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MAGAZINE MEDIA KIT NEWS MNI NETWORK

NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

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Page 1: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

MAGAZINE MEDIA KIT

NEWSMNI

NETWORK

Page 2: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

YOUR AUDIENCE. DELIVERED.For more information please contact Rob Moore, VP of Sales, at 203-967-6500 or [email protected].

NEWS NETWORKMEET THE MNI

Our world class brands ensure that your message gets in front of the right audience.

Iconic brands like Bloomberg Businessweek, Sports Illustrated, and Time are an

unbeatable way to educate and inspire successful, influential individuals.

For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.

Bloomberg Businessweek, one of the most respected business

publications in the world, reports on the events, ideas, and people

that shape the global economy. Timely, analytical, and relevant, it helps

set the agenda for business, offering insight on a broad range of vital

issues, with the highest quality writing, photography, and design.

SOPA Award | Editorial Excellence

2017 ASME National Magazine Awards Finalist | Reporting, Website

Widely revered as the gold standard of sports journalism, Sports Illustrated

is much more than scores and statistics. With each issue, readers are

treated to award-winning writing, stunning photo-journalism, and in-

depth reporting about the people, places, and events that define the

excitement and emotion of sports.

2017 Adweek’s Hot List Nomination | Hottest Sports Magazine

2016 Luce Awards Nomination | Cover of the Year

For more than 75 years, Time Magazine has set the pace in providing

information in an ever-changing world. Each issue organizes domestic

and world news into a format that is useful to the reader. The main

editorial section examines the issues, events, and trends that affect

readers’ lives, while “Reviews” provides commentary on popular culture.

2017 ASME Cover of the Year Winner

2017 Adweek’s Hottest Magazine Cover of the Year Nomination

2017 Kelly Awards Finalist

Page 3: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

TARGET INFLUENTIAL CONSUMERS WHO STAY INFORMED.

MEET WILLIAM. William has been at the same construction company for the

past seven years and is more than satisfied with his role as upper middle-

manager; he works hard, is good at his job, and is respected by all.

William sets aside some money from his job to invest in low-risk stocks and

is always in-the-know about investment news. His colleagues enjoy talking to

him, and they’re fascinated with the way William seems to know everything

that’s happening in the world. He’s an information junkie.

On the train home from work, William likes to fish out his favorite magazine

from his briefcase to catch up on some much-needed reading. He trusts

magazines and newspapers more than any other medium to learn about

news and current events, and has a number of subscriptions to match. William

doesn’t discriminate—he loves world, politics, tech, and market news as equally

as he loves the latest updates on Lebron James and the Cleveland Cavaliers.

HE’S MNI’S NEWS NETWORK MAN.

WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE WILLIAM.

Available in desired markets, let’s stay updated with MNI’s News Network.

For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.

Page 4: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

Source: GFK MRI, Spring 2016

For more information, please contact us at [email protected] or at 1-877-ASK4MNI.

USA Today The Wall Street Journal

The Economist

Source: GfK MRI, Fall 2017.

READERPROFILE

UNRIVALED REACH OF YOUR TARGET AUDIENCE.

Quickly build a relationship with a first-class and five-star audience,

compared to a single national magazine buy.

TARGET: ACTIVE AND AFFLUENT NEWS INFLUENTIALS

39%M

NI N

EW

S

6%9%

5%

MNI NEWS READERS ARE:

News influentials who others turn

to for information and advice.

Affluent investors who are financially

stable and cautious with their money.

Always looking for new ways to live

a healthier and more active life.

47yrs

38%Female

62%Male

$78,135

Median Age:

Median HHI:

Page 5: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

Source: GfK MRI, Fall 2017.

For more information, please contact us at [email protected] or at 1-877-ASK4MNI.Source: GfK MRI, Fall 2017.

GENDER

Adults 30,874 100 13 100

Men 19,288 62 16 129

Women 11,586 38 9 73

EDUCATION

Any College 20,158 68 14 110

Currently Attending College 2,863 9 15 122

College Graduate+ 10,873 35 14 115

AGE

18-24 1,094 13 14 109

25-34 5,041 16 11 91

35-44 5,157 17 13 102

45-54 5,539 18 13 103

55+ 11,042 36 12 99

65+ 5,461 18 11 91

Adults, 25-54 15,737 51 12 99

Men, 25-54 9,939 32 16 127

HOUSEHOLD INCOME

$50,000 21,415 69 14 110

$75,000 15,978 52 14 112

$100,000+ 11,660 38 15 117

$200,000+ 2,658 9 15 122

Dual Income 7,998 26 13 101

CATEGORY TARGETS

Automobile Influential 2,473 18 8 145

Finance/Investment Influential 1,218 16 4 127

Business Influential 1,040 16 3 125

Sports Influential 2,800 19 9 154

Politically Engaged 6,538 17 21 139

NETWORK AUDIENCEBloomberg Businessweek • Sports Illustrated • Time

AUD (000) COMP % COV % INDEX

FREQUENCY BUILDS RECALL

REACH YOUR TARGET AUDIENCE MORE THAN ONCE.MNI’s built-in frequency means the most sought-after consumers

see your message more. Since your ad will be running in multiple

MNI News Network publications within your local market, it has

maximum impact.

READING THE CHART

Find the title in the left-hand column for which you want duplication. Follow across

the row until you intersect with the column that represents the title being duplicated.

For example, 36% of people who read Bloomberg Businessweek also read Time.

Bloomberg Businessweek

2

4

14

23

36

24

ALSO READ:

RE

AD

ER

S O

F:

Sports Illustrated

Sports Illustrated

Bloomberg Businessweek

Time

Time

Page 6: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

For more information, please contact us at [email protected] or at 1-877-ASK-4MNI.

BEAUTY

HOBBIES & ATHLETICS

Over 30% of editorial is related to hobbies and activities.

Featured Network Issues:

• Sports Illustrated | Swimsuit Issue

• Sports Illustrated | The Super Bowl Issue

• Time | NFL Preview

NEWS & CULTURE

Over 30% of editorial is related to domestic and global affairs.

Featured Network Issues:

• Bloomberg Businessweek | Global Technology

• Time | Person of the Year

• Time | Year in Culture

FINANCE & ESTATE

Over 15% of editorial is related to money management.

Featured Network Issues:

• Bloomberg Businessweek | Retirement Issue

• Bloomberg Businessweek | Markets & Personal Finance

• Time | Economic Outlook

CONTENT COMPOSITIONBloomberg Businessweek • Sports Illustrated • Time

CLIENT SUCCESS

Here are some of our clients who have used the MNI News Network

to successfully reach their audience.

Our readers look forward to receiving their favorite magazines in their

mailbox, a bond that doesn’t exist with other media. And with the

most popular and trusted magazines in the country, the MNI News

Network delivers:

• Eye-catching ads in award-winning magazines.

• The chance to connect with high-powered and influential men and women.

• Access to the precise consumers you need to reach, multiple times, in your desired markets.

• Customized messaging by market (free copy-splitting).

Page 7: NEWS · news and current events, and has a number of subscriptions to match. William doesn’t discriminate—he loves world, politics, tech, and market news as equally as he loves

Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket,

the opportunities are endless.

AMPLIFY THE MNI NEWS NETWORK EVEN FURTHER.

© 2018 MNI Targeted Media Inc. | Stamford, CT 06905 | mni.com