News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk

Online Advertising Creative Specifications

Format Size (WxH pixels)

File Weight

Audio Restrictions Controls Notes

Pushdown AdRich Media, Third Party Served only

970x66 (Max push-down area 970x418)

Less than 40k Polite downloadTotal weight 2.2MB

User-initiated audio ONLY. Clear ‘Sound On/Off button’.Max duration 30 seconds.

Push-down expansion function by User click to action ONLYNO auto expansion permitted!NO roll-on expand function allowed!Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i-frames, java applets on page and hide drop-down form boxes.

Expansion panel must push the down content on user click ONLY.No i-Frames Ad tags permitted.Lead time 5 working days for testing.

News International ServedMPU

300x250 (NO EXPANSION)

Less than 40k flash30k gif/jpgflash files require a back up gif

N/A No expansion permitted for News International served SWF ads. Animation allowed, a maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

N/A SWF Flash files must be built with click tag function.For flash trafficking guide please www.niadhelp.com

The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

News International Served IAB Half Page Ad or“Double MPU”

300x600 (NO EXPANSION)

Less than 40k flash30k gif/jpgflash files require a back up gif.

N/A No expansion permitted for News International served SWF ads. Animation allowed, a maximum of 3 loops are permitted. Flashing, Nudity, Blood, Violence, Gore & Swearing are not permitted

N/A SWF Flash files must be built with click tag function.For flash trafficking guide please www.niadhelp/com

The click through URL must be supplied separately.Recommended frame rate 18 fps to reduce CPU usage.Lead time for .SWF is 3 working days for testing.

Expanding MPURich Media, Third Party Served

300x250 (max area 600x250 expanded)

Less than 40k Polite download2.2MB thereafter

User-initiated audio only. Clear ‘sound on/off button’.

Expand function is click to Action .No Auto expansion permitted. No Roll on expand function allowedFlashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i-frames, java applets on page and hide drop-down form boxes.

Expansion panel must expand Left only, on user click No i-Frames Ad tags permitted.Lead time 5 working days for testing.

Expanding Double MPU Rich Media, Third Party Served

300x600(450x600 maxexpanded area)

Less than 40k Polite download2.2MB thereafter

User-initiated audio only. Clear ‘sound on/off button’.

Expand function is click to Action .No Auto expansion permitted. No Roll on expand function allowedFlashing, Nudity, Blood, Violence, Gore & Swearing are not permitted.

Expansion panel must play above flash, i-frames, java applets on page and hide drop-down form boxes.

Expansion panel must expand Left only, on user click.No i-Frames Ad tags permitted.Lead time 5 working days for testing.

Sponsorship Logo By Arrangement Only

N/A N/A N/A N/A N/A News International design’s all Logo’s. Assets must be sent to your Sales Executive in EPS format, 1x1 & click command tracking is available.Design guides are available on request.Lead time 5 working days for testing.

No Expanding Ads permitted on The Times new site