NEWS - ece.com · In line with this, the new section “Mar-keting, Research & Innovation” was established ... ECE, once again, was honored with renowned awards of the industry:

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NEWSShopping | Office | Traffic | Industries

Fall

2016

DINING AT SHOPPING CENTERSFood and leisure – a perfect match

MESSECITY COLOGNE New major development on the Rhine

THE ART IS BACK The modernization of Hamburger Kunsthalle

ECENEWS 02/2016 Page 2 ECENEWS 02/2016 Page 3

ECE NEWS & INNOVATIONS

Sustainable technology:Energy-saving LEDs for the centers

TOPICS...in this issue you can

look forward to

3Well done:

Food and beverages – an important part of the

shopping center experiencePage 4

Well said: An interview with

Stephan Austrup of TH Real Estate

Page 8

Well presented: Modernized Hamburger

Kunsthalle reopened Page 14

Publisher: ECE Projektmanagement G.m.b.H. & Co. KGCorporate Communications

Editor: Lukas Nemela, Christian StamerjohannsAuthors: Grit Bertelsmann, Christoph Wulf, Ralf von der HeidePhoto credits: Georg Wendt (p. 2); Deema Group (p. 7);TH Real Estate (p. 8); Hauke Dressler (p. 9); SRE/ECE/HH Vision (p. 12); HPP Architekten (p. 12); Still GmbH (p. 13); kister scheithauer groß architekten und stadtplaner/HH Vision (p. 13); Hamburger Kunsthalle/Kay Riechers (p. 14). Contact: [email protected]

IMPR I N T

“Ideas to Innovations“:From innovative thinking to smart solutionsFor more than 50 years, ECE has been developing future solutions that made it European market leader for inner-city shopping centers. With “Ideas to Innovations,” ECE has now assigned these nu-merous innovative solutions, which have been developed for tenants, investors, and customers, to five clusters. These include ECE’s solutions for shopping centers of the future, which are under constant development, ECE’s expertise focused on smart solutions in real estate planning and realization, the company’s broad market knowl-edge and the customer services based in this expertise, sustainable acting and thinking at ECE, as well as the diverse approach with various pro-grams for employee development.

The focus on innovations at ECE has also been emphasized and supported by personnel and organizational measures. The Marketing and In-novations Committee was established in 2015. It is an interdisciplinary team of experts from seven divisions that meet regularly to discuss issues and developments within the company and on the market. In line with this, the new section “Mar-keting, Research & Innovation” was established in March 2016, which is headed by Dr. Philipp Sepehr.

For more information go to:www.ece.com/ideastoinnovations

The right lighting for shopping centers is important. But a lot of light uses a lot of electricity. That is why ECE teamed up with Philips to develop a new LED that has been optimized for use in shopping centers and saves considerable amounts of energy with the help of efficient LED technology. The lights can be dimmed, and their brightness and color can be adjusted depending on the time of day. This creates a pleasant and natural atmosphere in the center – re-duced electricity consumption, lower maintenance costs, and lon-ger service life are all included.

Selfie Photo Box:Unique pictures on your cell phoneECE relies on emotion and entertainment to make shopping at its cen-ters a true experience for its customers. Here is one example: The Selfie Photo Box developed at ECE’s Future Labs, which has been installed in a number of ECE centers. Customers can have their picture taken in front of a green screen and various backgrounds, have unique photos taken and sent to their cell phone, share them with friends, or post them on social media. Funny pictures aren’t just a nice memory; they also con-nect the centers to the digital world.

Awards: Three real estate prizes for ECEECE, once again, was honored with renowned awards of the industry: At the European Shop-ping Awards of the International Council of Shopping Centres (ICSC), Milaneo in Stuttgart, which was developed by ECE and STRABAG Real Estate, received the Resource Award, a spe-cial award for sustainability. Even two awards were presented to ECE at the Solal Marketing Awards of ICSC: a silver award in the category “Emerging Technology” for its “Love to Shop” app and a special award in the category “Innovation” for the center marketing campaign “Bai-rams are meaningful” of Espark shopping center in Eskisehir, Turkey.

Shopping center exhibition “World of Malls”For the first time, an exhibition is held about the history and the development of shopping centers. The “Word of Malls” exhibition mainly features projects from Germany and the US as well as mega malls from the Gulf States or South America: 23 examples show the different types of cen-ters, their impact on the urban environ-ment they are located at, and the changes in center concepts over time. The exhibition also features three ECE projects: Main-Taunus-Zentrum in Sulz-bach, Milaneo in Stuttgart, and Schloss-Arkaden in Brunswick. The exhibition of TU München's architecture museum will run until October 16, 2016, at “Pinakothek der Moderne” in Munich.

Retail Meeting: Focusing on innovationsThe 14th Retail Meeting at Hamburg Fischauktionshalle in July, which was attended by 550 participants, was all about innova-tions. For example, the chances offered by digital innovations were in focus of the first “ECE Innovation Forum” with keynotes by Google and Locafox. Once again at the event, the retailers of the year were honored with the “Retailer Awards 2016”: The “Most Innovative Concept” award went to “Elbenwald.” Studio-line Photostudios received the “Best Appearance” award.


COVER STORY DINING IN CENTERS

lar and to target new customer groups. Examples include Phoenix Center in Hamburg or City-Point in Kassel. Completely new or ex-tensively modernized centers like Marstall in Ludwigsburg, Aquis Plaza in Aachen, or Loom in Bielefeld were designed to feature an attractive food court from the very start of the project.

What do visitors like most about food courts? The diver-se dining options, good quality for a reasonable pri-ce, and the possibility for every visitor to choose their favorite dish and still be able to eat with fa-mily, friends, or colleagues at the same table.

And there is more on the move: Current trends go beyond the “classical” food court with restau-rants that mostly offer fast-food dishes such as pizza, French fries, or Asian snacks, which are the still the most popular dishes: Casual and fine-dining concepts with table service are high in demand. Trends such as vegetarian and vegan food have also been added to the menus.

If possible, centers are designed with outside seating and late open-ing times. Examples include Alex on the roof of Skyline Plaza in Frankfurt, Balducci at Alstertal-Einkaufszentrum in Hamburg, or the Burger restaurant “Hans im Glück” at Milaneo in Stuttgart. These contribute to making centers the “places to be.”

The diversity, the requirements of the customers, and ECE's ap-proach to provide a feel-good atmosphere, an extra bit of coolness, and style to its centers, have brought about changes to their design and architecture. The food lounges by ECE feature warm colors, premium building materials, and special lighting con-cepts. The interior is designed according to the latest trends and can be found in the planned ECE centers in Singen or the modernized con-cept for Sachsen-Allee Chemnitz, which features “industrial chic” or a vintage design.

However, it is also important to know that estab-lishing a tailored mix of food retailers is not a cure for everything. Classical food courts or a premium restaurant do not work at every location. They must be tailored to the location, target group, and concept of the center. For example, an urban shop-ping center that is located in the heart of a metropolitan city provi-des more opportunity to implement specific offers or trends than a small district center with only a small catchment area that mainly focuses on families and on meeting local basic needs.

Wilhelm Wellner, CEO of Deutsche EuroShop AG, providing an investor’s perspective on restaurant areas in shopping centers Deutsche EuroShop, together with ECE, recently installed a modern food court in two of its centers, City-Point Kassel and

Phoenix-Center Hamburg. Both centers are managed by ECE.

In your view, why does it make sense to install food courts in shopping centers?A high quality of stay has become more and more important to the visitors of our centers. This undoubtedly includes the avail-ability of various dining options. Visitors that feel comfortable in a center will automatically spend more time there. In the end, our retail partners will benefit from it and the performance of the shopping center will improve.

But this requires some effort: It requires a refurbishment, for example to install the necessary technical equipment for a restaurant. Will the investment into a food court be worth its value?We certainly have to be convinced that an investment will be profitable before we undertake such a major project. However, the investment and the center in its entirety must be considered in the long term. Adequate profitability may develop over a cer-

tain period of time, for example if the opening of a food court strengthens the market position of the center

perspectively, and with it its performance and its profitability. We generally strive to keep our 19

centers up to date and competitive.

How can you benefit from ECE's expertise?To Deutsche EuroShop, professional center management is the key to the success of a

shopping center. Therefore, it is important to think of the challenges of tomorrow already to-

day. ECE with its experience in the management and modernization of centers can help us to take our

properties further so that they can prevail in times of in-creasing competition, especially from e-commerce, and remain a very successful market place.

When it comes to the importance of dining options for shopping centers, figures are of considerable significance: About 60 per-cent of the visitors use the dining options in the center during their visit, and 40 percent of the visitors choose their center according to the dining options available. Since 2004, the number of visitors using the dining op-tions at ECE centers has doubled. The fig-ures proof that food is booming.

But when dealing with dining options at the centers it is not just all about facts. It is about the shopping center as a product and about its brand essence. Today, good and a diverse choice of dining options help increase the dwell time of visitors and the quality of stay in the centers. Food courts are places to feel comfortable and relaxed; they are meeting places and emphasize the marketplace character of a shopping center.

In short, dining is part of the shopping cen-ter experience – something e-commerce cannot provide.

In the past years, ECE has significantly ex-tended the number of food retailers and has installed new food courts at its centers. Food courts are an important part of ECE's modernization concepts in particular and they help to make the center more popu-

AMBIANCE AND DIVERSITY

The highlights of ECE’s new shopping center in Singen include a food court with a large seating area, a relaxed lounge ambiance, and a cool vintage design.

Dining is part of the new shopping experienceThe boom of food concepts, the importance of dining at shopping centers – and future prospects

Investor´s view



Moreover, shopping centers are not the location of choice for every restaurant. Some of these restaurant concepts do most of their business in the evening, while their day business is rather weak. Therefore, a shopping center with nor-mal opening times may not be the ideal location for them.

Meanwhile, a rental space in a shopping center offers a set of advantages, from the technical equipment to high footfall and synergies with other retailers. In addition, ECE offers (potential) tenantsprofessional consultation and support. The food retail experts at the Leasing department, and ECE's Technical Key Account Management, can promote the advantages of doing business in a center. They also help to develop a techni-cal concept and provide support for issues such as rental unit sizes with regard to struc-tural and contract aspects. To ECE, it is impor-

tant to understand the language of restaurant operators and meet their specific needs and to adjust its services to them accordingly.

And all this for one goal: Keeping the centers up to date and reinventing the “product” shopping center over and over again to ensure long-term success.

For more information please see ECE's study on “Food and beverages in shopping centers”: www.ece.com/surveys

Bringing life, variety, and ambiance to the center: Dining area at Skyline Plaza, Frankfurt

Till Riekenbrauk, start-up entrepreneur and dedicated restaurateur, organizes street food festivals and open-ed the new restaurant sharing concept LADEN EIN in Cologne in 2015. Every two weeks, another restaurateur runs the place. There are also plans to bring this concept into one of ECE’s centers. A shop space had been awarded by ECE as a special prize to one of the finalists of a competition for food start-ups at the Internorga trade fair and LADEN EIN was awarded the prize.

The idea of LADEN EIN is to offer upcoming restaurateurs, in a reg-ularly changing pattern, a place to try out their restaurant concept. What is the recipe for its success?The success is based on appealing to the guests' curiosity. We keep exciting our guests and we offer new food concepts a platform to present and test themselves. In general, the more exotic and the more unknown the origin and the type of concept, the more suc-cessful they are.

By which criteria do guests choose their restaurant?Fortunately, they choose it more and more by quality aspects. There

has been a change in expectation and a development in the past years. Today's guests prefer self-cooked and premium

food on their plates or in their hand even during their short lunch break. They want fast food but they want it fresh and homemade.

Where is this leading to in the future?I hope the current development away from conve-

nience takeouts to homemade, freshly prepared quali-ty food will last, and I guess it will.

How can the latest restaurant concepts such as LADEN EIN perform well in a shopping center?There are various reasons why they could work: Firstly, footfall is important for every restaurant. Secondly, a restaurant like this can generate additional footfall, including visitors who otherwise would not go to a shopping center at all.


Guest perspective

What would you like to have?ECE's success recipe for a successful mix of food concepts is a well-thought-out and diverse overall concept.

Diversity, quality, and ambiance are the corner pillars of modern food concepts at shopping centers. ECE has picked up on this at its centers, which reinvent also their overall food concepts over and over again. Thus, the food offerings at ECE centers include both the quick lunch snack, ice cream cafés, donut shops, as well as fine-dining restaurants with outside seating and a great view, such as the “Alex” on the roof of Skyline Plaza in Frankfurt that attracts cus-tomers with a green roof garden and a relaxing lounge ambiance.

Eventually, it is all about the mix: Visitors to ECE shopping centers can choose from modern takeout concepts such as Bobby&Fritz, burger bars like “Hans im Glück” at Milaneo in Stuttgart, and casual dining concepts like Vapiano at Forum Mittelrhein Koblenz. They

can even dine at star-rated restaurants, for example at the Se7en Oceans at Europa-Passage in Hamburg.

Above all, the mix must be well thought out and customized. Thus, ECE tailors the mix of food concepts to every center individually. For example, a downtown shopping center that aims to attract a high footfall in the evening, too, houses restaurants and bars. If the center is located in a business district, its overall food concept focuses more on lunch options. Comprehensive deliberations and planning determine where a food concept will be located in the center and why. Aspects such as distance, the position of anchors, and quiet zones but also the required technical equipment are also taken into consideration.

Kentucky Fried Chicken (KFC) explains how and why they con-tinuously expand their restaurant portfolio, also at ECE centers.

KFC has recently expanded considerably. What key criteria does the company apply re-garding expansion and in particular location selection?

KFC’s expansion strategy for Germany is desig-ned to be nationwide, sustainable, and profitable. Aside from centrally located downtown restau-rants, restaurants offering drive-through service in areas with high traffic volume and high retail concentration, and restaurants at train stations and airports, the operation of food court restaurants in major shopping centers represents a further cornerstone of our expansion strategy. There are twelve KFC locations in ECE shopping centers at present, and additional openings are set to come.

Why are shopping centers good locations for KFC restaurants?

KFC strongly promotes a culture of people eating together and this is now a more firmly established part of the shopping experience than ever before. The numerous shopping center visitors appreciate the wide range of dining options offered by the food court restaurants as well as their inviting atmos-phere. We strive to add to this already broad selec-tion and to even better acquaint people with KFC.

What is KFC’s recipe for success?

KFC offers the highest quality of premium food, outstanding service, and a unique cooking style steeped in tradition. With regard to shopping cen-ters, our partnership with an experienced operator like ECE has proven to be invaluable and has ben-efitted tenants and operators alike – and ensured the success of new restaurant locations. Shopping centers above all other venues have enabled and will continue to enable, KFC and its franchise part-ners to open new restaurants in smaller spaces and with a reduced investment volume.

The tenant's view


Stephan Austrup, Head of Retail at TH Real Estate, about the expectations of investors to a modern asset management in times of low interest rates and growing demand

What do investors today first and foremost expect from a good asset and property manager?A common understanding of the business plan and the strategy is the most important element of constructive cooperation be-tween the investor and the asset manager. This includes discussions of both parties in-volved on eye level about the further devel-opment options for the managed property to exploit its full potential. Ideally, there should be a key account manager who is responsible for the property and the first contact for the investor. They should be well-connected within thier company and know the property well down to the smal-lest detail to be in the position to make pro-posals for its further development, also with a proactive approach.

In which way have the requirements and needs of investors for the operators of their assets changed in the past years?The relationship between the investors and operators has become considerably close and their communication has become much more intense. This is particularly a result of the increased reporting require-ments of investors. It is no longer enough to merely provide management services. Consultation and controlling services are also required today. It is not only the profits alone but it is the way they are generated that has become important.

Looking at the developments at the real es-tate market: In your view, what will the re-quirements be like in the future or how will they change?The continuing low interest rates have made proactive asset management even more important than it already has been. The ex-pected profits will no longer be generated only by investing into a property and by

re-painting it once in a while. Moreover, the demand for core properties is still high and the market is getting tight. Thus, the focus will shift to the core plus and the value-add segment, and a strong asset management team with comprehensive expertise and a reliable network is an important require-ment to grow dynamically in the current market environment.

In your opinion, how important are long-standing experience and long-term cooper-ation for property management?The long-standing, trustful cooperation with a strong partner – such as ECE when it

comes to shopping centers – is very impor-tant to us. The company’s retailer network and the highly skilled team of experts are key for our decision to cooperate with them. We benefit from the long-standing experi-ence of the companies and the knowledge transfer among employees. In our experi-ence, cooperation over a long time period of time makes the process of finding a solu-tion for difficult situations much easier and more constructive.

Ready for the future:ECE,s current refurbishment projects

Whether a property requires modernization, extension, or repositioning – ECE and its cli-ents strive to put all their efforts into keeping their centers up to date. They ensure that the centers stay attractive for customers and te-nants and that they retain their value for the investors. Currently, refurbishments or exten-sions are being planned or are ongoing for approximately 20 ECE centers.

This includes Poznań City Center in Poland, for example. The center was refurbished and extended for approximately 30 million euros.

The project is due to be completed in Octo-ber and includes a stronger focus on fashion concepts in the future, with P&C being the new anchor tenant, a refurbished mall, and a Fashion Plaza with a lounge atmosphere.

Sachsen-Allee in Chemnitz is also undergo-ing a refurbishment that aims to make the center an even more popular location than it has already been before. The planning in-cludes a stronger focus on fashion concepts, a new food court, and a new industrial-style design.

PEP in Munich is currently being modernized by ECE and TH Real Estate for approximate-ly 73 million euros and will be extended by 7,900 m². A comprehensive mall refur-bishment and new tenants, including Pri-mark and Müller, will further strengthen the center’s position and increase the value of the property.

Other refurbishment projects are Löhr-Cen-ter in Koblenz, Europa-Passage in Hamburg, or, in Austria, Haid-Center in Linz as well as City-Arkaden in Klagenfurt.

INTERVIEW | REFURBISHMENTS

Stephan Austrup, Head of Retail at TH Real Estate

More fashion, more ambiance: refurbishing Poznań City Center

Talking toinvestors

“PROACTIVE ASSET MANAGEMENT IS EVEN

MORE IMPORTANT THAN IT ALREADY HAS BEEN.“

Expensive, technically difficult to implement, and often inefficient. Already today, the regulations of Germany’s Energy-Saving Ordinance (EnEV) represent a serious challenge to the real estate in-dustry. The planned tightening of the EnEV as part of the EU’s building directive would only increase these challenges and give rise to economic risks and in some instances technically insurmount-able obstacles for the construction of new pro-perties.

For instance, from 2021, new properties would have to comply with the so-called nearly “zero-energy standards.” However, according to “Bünd-nis für bezahlbares Wohnen” (Association for Affordable Housing), current requirements have already led to an increase of around 7% in con-struction costs and have not resulted in any no-table reduction in CO² emissions. Furthermore, a number of special-purpose properties already fail to meet the current requirements set out by the EnEV despite the installation of state-of-the-art technology. Hence, the continued pursuit and further tightening of the often ineffective regula-tions that are in place is highly questionable.

Therefore, ECE is firmly dedicated to the develop-ment of sustainable, effective, and viable solutions aimed at further reducing the energy consump-tion of real estate properties to ensure that the new regulations are feasible from a technological standpoint and bring about further emissions re-ductions in an economically justifiable manner. To this end, ECE participates in various working groups of the German Property Federation (ZIA) where it develops new tools and methods de-signed to achieve climate change objectives and, at the same time, retains Germany’s reputation as a business location.

Survey on services:What customers want

Committed tolow-emission propertiesIn its new study “At Your Service,” ECE has examined

the importance of services at shopping centers. It shows which services are especially important for center visitors today, what they expect, and how they can be surprised and enthused with a positive service experience.

For this purpose, ECE for the first time focused on the individual touch points of the customer journey, i.e., the individual phases of the customers, shopping cen-ter visit. The results provide important information on

specific customers, wishes before, during, and after shopping at the center.

Why is that interesting? Firstly, with “Focus on the Customer” and a consistent service mentality, ECE is on the right track. The company has introduced numerous new services at many centers in the past years, including Same-Day Delivery, the Heavenly Services during the Christmas season, or innovative parking services.

Secondly, the study provides a lot of important as-pects to take the range of services available to a new level, extend them, and tailor them to individual cen-ters. The aim is to accompany visitors on their customer journey by providing services at relevant points.

Today, services are key to the brick-and-mortar retail to make a difference. To re-main ahead of the competition, shopping centers have to be a “place to be” and offer their customers a great leisure experience.

The study is based on a representative survey of more than 1,000 shopping cen-ter customers and expert interviews with investors, tenants, and experts from science and the hotel industry.

Download the survey on:www.ece.com/surveys

QR-CODE

SERVICE STUDY | SUSTAINABILIT Y


The grand opening is in sight for ECE,s new shopping arena in Verona, Italy: Adigeo will already start operation in spring 2017. And the signs are looking good: The leasing activities have been so successful that already 75 percent of the rental units have been leased. The tenants include various labels of Inditex Group like Zara, Bershka, Stradivari-us, Pull&Bear, and Zara Home, as well as concepts such as H&M, Foot Locker, Snipes, Deichmann, C&A, Jack & Jones, Swarovski, or Guess, and stores of Italian brands like Piquadro or Carpisa as well as an In-terspar supermarket on 4,500 m².

The construction work is on schedule and the structural works have already been completed. ECE is developing Adigeo in collaboration with the Italian real estate developer CDS Holding. CDS Costruzioni is the general contractor. ECE Italia will take over the management of the center after its opening.

Adigeo will be the first shopping center in Verona,s metropolitan area. It is located directly at one of the main arterial roads leading into Verona,s city center, which is only three kilometers away. Moreover, it is only 500 meters away from the freeway and will also be directly connected to the public transport system. Approximately 585,000 in-habitants can reach the center within thirty minutes.

Two more centers for ECE in Russia: ECE has taken over the man-agement and leasing for the shopping centers Aura in Surgut and Mari in Moscow.

The shopping and entertainment center Mari, located in the south east of Moscow on the banks of the river Moskva, was ope-ned in 2015. Its anchor tenants include a Victoria supermarket, the

toy and kids’ store Detskiy Mir, a Mirage cinema, and various op-tions for sports, leisure, and cultural activities. ECE and the owner, FSK Leader, aim to restructure the center to increase the so far low occupancy rate.

Aura in Surgut is situated in a growing city district about 15 minu-tes from the city center and was opened in 2013. Surgut is an eco-nomically strong regional center. Due to the oil and gas proces-sing companies located here, it is a city with a strong purchasing power and a low unemployment rate. The center’s anchor tenants include Media Markt, an Okey hypermarket, all labels of Inditex Group, H&M, Koton, and a cinema. It is owned by Renaissance Development.

PLANNED OPENING: FALL 2017

approx. 560PARKING SPACES

approx. 26,000m2

SALES AREAapprox. 110 SHOPS

MARI, MOSCOW

approx. 1,650PARKING SPACES

approx. 50,000m2

LEASABLE AREA

approx. 200 SHOPS

AURA, SURGUT

approx. 2,500PARKING SPACES

approx. 65,000m2

LEASABLE AREA

approx. 180 SHOPS

In Bielefeld, ECE is working intensely on the new Loom shopping cen-ter. The construction work for the property, which is located in the city center, is on schedule. The refurbishment of the former Kaufhof building is underway and the entire shell will be completed in spring 2017. The ECE European Prime Shopping Centre Fund I, being the owner of the center, will invest 120 million euros for the project.

The leasing of the rental units is also in full swing. One year before the scheduled opening in spring 2017, there is very good demand for rental units. Loom will focus on offering young, trendy fashion.

A further highlight will be the premium food court that will feature nine different restaurants and a common seating area comprising 340 seats. Its vintage design will resemble the history of the location, which once was home to Bielefeld's first sewing machine factory. Further restaurants on the ground floor will add to the choice of din-ing options available. They will have outside seating that will connect the property to the pedestrian zone.

PROJEC TS

SUR YAPI MARKA, BURSA Following the successful openings of Axis Istanbul and Mo-dern East in May 2016, ECE Türkiye is preparing for yet ano-ther center opening: Sur Yapı Marka shopping center is part of a mixed-use development in the growing “Nilüfer” district of Bursa. The complex comprises two residential high-rises and a mixed-use (combined residential and office) tower totaling 316 luxury apartments.

The under-construction property comprises a leasable area of 75,000 m² with approximately 220 shops on five levels, a food court with seating for 1,400 visitors, 30 restaurants, and cafés with outside seating, and 1,800 parking spaces. Approx. 2.75 million people live in the catchment area. Sur Yapı Marka can be reached conveniently by car, bus, or sub-way. The opening is scheduled for the first quarter of 2017. The investor Sur Yapi's investment into the complex will to-tal approximately 650 million US dollars.

Fashion and food coming to Bielefeld

Two new centersin Russia

NEW UNDER MANAGEMENT

"The high leasing rate demons-trates the quality of the project

and the potential of the location.” Christoph Augustin, Managing Director of ECE Italia and Project Manager for Adigeo

Singen votesfor Cano

The new shopping center in Singen has received a clear “yes” vote. Now the project will enter the next stage: In July, the people of Singen decided in favor of the new center with a majority of almost 60 percent of the votes. Prior to this, Singen city council had approved the plans for the center with a large majority. The next step will be the decision to exhibit the development plan in fall.

And the center already has a name: CANO, which derives from the word “Volcano.” Like the center’s architectural design with its anal-ogy to the industrial and architectural heritage of the town, the name draws on the volcanic geology in the region and relates to the location’s history and landscape. CANO will be built in the city cen-ter of Singen, adjacent to the pedestrian zone and opposite the train station. The new shopping center for the region will feature premium retail outlets and special restaurants.

Singen lies in the south of Baden-Württemberg, in the Hegau region close to Lake Constance and the Swiss border. Renowned international companies such as Maggi, Georg Fischer Automotive, and Con-stellium are based here and form the economic center of the western Lake Constance region.

PLANNED OPENING: SPRING 2019

approx. €140 millionINVESTMENT VOLUME

approx. 16,000m2

SALES AREAapprox. 80 SHOPS

PLANNED OPENING: SPRING 2017

Strong performance: Verona’s new arena

approx. €160 millionINVESTMENT VOLUME

approx. 130 SHOPS

approx. 42,000m2

LEASABLE AREA


ECE and STRABAG Real Estate are currently developing and realizing a whole new busi-ness district on the right side of the Rhine in Cologne-Deutz. It comprises six buildings with seven to sixteen stories between Deutz fast train station and the south entrance of Cologne Trade Fair.

The buildings comprise a gross floor area of 135,000 m² and are part of a mixed-use quarter with offices, hotels, res-taurants, small retailers, and a cinema. The project partners will invest a total of 600 million euros.

The architectural design of the project was determined during a facade competition this spring. The designs by KSP Jürgen Engel Architekten (Brunswick), gmp von Gerkan,

Marg und Partner (Hamburg), Max Dudler Architekt (Berlin), and Ortner & Ortner Bau-kunst (Cologne/Berlin) will be implemented on the individual buildings.

The signing of the lease of three buildings on the site by Zurich Insurance Group in May 2016 marked an important mile-

stone for this mega project. The new Zurich headquarters will be built in the western part of MesseCity comprising a leas-able area of 60,000 m². In the future, approximately 2,700 employees in total shall be working at the new location.

The construction of the new quarter is pro-gressing rapidly. The groundbreaking and the digging of the excavation pit will take place this fall. The completion of the first building is expected by the end of 2019.

OFFICE BUILDINGS | HOTELS

CONSTRUCTION START IN DÜSSELDORF Construction for the 25hours Hotel, which is located in Düsseldorf’s new city district “Le Quartier Central,” started in May this year. The property was developed by Aurelis Real Estate. ECE is realizing an 18-story hotel tower with approx. 200 rooms, a restaurant, and a bar above the rooftops of the city for the property's future long-term tenant, the 25hours Hotel Company. The hotel is owned by PATRIZIA Immobilien AG who acquired the property in January 2016.

MesseCity Cologne projectgets underway

25HOURS HOTEL

Spring 2018 COMPLETION

approx. 10,000m2

GFA198 ROOMS

LOGISTICS CENTERS | QUARTER DEVELOPMENTS

MITTE ALTONA Cranes are hard at work at the large construction site for “Mitte Altona” in Hamburg. ECE is de-veloping around 1,200 apartments on the former railroad plot on the northern part of the site, which ECE has acquired, as well as on the southern part in a consortium with Behrendt Wohnungsbau, Harmonia Immobilien, and E.W. Fraatz. In the first construction phase, approximately 1,600 apartments will be built in this new district in “thirds” – one-third subsidized housing and one-third each of rental apartments and condominiums. “Mitte Altona“ is plan-ned with reduced car traffic and takes into consideration the special requirements for inclusion.

INTELLIGENT QUARTERS In the heart of Hamburg’s HafenCity, the “Intelligent Quarters“ are growing rapidly. The concrete frame will be finished in early 2017. The building complex developed by ECE and STRABAG Real Estate comprises the 18-floor “WATERMARK” office tower with a height of more than 70 meters (230 feet), the seven-floor “SHIPYARD” office building, and the nine-floor “FREEPORT” apartment building with 46 apartments, four of which will be penthouses with generously sized rooftop patios, that are expected to be ready for moving into in early 2018. Another high-light of the complex will be a central square by the water with restaurants, cafes, and shops.

ALSTERCAMPUS A real premiere: The second construction phase of Alstercampus at the Outer Alster Lake will be completed this November. The total investment for the building complex devel-oped by ECE and Harmonia Immobilien is 100 million euros. The new mixed-use quar-ter is located between the “Atlantic” and “Le Méridien” hotels. Alstercampus comprises a total GFA of 52,000 m². There will be 250 rental apartments on 29,000 m² and 23,000 m² of office space. The first con-struction phase, which was realized by ECE, Harmonia Immobilien, and Generali, had already been completed in spring 2013. The entire Alstercampus is owned by Ärztever-sorgung Niedersachsen.

“We have been developing the heart of the business district on the east side of the Rhine between the train station in Deutz and Koelnmesse with a wide range of uses, and we

are confident that we can offer our tenants and their visitors

unique opportunities in a downtown location.”

Rainer M. Schäfer, Division Manager Cologne, STRABAG Real Estate GmbH

“By moving into the new building we will be able to provide a state-of-the-art work envi-ronment to our employees, who will also benefit from

the excellent public transport connections.”

Horst Nussbaumer,Member of the Board, Zurich Group

Germany

MESSECITY, COLOGNE

approx. 600 Mio. €INVESTMENT VOLUME

approx. 135,000m2

GFA

CONSTRUCTION START IN BAD RAPPENAU ECE is developing a new fulfillment center in the Baden-Württemberg City of Bad Rappenau. ECE and Hermes Germany celebrated the groundbreaking for the property in July. The modern logistics property is scheduled for completion in spring 2017 and will comprise a logistics space of 10,000 m². In addition, an area of 2,900 m² will be available for offices, and techni-cal and social facilities. The investment volume amounts to approximately 35 million euros.

HOTEL AT LOHSEPARK, HAMBURG The new “Holiday Inn” in the Lohsepark quarter of Hamburg’s HafenCity is another hotel development by ECE. The four-star hotel will comprise 268 rooms and is scheduled for completion in fall 2018. Union Investment has acquired the property from ECE for its institutional real estate fund.

FOUNDATION STONE FOR STILL LOGISTICS CENTER On October 13, the project partners ECE and STILL will lay the foundation stone for the new logistics center of the forklift manufacturer STILL in the Hamburg district of Billbrook. Two large storage buildings are currently being constructed adjacent to STILL’s head office. They cover a total area of 27,000 m² and are scheduled for comple-tion in spring 2017. ECE’s services for the project comprise the development, planning, and construction execution. STILL has signed a long-term lease for the property, which has been placed on the investment market by ECE.


PROJEC T MANAGEMENT INTERVIEW | PROJEC T MANAGEMENT

Hamburger Kunsthalle was reopened after extensive modernization under the theme “The art is back” in April this year. Since then the historic building has been shining in new splendor and presents the art in a special ambiance.

The modernization of Hamburger Kunsthalle was made possible by Alexander Otto, CEO of ECE, and his wife Dorit who donated con-struction and planning services for the modernization worth 15 mil-lion euros through their foundation and who supported the project demonstrating unparalleled commitment. ECE took over the project management to ensure the successful

realization. The company’s experience in carrying out complex projects has ensured that the art museum could be opened on sched-ule and within the intended budget frame.

“Good and professional project management is essential especially when it comes to refurbishing a historic building like the Kunsthalle art museum,” explains Johannes Freese, ECE architect for the refur-bishment of Hamburger Kunsthalle. “Despite the detailed list of tasks for the planning, we were not entirely sure of the current state of all sections of the building. This was due to missing or incomplete floor plans.”

Therefore, surprises were waiting behind walls, floors, and interior ducts of the museum where the ECE experts installed the latest HVAC equipment for the museum and its sensitive exhibits. Among these

surprises, for example, were the water-permeable floor slabs that were unexpectedly found. Therefore, the walls in the basement had to be dried in a time-consuming process.

“Unexpected situations like these cost time and money, which we need to compensate for elsewhere,” Freese explains. “For that reason, effective risk and change management is necessary.” The tasks of ECE as project manager included the implementation of the neces-sary changes in planning and adjustments. While doing this ECE was required to meet the budget and the schedule, and to comply with monument protection regulations in consultation with the project part-ners, the art museum, and the city of Hamburg, to achieve one goal: To present the works of art at Hamburger Kunsthalle in a perfect way.

Great art in a new settingECE successfully completed the refurbishment of Hamburger Kunsthalle. The project required sensitivity and extensive project management experience.

ON TIME, ON BUDGET

Professor Gaßner, what were you most impressed by during the refurbishment? I was mostly impressed by Mr. and Mrs. Otto’s generosity and their enthusiasm for the refurbishment of Hamburg Art Museum, by the expertise and reliability of ECE’s employees, and also by their commit-ment to finding the best solution for issues small and large.

Can you compare the refurbishment of an historical building like the Kunsthalle to restoring an old work of art?There are similarities, but there are also differences: If we restore a work of art at our museum, it is all about restoring it to its original state and we only retouch it if it is really necessary. When we star-ted the refurbishment of Hamburger Kunsthalle we not only tried to

preserve as much as possible of the old building, we also tried to re-create the historic rooms in a state-of-the-art way by using modern building materials and media. The central areas of the historic part of the building were made accessible and visible as they were far away from the normal visitor tour and were not paid attention to in the past. This ideal combination of old and new is the courtesy of Dorit & Alexander Otto Foundation and the architects.

What are you most pleased about with regard to “your” new art museum?I am very happy that so many visitors appreciate the museum and have come to see it.

After holding the position of Director of Hamburger Kunsthalle for more than ten years, Professor Gaßner has created his masterpiece with the comprehensive refurbishment of the museum. In October 2016, he will take his well-deserved retirement.

... for Professor Hubertus Gaßner, Director of Hamburger Kunsthalle

QUESTIONS ...3

FA C T S A N D F I G U R E S

historic doors restored

of sliding wall panels installed

of newly painted walls and ceilings

of historic Terrazzo floor restored

of acoustic ceiling installed

of new parquet flooring laid

new doors installed

37

1,151 m²

approx. 1,220 m²

140

4,100 m²

3,239 m²

24,942 m²

THE MODERNIZATION of Hamburger Kunst-halle was completed in April 2016. The comprehen-sively refurbished art museum has been open to the public since May. The central element of the refurbishment is the reopened main entrance of the historic part of the building with disabled accessibility. The exhibition rooms were modernized and extended, and the latest state-of-the-art building equipment was installed. Moreover, the new Werner Otto Hall was added as a room for events as well as new facilities for museum edu-cation and teaching. ECE, Hamburger Kunsthalle, and the city of Hamburg have jointly developed the planning of the pro-ject. ECE was responsible for project management and reali-zation. The modernization project was made possible by a 15 million euros service donation of Dorit & Alexander Otto Foun-dation which comprised planning and construction services. In addition, the city of Hamburg funded the refurbishment of the museum's storage rooms.

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NEWS - ece.com · In line with this, the new section “Mar-keting, Research & Innovation” was established ... ECE, once again, was honored with renowned awards of the industry: