NEWS MEDIA MANAGEMENT

TYBMM

PRAKRUTI JANI-9407

PRATIK MUKANE-9415

CABLE NEWS NETWORK-INDIAN BROADCASTING

NETWORK

CNN-IBN

HISTORY

•It is an English-language Indian TV news channel.

•Launched on 16 December, 2005 with partnership between Global Broadcast News (GBN) and Turner International (Turner in India, a subsidiary of Time Warner).

•Editor-in-Chief:- Rajdeep Sardesai.

•Headquarters at New Delhi.

•Slogan of the channel:- Whatever it takes.

ABOUT CNN-IBN• The CEO of the Channel is Dilip Venkatraman.• B Saikumar, Group COO, Network18, “In Dilip,

we entrust the responsibility of managing this growth, ensuring sustained profitability and leading the drive to further enhance the brand’s equity and audience franchise.”

• Venkatraman said, “I believe that, right from the outset, CNN-IBN has set the agenda for news in the country with its unique brand of inclusive and passionate journalism which has in turn powered its growth. I hope to work closely with team CNN-IBN to further strengthen our editorial and market leadership.”

PROGRAMMES• CNN-IBN presently broadcasts a host of programs

apart from the regular news updates. The Weekend EditionFace the NationThe Week That Wasn’tLiving It UpDevil’s AdvocateMinus 30To Catch a Star

PROGRAMMESArt of InvestingOut of the BoxBeing LegendsNow ShowingReal HeroesAll About the Money30 Minutes.‘The Weekend Edition’ is hosted by the Editor in

Chief, Rajdeep Sardesai and ‘Being Legends’ is hosted by Anuradha Sengupta who interviews the living legends of India.

AWARDS

• CNN-IBN has won the best English News Channel award several times.

• Indian Television Academy Awards ('06, '07, '08 & ‘09)

• News Television Awards ('07, '08, & ‘10)

• Indian Telly Awards '07

• Asia Brand Congress '08.

AWARDS• CNN-IBN also won the prestigious Asian

Television Award in the category of ‘Best News Programme’ for its counting day coverage during the General Elections 2009.

• News Anchor of the year - Rajdeep Sardesai

• News presenter of the year - Suhasini Haidar

• TV News Reporter of the year – Karma Paljor

• Sports News Show Presenter of the year – Gaurav Kalra

• Entertainment Critic of the year – Rajeev Masand

AWARDS• Young TV Journalist of the year (below 28 years of

age) – Arunoday Mukherjee

• News Documentary Programme - True lies in Manipur

• News Talk Show – Devil's Advocate

• Lifestyle & Fashion News Show – Living It Up

• Crime Show – Killed in the name of Honour

• Business News Programme of the Year – Diamonds Are Not Forever

• Sports News Show of the year - Boys in the bubble

VIEWS ABOUT THE CHANNEL•Channel has an agenda and is working for the interests of the ruling party.

•Its in the favour of Congress; and leave no chance to defame BJP that is the opposition party in India.

•This channel very frequently uses the term 'Hindu Terrorism' over Aseemanad involvement in a single Malegaon blast

 

 

RAJDEEP SARDESAI AND CNN-IBN

•Born in Ahmedabad

•Rajdeep Sardesai entered television journalism in 1994.

• He was particularly recognized for his coverage of the Gujarat riots.

•Quit NDTV to start his own company,

•Started CNN-IBN on 16 December 2005.

 

RAJDEEP SARDESAI AND CNN-IBN

•Most of the programs aired at this news channel are similar to that of CNN in the United States.

•With current event talk programs mixed with news reports.

• It is also one of the first news channels in India which brought in the concept of “Citizen Journalist”.

MAJOR PROGRAMMES OF CNN-IBN•INDIA AT 9`, aired daily on CNN Pipeline, is not simulcast.

•This news channel has access to CNN`s trademark live breaking news and also their key feature programs.

•For the first time this exclusive alliance helps Indian to view relevant global news and also local news on a single platform from CNN.

MAJOR PROGRAMMES OF CNN-IBN•Apart from live local news, the local editorial team of the channel decides commentary, packaging, analysis.

•CNN-IBN can also use some of the CNN.com materials like video footage to create their own stories for the CNN-IBN micro site.

CITIZEN JOURNALISM

•CNN-IBN offers the common man a platform to tell his story.

•Send Story, News, Videos, Blogs, Mobiles Videos, Water problem, road issues.

•It is a first channel to implement this concept. CNN-IBN expanded the Citizen Journalism Segment by including Mobile Citizen Journalism.

CITIZEN JOURNALISM

•People in India will now be able to send photos from mobile phones via MMS to the news desk of CNN-IBN.

•Through Citizen Journalism, it has tried to reach up to the masses and solve there problems, rather it has given common man an opportunity to express and enjoy its right of freedom of speech and expression.

MAIN Anchors

Anubha BhonsleSuhasini Haidar Shereen Bhan are some of the other news anchors

GROWTH

•The channel has transcended television reaching its viewers through various other media like Internet, mobile and voice.

•The channel’s news portal, IBNLive.com is the news leader in the Internet.

•Rajdeep launched IBN7 and IBN-Lokmat after CNN-IBN.

•Is the major success of the channel.

 

Thank you…