New Zealand Cricket

STRATEGICPLAN

2007 �2011

Pushing Beyond Boundaries is NewZealand Cricket’s strategic plan. Itprovides an overview of what needs tobe done to take cricket to new levelswithin this country.

Pushing Beyond Boundaries challengesNZC to advance the game, on and offthe field, to higher levels of achievement.

Cricket in New Zealand must drivetowards excellence, from our grassrootsto our elite teams, to ensure we reachour vision and goals for the sport.

This strategic plan is supported byfour-year business plans that coverpriority areas for our work.

The challengeThe challenge

Pushing Beyond Boundaries wasdeveloped on a strategic frameworkthat links our vision for the sport to ourpurpose, goals and priorities.

The illustration below highlights howthe strategic framework is linked toprovide a pathway for the sport for thenext four years.

StrategicStrategicframeworkframework

Cricket is a vibrant game,

inspiring New Zealand

through outstanding

performance

Our visionOur vision

Our purposeOur purposeOur purpose is to be an outstandingcricket organisation.

We achieve our purpose by:

• Providing vision, direction, guidanceand support to cricket at all levelsthroughout New Zealand

• Displaying clear, decisive, honest andinnovative leadership within thefamily of cricket in New Zealand andas a member of the internationalcricket community

• Stimulating the growth of the gameand strengthening its support base

• Fostering a culture of excellence andaccountability throughout cricket inNew Zealand

• Developing outstanding BLACKCAPSand White Ferns teams supported byworld class elite player developmentprogrammes

• Developing a strong and sustainablecommercial base

• Delivering successful sportsentertainment events

We will know that we have succeededby 2011 if:

• The BLACKCAPS and White Fernsare sustainably number one or twoin the world and regularly win worldtournaments and series

• Public interest in cricket increasesyear on year

• Player numbers increase progressively,with over 100,000 people inNew Zealand playing cricket

• Revenues and reserves have increasedto meet specified targets

Our goalsOur goals

To achieve our goals, the followingstrategic areas have been prioritised:

• Culture of excellence

• High performing teams

• Family of cricket

• Sustainable growth of the game

• Business of cricket

The strategies outlined in this sectionare each supported by detailedbusiness plans.

Our prioritiesOur priorities

NZC constantly strives to improve the performance ofboth NZC as an organisation and the game of cricket inNew Zealand.

We need to foster a culture of excellence andaccountability in all areas, from grassroots to eliteperformance, if we are to achieve the vision and goalsidentified in this plan.

To create a culture of excellence we shall:

• Review our values and behaviours

• Identify and demonstrate behaviours that displayexcellence and accountability in all areas of the sport

• Continuously improve relationships andcommunication within the NZC family

• Create a high performance working environmentwhich attracts and retains high calibre people

Culture ofCulture ofexcellenceexcellence

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The BLACKCAPS and White Ferns are NZC’s flagshipteams. The success of these teams is important to thegrowth of cricket in New Zealand and our underlyingbusiness. All our energies in high performance aredirected towards the performance of these elite teamswhich are an integral part of our High PerformanceProgramme. We seek excellence from all thoseinvolved in the performances of these teams as theyseek to become the best cricket teams in the world.

ELITE PLAYERS

• Identify talented players who can representNew Zealand

• Ensure targeted player development programmesare in place supported by high quality domestic andinternational competitions

• Partner with the New Zealand Cricket PlayersAssociation (NZCPA) to advance players holistically

COACHES

• Develop a national network of specialist coacheswho work throughout the country to advancetargeted talent from school to BLACKCAPS andWhite Ferns level

• Improve the quality of coaches and coachingoutcomes at domestic and international level

• Facilitate a cultural shift in coaching so thatcoaches give and expect world’s best performance

TEAM MANAGEMENT AND SUPPORT

• Develop high quality team management structuresand personnel

• Ensure team support and services cover all therequirements of modern elite sport

• Develop and maintain healthy team environments

GROUNDS AND UMPIRES

• Ensure we have high quality cricket facilities andhighly performing umpires

High performingHigh performingteamsteams

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NZC is the head of the family of cricket in NewZealand. We recognise that the roles played by ourMajor Associations, District Associations, clubs andschools are vital to the health of the game.

To maximise the potential of cricket in New Zealandwe must work collaboratively with Major Associations,District Associations, clubs and schools to align theirgoals and priorities to those of NZC.

MAJOR ASSOCIATIONS

• NZC will empower the Major Associations toeffectively plan, deliver and manage cricket intheir regions consistent with NZC’s strategic visionand direction

DISTRICT ASSOCIATIONS

• NZC will work with Major Associations to empowerDistrict Associations to effectively plan, deliver andmanage cricket in their regions consistent with theirMajor Association’s strategic vision and direction

NZC’s family of cricket also includes other sporting andbusiness partners who work with NZC to enrich thegame, on and off the field. Our wider NZC family includes:

– Cubs and schools

– Cricket fans

– International Cricket Council (ICC)

– NZCPA

– NZC’s commercial partners

– NZ Cricket Museum and NZ Cricket Foundation

– NZ Cricket Umpires Association

– Past players

– SPARC, regional sports trusts, tertiaryinstitutions and Sport, Fitness and RecreationIndustry Training Organisation (SFRITO)

– Venue authorities

– Volunteers who service the game at all levels

NZC’s responsibility is to grow and nurture each ofthese partnerships for the betterment of our game.

Family ofFamily ofcricketcricket

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Cricket in New Zealand must continue to grow in asustainable way.

We must continue to actively grow cricket playingnumbers while ensuring that existing players areretained and that cricket nationally is supported by astrong infrastructure and volunteer base.

This will occur if we understand and deliver the needsof cricket’s participants.

GROWING OUR PLAYER BASE AND SUPPORTINFRASTRUCTURE

• Create promotional and educational programmesto raise the profile of the game of cricket within thecommunity.

• Continue to attract and recruit participants into thegame, including Maori, Pacific peoples and otherethnic groups.

• Provide support services for players at all levelsthrough the provision of quality administrators,coaches, umpires, scorers and statisticians and clearpathways and opportunities for their training.

• Retain players in the game, with an emphasis onsecondary and post-secondary school players andtheir successful transition to club cricket.

• Enhance and modify the game by increasing itsformats, flexibility and appeal for all participantsand to revitalise schools and clubs by improvingtheir structures and organisation.

• Provide appropriate information, assistance andsupport to keep schools and clubs healthy and buildstrong links between them, to aid and recognisevolunteers, and to optimise facility development.

SustainableSustainablegrowth of thegrowth of thegamegame

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NZC’s ability to deliver cricket in New Zealand dependson a strong commercial base. We must continue togenerate increased support for the game, optimiserevenues, manage costs and mitigate risks to ensure astrong future for the sport.

FINANCIAL MANAGEMENT

• Optimise revenue opportunities through:

– Media rights

– Sponsorship

– Gate receipts

– Funding organisations

– New revenue streams

– Optimising the mutual value of all commercialpartnerships

• Appropriately prioritise resources and prudentlymanage costs

• Build up appropriate levels of financial reserves

REPUTATION

• Uphold and promote the values associated with thespirit of cricket

• Have an open and honest organisation thatconsistently acts with integrity

• Maximise public support for cricket througheffective communication programmes

• Grow NZC brands through effective commercialprogrammes

• Deliver outstanding sports entertainment events

RISK MANAGEMENT

• Ensure best practice in the governance andmanagement of NZC

• Operate effective organisational risk identification,assessment and mitigation programmes

Business ofBusiness ofcricketcricket

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New Zealand Cricket (Inc.) Level 6 164 Hereford Street Christchurch New Zealand

Tel: (03) 366 2964 Fax: (03) 365 7491 www.blackcaps.co.nz