Football World Cup 2018Who actually benefi ts from

the tournament? › 2/3

Rare earths These raw materials are needed

for smartphones and car

batteries – and are therefore

in high demand. › 6

Party permission slipsWhy they are so important. › 7

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Michael Koch, Institut für Ökonomische Bildung Oldenburg

Bubble tea, Pokemon Go, loom bands, fi dget spin-

ners. These things seemingly came out of no-

where. Suddenly, everyone wanted and had to

have them. But just as fast as they appeared, the bubble

drinks, mobile monster hunts, rubber bands and fi nger

gyroscopes have disappeared from everyday life. What

is considered “mega-hip” now is uncool tomorrow.

There have always been trends in the consumer

world. But the fashions of our time seem to change at

an ever-faster pace. This phenomenon is not limited to

toys or drinks. There is a craze for innovation in every

area of life. This is most evident with smartphones. To

retain customers, manufacturers regularly provide up-

dates and new models to the market. For instance, just

a year after releasing the iPhone 7, Apple launched its

iPhone 8 – together with the iPhone X.

This pace is putting pressure on companies. For

them, it is crucial to grasp the needs of the customers

as early as possible and bring the right product or the

right service to the market as quickly as they can.

Those who are late, risk missing out on the trend.

But this also makes things diffi cult for consumers.

After all, social aspects always play a role in con-

sumption. In many groups, for instance, there is an

unspoken pressure to always wear the latest style.

Otherwise, one risks being excluded or looked down

upon.

There are also long-term eff ects with global reach.

If we replace our smartphones every year, it results

in a massive amount of fully functioning devices be-

ing tossed into the waste bin. The result is a loss of

essential resources and damage to the environment.

Not long ago, it was normal to buy a radio, use it for

many years and even have it repaired to extend its

life. Who does that today?

It is therefore wise to take a critical look at every

trend. This can help protect the environment – as

well as your wallet.

Trends and hypes are getting increasingly shorter. The search for the next big thing is putting companies and consumers under pressure.

Here today, gone tomorrow

I didn’t know much about him. I just

asked my friend if he was nice.

Meghan Markle, US actress and fi ance of Prince Harry › 4

newcomerM y b u s i n e s s n e w s p a p e r

#4803-04 | 2018

wird unterstützt von:

handelsblattmachtschule.de/newcomer

Harry and MeghanThe dream wedding

is making British

cash registers

ring. › 4

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Alexander Möthe, Handelsblatt Düsseldorf

English football legend Gary Lineker

once said: “Football is a simple game:

22 men chase a ball for 90 minutes –

and in the end, the Germans always win.” We’ll

see whether that’s true starting from 14 June.

One thing is already certain: A lot of people

will benefit economically.

Those who sell tickets to the games or snacks

at the stadium will earn their money. Jersey and

merchandise sales will also see a spike. And be-

cause fans travel to and stay at the venues, rail

operators and airlines will sell more tickets,

many hotels are fully booked, and restaurants

and bars will also generate greater income.

Even larger sums of money have to do with

the people who watch the games on television.

The higher the audience ratings, the more mon-

ey broadcasters can demand from companies

that want to advertise during the matches.

Advertisers are willing to pay these exorbitant

prices because they know that they are reaching

a vast target group that is willing to spend money.

Then there are the football clubs. They ben-

efit from the fact that their players can show-

case their skills at a World Cup. Good perfor-

mances increase the market value of the player.

The transfer fees that other clubs have to pay go

up. And the players themselves? They often

earn bigger salaries with their next contract.

More than all others, though, the world foot-

ball association FIFA rakes in enormous sums

behind the scenes. TV broadcasters must pay

money to the organization to broadcast the

matches. And companies that want to advertise

with the World Cup logo or near the games –

sponsors – also have to fork out some serious

cash. Its revenue from the sale of television and

marketing rights between 2015 and 2018 alone

is estimated by FIFA to be around USD 4.5 bil-

lion (see overview on the right).

The association received USD 5.7 billion be-

tween 2011 and 2014. However, it also spent

USD 5.3 billion during that time. Because FIFA

is a registered association, the law forbids it

from attempting to make a profit. It spends its

money on the promotion of global football, for

example, by organizing World Cups or support-

ing youth clubs. Nevertheless, a few hundred

million US dollars are usually left over each

year, which FIFA saves.

Professional profile

Voluntary work in sports Passion with a purpose

Rebecca Lembke, Institute for Economic Education at Oldenburg

When I grow up, I want to be a

professional footballer. This is the

dream of many young players.

But only very few make it that

far. The same applies to profes-

sional coaches or referees. But

one’s passion for sports can also

be lived out in other ways – as a

volunteer, for instance.

For example the German Football

Association offers courses for ref-

erees and coaches. These courses

provide the participants with the

licenses required for coaching

or refereeing in specific leagues.

Participants as young as twelve

can be trained as a referee, while

training for DFB junior coaches

starts at 15.

Another possibility: a voluntary year

of service (FSJ) in sports. Here, vol-

unteers work for six to 18 months

at a club or association. During

this time, they are looked after and

trained by the state-level Sports

Youth (Sportjugend) association.

In these honorary posts, you will

learn important professional qual-

ities: teamwork, organizational

skills and dedication. Accordingly,

you should always mention such

commitments in your CV.

More information available at: › dfb.de; freiwilligendienste-im-sport.de

Related: Learn about volunteering at the fire department here: › orange.handelsblatt.com/ehrenamt

2 Handelsblatt theme

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Who are the real winners when it comes to the World Cup?The World Cup in Russia will kick off on 14 June. The spotlight is on the matches. But behind the scenes, the tournament is also about a lot of money.

Football stadium in Saint Petersburg.

So, everybody wins, right? Not quite. Because such high sums are involved,

greed is an ever-present danger. For instance, when determining the host

of a World Cup. Independent investigations have shown that several mem-

bers of the FIFA Committee, which selects the host, have accepted bribes.

Simi lar corruption has been discovered regarding major construction

contracts for the stadiums (› handelsblattmachtschule.de/newcomer/

spickzettel). Though nothing has come to light so far, it would not be sur-

prising if companies sought advantages regarding broadcast rights or

prominent advertising space with bribes as well. Following these revela-

tions, FIFA said that it wants to combat corruption from within. However,

observers have their doubts that anything has changed, as the scandals

continue to mount.

Being awarded a World Cup is also a mixed bag for the host country.

The many visitors stimulate the local economy, of course. But the country

must also spend a lot of money preparing for the tournament. It must

renovate or build stadiums, for example. In Russia, the total costs for the

World Cup are now estimated to be about ten billion euros. At the same

time, worries are growing that the country is organizationally over-

whelmed by the tournament. Nearly 2,500 kilometres separate the most

distant venues from one another, which means many fans will have to

make complicated travel arrangements. Recent

international matches, which attract far fewer

fans than the World Cup, already caused traffi c

chaos in Russia’s major cities. In addition to all

this, there are massive allegations that the

Russian government has allowed and even

encouraged systematic doping of its athletes.

All these scandals are starting to have an

impact on FIFA’s bottom line. Though tick-

ets have been selling like hotcakes, despite

their starting price of roughly 100 euros,

several major sponsors have withdrawn

from the World Cup pool.

The World Cup in Russia 3

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Paul Ostwald, Handelsblatt Moscow

Is World Cup fever starting to emerge in

Moscow?

A little more every day it seems. There is

a big clock in the centre of Moscow that is

counting down the days until the opening

match. And a growing number of people are

being trained so that they can provide tour-

ists information in English, such as subway

cashiers and taxi drivers.

Russia is one of the weakest countries in the

World Cup with a FIFA ranking of 61. Why

is Russian football so bad, despite all of the

country’s wealth?

Because money can also be a problem if there

is too much of it. Many Russian profession-

al clubs belong to the state or state-owned

enterprises. This means that there is always

enough money. As a result, it is not attractive

for Russian footballers to try their luck abroad

– where the sporting level is often higher,

but wages are not. Russia is hardly involved

in the international exchange, where players

learn abroad and then apply what they have

learned in their national team.

How much will the World Cup be politicized

in Russia?

So far, there hasn’t been much of it. There

are protests against individual aspects of

the World Cup, of course. At a university, for

example, students teamed up to prevent the

fan zone from being constructed right next

to the university building. Otherwise, though,

the politically interested are currently more

interested in the election in March than in the

World Cup this summer.

› Long version of the interview available at: handelsblattmachtschule.de/newcomer

The German blogger has been living in Moscow since 2014. In her newsletter “Russball” she also writes about the World Cup.

Katrin Scheib

Q&A WITH …

How FIFA earns and spends its money

Planned revenue 2015–2018 (in millions of US dollars)

TV rights 3 000

Marketing rights 1 450

Planned expenditures 2015–2018 (in millions of US dollars)

FIFA World Cup 2018 1 948

Operations and services (e.g. personnel)

891

Development projects 1 650

Other FIFA competitions (e.g. Women’s World Cup)

600

Football management (e.g. security/police)

136

Rights management (e.g. expenses for marketing)

132

Source: Financial Report of FIFA 2016

FIFA in fi gures

The World Football Federation FIFA (Fédération Internationale de

Football Association) was founded in 1904 in Paris. Its headquarters

are in Zurich (Switzerland). FIFA wants to promote the sport of

football at the global level. As a controlling organ, it also oversees

professional football and handles any rule violations – such as

match-fi xing or bribery. The World Cup, which takes place every

four years, accounts for 90 percent of FIFA revenue.

All student cartoons can be viewed online at: › handelsblattmachtschule.de/schuelerkarikaturen

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4 People

Wiebke Schmitz, Institute of Economic Educationat Oldenburg

D uring the “Summer Fairy Tale 2006”

(when the World Cup was hosted in

Germany), Jogi Löw won his way into

the hearts of the fans as co-coach of the na-

tional team. With the World Cup victory in

Brazil in 2014, he brought football euphoria to

Germany. The next goal is clear: The 58-year-

old wants to defend the title in Russia.

But the Swabian’s success doesn’t stop on

the football pitch – he is also very successful

economically. With an estimated annual in-

come of 3.3 million euros, he is one of the bet-

ter earners among German trainers. Advertis-

ing contracts provide him with an additional

two million euros a year. For instance, he has

been a spokesman for the Nivea men’s care

range since 2008.

While these accolades and opportunities

are certainly fl attering, Löw’s passion is un-

doubtedly football – and always has been. His

playing career began in 1978 at the age of 18.

With just seven goals and 52 games in the

Bundesliga, he was by no means a star. To date,

how ever, he is the record scorer for Eintracht

Frankfurt in the second league.

In the 1990s, he moved to the coaching side

and fi nally joined the national team coaching

staff in 2004. Löw’s special strengths are his

fl air for tactics and leadership skills. This was

most recently evidenced during the 2017 Con-

federations Cup in Russia. Although he select-

ed a very young squad, the team won the title

for the fi rst time in the history of the German

Football Association.

Wiebke Ammen, Institute of Economic Education at Oldenburg

Wedding fever is in the air in Britain. On

May 18, Prince Harry and actress Meghan

Markle will exchange vows.

High nobility and other celebrities will fi ll

the benches of St. George’s Chapel at Windsor

Castle. Fantastic gowns will be on show and

fl ag-waving spectators will be nearly omnipres-

ent. But let’s be honest for a moment: For many

Britons, a royal wedding is considered a major

event mainly because it brings them a lot of

money. Experts expect the British economy to

see more than one billion euros of extra income

resulting from this dream wedding.

So, who benefi ts? Defi nitely the souvenir in-

dustry. When Harry’s brother William married

Kate Middleton seven years ago, mugs and

T-shirts of the pair quickly sold out. The tour-

ism industry also expects a signifi cant increase

in sales. Many Britons will make a pilgrimage to

the scene along with some foreign well-wishers.

The bride, after all, is American. Even the fash-

ion industry expects to benefi t from the wed-

ding. Seven years ago, imitations of Kate’s ward-

robe were fl ying off the racks. Meghan’s attire is

expected to set similar trends.

In short: With all the upheavals that Britain’s

economy is currently undergoing as a result of

its withdrawal from the EU (Brexit), the royal

wedding is a ray of hope – and a likely windfall

– for many citizens.

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It is hard to imagine a national team without Jogi Löw. Since the World Cup title in 2014, the coach has become a football icon.

Can Löw do it again?

Football trainer Jogi Löw.

It seems a bit sad that so many are looking to profit from such

a romantic occasion.

Tim Schönberger, Year 10STUDENT EDITORIAL BOARD MEMBER

A fairy-tale wedding is good

business

With just seven goals and 52 games in the

business

A fairy-tale wedding is good

business business

Companies & Markets 5

Joachim Hofer, Handelsblatt Munich

Abeach promenade some-

where on the Mediterrane-

an. As soon as the sun disap-

pears over the horizon, enterprising

salesmen unpack their wares. They

off er sunglasses from Ray-Ban, Gucci

purses and Adidas trainers.

But beware: These branded prod-

ucts are rarely genuine. The prices

are far too low and the environment

in which they are off ered is also quite

dubious. What the dealers sell there

are imitations, fakes of real products.

In many cases, internationally organ-

ized gangs produce and circulate

these cheap copies. And they are

very busy: In 2016 alone, the customs

authorities confi scated more than 41

million counterfeits worth 670 mil-

lion euros at the external borders of

the European Union, according to

the European Commission.

This is a huge problem for the

manufacturers of genuine products.

When counterfeits fl ood the market,

the reputation of the real brand suf-

fers and sales of the original products

shrink. This can cost jobs and, in

some extreme cases, even threaten

the company’s existence.

The “Aktion Plagiarius” recogniz-

es particularly brazen forgeries with

a black garden gnome every year. Its

golden nose is a symbol of the lucra-

tive profi ts that these imitators gain

at the expense of innovative manu-

facturers. At the beginning of Febru-

ary, the jurors in Frankfurt “hon-

oured” this year’s winners: three

companies from China. They copied

a kitchen cutting device from a Lim-

burg-based company, an infl atable

water park and a PUKY push car. The

quality of the fakes is lousy, warns

the initiative. Just as bad, however, is

that the imitators “predominantly

produce their products under inhu-

mane working conditions” and ex-

ploit workers in China.

But it isn’t just gullible bargain

hunters on Mediterranean prome-

nades that are being fooled, but in-

creasingly online shoppers as well.

However, some people buy counter-

feits of luxury watches or perfume

deliberately. They want to save mon-

ey. But that’s not very clever. Apart

from the damage to the primary pro-

ducers and the workers in Asia, the

buyers also put their own health at

risk due to the low quality of the

products. Furthermore, you would

potentially be guilty of a criminal of-

fence, if you later resold the items. It

is not illegal to “only” purchase them.

But customs offi cials are allowed

to confi scate counterfeit products at

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Intellectual property It is possible to own not only physical things, but also ideas, designs and inventions. For example, painters own the in-tellectual property of their artwork while composers own their music. Intellectual property is protected from theft via patent and trademark law. These laws make copying the ideas of others a criminal offence. › handelsblattmachtschule.de/newcomer/spickzettel

Michael Koch, Institute of Economic Education at Oldenburg

If you invest time and money in designing a new

product, you should be able to earn money with

the result. Not only does that sound fair, but it is

also an essential pillar of our economic system.

In the market economy, companies try to attract

as many buyers as possible. One way to do this

is to develop novel products or that satisfy cus-

tomer needs more than those of other suppliers.

Developing these ideas and products takes a

lot of work. For example, think of the compa-

ny founders who go on the television program

“The Lions’ Den” (Die Höhle der Löwen). They

all report that they have spent countless hours

fi ddling with their ideas and some have even

gone into debt. They only do this because they

expect to earn money with their business con-

cept if they succeed.

But if anyone could simply steal the idea without

consequences, who would take the risk of de-

voting resources to innovating? Nobody! Many

of the things we use today would probably

not exist. That is why the state must clearly

regulate the rights to trademarks and intellectual

property (see cheat sheet) behind a product and

penalise violations. In this era of globalization,

however, such rules are becoming increasingly

diffi cult to enforce. And that is just one of many

reasons why we as consumers should keep an

eye out for fakes and avoid supporting

counterfeiters.

In the long

run, cheating

is never worth

it – in fact, it

harms us all.

Protecting ideas is important

Comment

Low-cost imitations hurt the economy, workers in Asia and potentially even consumers.

If brand names are important to you, you

should buy the original.

Hanne Hägele, Year 13STUDENT EDITORIAL BOARD MEMBER

Aluminium22.18 g

Copper15.12 g

Cobalt5.83 g

Magnesium5.54 g

Tin1.21 g

Iron0.88 g

Tungsten0.44 g

Silver0.31 g

Neodymium0.05 g

Tantalum0.02 g

Praseodymium0.02 g

Europium0.0001 g

Yttrium0.0004 g

Gold0.03 g

Gadolinium0.0002 g

Cerium0.00003 g

Palladium0.01 g

Indium0.01 gGallium0.0004 g

These metals are found in mobile phones

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Treasures from the depths of the earth

Aluminium, copper and rare earths are indispensable for the construction of renewable energy plants, smartphones and electric cars. Demand for these

materials will only continue to increase.

Authors: T. Wiese / I. Ahmad, Handelsblatt; Simone Malz, Institute for Economic Education Oldenburg; Graphic: A. Schorn

Excerpt from a Handelsblatt article from 23/10/2017

Rare earths include a total of 17 elements of the periodic system. They were discovered at the end of the 18th century,

initially in minerals, hence the name rare earths.

6 Handelsblatt explains the importance of rare earths

1 Why is demand rising?

Rare earths and the metal lithium are

among the most sought-after raw

materials in the world. Without them,

there would not be many technical

devices, including smartphones. Rare

earths can be found in touchscreens,

surfaces or batteries. Another exam-

ple is electric cars. Their motors have

particularly strong magnets that can

only be built with certain rare earths.

In future, there will be more electric

cars while the demand for high-tech

products continues to rise. The need

for rare earths will therefore only

further increase.

2 Are rare earths expensive?

In recent years, prices for lithium and

certain rare earths have risen dra-

matically. Other earths have become

cheaper despite increasing demand.

Prices generally depend on how

much of a commodity is available on

the market. Bottlenecks are expect-

ed in the next few years, especially

with lithium, cobalt, yttrium or dys-

prosium. Their prices are therefore

expected to rise.

3 Where are rare earths found?

China is currently the most important

supplier of rare earths by a wide mar-

gin. With increasing demand and the

desire to not be too dependent on

a single supplier, there is an intense

search for deposits of these resourc-

es in other countries. Extracting them

is often associated with environmen-

tal problems.

Lithium-ion battery technology in electric cars worldwide

(in megawatt hours)

Excluding plug-in hybridsExcluding plug-in hybridsExcluding plug-in hybridsExcluding plug-in hybrids

202020142014 2018

62 618 MWh

4444444444444444444444444444 311311311311311311311311311311311311311311311311311311

6 525

20122012

1 625

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Aluminium22.18 g

Copper15.12 g

Cobalt5.83 g

Magnesium5.54 g

Tin1.21 g

Iron0.88 g

Tungsten0.44 g

Silver0.31 g

Neodymium0.05 g

Tantalum0.02 g

Praseodymium0.02 g

Europium0.0001 g

Yttrium0.0004 g

Gold0.03 g

Gadolinium0.0002 g

Cerium0.00003 g

Palladium0.01 g

Indium0.01 gGallium0.0004 g

These metals are found in mobile phones

Marie Lügger (Year 11), Helene-Lange-Schule Oldenburg

How many times has someone

said these words on Friday

night: “Oh man, thanks for re-

minding me. I almost forgot my permis-

sion slip.” The slip is important. 16 and

17-year-old teenagers who want to go to

a club or disco in the evenings cannot

get in without written permission – even

for a private party. Organizers want this

confi rmation as it makes their job easier.

Though 16 and 17-year-olds may at-

tend “public dance events” (e.g. discos)

alone according to Section 5 (1) of the

Youth Protection Act, they must leave

the venue by midnight. This time limit

can only be overturned via parental per-

mission. The permission must be pro-

vided in writing and note the location,

date and duration of the event, and the

parents must be informed that alcohol is

available. There are many templates

available on the internet.

A parent must sign the form and at-

tach a copy of their ID. Moreover, in

most cases the adolescents need a su-

pervisor for the evening. This person

must be over 18 and take responsibility

for the group. Volunteering to supervise

such a group is a great way to gain the

favour of the partying teens. But super-

visors should also be aware of their re-

sponsibility. For instance, if a 16-year-old

drinks too much, the supervisor will

share part of the blame.

Some club operators fi nd this con-

cept good. It seems to have a positive

eff ect on visitor numbers. But there are

other opinions as well: Some clubs sim-

ply prohibit anyone under the age of 18

from entering. They do not want the

hassle of checking the signatures and

making sure everyone has a permission

slip. Other discos only allow guests to

consume high-proof drinks directly at

the bar. This is meant to keep them from

passing on the stiff drinks to under-age

guests.

Everyday life in an iPad class

Julia Schäfers (Year 9), Gymnasium Würselen

What is still in the distant future for many

schools is already a reality at my high

school: digital instruction. We now have a

total of four so-called iPad classes. One of

them is my 9i.

The fi rst advantage is apparent on the way

to school. Since the textbooks are now on

the tablet, my school bag is much lighter.

Later, in the classroom, the tablet opens up

many new learning opportunities. For exam-

ple, we can cram vocabulary via the Quizlet

app, create our own videos using iMovie, or

record songs with GarageBand.

Teaching methods have also changed: The

focus is more on the student, since the

teacher is no longer the only one who can

answer our questions. This means there is

less frontal instruction in our class. In addi-

tion, we can work much more individually

thanks to the iPad. We can set our own pace

and are less dependent on the teachers.

In my opinion, it’s important to learn how

to handle digital media properly at an early

age. This knowledge ultimately helps us

later in our studies or at work. Digital media

have become a fact of life and digitization at

school provides us with media literacy that

will benefi t us in future.

At the end of the school day, I simply turn

off the iPad and head home.

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Dad, did you sign the permission slip?Many 16 and 17-year-olds know the drill: You need a permission slip to attend a party at a club. Why is that?

Digitization

By law, teenagers have to leave discos

or clubs at

midnight.

newcomers write 7

“We now work much more at our own pace in the classroom.”

Julia Schäfers (Year 9)

Bonjour!Good day!Comment ça va?

How are you?

Deutsch Englisch Deutsch Englisch

accolade Ehrung/Auszeichnung rare earths seltene Erden

attire Kleidung to combat sth etw bekämpfen

bottleneck Engpass to exacerbate sth etw verschärfen

bottom line Profi t to fi ddle with sth an etw tüfteln

brazen dreist to fl y off the racks sich schnell verkaufen

bribe Bestechungsgeld to grasp sth etw erfassen

congestion hier Stau to know the drill etw kennen

counterfeit Fälschung to overturn sth hier etw aufheben

dedication Einsatz to rake in money Geld scheffeln

fl attering schmeichelhaft to see a spike in sth einen rasanten Anstieg in etw sehen

gown (Abend)kleid to showcase sth etw präsentieren

gullible leichtgläubig upheaval Umbruch

hassle Mühe well-wishers Gratulanten

high-proof drink hochprozentiges Getränk

honorary post Ehrenamt /-posten

indispensable unverzichtbar

infl atable aufblasbar

match-fi xing Spielmanipulation

overwhelmed überwältigt

new

com

er

03–0

4/2

018

#

48

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… online retail is causing more congestion in cities?

ImpressumHerausgeber: Dieter Fockenbrock, V.i.S.d.P.

(Handelsblatt) und Hans Kaminski

(Institut für Ökonomische Bildung IÖB, Uni

Oldenburg)

Konzept: Katrin Eggert, Dieter Fockenbrock,

Hans Kaminski, Michael Koch

Redaktion: Melanie Rübartsch

Creative Director: Regina Baierl

Artdirector: Silke Herwig

Objektleitung: Carsten Jekel

Koordination: Rebecca Lembke, Melanie

Rübartsch

Layout und Fotos: Sandra Janzsó, Corinna Thiel

Englische Übersetzung: John Dalbey für

PONS GmbH

Verlag: Handelsblatt GmbH

Geschäftsführung: Frank Dopheide,

Ingo Rieper, Gerrit Schumann

Toulouser Allee 27, 40211 Düsseldorf,

Tel.: +49 (0) 211-887-0

Druck: kuncke druck GmbH,

Kornkamp 24, 22926 Ahrensburg

Mitarbeiter dieser Ausgabe: Julia Schäfers,

Lehrer und Schüler der Helene-Lange-Schule

Oldenburg (Ortrud Reuter-Kaminski, Terje

Frisse, Hanne Hägele, Amelie Jacobs, Emma

Jensen, Marie Lügger, Tomma Otzen, Freia

Rose-Borsum, Tim Schönberger, Kaja Schön-

born, Lilly Sophie Sellere, Imke Thomssen,

Anton Zab)

Fragen und Feedback: hb.schule@vhb.de

Handelsblatt Newcomer erscheint alle zwei

Monate.

Kostenlos für Ihre Schüler ordern

Hier können Lehrkräfte den

Handelsblatt Newcomer für

ihre Schüler bestellen:

› handelsblattmachtschule.de/newcomer

Handelsblatt Newcomerauf EnglischSchüler und Lehrer können eine

englische Übersetzung des Han-

delsblatt Newcomers auf unserer

Internetseite kostenlos als PDF

herunterladen.

› handelsblattmachtschule.de/newcomer

The delivery of more than three billion parcels is resulting in clogged German inner cities.

Christoph Schlautmann, Handelsblatt Düsseldorf

DHL, Hermes, GLS, UPS – parcel ser-vice vans are everywhere and park in any spot they can fi nd to unload their

goods. The reason is the booming online re-tail business. Those books and clothes or-dered online have to get to the customer some how. But inner cities are starting to struggle with the additional traffi c. The City of Düsseldorf alone has an average of 60,000 transporters on its roads every day ac cording to current measurements.

According to expert estimates, parcel de-liveries now cause about 80 percent of traffi c jams. And this is only likely to get worse: 3.16 billion parcels were shipped throughout Ger-many in 2016. By 2021, this fi gure is expected to be 4.15 billion – a 30 percent jump.

Some major shippers, such as Amazon, are exacerbating the situation by promising

deliveries on the same day as the order. This forces some transporters to start making de-liveries even though they aren’t carrying a full load. After all, the package needs to be delivered quickly. The result is even more vans on the roads. We buyers also carry some of the blame for this. For most online buyers, fast delivery is very important.

Many shipping companies are looking for solutions to the traffi c problem. Some want to ship packages via drones, others would like to use small delivery robots that can drive on the pavement. Still others are consi-dering making deliveries during low traffi c phases at night using very quiet e-trucks that would not disturb anyone’s sleep.

8 Time-out

Is it true that …*

* Suggestions for “Is it true that” topics can be submitted to: › hb.schule@vhb.de

Illu

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: D

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by r

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Gratulanten

The next H newcomer will appear in May 2018. It will cover numerous topics, including the WORLD OF FASHION.

FÜR ALLE, DIE BEI ‚DIVIDENDE‘ NICHT AN MATHE, SONDERN AN GEWINN DENKEN.Für Jugendliche. Von Jugendlichen. Eure Themen. Und was dahintersteckt.

www.orange-hb.com