corus Packaging PlusJaap Dunnebier

Director Polymer-Coated ProductsIJmuiden, the Netherlands

Tel: +31 251 492371Email: Jaap.dunnebier@corusgroup.com

http://www.coruspackaging.com

26news

17

The 2-piece Protact® aerosol can;corrosion protection coupled withstate-of-the-art decorationpossibilities.

STEEL PACKAGING ESSENTIALFOR ACHIEVEMENT OF EUMETAL PACKAGING RECYCLINGTARGETS

O ver 2.2 million tonnes of post-consumer steelpackaging were recycled in Europe last year.This represents a recycling rate of 60% in the

enlarged EU and an estimated 62.5% in EU15 (upfrom 61% in 2003).

26news

has been made in terms of steel packagingrecycling in the UK, Spain, Portugal & Italywith recycling increases of between +41% inthe UK and +121% in Spain.

In Central and Eastern Europe, according tothe level of collection infrastructure in place,recycling performances of Green Dot systemsranged from 11% (metals) in Lithuania to 43%(steel) in Hungary. The best progression inmetal packaging recycling was registered inthe Czech Republic (37% vs. 29% the yearbefore).

Steel packagingrecycling contributesto the sustainable useof resourcesThrough increased recycling of steel packag-ing, resources such as iron ore and coal arepreserved for future generations and energyuse is vastly reduced. Over the last 10 years,more than 16 million tonnes of steel packag-ing have been recycled, saving 40 milliontonnes of CO2 emissions, i.e. saving theequivalent CO2 emissions of 22 million cars,each car travelling an average of 10,000 km.

18

L e g a l & E n v i r o n m e n t i s s u e s

EUROPE

In the run up to 2008 the recyclability of steelwill therefore continue to play a key role in

helping European countries to meet theirrecycling targets, which have placed a

greater onus on packers-fillers toidentify and use materials that offera high recycling performance.

Steel packaging :leader in recy-clingSteel packaging offers value to soci-ety thanks to its exceptionally highrecycling rates in Europe, enabling acontinual recycling process to take

place without any loss of quality. Inthis sense, steel is a truly renewablematerial.

“It is no surprise that steel consoli-dates its position year by year asleader in packaging recycling inEurope”, said Philippe Wolper,managing director of APEAL. Assteel scrap is an essential ingredi-

ent in steel manufacturing, there isalways ample demand for recycled

steel. Furthermore, steel packaging is eco-nomical to collect and easy to separate thanksto its magnetic properties.

Over the last five years, remarkable progress

26news

Mandatory recyclingtargets for metalpackaging would notbe attained in Europewithout steel’scontributionAccording to APEAL’s estimates, a 59% metalpackaging recycling rate was achieved lastyear in the EU15, exceeding the legal require-ments of 50% offset by the Packaging &Packaging Waste Directive. This represents 2.3million tonnes of metal packaging recycled,more than 90% of which is steel packaging.

This performance results from the adaptabilityof steel to a wide range of collection systems(from mixed household waste to multi-materi-al door-to-door collection systems) under theumbrella of integrated collection schemes.Such schemes are now commonplace inEurope and quickly progressing in newMember States and, importantly, not only col-lect beverage packaging but also all otherhousehold steel packaging applications (foodcans, aerosols, etc.), whereas deposit systemsare restricted to beverage containers.

Furthermore, those systems feature superioreconomic and environmental performancecompared to deposit schemes: a study under-taken by BIO Intelligence Service earlier thisyear reveals that when a deposit system isimplemented in parallel to an integrated sys-tem, costs of collection double, greenhousegas emissions increase and other environmen-tal impact indicators deteriorate, without anynoticeable increased performance.

19

For more informationplease contact:

Jean-Pierre TaverneEnvironmental & Technical Affairs Manager

APEALTel: +32 2 535 72 05Fax: +32 2 537 86 49

Email: j.p.taverne@apeal.behttp://www.apeal.org

Over the last 15 years, integrated waste man-agement schemes such as those implementedby so-called “Green-dot organisations” havebeen spreading throughout Europe, appearingas the most efficient method of implementingDirective 94/62/EC on Packaging andPackaging Waste and the principle of produc-

er responsibility. This success is now extend-ing to Eastern and Central Europe where mostnew Member States and countries in the pro-cess of acceding to the EU have created aGreen dot organisation to manage their pack-aging waste.

Still, while this concept is now expandinggeographically and achieving increasing highrecycling and recovery rates, certain govern-ments are now departing from this approach,showing preference for expensive mandatorydeposit systems for one-way drinks contain-ers. This is particularly the case of Germanywhich has imposed in January 2003 a manda-tory deposit on one-way drinks containerswhich were formerly collected and recycledby DSD, the German Green dot organisation.This fundamental change in the German col-lection system for drinks packaging was moti-vated by an alleged environmental benefit.However, no environmental study was everperformed to assess the environmental profileof adding a mandatory deposit system forone-way drinks containers to an existingmulti-material integrated waste managementscheme.

DEPOSIT SYSTEMS FOR ONE-WAYDRINKS PACKAGING INCREASEGREENHOUSE GAS EMISSIONS

A study performed by BIO-Intelligence Serviceconsulting demonstrated recently the adverseenvironmental impacts that mandatory

deposit systems on one-way drinks containers couldgenerate in countries where an integrated wastemanagement system is already operating success-fully. The study was communicated to the public inApril 2005 and was welcome by a wide range ofstakeholders who expressed their interest in thestudy, thereby showing that the study was partlyfilling an information gap on this controversialtheme.

26news

Combining bothcollection systemsincreasesenvironmental impactConsequently, APEAL perceived the need fora scientific assessment and commissioned astudy assessing the cost and environment effi-ciency of both collection methods. Theresults obtained on the cost efficiency werenot surprising and demonstrated that a systemwhere one-way drinks containers were col-lected with a mandatory deposit was twicemore expensive that the integrated wastemanagement scheme. On the other hand, theresults on the environmental aspects wereastonishing. Indeed the study showed that inthe scenario where one-way containers arecollected through a mandatory deposit sys-tem, all the 8 environmental indicators(including Primary energy consumption andGreenhouse effect) showed an increase interms of environmental impact.

In an international and European contextwhere global warming is increasingly at stake,it was even more surprising to notice theincrease in environmental impact was themost apparent with the indicators on Primaryenergy consumption and Greenhouse effect.

20

L e g a l & E n v i r o n m e n t i s s u e s

GERMANY

26news

A strong interestexpressed by a widerange of stakeholdersPrior to its Communication to the public, thestudy was presented to the EuropeanCommission at a meeting where the consul-tants from BIO-Intelligence Service presentedtheir conclusions to General Directorates forEnvironment and Industry & Enterprise.Subsequently, the study was communicated toenvironmental NGO’s and stakeholders of thepackaging chain throughout Europe as well asnational ministries competent for packagingand environmental policy.

Following this communication, we receivedrequests for the final report of the study fromall categories of stakeholders, includingEuropean Commission officials, national min-istries, NGO’s and packaging or drinks pro-ducers. Furthermore, the study receivedexpress support from PRO Europe, the organ-isation representing schemes for the collectionand recovery of packaging waste in 21Member States. Its Managing DirectorBernard Hérodin commented, “This studyclearly shows that integrated selective collec-tion systems such as green dot schemes offerthe best solution in terms of environment andcost efficiency. It is important that collectionschemes are a global answer for achieving thehigh recycling and recovery targets.”

Lastly, in terms of media impact, not only didthe study generate a broad interest in theEuropean specialised press, but it was alsoreported in The Netherlands and in Spain inthe general and economic press.

All these elements lead to the conclusion thatthis study has been welcome as an excellentinput into the debate on deposit collection forone-way drinks containers. A debate which,so far, was mainly based on the assumptionthat deposit systems are necessarily better forthe environment.

A copy of the final report is available uponrequest.

21

For more informationplease contact:

Renaud BatierEU & Public Affairs Manager

APEALTel. +32 2 537 91 54Fax: +32 2 537 86 49

Email: r.batier@apeal.behttp://www.apeal.org

CORUS STEEL PACKAGINGDESIGN AWARDS 2005

T he Steel Packaging Design Awards, run byCorus Packaging Plus in association with theD&AD (British Design and Art Direction), invite

students to explore the creative potential of steellinking the student community with the world ofcommercial design. The SPDA is now a key fixturein the college calendar, providing an essential con-nection between design, education and business.The Steel Packaging Design Awards are run as partof the D&AD Student Awards.

26news

22

A w a r d

UNITED KINGDOM

BRIEF: Bacardi Breezer triggered the creative poten-tial of steel, by creating a limited ‘fashion’edition pack for Bacardi Breezer.

WINNER:Gary Meadowcraft from University CollegeFalmouth

The entries displayed good cre-ative flair with some challeng-ing thoughts. I was pleased tosee students challenging both

the brand and the technical sta-tus quo. The winner displayedreal creative thinking and theability to get the brand’s value

to come to life.

Pierpaolo Indelicato, Bacardi Breezer

“

”

The debate we got into was likejudging work of people whohave been in the industry forten or more years. At the endof the day, great ideas are the

ones that shine - keep it simple’.

David Beard, Brandhouse WTS

“

”

26news

23

For more informationplease contact:

Samantha AllisonManager,

Space Corus Packaging PlusHampton House, 20 Albert Embankment

London SE1 7TJ, Great BritainTel: +44 (0) 020 7975 8470

Email: samantha.allison@corusgroup.com

BRIEF: Heinz wanted to create contemporary steelpackaging for the re-launch of Heinz’s nutri-tious ‘Good Food Everyday’ soups.

WINNER:Krystal Bloxham from Somerset College ofArts and Technology

BRIEF: The Sanctuary wanted to use steel as a primary component, cre-ate a special design for a special ‘gift’ edition of The Sanctuary’scurrent women’s product, the iconic Salt Scrub.

WINNER:Alafuro Sikoki and Burcu Yancatarol from the University of Arts,Philadelphia

Of the three briefs, Heinz wasdefinitely the hardest. However,the standard of work was veryhigh. The three first prize win-ners all demonstrated unique

thinking and the overall winnertook that a stage further withan evocative, emotional idea

translated into an elegantdesign. The best designs are the

ones with a core idea, anessence, that makes us, the

judges, really stop and think.

Darren Foley, Pearlfisher

“

”

I have judged this categorybefore and I was absolutely

thrilled about the way the workhas progressed in terms of qual-ity, understanding and knowl-

edge of both the brands and themarkets they serve – marketsthat weren’t immediately rele-

vant to students.

Lynda Relph-Knight, Design Week

“

”

CORUSSTEEL PACKAGING

DESIGN AWARDS

24

- Would you like to receive the “Apeal News” on a regular basis(available in English, French, German or Spanish) ?

Please send your full contact details specifying the language yourequire to Sarah Clapham : Email: s.clapham@apeal.be

Fax: +32 2 537 86 49

26news

The Association of European Producers of Steel for Packaging

Avenue Louise 89 • BE-1050 BrusselsPhone +32/2/537 91 51 • Fax +32/2/537 86 49

E-mail : info@apeal.behttp://www.apeal.org

http://www.steelforpackaging.org

A P E A L N E W S R E A D E R S H I P

Circulation

13 000 copies in 86 countriesBrand Owners (44%), Institutions (16%), Can Manufacturers (11%), Retailers (8%),

Steel Industry (5%), Journalists (5%), Consultants (4%), Packaging Designers (2%),

Equipment Makers (1%), Others (4%).

Languages available

English, French, German, Spanish

I S S U E N R 2 6 - N O V E M B E R 2 0 0 5

Responsible Editor

Philippe Wolper - APEAL

Chief Editor

Charles Reuland - APEAL

Coordination

Sarah Clapham - APEALMonica Rawlinson - APEAL

Editorial Committee

Renaud Batier - APEALFabienne Lafargue - Arcelor Packaging International

Tom McMurtry - Packaging ConsultantJackie Mellese - APEAL

Heike Schur - Rasselstein GmbHSusan van der Steenhoven - Corus Packaging Plus

Jean-Pierre Taverne - APEALEvert van de Weg - Packaging Consultant

Concept Design : - www.pavy.be

Printed on recyclable paper

I n t e r n e t

In the user friendly website structure youwill discover newly uploaded or updatedfeatures, including unedited surveys, stu-dies and analyses :

Steel for packaging applications : genericinformation, of interest to marketing andpackaging decision makers, on the brandvalues and potential of steel for packagingapplications in various market segments.

Policy issues : recent positioning statementsof the Steel for Packaging industry relating tothe packaging regulatory framework,including :

• APEAL’s analyses of the latest studiesassessing the implementation of the packa-ging directive.

Sustainability : sustainability positioning ofsteel for packaging and the European Steelfor Packaging industry’s answers to wastemanagement issues, including :

• APEAL’s environmental report on steel forpackaging.

• TNO’s eco-efficiency study on packagedfood systems.

• The BIOIS study on the eco-efficiency ofwaste collection systems.

The new information has been structuredin a user friendly way with a searchengine facilitating access to relevantinformation and frequent opportunitiesto download essential documents.

NEW “STEEL FOR PACKAGING” WEBSITE

EUROPE

A s of 15th November 2005, anew “steel for packaging”website has been put on line

by APEAL.

www.apeal.org