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22 — Centralian Advocate, Friday, November 16, 2012 PUB: CADV DATE: 16-NOV-2012 PAGE: 22 COLOR: C M Y K the courage to be NEWS Arson busters in town David Letheby, left, with the Alice Springs arson investigators Damien Buckley, Neil Rilatt, Darren Whatley, Steve Russell, Rick Flemming and Dave Pettit T HE six volunteer arson investigators who recently trained in Alice Springs haven’t had the chance to use their skills yet, but our firefighters are glad they’re around. District officer for the Al- ice Springs Fire Depart- ment David Letheby and another Alice Springs fire- fighter trained the six men so that they can investigate deliberately-lit fires. ‘‘They were trained in a two-day course,’’ officer Letheby said. ‘‘These volunteers are trained to investigate these fires when they occur and, if they believe it’s suspicious, they get the permanent fire investigator to thoroughly study the site. ‘‘These guys will be the first investigators on the site and will work with the full-time firefighters. ‘‘Hopefully this will dis- rupt the serial arsonists when they see people out there doing a job. ‘‘We’re also going to put posters saying ‘if you see something, know some- thing, then say something’ up on trees around the areas that have been burnt.’’ This is the first time vol- unteer fire investigators have been used in the Northern Territory. ‘‘The training went through all the physical in- dicators of bushfire arson and what to look for,’’ he said. ‘‘Looking at how a fire has gone through a patch of country, these guys look for leaf freeze and how grass is laid over and they even call the weather bureau to find out where the winds were that day.’’ The men did a day of theory before taking to the bush to find out the origin points of controlled burns. However, the volunteers ended up being able to in- vestigate a ‘‘real’’ fire, a campfire in Larapinta that had been left burning. Officer Letheby said the volunteers could find the source of a fire to within about two metres. ‘‘Sometimes we can even find a match,’’ he said. ‘‘We narrow it down and then identify the point of origin and from then go looking for tyre tracks and interview witnesses. ‘‘We’re pretty confident that having an extra couple of people available to help with investigation, we’re go- ing to make a difference.’’ He said there was a defi- nite intent to train more investigators. ‘‘Often they’re at the scene before the perman- ents arrive and can see what’s going on. ‘‘They’re our eyes and ears and they start building a pattern of what’s been hap- pening in their particular patch,’’ he said. How to know when it’s time to update your website WHEN was your com- pany website created? And when did you last re-design or update it? Chances are, when- ever it was, the world will have changed a lot since then. Design trends, technology and social media are all moving at a fast pace, and are all influencing the way customers want websites to look and function. There’s no set rule as to how often you should redesign your site. For some businesses it might need to be done as often as every year or two, while for others every five years might be more appropriate. Some of the factors you should consider are: 1.Web Traffic If your visitor num- bers are down, it could mean its time for a redesign. A tired, old site which contains the same information as it did years ago will not engage your audience and keep them coming back. 2. Visit Duration Have a look at your website statistics to see if visitors are spending less time on your website than they used to. Website users these days are more im- patient and if you don’t make things easy to find, they’ll hit the back button and look for the next site in the search listings. Newer web de- sign techniques help visitors find things they are looking for more quickly and will help avoid this. 3. Does your site ac- commodate mobile de- vices? There’s been an ex- plosion in ownership of smartphones and tablet computers. Does your website work on these smaller screens? If not, its time to redesign it. 4. Customer Feedback If your website visit- ors are constantly emailing you to ask the same questions then the chances are you need to address some- thing on your website. 5. The Content When did you last up- date the content on your website? If the text hasn’t changed for 6 months or more then you’re possibly finding that more and more vis- itors are leaving the site as soon as they hit the home page (giving you what’s known as an in- creased bounce rate). It’s cheap and easy to keep your content up- dated if you ask your website designers to in- stall a content manage- ment system (CMS) . 6. It just looks out-of- date Web design trends change quicker than fashion trends. If your design is old-fashioned it could be detrimental to your brand. Websites should always be evolving, and we’d suggest that you assess and evaluate your site at least once a year to make sure it’s still meeting your cus- tomers’ needs and ex- pectations.

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Page 1: NEWS Arson busters in town - territorystories.nt.gov.au · Web design trends change quicker than fashion trends. If your design is old-fashioned it could be detrimental to your brand

22 — Centralian Advocate, Friday, November 16, 2012

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the courage to be

NEWS

Arson busters in town

David Letheby, left, with the Alice Springs arson investigators Damien Buckley, Neil Rilatt, Darren Whatley, SteveRussell, Rick Flemming and Dave Pettit

THE six volunteerarson investigatorsw h o r e c e n t l ytrained in Alice

Springs haven’t had thechance to use their skills yet,but our firefighters are gladthey’re around.

District officer for the Al-ice Springs Fire Depart-ment David Letheby andanother Alice Springs fire-fighter trained the six menso that they can investigatedeliberately-lit fires.

‘‘They were trained in atwo-day course,’’ officerLetheby said.

‘‘These volunteers aretrained to investigate thesefires when they occur and, ifthey believe it’s suspicious,they get the permanent fireinvestigator to thoroughlystudy the site.

‘‘These guys will be thefirst investigators on thesite and will work with thefull-time firefighters.

‘‘Hopefully this will dis-rupt the serial arsonistswhen they see people outthere doing a job.

‘‘We’re also going to putposters saying ‘if you seesomething, know some-

thing, then say something’up on trees around the areasthat have been burnt.’’

This is the first time vol-

unteer fire investigatorshave been used in theNorthern Territory.

‘ ‘The training went

through all the physical in-dicators of bushfire arsonand what to look for,’’ hesaid. ‘‘Looking at how a fire

has gone through a patchof country, these guys lookfor leaf freeze and how grassis laid over and they even

call the weather bureau tofind out where the windswere that day.’’

The men did a day oftheory before taking to thebush to find out the originpoints of controlled burns.

However, the volunteersended up being able to in-vestigate a ‘‘real’’ fire, acampfire in Larapinta thathad been left burning.

Officer Letheby said thevolunteers could find thesource of a fire to withinabout two metres.

‘‘Sometimes we can evenfind a match,’’ he said.

‘‘We narrow it down andthen identify the point oforigin and from then golooking for tyre tracks andinterview witnesses.

‘‘We’re pretty confidentthat having an extra coupleof people available to helpwith investigation, we’re go-ing to make a difference.’’

He said there was a defi-nite intent to train moreinvestigators.

‘‘Often they’re at thescene before the perman-ents arrive and can seewhat’s going on.

‘‘They’re our eyes and earsand they start building apattern of what’s been hap-pening in their particularpatch,’’ he said.

How to know when it’s time to update your websiteWHEN was your com-pany website created?And when did you lastre-design or update it?

Chances are, when-ever it was, the worldwill have changed a lotsince then. Designtrends, technology andsocial media are allmoving at a fast pace,and are all influencingthe way customerswant websites to lookand function.

There’s no set rule asto how often you shouldredesign your site. Forsome businesses it

might need to be doneas often as every year ortwo, while for othersevery five years mightbe more appropriate.

Some of the factorsyou should considerare:

1.Web Traffic

If your visitor num-bers are down, it couldmean its time for aredesign. A tired, oldsite which contains thesame information as itdid years ago will not

engage your audienceand keep them comingback.

2. Visit Duration

Have a look at yourwebsite statistics to seeif visitors are spendingless time on yourwebsite than they usedto. Website users thesedays are more im-patient and if you don’tmake things easy tofind, they’ll hit the backbutton and look for thenext site in the searchlistings. Newer web de-sign techniques helpvisitors find things they

are looking for morequickly and will helpavoid this.

3. Does your site ac-commodate mobile de-vices?

There’s been an ex-plosion in ownership ofsmartphones and tabletcomputers. Does yourwebsite work on thesesmaller screens? If not,its time to redesign it.

4. Customer FeedbackIf your website visit-

ors are constantlyemailing you to ask thesame questions thenthe chances are you

need to address some-thing on your website.

5. The Content

When did you last up-date the content onyour website? If the texthasn’t changed for 6months or more thenyou’re possibly findingthat more and more vis-itors are leaving the siteas soon as they hit thehome page (giving youwhat’s known as an in-creased bounce rate).It’s cheap and easy tokeep your content up-dated if you ask yourwebsite designers to in-

stall a content manage-ment system (CMS) .

6. It just looks out-of-date

Web design trendschange quicker thanfashion trends. If yourdesign is old-fashionedit could be detrimentalto your brand.

Websites shouldalways be evolving, andwe’d suggest that youassess and evaluateyour site at least once ayear to make sure it’sstill meeting your cus-tomers’ needs and ex-pectations.