NEWS CHANNEL

DD NEWS

THE DOORDARSHAN NEWS

• INTRODUCTION• PRESENTATION STYLE• PROGRAMS ON THE CHANNEL• VIEWERSHIP• COMPETETION

Introduction

• State-owned Television News Channel.• Started on 3rd November 2003.• Free channel.• Only channel telecasting news in

Hindi,English,Urdu and Sanskrit.

Presentation Style

• Best in interiors Parts of India.• Different from other News Channels in terms

of news representing interiors of India.• Old Style of presentation, yet to an extent

effective.• Styles is made in such a way that it can catch

“Desi Indian” People.

Programs on Channel

• 24 Hrs News .• News in Sanskrit,urdu,English,Hindi & other

Regional Language.• News of Sports world, Entertainment World,

Business World, Fashion World.• News from Central & States Govt.• Programs on Subjective Issues like Dowry,

Female foetus,etc.

Viewership

• Terrestrial reach of 21.6% by Area.• Caters 44.9% of the Population of Country.• Target Audience is the one who like Simple

Presentation of News .• For People who Believes in being

‘Completely Indians’.

Competition

• Getting tough Competition from Aaj Tak, Star News NDTV 24*7, Times Now , etc.

• Lacking because of Old Styling and Sticking more to Interiors people.

Strength of DD News

• Ruled the Monopoly Market initially.• Geographic and Democratic Segments done

Perfectly.• Earn 100% Profit.

Weaknesses of DD News• Lacking in innovative presentation, telecast

only Social Program.• No Updated Marketing Technology unlike

Private News Channels.• No Focus on Innovative Commercial Media

which is unlike Private News Channels.• Political Interference.

Bibliography• www.google.com• www.wikipedia.com• www.autostream.com• www.ddinews.gov.in

Conclusion

Thank You