Media Strategy

News Releases:

This part of the communicatations plan was to be done in twostages.

Stage 1: Hand deliver Japanese Quince trees to every newsroomeditor in Edmonton. Each tree is wrapped with instructionsand a teaser news release that says good news is comingtomorrow.

Stage 2. Hand deliver the news release the next day

Stage 3. Follow up phone calls on day 3 to ensure editors receivedpackages.

Stage 4. Thank you letters for their time talking to you on day 3

...capturing the precious thoughts of life

Good news coming tomorrow

Putting down our roots!

“Attractive Spring flowers are followed in Autumn by golden yellowfruit which can be used in preserves. Grows up to 4m when trainedagainst a wall.”

This is an outdoor plant. It is recommended that it be planted beforethe end of June.

Should you have any questions regarding this plant please callGarden Valley Greenhouse at 470 - 0527.

I don’t have anywhere to plant this?

Suggested solutions:

1. Give it to a friend who can plant it.2. Donate it to a local horticultural society, charity or church group.3. Return to sender

Japanese QuinceOrnamental Shrub

1

1. This information was provided on the label of this plant by the manufacturer.

...capturing the precious thoughts of life

News ReleaseFor immediate release

For more information contact:Paul Roger BlazekPh: 432 - 5663

Putting down Roots in EdmontonEdmonton — June 24, 1999 — A seed has grown into a tree as The Write Thought Card and Book Companyannounced it’s putting down roots in Edmonton today. The Write Thought is Edmonton’s premiere personalmemoir publishing house. They write, design and publish personal and corporate memoirs, biographies andautobiographies as well as present memoir writing workshops. The company is owned and operated by PaulR. Blazek, a native Edmontonian.

Blazek first came up with the idea eight years ago when he wanted to produce personalized greeting cards. Atthe time, he went to a local bank to seek financing but they turned him down due to his youth and inexperience.Although being turned down, the seed was sown and Blazek kept the idea in his heart.

After receiving a certificate in Arts Administration from Grant MacEwan college Blazek went to work for Seemagazine. It was here that he developed his writing and marketing skills. Wanting to use both skills Blazekreturned to college and received a diploma in Public Relations. Finding Public Relations a tough industry tobreak into in Edmonton and not wanting to move, Blazek went to work on the drilling rigs.

It was in early 1999 when Blazek was laid off from the drilling rigs that the idea came back to him during afamily discussion with his father. After discovering a self-employment program with Human Resources andDevelopment Canada Blazek decided to pursue the dream that began eight years ago.

The Write Thought Card and Book Company was licensed to operate in Edmonton on June 9th of thisyear. The company has three main product lines as well as their workshops. The three main products are:

The milestone memoir: A book perfect for a special occasion such as a wedding or anniversary. Shorter innature, it covers specific areas of interest such as how the lucky couple came to be

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The reminiscence memoir: A mid length book that is perfect for the person who wants to have more thanspecific areas of interest covered.

The lifestory memoir: An extensive story written about the experiences of an individual or family. This book isperfect for those who would like something to pass down to future generations.

Any individual, family or corporation who wants to have their memoir written can call The Write Thought Cardand Book Company at 432 - 5663. Ask for Paul.

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...capturing the precious thoughts of life

News ReleaseFor immediate release

For more information contact:Paul Roger BlazekPh: 432 - 5663

One Million DollarsEdmonton — June 24,1999 — The man whose workshop taught Jessie Foveaux how to write a million-dollarstory is coming to Edmonton. Charley Kempthorne, North America’s preeminent personal historian, isscheduled to be in the city on July 16th and 17th . He will be teaching Edmontonian’s how to record andwrite their own personal memoirs in Feature Gallery #2 at the Provincial Museum of Alberta.

Kempthorne first taught Foveaux at a workshop he held in a local adult learning center in Manhattan, Kansas inearly 1977. Over the course of many months Foveaux’s story developed from a letter to her grandchildren into a200-page book that included painful memories of her marriage to an alcoholic husband. For the next seventeenyears Foveaux would get requests for copies of her book from friends and neighbors. She would gladly sendthem a copy for the price it cost her to print.

When Kempthorne started Lifestory magazine, what would later be called “the bible of the memoir movement”by the Orange County Register, he sent news releases across the US. Clare Ansberry, a reporter for the WallStreet Journal, was interested in the story and asked to see some of the books his students had written. He senther several copies, one of which was Foveaux’s. Intrigued by Foveaux’s story Ansberry flew down to Manhat-tan, Kansas and interviewed the elderly lady. On March 6, 1997 the story about Foveaux’s life appeared on thefront page of the Wall Street Journal. A bidding war for the publishing rights ensued and Foveaux was givenmore than a million dollars as an advance.

This is Kempthorne’s first visit to Canada. His workshop is being sponsored by The Write Thought Card andBook Company, a personal memoir publishing house. Tickets for the workshop, which includes lunch, are$55.00 before July 15, 1999. $75.00 at the door. They are available by calling Paul at The Write ThoughtCard and Book Company at 432 - 5663. Both workshops are expected to sell out.

Charley Kempthorne can be reached for interviews before June 30,1999 at 1 - 800 685 - 7330After June 30 please contact Paul R. Blazek at 780 - 432 - 5663 to arrange an interview

Lifestory website can be found at www.kansas.net/~lifestor/