New York State Syracuse, New York Fairgrounds Exhibitor Guide … · 2020. 11. 10. · New York State Fairgrounds Syracuse, New York 33 Years & Still Indoors & Outstanding BE PART

ExhibitorGuide Book

New York State Fairgrounds

Syracuse, New York

33 Years & Still Indoors & OutstandingBE PART OF THE

BIGGEST & BEST SPRING PLANNING

SHOW OF THE NORTHEAST

OVER 230,000 SQ. FT. Co-Sponsored by American Agriculturist Magazine & The Northeast Equipment Dealers Assoc.

6 BUILDINGS

February22 3 4

Thursday, Friday & Saturday8:30 am to 4:00 pm Daily

Cen

ter o

f Pro

gres

sAr

ts &

H

ome

HorticultureIn

tern

atio

nal

DairyBldg.

ScienceBuilding

EXHIBITOR TOOL KIT

• Hammer, selection of nails and nail puller •

• Pliers, wire cutter & asst. screwdrivers •

• •

• Staple gun and staples • Portable vacuum cleaner

• Tape measure (25 foot) • Flashlight

• Indelible marking pens and chalk • Plastic sheet to cover carpet during set up

• Shims for leveling • Wire (balling) and rope

• Fire extinguisher • First aid kit

BASIC HINTS on SALES PROSPECTING AT THE BOOTH

• •

• •

• •

• Speak slowly and clearly. Halls are noisy. •

• •

• •

• •

• •

• •

Electrical supplies, including 25 foot industrial extension cord, 4 way box, hot wire tester and spare bulbs of the same type as needed by your exhibit

Touch up paint (same colors as exhibit and graphics) and brushes

Tapes: rug, strapping, masking, 2 sided and velcro

Cleaning and repair solutions; including lighter fluid, glass cleaner, fabric spot remover, plexi-glass repair kit and polish

Wear standard business dress and older, more comfortable shoes.

Use the first moment to “qualify”, then decide how to proceed.

Arrive at the booth 15 minutes early each day.

Describe what you are offering with a tie-in to your prospect's interests, in a very few moments - a summary.

Wear your name badge on the right so people catch your name.

If a prospect complains, move that person out of the booth to finish the conversation.

Remain polite & professional, no half-fellow-well-met approach. You must control the contact and know when to end it.

Don't carry on extensive conversations with fellow staff members.

Ask about buying interest within five minutes like: “Are you interested in this?” “Should we meet later back in your office?” “Do you think what we have fits with your needs?”

Don't smoke, eat or drink, even when invited by a customer.

Try to schedule appointments with current customers for times when the show floor will likely be quiet. Save busy hours for prospecting.

Greet people at the edge of the aisle; not back in the booth. Don't sit, appear “ready to help”.

Schedule a short post day meeting to clean things up for the day.

Introduce yourself and ask a leading question like: “What do you do?” Do you have any special purpose for attending the show?”

Try to limit a day's work at the booth for prospecting for four hours. Save the rest for current customers and learning.

Never start a conversation with, “Can I help you?”

Do paperwork, leads or orders, right away. Write clear.

TABLE OF CONTENTSInside Cover: Tool Kit and Sales Prospecting HintsPage 1 Exhibitor ContractPage 3 Welcome!Page 5 Promotional Opportunities Page 7 Virtues of a Farm Show & Exhibits (Tips, Suggestions & Such)Page 8 Media AddressesPage 9-10 Product Directory IndexPage 11 Future Show Dates and Shipping InstructionsPage 13-14 Hotel DirectoryPage 15 Hotel Location MapPage 16 Comfort InnPage 17 Holiday InnPage 18 Candlewood Suites Syracuse AirportPage 19 Hampton Inn Page 20 Homewood Suites by HiltonPage 21 Extended Stay AmericaPage 22 Super 8Page 23 Genesee Grande HotelPage 24 Quality InnPage 25 Crest Hill SuitesPage 26 Comfort Suites Cicero / Best Western Liverpool / Days Inn BrewertonPage 27 Candlewood SuitesPage 28 American Agriculturist Official ProgramPage 31 American Agriculturist Advertising Request FormPage 32 Syracuse Technologies InformationPage 33-35 General Information ServicePage 37 Standard Display Booth TipsPage 39-41 Display Booth Layout Grid SheetsPage 43 NY Farm Show Terms and ConditionsPage 45 Trade Show Schedule Page 47 Farm Show Council - Upcoming Farm ShowsPage 49 Parking Pass StatementPage 51-53 Parking PassesPage 55 Permit to Move into the Show - Form #1Page 57 Material Services Order- Form #2Page 59 Registration & Badges - Form #3Page 61 Promotional Activities - Form #4Page 63 Carpet Vacuum Service - Form #5Page 65 Professional Equipment Cleaning Services - FORM #6Page 67 Extra Posters & Free Admission Tickets - FORM #7Page 69 Show Internet InformationPage 71-72 Highspeed Wireless Internet Service - FORM to FAX

EXHIBITOR TOOL KIT

• Hammer, selection of nails and nail puller •

• Pliers, wire cutter & asst. screwdrivers •

• •

• Staple gun and staples • Portable vacuum cleaner

• Tape measure (25 foot) • Flashlight

• Indelible marking pens and chalk • Plastic sheet to cover carpet during set up

• Shims for leveling • Wire (balling) and rope

• Fire extinguisher • First aid kit

BASIC HINTS on SALES PROSPECTING AT THE BOOTH

• •

• •

• •

• Speak slowly and clearly. Halls are noisy. •

• •

• •

• •

• •

• •

Electrical supplies, including 25 foot industrial extension cord, 4 way box, hot wire tester and spare bulbs of the same type as needed by your exhibit

Touch up paint (same colors as exhibit and graphics) and brushes

Tapes: rug, strapping, masking, 2 sided and velcro

Cleaning and repair solutions; including lighter fluid, glass cleaner, fabric spot remover, plexi-glass repair kit and polish

Wear standard business dress and older, more comfortable shoes.

Use the first moment to “qualify”, then decide how to proceed.

Arrive at the booth 15 minutes early each day.

Describe what you are offering with a tie-in to your prospect's interests, in a very few moments - a summary.

Wear your name badge on the right so people catch your name.

If a prospect complains, move that person out of the booth to finish the conversation.

Remain polite & professional, no half-fellow-well-met approach. You must control the contact and know when to end it.

Don't carry on extensive conversations with fellow staff members.

Ask about buying interest within five minutes like: “Are you interested in this?” “Should we meet later back in your office?” “Do you think what we have fits with your needs?”

Don't smoke, eat or drink, even when invited by a customer.

Try to schedule appointments with current customers for times when the show floor will likely be quiet. Save busy hours for prospecting.

Greet people at the edge of the aisle; not back in the booth. Don't sit, appear “ready to help”.

Schedule a short post day meeting to clean things up for the day.

Introduce yourself and ask a leading question like: “What do you do?” Do you have any special purpose for attending the show?”

Try to limit a day's work at the booth for prospecting for four hours. Save the rest for current customers and learning.

Never start a conversation with, “Can I help you?”

Do paperwork, leads or orders, right away. Write clear.

Indoors & Outstanding

Office Address: 128 Metropolitan Park Drive • Liverpool, NY 13088 • Mailing Address: PO Box 3470, Syracuse, NY 12220 Phone Number: 315.457.8205 • Fax Number: 315.451.3548 • E-mail: [email protected]

www.New York FarmShow.com

Date:

To: All Exhibitors

From Scott Grigor

Enclosed you will find:

*

______ Arts & Homes Building 2______ Center of Progress Building 1______ Horticulture Building 3______ International Building 4______ Toyota Dairy Exhibit Center 5______ Science Building 6

* Exhibitor Guide Book to be reviewed and service order forms in the backof this book to be completed and returned.

* Assigned Move-In Time Permit - Form #1 In the back ofthis book. Please note that this form HAS CHANGED. Read carefully. Due tothe growth of the Show we have had to adjust this schedule.

Reminder ... your Certificate of Liability Insurance must be forwarded to the Show Office at yourearliest opportunity if you have not done so as yet.

_______________________________________________________________________Width x Depth = Sq. Ft.

Total Space Cost: ________________

________________

________________

Less Deposit:

2

Please note that your company name will appear in the Program Guideas it currently appears on your contract.

New York Farm Show 2018 I 1

Indoors & Outstanding

Office Address: 128 Metropolitan Park Drive • Liverpool, NY 13088 • Mailing Address: PO Box 3470, Syracuse, NY 12220 Phone Number: 315.457.8205 • Fax Number: 315.451.3548 • E-mail: [email protected]

www.New York FarmShow.com

Date:

To: All Exhibitors

From Scott Grigor

Enclosed you will find:

*

______ Arts & Homes Building 2______ Center of Progress Building 1______ Horticulture Building 3______ International Building 4______ Toyota Dairy Exhibit Center 5______ Science Building 6

* Exhibitor Guide Book to be reviewed and service order forms in the backof this book to be completed and returned.

* Assigned Move-In Time Permit - Form #1 In the back ofthis book. Please note that this form HAS CHANGED. Read carefully. Due tothe growth of the Show we have had to adjust this schedule.

Reminder ... your Certificate of Liability Insurance must be forwarded to the Show Office at yourearliest opportunity if you have not done so as yet.

_______________________________________________________________________Width x Depth = Sq. Ft.

Total Space Cost: ________________

________________

________________

Less Deposit:

2

Please note that your company name will appear in the Program Guideas it currently appears on your contract.

2 I New York Farm Show 2018


Dear Exhibitor:

We are so pleased to be part 3rd annual New York Farm ow was successful. Now as we enter into ther and fresh fresh fideas to b the Show grow so much find find f that we are always sq. ft. indoors. No eat New York Farm Show.We’re glad technology has brought To be in-cluded in the Product Di-rectory form by

If you have questions regarding the New York Farm Show’s focus, please call

me at (315) 457-8205.

We look forward to hearing from you.

Sincerely,Sincerely,

Scott GrigorScott Grigor

Show Manager

P.S. Please note the deadline for you get information to us is December 3, 2017

Office Address:128 MetropolitanPark DriveLiverpool, NY 13088

Mailing Address:P.O. Box 3470Syracuse, NY 13220

Phone Number:315-457-8205

Fax Number315-451-3548

E-mail:[email protected]

www.Newyorkfarmshow.com

______________________________________________________________________________________________________________________________________

_

leased that you have chosen to art of the 33rFarm Show. Last years 32nd Show was very successful. to the 2018 Show we can see that there is still new

be found found f in the Agricultural Industry. We have seen the so much over the years, and with our continued growth we

are always looking to maximize our space of over 230,000 No wonder “Indoors & Outstanding” applies to the gr

York Farm Show.glad you have of the exciting growth that

as brought to agriculture 8 New York Farm Show. in the publicity we must receive your Product

rectory form by 12-1 is found in this book.


me at (315) 457-8205.

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No great York Farm Show.

glad technology as brought .

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me at (315) 457-8205.

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We look forward to hearing from you.We look forward to hearing from you.


Show Manager

We look forward to hearing from you.We look forward to hearing from you.We look forward to hearing from you.


Show Manager


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Show Manager

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Dear Exhibitor:

We are so pleased that you have chosen to be part of the 3 d annual New York Farm Show. Last years 3 Show was very successful. Now as we enter into the 2017 Show we can see that there is still new and fresh ideas to be found in the Agricultural Industry. We have seen the Show grow so much over the years, and with our continued growth we find that we are always looking to maximize our space of over 230,000 sq. ft. indoors. No wonder “Indoors & Outstanding” applies to the great New York Farm Show.We’re glad you have chosen to be part of the exciting growth that technology has brought to agriculture and the 2017 New York Farm Show. To be in-cluded in the publicity for the Show, we must receive your Product Di-rectory form by 12-13-1 which is found in this book.


me at (315) 457-8205.


Sincerely,

Scott Grigor

Show Manager

P.S. Please note the deadline for you to get the information to us is December 13, 201 .

Office Address:128 MetropolitanPark DriveLiverpool, NY 13088

Mailing Address:P.O. Box 3470Syracuse, NY 13220

Phone Number:315-457-8205

Fax Number315-451-3548

E-mail:[email protected]

www.Newyorkfarmshow.com

______________________________________________________________________________________________________________________________________

_

NEW YORK FARM SHOW Promotional Opportunities

When visitors look at the map to � nd a location at the show they will see your logo! LOCATION DIRECTORY SIGNS (Site Maps)� is promotional opportunity includes:Six signs strategically placed around the NYFS near building entrances, bus loading locations.Each sign will be 4’h x 8’w and your Logo/tagline area will be approximately 1’ x 1.5’ of the total sign.Signs contain show maps and your info. (Artwork must be provided by the company) Your company will receive 600 free tickets for your customers.Total cost of the package $1,200.

Everyone will know that your company is at the show!SHOW BAGS� e bags will be handed out at the entrances containing the show program. It will be the � rst thing NYFS visitors receive!Over 7,000 bags to be distributed to show visitors over the three days.Bags will include your logo and be provided by NYFS (Artwork must be provided by the company) Total cost of the package is $5,500.

� is opportunity will guarantee that your customers will visit your booth!HITCH PIN PROMOTIONNYFS will direct mail a four pack of tickets to your customers containing a spe-cial invitation from your company to attend the show. Enclosed will be a special promo ticket for a FREE hitch pin when they visit your booth. � e company must provide the mailing list.Your promotional package includes: printing your special invitation ticket, mail-ing and postage of the tickets and the cost of the HITCH PINS!Total cost of this package $2.00/customer name.Please call Scott Grigor (315) 457-8205 for more information.

Enjoy 1,000 walking advertisements for your company each day of the show! BUTTON PROMOTION3,000 buttons will be handed out to show visitors with your logo during the show. � at’s right, 3,000 buttons will be handed over the three days of the show in three of the buildings (330 buttons in each building, each day)Each button will be 2.5 inches in diameter. (Artwork must be provided by the company) Your company will receive 300 free tickets for your customers.Total cost of this package $1,500.


FARMERS...REVEAL VIRTUES OF

FARM SHOWS, EXHIBITSBusiness-minded growers value shows as a comparison shopping tool

by Willie Vogt

Farm shows have been around

since the first enterprising dealers got to-

gether at the county fair to show off some-

thing new. ut today, the show business is

big business, and exhibitors are seeking

ways to make each dollar invested do more

work.

While exhibitor evaluation in-

volves reviewing the attributes of individual

shows, what do farmers think of farm

shows nd what must a farm show have

so farmers get value out of a trip away from

the farm - especially if the show overlaps

harvest

Farm shows remain worthwhile to

growers. nd as equipment dealerships be-

come fewer and farther between, producers

need a way to do some one-stop shopping.

When buying time comes, they don’t have

time to travel 40 miles on way and 0 miles

another to compare tractors, drills or what-

ever else might be on the buying list.

Farmers like to know what to ex-

pect. Most of all, they want a good mix of

exhibitors displaying something valuable to

help them make buying decisions.

PLANNING AHEAD. I always have aplan when I go to a show, says Ernest

Nune , a Dade ity, Fla., producer. When

I go to a show, there’s always something I

need. I have a reason for going.

Nune annually attends the

Sunbelt gricultural Exposition in Moultrie,

Ga., and the Swine Expo. is diversified

operation includes a confinement swine

operation, feed mill, beef cattle, citrus

groves and a vertically integrated alligator

production facility.

With his diversified operation,

Nune takes a highly organi ed approach

to farm show shopping. efore attending a

show, he sets priorities - dividing what he

wants to see into four categories:

roducts of primary interest to

be purchased for the farm that year.

Secondary products that relate to

farm management and might improve his

operation.

roducts or services he might be

interested in the future. For example, if a

remodeling pro ect is planned for the future,

Nune will do some initial research on prod-

ucts available to begin getting a handle on

features, benefits and costs involved.

nything that catches his eye.

hese would be products that are not criti-

cal to the operation but might fit what he

does. r these products would be for the

family’s use.

he first thing I do at a show is

get the show literature or map. I need to

know where the manufacturers are located

so I can hit those I need to see first, he

says. If I have two or three days at the

show, I’ll mark out those primary exhibi-

tors and make sure I see them as I walk the

whole show. If I’m only there for the day,

these are the booths I visit first.

SHOW TURN-OFFS. Exhibitors doplenty to get farmers inside the tent. Some-

times they do too much. ne thing I don’t

like is a pushy salesperson standing in the

aisle and dragging you into the booth, says

ill irklink who farms near Franklin, Ind.

irklin likes farm shows for com-

parison shopping, and does he shop. We

have two Deere tractors, one ase, one er-

satile and a Gleaner combine. We’re not

one color here. When I buy equipment, I

look for a good price, features and the kind

of dealership I’m working with, he notes.

Farming with his brother, ud

aught, irklin crops 1,400 acres of corn

and soybeans. nd he’s constantly on the

lookout for innovations that make doing his

ob easier. I get drawn into an exhibit by

something that catches my eye, he notes.

For instance, the first time I saw ed all

Monitors they were operating in a booth. I

en oyed being able to see them working.

ed all Monitors alert a grower

if a sprayer line is clogged when spraying

fields.

Shoppers looking for innovations

need to see - from the aisle - what makes a

product unique. We spend a lot of time in

the shortline buildings looking for new

stuff, irklin says.

EASY ACCESS IS KEY. When I go toa show, I seek new ideas or answers to my

questions, says im Facemire. For in-

stance, we looked at notill bean drills and

compared them. I bought a new ye drill

this year after seeing it at shows.

Working the show as a visitor,

Facemire asks questions of representatives

and expects to find the technical informa-

tion he needs. ut what else draws him into

a booth

n active demonstration in the

booth showing the product at work.

catchy display that tells the

product story.

eople standing in the booth, on

hand, ready to answer questions.

crowd. Facemire says if there’s a

crowd at a booth, he’ll stop to see what’s go-

ing on.

e bypasses booths where the sales

team is too aggressive. ( isitors apparently

want to browse unhindered and ask questions

when they’re ready)

FARM SHOW VALUE. Good news for ex-hibitors is that farmers report companies are

using sound follow-up after the show. Nune

notes he always gets follow-up contacts from

his show visits, and that’s helpful for making

buying decisions.

Farmers are geared

toward seeing and

touching before buying.

owever, sometimes the follow-up

is more ad-related than growers like. Some

companies ust send you advertising stuff af-

ter the shows. Facemire says. I don’t fill out

too many cards at shows - only for products I

want to find out more about. nd I would

like more technical information about the

product.

he farm show is an important shop-

ping tool, allowing a producer to see every

make of a specific type of equipment in one

day. o compare features for better buying.

o eliminate the need to drive long distances

at buying time.

he equipment industry has talked

about reducing dealer inventories for years.

he goal is to keep in-field inventories down

and build only to solid orders. he hands-on

nature of farming, however, has created a cus-

tomer group geared toward seeing and touch-

ing before buying.

well-designed show can fill two

roles: 1) help reduce field inventories by giv-

ing growers a look at the full line and 2) save

farmers time by putting all makes within walk-

ing distance of each other.

I couldn’t get along without farm

shows, Nune says. hey’re the bet place to

go when i need products for my operation.

IN SHOW COMPETITION. Sometimes ashow includes seminars for visitors. Do the

seminars compete for show time re the

seminars in the same building, or do visitors

have to make a special effort to get to the

show Exhibitors don’t like competition for

visitor time. nd if a seminar is at a separate

location, the competition is almost too tough.

Willie Vogt is a free-lance writer based in

Egan, Minn.

You’re sure to be noticed on the Show Program cover and the program will appear in the February issue of the American Agriculturist as well.PROGRAM COVER DOT WHACKERGet noticed with unbeatable placement of a 2” x 2” area to promote your company printed directly on the Show Program Cover.Our program is printed in the February issue of the American Agriculturist magazine and will be distributed to all of the visitors during the New York Farm Show. Sponsoring company must provide artwork for the 2” x 2 “ area.Total cost of this package $2,500.

Your opportunity to send a direct mailing to farm operators with a 3.5 hour radius of NYFS and must have 50+ cows and a gross farm income of $100,000!LARGE OPERATOR “TRACKER”Reach large farm operators with a Special Invitation directly mailed to a targeted list of sub-scribers of approximately 3,000 producers.Companies must provide artwork for redeemable coupon.Printing, postage and the majority of the design will be covered by Farm Progress.All material would include sponsoring companies’ info as well as FPS info.�ere are a minimum number of companies needed to participate in this sponsorship. Please contact Scott Grigor (315) 457-8205 for more information.Total cost of this package is $5,500

For any questions regarding the promotional opportunities please contact Scott Grigor at 315-457-8205 or [email protected].

CO-SPONSORED BY THENortheast Equipment Dealers Assoc. & American Agriculturist Magazine


FARMERS...REVEAL VIRTUES OF

FARM SHOWS, EXHIBITSBusiness-minded growers value shows as a comparison shopping tool

by Willie Vogt

Farm shows have been around

since the first enterprising dealers got to-

gether at the county fair to show off some-

thing new. ut today, the show business is

big business, and exhibitors are seeking

ways to make each dollar invested do more

work.

While exhibitor evaluation in-

volves reviewing the attributes of individual

shows, what do farmers think of farm

shows nd what must a farm show have

so farmers get value out of a trip away from

the farm - especially if the show overlaps

harvest

Farm shows remain worthwhile to

growers. nd as equipment dealerships be-

come fewer and farther between, producers

need a way to do some one-stop shopping.

When buying time comes, they don’t have

time to travel 40 miles on way and 0 miles

another to compare tractors, drills or what-

ever else might be on the buying list.

Farmers like to know what to ex-

pect. Most of all, they want a good mix of

exhibitors displaying something valuable to

help them make buying decisions.

PLANNING AHEAD. I always have aplan when I go to a show, says Ernest

Nune , a Dade ity, Fla., producer. When

I go to a show, there’s always something I

need. I have a reason for going.

Nune annually attends the

Sunbelt gricultural Exposition in Moultrie,

Ga., and the Swine Expo. is diversified

operation includes a confinement swine

operation, feed mill, beef cattle, citrus

groves and a vertically integrated alligator

production facility.

With his diversified operation,

Nune takes a highly organi ed approach

to farm show shopping. efore attending a

show, he sets priorities - dividing what he

wants to see into four categories:

roducts of primary interest to

be purchased for the farm that year.

Secondary products that relate to

farm management and might improve his

operation.

roducts or services he might be

interested in the future. For example, if a

remodeling pro ect is planned for the future,

Nune will do some initial research on prod-

ucts available to begin getting a handle on

features, benefits and costs involved.

nything that catches his eye.

hese would be products that are not criti-

cal to the operation but might fit what he

does. r these products would be for the

family’s use.

he first thing I do at a show is

get the show literature or map. I need to

know where the manufacturers are located

so I can hit those I need to see first, he

says. If I have two or three days at the

show, I’ll mark out those primary exhibi-

tors and make sure I see them as I walk the

whole show. If I’m only there for the day,

these are the booths I visit first.

SHOW TURN-OFFS. Exhibitors doplenty to get farmers inside the tent. Some-

times they do too much. ne thing I don’t

like is a pushy salesperson standing in the

aisle and dragging you into the booth, says

ill irklink who farms near Franklin, Ind.

irklin likes farm shows for com-

parison shopping, and does he shop. We

have two Deere tractors, one ase, one er-

satile and a Gleaner combine. We’re not

one color here. When I buy equipment, I

look for a good price, features and the kind

of dealership I’m working with, he notes.

Farming with his brother, ud

aught, irklin crops 1,400 acres of corn

and soybeans. nd he’s constantly on the

lookout for innovations that make doing his

ob easier. I get drawn into an exhibit by

something that catches my eye, he notes.

For instance, the first time I saw ed all

Monitors they were operating in a booth. I

en oyed being able to see them working.

ed all Monitors alert a grower

if a sprayer line is clogged when spraying

fields.

Shoppers looking for innovations

need to see - from the aisle - what makes a

product unique. We spend a lot of time in

the shortline buildings looking for new

stuff, irklin says.

EASY ACCESS IS KEY. When I go toa show, I seek new ideas or answers to my

questions, says im Facemire. For in-

stance, we looked at notill bean drills and

compared them. I bought a new ye drill

this year after seeing it at shows.

Working the show as a visitor,

Facemire asks questions of representatives

and expects to find the technical informa-

tion he needs. ut what else draws him into

a booth

n active demonstration in the

booth showing the product at work.

catchy display that tells the

product story.

eople standing in the booth, on

hand, ready to answer questions.

crowd. Facemire says if there’s a

crowd at a booth, he’ll stop to see what’s go-

ing on.

e bypasses booths where the sales

team is too aggressive. ( isitors apparently

want to browse unhindered and ask questions

when they’re ready)

FARM SHOW VALUE. Good news for ex-hibitors is that farmers report companies are

using sound follow-up after the show. Nune

notes he always gets follow-up contacts from

his show visits, and that’s helpful for making

buying decisions.

Farmers are geared

toward seeing and

touching before buying.

owever, sometimes the follow-up

is more ad-related than growers like. Some

companies ust send you advertising stuff af-

ter the shows. Facemire says. I don’t fill out

too many cards at shows - only for products I

want to find out more about. nd I would

like more technical information about the

product.

he farm show is an important shop-

ping tool, allowing a producer to see every

make of a specific type of equipment in one

day. o compare features for better buying.

o eliminate the need to drive long distances

at buying time.

he equipment industry has talked

about reducing dealer inventories for years.

he goal is to keep in-field inventories down

and build only to solid orders. he hands-on

nature of farming, however, has created a cus-

tomer group geared toward seeing and touch-

ing before buying.

well-designed show can fill two

roles: 1) help reduce field inventories by giv-

ing growers a look at the full line and 2) save

farmers time by putting all makes within walk-

ing distance of each other.

I couldn’t get along without farm

shows, Nune says. hey’re the bet place to

go when i need products for my operation.

IN SHOW COMPETITION. Sometimes ashow includes seminars for visitors. Do the

seminars compete for show time re the

seminars in the same building, or do visitors

have to make a special effort to get to the

show Exhibitors don’t like competition for

visitor time. nd if a seminar is at a separate

location, the competition is almost too tough.

Willie Vogt is a free-lance writer based in

Egan, Minn.


AC T I I N AN A I

entr l 1030 ames Street Syracuse, New York 13203 31 00

cnycentral.com

S T o S 1000 ames Street Syracuse, New York 13203 31 2 00

Fax 31 1 foxsyracuse.com

Ne sChanne 0 ridge Street

ast Syracuse, New York 130 31

localsyr.com

Time rner ble ews 1 rie lvd. .

Syracuse, New York 13210 1 3 10 twcnews.com

.com .10 ames Street Syracuse, New York 1320331 2 0200

x.com

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10 ames StreetSyracuse, New York 1320331 2 0200

S 1 . 1 . 00 Plum Street, Suite 00

Syracuse, New York 1320 31 2

b10 .net

1 . T 1 . 10 ames Street Syracuse, New York 13203 31 2 0200

www.wxtltherebelrocks.com

. .com

00 Plum Street, Suite 00 Syracuse, New York 1320 31 2

P OD DI O Y FO 2018E N : New York Farm Show - . . ox 3470 - Syracuse, New York 13220

Company Name As It Is To Appear In The Program:

De dline to be included in the 2 1 Product Directory is 12 13 2 17Space


P OD DI O Y FO 2018E N : New York Farm Show - . . ox 3470 - Syracuse, New York 13220

Company Name As It Is To Appear In The Program:

De dline to be included in the 2 1 Product Directory is 12 13 2 17Space

1. AGRICULTURAL PROGRAMS _____________________2. ALTERNATIVE ENERGY _____________________3. ANIMAL HEALTH PRODUCTS _____________________4. ARTIFICIAL INSEMINATION _____________________5. ASSOCIATION/ORGANIZATION _____________________6. AUCTION/REAL ESTATE _____________________7. AUGERS _____________________8. BALERS & ACC. _____________________9. BARN EQUIP. _____________________10. BIRD FOOD _____________________11. BLADES _____________________12. BLOWERS-FORAGE/FEED, GRAIN _____________________13. BUILDINGS/ACC/SERVICES _____________________14. CALF HUTCHES _____________________15. CEMENT MIXERS _____________________16. CHEMICALS _____________________17. CLOTHING _____________________18. COMBINE _____________________19. COMPUTERIZED REC./SOFTWARE _____________________20. CONSTRUCTION EQUIPMENT _____________________21. CONVEYORS _____________________22. COWMATTRESSES _____________________23. CROP CONSULTING/INFO _____________________24. CULTIVATORS _____________________25. DAIRY EQUIPMENT _____________________26. DIGESTERS _____________________27. DISK HARROWS _____________________28. DRAINAGE SUPPLIES _____________________29. DRILLS/SEEDERS _____________________30. EDUCATION/SCHOOL _____________________ 31. ELECTRIC MOTORS & DRIVES _____________________32. ELECTRONIC MARKETING _____________________33. ELEVATORS _____________________34. ENERGY EFFICIENT _____________________35. ENGINES/MOTORS _____________________36. FARM RESCUE-SAFETY-HEALTH _____________________37. FASTENERS _____________________38. FEED & FEED ADDITIVES _____________________39. FEED EQUIP./CART ETC. _____________________ 40. FENCE & GATES _____________________41. FERTILIZER & SOIL ADD. _____________________42. FERTILIZER SPREADER/APP. _____________________43. FINANCIAL SERVICES _____________________ 44. FORAGE EQUIP & ACC. _____________________ 45. FOOT WEAR _____________________

46. FREESTALL __________________47. FUEL ADDITIVES __________________48. GARAGE DOORS __________________49. GENERATORS/ALTERNATORS __________________50. GPS GUIDANCE EQUIPMENT __________________51. GRAIN DRYING/ROASTING __________________52. GRAIN GRINDER __________________53. HEATERS/STOVE/FURNACES __________________54. HYDRAULIC DUMP TRAILER __________________55. HYDROPONIC EQUIPMENT __________________56. INSURANCE __________________57. LAND & GARDEN EQUIP.-SEED __________________58. LAWN MOWERS __________________59. LIGHTING __________________60. LIGHTNING PROTECTION __________________61. LEASES __________________62. LIVESTOCK/EQUIP/SERVICES __________________63. LOADERS __________________64. LOANS __________________65. LOG SPLITTERS/WINCHES __________________66. LUBRICANTS & ACC. __________________67. MANURE HANDLING EQUIP. __________________68. MILKING EQUIPMENT __________________69. MILK MARKETING CO-OP __________________70. MISCELLANEOUS __________________71. MONITORS __________________72. MOWERS __________________73. ORCHARD EQUIP. __________________74. PEST CONTROL __________________75. PLANTERS __________________76. PLOWS __________________77. POST-HOLE DIGGERS/DRIVERS __________________78. PRECAST CONCRETE PROD. __________________79. PREENGINEERED BLDG. SYST. __________________80. PRESERVATIVES __________________81. PRESSURE WASHERS/CLEANERS __________________82. PUBLICATIONS/RADIO STATIONS __________________83. PUMPS __________________84. RAKES & TEDDERS __________________85. RESTORATION SERVICE __________________86. ROCK REMOVAL EQUIP. __________________87. ROOF COATINGS __________________88. ROTARY BROOMS (SWEEPERS) __________________89. ROTARY TILLERS/HOES __________________


FUTURE SHOW ATES

2018 - February 22, 23, 24 2019 - February 21, 22, 23 2020 - Febraury 27, 28, 29 2021 - February 25, 26, 27 2 22 2 2 2

N A IN ATI N

Show management limits the use of forklifts for the

loading and unloading of equipment. hey will not be

used for assembling equipment or displays.

Show management reserves the right to refuse fork lift

service for safety reasons. Excessive use (as determined by

management) of forklifts will be billed at 100.00 hour.

P A N T

If you are shipping a display or supplies to theNew York State Fairgrounds,

1 State Fair lvd., Syracuse, NY 1320 ,they must be received at the Show site on

uesday, February , or Wednesday, February 2 , ONLY, prior to the Show.

utgoing freight must be prepared and sent by the exhibitor.

he Show does not furnish this service for exhibitors.

90. ROUND BALE CARRIERS _____________________91. ROUND BALE FEEDER _____________________92. RTV _____________________93. SAWMILL _____________________94. SCALES _____________________95. SEED _____________________96. SILO & SILEAGE _____________________97. SKID LOADERS _____________________98. SLAT FLOORS _____________________99. SNOW BLOWERS _____________________100. SOIL SAMPLING _____________________101. SOLAR _____________________102. SPRAYERS & ACC. _____________________103. STALLS _____________________104. TANKS _____________________105. TARPS _____________________106. TECHNICAL SERVICES _____________________107. TESTERS _____________________108. TILLAGE EQUIPMENT _____________________109. TIRES _____________________110. TMR MIXERS _____________________111. TOOLS/TOOLBOXES/SHOP EQUIP. _____________________112. TOYS _____________________113. TRACK SYSTEMS _____________________114. TRACTOR/TRAILERS/TRUCKS _____________________115. TRIMMERS/BRUSHCUTTERS _____________________116. TUB GRINDER _____________________117. TURF GRAS SEED _____________________118. UTILITY VEHICLES _____________________119. VEGETABLE EQUIPMENT _____________________120. VENTILATION _____________________121. VINEYARD _____________________122. WAGONS _____________________123. WATERING EQUIPMENT _____________________124. WATER-IRRIGATION-FILTERS _____________________125. WATER PROOFING _____________________126. WELDING EQUIPMENT _____________________127. WIND MILLS _____________________128. WOOD CHIPPERS _____________________129. WOOD/STOVES/PELLETS _____________________130. WORKERS COMPENSATION _____________________

Deadline to be included

in the 2018 Product Directory

is 12/13/2017


FUTURE SHOW ATES

2018 - February 22, 23, 24 2019 - February 21, 22, 23 2020 - Febraury 27, 28, 29 2021 - February 25, 26, 27 2 22 2 2 2

N A IN ATI N

Show management limits the use of forklifts for the

loading and unloading of equipment. hey will not be

used for assembling equipment or displays.

Show management reserves the right to refuse fork lift

service for safety reasons. Excessive use (as determined by

management) of forklifts will be billed at 100.00 hour.

P A N T

If you are shipping a display or supplies to theNew York State Fairgrounds,

1 State Fair lvd., Syracuse, NY 1320 ,they must be received at the Show site on

uesday, February , or Wednesday, February 2 , ONLY, prior to the Show.

utgoing freight must be prepared and sent by the exhibitor.

he Show does not furnish this service for exhibitors.


AREA HOTELS AND MOTELS:1. Comfort Inn 2018

6701 Buckley Road, Syracuse, NY 13212 (315) 703-7950 F: (315) 453-7877Discounted rate of just $89.00 plus tax per night in any of our Standard or Executive Level Rooms! Suites based on availability at the rate of $119 plus tax. Rates good 2/18/18 - 2/26/18

Includes: Complimentary Hot Breakfast Buffet, Indoor Pool & Whirlpool, Free Wifi, Free parking and Atrium Café & Lounge On-site

2. Candlewood Suites Syracuse Airport5414 S Bay Rd, North Syracuse, NY 13212(315) 454-8999Call for Special RateIncludes: Complimentary parking for vehicles (cars, trucks and buses), free wi-fi, complimentary laundry, coffee, 24 hour fitness center, pet friendly

3. Hampton Inn Syracuse North 20181305 Buckley Road, Syracuse, NY 13212(315) 457-9900syracusenorth.hamptoninn.comSpecial Farm Show Rate - $109.00Includes: Complimentary hot on the house full breakfast, complimentary hi-speed internet, indoor pool with hot tub, fitness center, treat shop, free parking, on-site laundry, complimentary USA Today, four miles from NY State Fairgrounds

4. Homewood Suites by Hilton 2018275 Elwood Davis Rd, Liverpool, NY 13088(315) 451-3800Call for Special RateIncludes: Free Wi-fi, Free breakfast, Free parking, Pool, Air-conditioned, Laundry service

5. Extended Stay America 20186630 Old Collamer RdEast Syracuse, NY 113057315.463.1958extendedstayamerica.comIncludes: Fully equipped kitchen with full size fridge, range top, microwave, coffee maker. Free Grab and Go breakfast, Free Wi-fi, On-site Guest Laundry, Flat screen TVs, All Utilities included.

6. Super 8421 7th N St, Liverpool, NY 13088(315) 451-8888Includes: Free Wi-fi, Free breakfast, Free parking, Free Breakfast

7. Genesee Grande Hotel1060 E Genesee St, Syracuse, NY 13210315-476-4212geneseegrande.comSee Ad or Call for Special RateIncludes: Complimentary WiFi, Business Center, 24 hour fitness center, Laundry & Ironing Board, Pets Welcome, Free Parking and Complimentary Transportation to NYS fairgrounds


8. Quality Inn Liverpool 401 7th North Street, Liverpool, NY 13088

315-451-6000 See Ad or Call for Special Rates Includes: Free Wi-Fi, Free hot breakfast buffet, Exercise room

9. Best Western Carrier Circle 121 Boxwood Lane, Syracuse, NY 13206 Includes: Complimentary Breakfast, Free High Speed Internet Access, Business Center,

Indoor Pool and Fitness Center, 100% Smoke Free Environment, All rooms include Refrigerator and 32” Flat screen TV, On-site Restaurant and ATM

10. Comfort Suites Cicero 5875 Carmenica Drive Cicero, NY 13039 315.752.0150 Call for Special Rates Includes: Casual rooms, a gym & heated indoor pool, plus free Wi-Fi & hot breakfast.

11. Best Western Plus Liverpool 136 Transister Pkwy, Liverpool NY 13088 315-701-4400 www.bwliverpool.com Includes: Free Wi-Fi, Free breakfast, Free parking, Pool, Air-conditioned

12. Days Inn Brewerton 5552 Bartel Road, Brewerton, NY 13209 315.676-3222 www.brewertonhotel.com Includes: Free Wi-Fi, Free breakfast, Free parking, Accessible , Air-conditioned

business center

13. Holiday Inn Liverpool 441 Electronics Parkway, Liverpool, NY 13088 315.457.1122 www.staysyracuse.com Includes: Full hot breakfast, free parking, free Wi-Fi, free laundry, restaurant, bar, indoor

pool, workout room, courtesy car to/from airport.

14. Crest Hill Suites 6410 New Venture Gear Drive, East Syracuse, NY 13057 315.432.5595 www.cresthillsuites.com Includes: Breakfast, light evening social hour (Monday through Friday), full kitchen in every

room, workout room.

AREA HOTELS AND MOTELS:


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Please contact Tanya Gleason, Director of Sales at (315) 703-7946 for more information!

Comfort Inn & Suites

6701 Buckley Road Syracuse, NY 13212

T: (315) 457-4000

New York Farm Show February 22-24, 2018

The Comfort Inn & Suites Syracuse is the proud HOST HOTEL

for the New York Farm Show 2018!

Reserve your room today for the NEW YORK FARM SHOW at the discounted rate of just $89.00 plus tax per night in any of our

Standard or Executive Level Rooms! Suites based on availability at the rate of $119 plus tax.

Conveniently Located; 6 Miles to the Fairgrounds, 4 Miles to the Airport, 2

Miles from Destiny, USA Complimentary Hot Breakfast Buffet Atrium Café & Lounge On-site Indoor Pool & Whirlpool Complimentary WiFi Complimentary Parking in Open Lot Complimentary Airport Shuttle New York Farm Show Rate is Available 2/15/18 —2/26/18 Please ask for the Sales Office for assistance with multiple reservations

and/or specific billing needs

Call (315) 457-4000 for Reservations Or reserve online using this link:

*Rooms held out of inventory until January 26, 2018. Reservations made after this date are

https://www.choicehotels.com/reservations/groups/HJ4KJ5


Syracuse/Liverpool

441 Electronics Parkway (315) 457-1122

COMPLIMENTARY AMENITIES:

� 24/7 Airport Shuttle Service & within 3 mile radius of hotel � Wireless Internet throughout property � 1,000 Parking Spaces � Coffee Station in lobby every morning � On-Site Laundry Room � Fitness Room � Business Center � IHG Business Rewards Points for planners

PROPERTY HIGHLIGHTS:

� 197 Guestrooms plus 2 Executive Suites � Within minutes to the NYS Fair Grounds, Syracuse Airport,

Destiny USA, Syracuse University & Downtown Syracuse � Located DIRECTLY off I-90 and 1 mile from I-81 � 30,000 sq. ft. of pillar-free function space � Majority of function space on ground level � Within 1.5 miles of 15+ restaurants � The Salt House Restaurant, Lounge and Room Service � Indoor Swimming Pool & Outdoor Patio Area

WWW.STAYSYRACUSE.COM

$99 Single / $109 Double RATE CODE: NYF Available February 18 – 25, 2018 *RATES INCLUDE FULL HOT BREAKFAST


HamptonInn&SuitesSyracuseNorth-AirportArea1305BuckleyRoad

SyracuseNY13212CallforReservationsat315-457-9900 / Special Rate $109.00

OurBrandNewhoteloffers:Clean,comfortablebeds

ComplimentaryHotonthehousefullbreakfastComplimentaryHispeedinternet

IndoorpoolwithhottubFitnessCenter

TreatShopFreeparking

OnsitelaundryfacilityComplimentaryUSAToday

Locatedjust4milesawayfromtheNYStateFairgrounds

PARK N’ FLY PACKAGEPARK N’ FLY PACKAGE

Packages starting at $159.00

Includes: Your over night accommodations, up to 2 WEEKS 2 WEEKS of parking and GUARANTEED shuttle service to and from the airport! Call the Candlewood Suites

Syracuse Airport today for reservations!

(315) 454(315) 454--89998999 5414 South Bay Road

North Syracuse, NY 1321

Syracuse Airport

Farm Show Rates Starting at $99.00 per night!

All Suites include a full kitchenette with a full size refrigerator, microwave, dishwasher, coffeemaker, toaster, and two-burner stove top


HamptonInn&SuitesSyracuseNorth-AirportArea1305BuckleyRoad

SyracuseNY13212CallforReservationsat315-457-9900 / Special Rate $109.00

OurBrandNewhoteloffers:Clean,comfortablebeds

ComplimentaryHotonthehousefullbreakfastComplimentaryHispeedinternet

IndoorpoolwithhottubFitnessCenter

TreatShopFreeparking

OnsitelaundryfacilityComplimentaryUSAToday

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! Recentlyrenovatedproperty! Full-sizedkitchensineverysuite! Complimentaryhotbreakfast! ComplimentarysocialhourMonday–Thursday! 24hourfitnesscenter! 24hourbusinesscenterwithPCsandprinter! Complimentarylaundryfacilitiesoneachfloor! Complimentaryparkingforallhotelguests! Complimentaryhighspeedinternetaccessthroughoutthe

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(315)432-5595forreservations

Mention “Farm Show Rate” for $89 One Bedroom Suite


! Recentlyrenovatedproperty! Full-sizedkitchensineverysuite! Complimentaryhotbreakfast! ComplimentarysocialhourMonday–Thursday! 24hourfitnesscenter! 24hourbusinesscenterwithPCsandprinter! Complimentarylaundryfacilitiesoneachfloor! Complimentaryparkingforallhotelguests! Complimentaryhighspeedinternetaccessthroughoutthe

property! 24hourconvenienceshop! Justminutestoavarietyoflocalrestaurants! AshortdrivetodowntownSyracuse! Petfriendlyroomsavailable

(315)432-5595forreservations

Mention “Farm Show Rate” for $89 One Bedroom Suite


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Find your Syracuse home away from home at the newly renovated Candlewood Suites. Our multi-million dollarrenovated extended-stay hotel is situated less than 5 miles from downtown, just off the New York State Thruway.

With Syracuse University, Onondaga Lake, Destiny USA shopping center and the city’s best restaurants less than sixmiles away, staying at Candlewood Suites is like having your own apartment in the heart of Syracuse.

Our 92 condo-style suites feature flat-screen TVs, DVD players, spacious bathrooms, fully equipped kitchens andplenty of room to spread out and relax. Premium appliances like a stovetop, dishwasher, garbage disposal andfull-size refrigerator make it easy to prepare great meals in the comfort of your guestroom. Our cozy bedding

ensures a great night of sleep, while our spacious work desks and complimentary Wi-Fi help guests stay connectedand productive.

Arriving with a four-legged friend? Just let us know and we’ll be happy to book you into a pet-friendly suite. Forgotto pack your toothbrush or need to purchase a quick meal? Our on-site Candlewood Cupboard is ready for you,stocked with breakfast items, snacks, beverages, toiletries and more. Other convenient amenities like free guestlaundry and a state-of-the-art fitness center make Candlewood Suites a perfect choice for your stay in Syracuse.

Book your next visit Today!Contact our Director of Sales, Denise Hunt, at [email protected] or 315.432.1684.

Reference the code NFS to receive a discounted NY Farm Show rate of $79(Rate is for a studio suite, additional room types available based on availability)


Display Net Advertising RatesB/W 2/C 4/C

Full Page* $2,860 $3,520 $3,975

3/4 Page* $2,750 $3,170 $3,590

Junior Page* $2,390 $2,905 $2,945

*Spreads available. Contact your sales representative.

Marketplace Net Advertising RatesB/W 2/C 4/C

1/2 Page + $1,535 n/a $1,890

1/3 Page + $1,230 n/a $1,510

Bottom Banner + $1,070 n/a $1,405

1/4 Page + $765 n/a $1,100

1/6 Page $635 n/a $980

1/8 Page $470 n/a $820

1/12 Page $355 n/a $700

1/16 Page $240 n/a $560

Business Ad $190 n/a n/a

+ Upgrade to Display Placement, add $240

O�icial Show Program

Full Page* 10.25″ × 12″

Junior Page 7″ × 8.25″

3/4 Page H 9.5″ × 8.25″

Trim size: 10.25″ × 12″ *Bleed size: 10.5″ × 12.25″

1/2 Page H 9.5″ × 5.5″

1/3 Page H 9.5″ × 3.5″

1/3 Page V 4.625″ × 7.25″

Bottom Banner 9.5″ × 2.75″

1/4 Page V 4.625″ × 5.5″

1/6 Page H 4.625″ × 3.5″

1/8 Page H 4.625″ × 2.625″

1/8 Page V 2.25″ × 5.5″

1/12 Page H 2.25″ × 3.5″

1/16 Page H 4.625″ × 1.25″

1/16 Page V 2.25″ × 2.625″

Business Ad 2.25″ × 1.5″

DAIRY ROBOTICS: See labor-saving innovations on display. WORKHORSES BIG AND SMALL: Tractors, ATVs, UTVs for every job.

DOUBLE-DUTY TOOL: Teaming up a minimum-till tool and cover crop seeder is “hot” today. Check out all your options at this show.

SPONSORED BY AMERICAN AGRICULTURIST

AND THE NORTHEAST EQUIPMENT DEALERS ASSOCIATION

Your future awaits!

1Official Program32nd Annual Show: February 23-25, 2017 8:30 A.M. TO 4 P.M. NEW YORK STATE FAIRGROUNDS SYRACUSE, N.Y.

Sponsors

YOUR ‘AGVENTURE’ STARTS HERE 2EXHIBITORS A TO Z 6

EXHIBITORS BY CATEGORY 10NYFS EXHIBIT MAP 16

NEW PRODUCTS 24SYRACUSE AREA LODGING 29

FEBRUARY 22-24, 2018SYRACUSE, NEW YORK

Bonus Distribution: 14,000The Oicial Program of the 2018 New York Farm Show will be bound into the February issue of American Agricul-turist. An additional 14,000 programs will be distributed to attendees of the 2018 New York Farm Show. Support your show presence by showcasing your exhibit with an ad in this important issue.

Issue Date: February 2018 Close Date: December 27, 2017Materials Date: January 4, 2018 Send materials to https://penton.sendmyad.com

Contact your Farm Progress rep Toll-free (800) 778-5656

NewYorkFarmShow.com (800) 778-5656

2018 New York Farm Show — O�icial Show Program

Mechanical Requirements■ Total ink density of images should not exceed 300%.■ Ads with bleed should extend 0.125" beyond the trim. ■ All live matter not intended to bleed should be kept 0.25" from

trim. Spread ads should allow a total of 0.1875" safety in gutter.■ All color and grayscale photos should be actual size at

a minimum 240 dpi and saved as TIFFs.■ Please refer your ad production questions to Jim Heron

at (630) 524-4552 or [email protected].

Preferred Format

Acrobat PDF* Comments

PDF/X-1a Version 1.3

Other Formats

Page Layout Program

Adobe InDesign Use extension .INDD, Package for Output.

Photo File Formats

TIFF Use CMYK, Grayscale, or Bitmap. No RGB.

Photoshop EPS Use ASCII Encoding, 8-Bit TIFF Preview.

* All PDFs are considered “final output” and cannot be edited. PDFs that are non-compliant to the PDF/X-1a or press-ready standards will be returned to client for corrections.

Orders, Contracts and Ad MaterialsEmail all contracts, insertion orders and materials as follows:Display orders: [email protected] orders: [email protected]

Submitting electronic files for print ad materialsThe preferred method of receiving files is through the ad delivery portal powered by SendMyAd — a revolutionary online system designed to ensure error-free ad submission. First time users of SendMyAd will need to register — both registration and login can be done at https://penton.sendmyad.com.

The preferred file format for delivery is PDF/X-1a. A Penton Ag PDF Export settings file for InDesign and Acrobat can be downloaded at http://penton.com/sma/pentonpdfexport.zip

For best results, please refer to the following support documents when creating your ad:

■ Ad sizes and templates, FAQs and how-to videos https://penton.sendmyad.com; click Dashboard.

■ Learn to set trim and bleed http://www.penton.com/sma/pgtrim.pdf

■ How to upload, reposition and approve an ad https://www.youtube.com/watch?v=04wqyUjoynU.

If you cannot use SendMyAd, a PDF/X-1a formatted PDF can be sent to [email protected] — Color match proofs are not required, but will be used if provided. Send to:Farm Progress, 255 38th Avenue, Suite P, St. Charles, IL 60174-5410, Phone: (630) 524 - 4556

General Policies and Conditions■ It is understood and agreed that all orders must conform with

the conditions set forth in this rate card. We reserve the right to eliminate from all orders any clauses which do not comply.

■ All advertising is subject to publisher’s approval. We reserve the right to refuse copy. Inserts must be approved in advance. Customers who choose not to send a sample in advance will be responsible for any mechanical or postage charges incurred if any requirements are not met.

■ Orders accepted at rates prevailing when advertisement is scheduled to appear. Cash discounts are not allowed.

■ All payments must be in United States currency.■ Publisher reserves the right to hold an advertiser and its agencies jointly liable for payments due.

■ Our liability on any advertisement is limited to the net space cost of that advertisement.

■ Agency commission is 15% to recognized advertising agencies supplying print-ready material. Agency commission does not apply to classified advertisements.

■ For ads built by publisher, proofs will be returned for approval provided material is received prior to advertising closing date. Advertisement will appear as built without liability unless written revisions are received by closing date.

■ Editorial-style copy will be labeled with the word “advertisement.”

■ No changes or cancellations accepted a®er closing date.■ Position requests are not binding unless confirmed by us in writing.

■ We are not liable for copy that bleeds o the page due to normal binding and trimming.

■ Advertising material will be discarded one year from last date of insertion.

■ Non-compete policy: Farm Progress reserves the right to withhold services from any company it determines to be a direct competitor. This policy generally applies to companies who oer print and/or digital advertising, direct marketing, and/or trade shows within the same agricultural markets served by Farm Progress.

■ Discounts are based on gross dollar volume for space and color during a specified 12-month period for any corporation and its wholly-owned subsidiaries. Any discount adjustments, up or down, will be made at the end of the contract year based on actual dollar volume. Dollar-volume discounts are based on gross expenditures and paid on net dollars.



Display Net Advertising RatesB/W 2/C 4/C

Full Page* $2,860 $3,520 $3,975

3/4 Page* $2,750 $3,170 $3,590

Junior Page* $2,390 $2,905 $2,945

*Spreads available. Contact your sales representative.

Marketplace Net Advertising RatesB/W 2/C 4/C

1/2 Page + $1,535 n/a $1,890

1/3 Page + $1,230 n/a $1,510

Bottom Banner + $1,070 n/a $1,405

1/4 Page + $765 n/a $1,100

1/6 Page $635 n/a $980

1/8 Page $470 n/a $820

1/12 Page $355 n/a $700

1/16 Page $240 n/a $560

Business Ad $190 n/a n/a

+ Upgrade to Display Placement, add $240

O�icial Show Program

Full Page* 10.25″ × 12″

Junior Page 7″ × 8.25″

3/4 Page H 9.5″ × 8.25″

Trim size: 10.25″ × 12″ *Bleed size: 10.5″ × 12.25″

1/2 Page H 9.5″ × 5.5″

1/3 Page H 9.5″ × 3.5″

1/3 Page V 4.625″ × 7.25″

Bottom Banner 9.5″ × 2.75″

1/4 Page V 4.625″ × 5.5″

1/6 Page H 4.625″ × 3.5″

1/8 Page H 4.625″ × 2.625″

1/8 Page V 2.25″ × 5.5″

1/12 Page H 2.25″ × 3.5″

1/16 Page H 4.625″ × 1.25″

1/16 Page V 2.25″ × 2.625″

Business Ad 2.25″ × 1.5″

DAIRY ROBOTICS: See labor-saving innovations on display. WORKHORSES BIG AND SMALL: Tractors, ATVs, UTVs for every job.

DOUBLE-DUTY TOOL: Teaming up a minimum-till tool and cover crop seeder is “hot” today. Check out all your options at this show.

SPONSORED BY AMERICAN AGRICULTURIST

AND THE NORTHEAST EQUIPMENT DEALERS ASSOCIATION

Your future awaits!

1Official Program32nd Annual Show: February 23-25, 2017 8:30 A.M. TO 4 P.M. NEW YORK STATE FAIRGROUNDS SYRACUSE, N.Y.

Sponsors

YOUR ‘AGVENTURE’ STARTS HERE 2EXHIBITORS A TO Z 6

EXHIBITORS BY CATEGORY 10NYFS EXHIBIT MAP 16

NEW PRODUCTS 24SYRACUSE AREA LODGING 29

FEBRUARY 22-24, 2018SYRACUSE, NEW YORK

Bonus Distribution: 14,000The Oicial Program of the 2018 New York Farm Show will be bound into the February issue of American Agricul-turist. An additional 14,000 programs will be distributed to attendees of the 2018 New York Farm Show. Support your show presence by showcasing your exhibit with an ad in this important issue.

Issue Date: February 2018 Close Date: December 27, 2017Materials Date: January 4, 2018 Send materials to https://penton.sendmyad.com

Contact your Farm Progress rep Toll-free (800) 778-5656


2018 New York Farm Show — O�icial Show Program

Mechanical Requirements■ Total ink density of images should not exceed 300%.■ Ads with bleed should extend 0.125" beyond the trim. ■ All live matter not intended to bleed should be kept 0.25" from

trim. Spread ads should allow a total of 0.1875" safety in gutter.■ All color and grayscale photos should be actual size at

a minimum 240 dpi and saved as TIFFs.■ Please refer your ad production questions to Jim Heron

at (630) 524-4552 or [email protected].

Preferred Format

Acrobat PDF* Comments

PDF/X-1a Version 1.3

Other Formats

Page Layout Program

Adobe InDesign Use extension .INDD, Package for Output.

Photo File Formats

TIFF Use CMYK, Grayscale, or Bitmap. No RGB.

Photoshop EPS Use ASCII Encoding, 8-Bit TIFF Preview.

* All PDFs are considered “final output” and cannot be edited. PDFs that are non-compliant to the PDF/X-1a or press-ready standards will be returned to client for corrections.

Orders, Contracts and Ad MaterialsEmail all contracts, insertion orders and materials as follows:Display orders: [email protected] orders: [email protected]

Submitting electronic files for print ad materialsThe preferred method of receiving files is through the ad delivery portal powered by SendMyAd — a revolutionary online system designed to ensure error-free ad submission. First time users of SendMyAd will need to register — both registration and login can be done at https://penton.sendmyad.com.

The preferred file format for delivery is PDF/X-1a. A Penton Ag PDF Export settings file for InDesign and Acrobat can be downloaded at http://penton.com/sma/pentonpdfexport.zip

For best results, please refer to the following support documents when creating your ad:

■ Ad sizes and templates, FAQs and how-to videos https://penton.sendmyad.com; click Dashboard.

■ Learn to set trim and bleed http://www.penton.com/sma/pgtrim.pdf

■ How to upload, reposition and approve an ad https://www.youtube.com/watch?v=04wqyUjoynU.

If you cannot use SendMyAd, a PDF/X-1a formatted PDF can be sent to [email protected] — Color match proofs are not required, but will be used if provided. Send to:Farm Progress, 255 38th Avenue, Suite P, St. Charles, IL 60174-5410, Phone: (630) 524 - 4556

General Policies and Conditions■ It is understood and agreed that all orders must conform with

the conditions set forth in this rate card. We reserve the right to eliminate from all orders any clauses which do not comply.

■ All advertising is subject to publisher’s approval. We reserve the right to refuse copy. Inserts must be approved in advance. Customers who choose not to send a sample in advance will be responsible for any mechanical or postage charges incurred if any requirements are not met.

■ Orders accepted at rates prevailing when advertisement is scheduled to appear. Cash discounts are not allowed.

■ All payments must be in United States currency.■ Publisher reserves the right to hold an advertiser and its agencies jointly liable for payments due.

■ Our liability on any advertisement is limited to the net space cost of that advertisement.

■ Agency commission is 15% to recognized advertising agencies supplying print-ready material. Agency commission does not apply to classified advertisements.

■ For ads built by publisher, proofs will be returned for approval provided material is received prior to advertising closing date. Advertisement will appear as built without liability unless written revisions are received by closing date.

■ Editorial-style copy will be labeled with the word “advertisement.”

■ No changes or cancellations accepted a®er closing date.■ Position requests are not binding unless confirmed by us in writing.

■ We are not liable for copy that bleeds o the page due to normal binding and trimming.

■ Advertising material will be discarded one year from last date of insertion.

■ Non-compete policy: Farm Progress reserves the right to withhold services from any company it determines to be a direct competitor. This policy generally applies to companies who oer print and/or digital advertising, direct marketing, and/or trade shows within the same agricultural markets served by Farm Progress.

■ Discounts are based on gross dollar volume for space and color during a specified 12-month period for any corporation and its wholly-owned subsidiaries. Any discount adjustments, up or down, will be made at the end of the contract year based on actual dollar volume. Dollar-volume discounts are based on gross expenditures and paid on net dollars.



2018 New York Farm Show

It’s your FREE opportunity to promote a new product in

our multi-level marketplace!

Deadline is Monday, Dec. 18, 2016! Deadline is Monday, Dec. 18, 2016! But don’t wait.But don’t wait. Early new product entry guarantees you’ll be included.Early new product entry guarantees you’ll be included.

Company Name: _______________________________________________________________

Exhibit Contact Person: _________________________ Email: ________________________

Address: _____________________________________________________________________

City: ____________________________ State: _______________ Zip: __________________

Phone: ( ____ ) _____________________ Fax: ( ____ ) ____-_______________

Website: _____________________________________________________________________

Product Name: ________________________________________________________________

Product Description: ____________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

Suggested retail value: __________________________________________________________

NY Farm Show exhibit building & lot no.: __________________________________________

E-mail to: [email protected]

Fax to: (717) 359-0250

Courier to: American Agriculturist 5227 Baltimore Pike Littlestown, PA 17340

2018 New York Farm ShowOf�cial Program/New Product Section Request It’s your FREE opportunity to promote a new product in


Deadline is Monday, Dec. 18, 2017!

But don’t wait.Early new product entry guarantees you’ll be included.

2018

1

WANTED: YWANTED: YOUROUR NEWNEW PRODUCTPRODUCT INFOINFO!! Dear New York Farm Show Exhibitor: You know it. We know it. Your new products and technologies are the biggest reasons why thousands of full-time farmers travel to New York Farm Show from 12 states and Canada. So help us help you boost your visibility at the 33rd show — Feb. 22, 23 & 24, 2018 — for free!for free!for free! As co-sponsor, American Agriculturist puts 39,000 copies of the official New York Farm Show program in the hands of all visitors — plus all farmers receiving the magazine. And, we feature them on the magazine’s website. That’s triple triple triple coverage in advancecoverage in advancecoverage in advance! ! ! Plus, we quadruple coverage quadruple coverage quadruple coverage with the NewYorkFarmShow.comNewYorkFarmShow.com website. Here’s a sample of how we showcase new products and technologies.

‘Max’ your visibility‘Max’ your visibility‘Max’ your visibility It’s and unbeatable opportunity that’s easy — and free. Just email details about your most important new product for the show on the accompanying sheet plus a high-resolution (greater than 1 MB) color jpeg photo to [email protected]. This must be the first time you’re introducing that product at New York Farm Show. Sorry, we can’t print from product brochures. Send your new product info to us no later than Monday, Dec. 18no later than Monday, Dec. 18no later than Monday, Dec. 18. “Git‘er done” now — long before the Thanksgiving and Christmas rush arrives. One crucial tip: If you pass this up through your corporate channels, make sure your marketing communications lead delivers it. See you at New York Farm Show!

John Vogel John Vogel, Editor Complete the following New Product Section Request form

Agriculture’s Information Leader 5227 Baltimore Pike, Littlestown, PA 17340 Tel: (717) 359-0150 Fax: (717) 359-0250 E-mail: [email protected]

1






2018 New York Farm Show

It’s your FREE opportunity to promote a new product in


Deadline is Monday, Dec. 18, 2016! Deadline is Monday, Dec. 18, 2016! But don’t wait.But don’t wait. Early new product entry guarantees you’ll be included.Early new product entry guarantees you’ll be included.

Company Name: _______________________________________________________________

Exhibit Contact Person: _________________________ Email: ________________________

Address: _____________________________________________________________________

City: ____________________________ State: _______________ Zip: __________________

Phone: ( ____ ) _____________________ Fax: ( ____ ) ____-_______________

Website: _____________________________________________________________________

Product Name: ________________________________________________________________

Product Description: ____________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

Suggested retail value: __________________________________________________________

NY Farm Show exhibit building & lot no.: __________________________________________

E-mail to: [email protected]

Fax to: (717) 359-0250

Courier to: American Agriculturist 5227 Baltimore Pike Littlestown, PA 17340

2018 New York Farm ShowOf�cial Program/New Product Section Request It’s your FREE opportunity to promote a new product in


Deadline is Monday, Dec. 18, 2017!

But don’t wait.Early new product entry guarantees you’ll be included.

2018

1





1






Syracuse Technologies

We can provide you with any and all Audio-Visual needs for the New York Farm Show!

LED Displays Video Projectors / Screens

Laptops Audio Support

Please call us at: (315) 679-5360 Or email: [email protected]

www.cusetech.com

Pricing for the New York Farm Show includes delivery, set up, pickup &

your equipment for the 3-day event


GENERAL INFORMATION AND SERVICES

Show Promotion�e New York Farm Show agrees to provide show promotion and publicity for the show. �is will include distribution of general show publicity items in reasonable quantities to exhibiting companies at no charge including press releases, logo slicks, and other literature on the New York Farm Show.

Floor Plan�e New York Farm Show may, at any time, change the size or location of the exhibitor’s space or layout of the exhibition if the New York Farm Show deems it necessary for the good of the show.

Contract ProcedureExhibit space in the New York Farm Show is assigned by contract/invitation only. If several independent companies will share the space, this must be so indicated; likewise, if subsidiaries or divisions of a company are to be listed as exhibitors, their names should be furnished in the application and on the Exhibitor Regis-tration form for badges. �e New York Farm Show reserves the right to reject applications for space, if in the best interest of the show.

Space AssignmentSpace assignments will be as provided to exhibitors a�er acceptance of the contract issued by the New York Farm Show. Notice of any changes in space assignments a�er acceptance will be provided to exhibitors at least one week prior to the show. �e New York Farm Show reserves the right to change such assignments in the best int

Documents

New York State Syracuse, New York Fairgrounds Exhibitor Guide … · 2020. 11. 10. · New York State Fairgrounds Syracuse, New York 33 Years & Still Indoors & Outstanding BE PART