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22 — Centralian Advocate, Friday, November 16, 2012
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the courage to be
NEWS
Arson busters in town
David Letheby, left, with the Alice Springs arson investigators Damien Buckley, Neil Rilatt, Darren Whatley, SteveRussell, Rick Flemming and Dave Pettit
THE six volunteerarson investigatorsw h o r e c e n t l ytrained in Alice
Springs haven’t had thechance to use their skills yet,but our firefighters are gladthey’re around.
District officer for the Al-ice Springs Fire Depart-ment David Letheby andanother Alice Springs fire-fighter trained the six menso that they can investigatedeliberately-lit fires.
‘‘They were trained in atwo-day course,’’ officerLetheby said.
‘‘These volunteers aretrained to investigate thesefires when they occur and, ifthey believe it’s suspicious,they get the permanent fireinvestigator to thoroughlystudy the site.
‘‘These guys will be thefirst investigators on thesite and will work with thefull-time firefighters.
‘‘Hopefully this will dis-rupt the serial arsonistswhen they see people outthere doing a job.
‘‘We’re also going to putposters saying ‘if you seesomething, know some-
thing, then say something’up on trees around the areasthat have been burnt.’’
This is the first time vol-
unteer fire investigatorshave been used in theNorthern Territory.
‘ ‘The training went
through all the physical in-dicators of bushfire arsonand what to look for,’’ hesaid. ‘‘Looking at how a fire
has gone through a patchof country, these guys lookfor leaf freeze and how grassis laid over and they even
call the weather bureau tofind out where the windswere that day.’’
The men did a day oftheory before taking to thebush to find out the originpoints of controlled burns.
However, the volunteersended up being able to in-vestigate a ‘‘real’’ fire, acampfire in Larapinta thathad been left burning.
Officer Letheby said thevolunteers could find thesource of a fire to withinabout two metres.
‘‘Sometimes we can evenfind a match,’’ he said.
‘‘We narrow it down andthen identify the point oforigin and from then golooking for tyre tracks andinterview witnesses.
‘‘We’re pretty confidentthat having an extra coupleof people available to helpwith investigation, we’re go-ing to make a difference.’’
He said there was a defi-nite intent to train moreinvestigators.
‘‘Often they’re at thescene before the perman-ents arrive and can seewhat’s going on.
‘‘They’re our eyes and earsand they start building apattern of what’s been hap-pening in their particularpatch,’’ he said.
How to know when it’s time to update your websiteWHEN was your com-pany website created?And when did you lastre-design or update it?
Chances are, when-ever it was, the worldwill have changed a lotsince then. Designtrends, technology andsocial media are allmoving at a fast pace,and are all influencingthe way customerswant websites to lookand function.
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Have a look at yourwebsite statistics to seeif visitors are spendingless time on yourwebsite than they usedto. Website users thesedays are more im-patient and if you don’tmake things easy tofind, they’ll hit the backbutton and look for thenext site in the searchlistings. Newer web de-sign techniques helpvisitors find things they
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When did you last up-date the content onyour website? If the texthasn’t changed for 6months or more thenyou’re possibly findingthat more and more vis-itors are leaving the siteas soon as they hit thehome page (giving youwhat’s known as an in-creased bounce rate).It’s cheap and easy tokeep your content up-dated if you ask yourwebsite designers to in-
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Web design trendschange quicker thanfashion trends. If yourdesign is old-fashionedit could be detrimentalto your brand.
Websites shouldalways be evolving, andwe’d suggest that youassess and evaluateyour site at least once ayear to make sure it’sstill meeting your cus-tomers’ needs and ex-pectations.