2013-14 NEW YORK KNICKSIN THE COMMUNITY

DEAR FRIENDS,It is with great pleasure that we share a summary of the Community

Relations and Fan Development initiatives completed by the New York

Knicks throughout the 2013-14 season. Without the support of you,

the fans, none of our community initiatives would have been possible.

So THANK YOU for your continued support and commitment to the

Knicks and our efforts in the community!

Orange & Blue Scrimmage at Columbia University. October 20, 2013.

OUR MISSIONThe Knicks organization is committed to building programs of excellence

that give back to the community and enhance the game of basketball.

In partnership with the Garden of Dreams Foundation, the Knicks continue

to make dreams come true for children facing obstacles. Knicks players,

coaches, alumni, dancers and staff actively play a role in our goal of

giving back to the community.

Carmelo Anthony treats Beyond Dreams child, Adama, and his brothers to a special experience at the MSG Training Facility.

TABLE OF CONTENTSTHE GARDEN OF DREAMSFOUNDATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

MISSION STATEMENT . . . . . . . . . . . . . . . . . . . . . . . . 7

DREAM NIGHTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

BEYOND DREAM EXPERIENCES . . . . . . . . . . . . . . . 9

A PARTY TO KICK OFFTHE SEASON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

NBA CARESSEASON OF GIVING . . . . . . . . . . . . . . . . . . . . . . . . . 11

KNICKS BOWL 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

SHOW KIDS NEW YORK . . . . . . . . . . . . . . . . . . . . . . 13

NEW YORK KNICKSGARDEN OF DREAMS NIGHT . . . . . . . . . . . . . . . . . 14

FIRST ANNUAL ALL-STARBASKETBALL TOURNAMENT . . . . . . . . . . . . . . . . . 15

COMMUNITY RELATIONS AND FAN DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . 18

NBA CARES PAINT THE TOWN . . . . . . . . . . . . . . . . 20

BASKETBALL IN THE BOROUGHSAND BEYOND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

AWARDS & SCHOLARSHIPS . . . . . . . . . . . . . . . . . . 24

KNICKS POETRY SLAMPROGRAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

LOS KNICKS FAN FESTIVAL . . . . . . . . . . . . . . . . . . 26

KNICKS SUMMER BASKETBALL CAMP . . . . . . . . 27

ALUMNI RELATIONS . . . . . . . . . . . . . . . . . . . . . . . . . 28

PWC THREES FOR TREES . . . . . . . . . . . . . . . . . . . . 30

KNICKS BASKETBALL CLINICS . . . . . . . . . . . . . . . 31

JUNIOR KNICKS LEAGUE . . . . . . . . . . . . . . . . . . . . 31

KNICKS GROOVE TRUCK & STREET TEAM . . . . . 32

KNICKS FAN EXPERIENCE PACKAGES . . . . . . . . . 33

NEW YORK ROLLIN’ KNICKS . . . . . . . . . . . . . . . . . . 34

CHARITABLE GIVING &CHARITABLE REQUESTS . . . . . . . . . . . . . . . . . . . . 34

GARDEN OF DREAMS FOUNDATION

5

6

MISSION STATEMENTThe Garden of Dreams Foundation is a non-profit charity that

works closely with all areas of The Madison Square Garden

Company, including the Knicks, Rangers, Liberty, MSG Networks

and MSG Entertainment to positively impact the lives of children

facing obstacles. Through ongoing programs that use the magic

of MSG, the Foundation develops strong, long-term relationships

that truly change lives. Since its inception in 2006, Garden of

Dreams has created thousands of once-in-a-lifetime experiences

that have brought joy and happiness to more than 250,000

children and their families including those facing homelessness,

extreme poverty, illness and foster care. For more information on

the Garden of Dreams Foundation, the programs it runs and the

children it serves, please visit www.gardenofdreamsfoundation.org.

Children from Garden of Dreams enjoy their trip around NYC on the sightseeing bus tour. 7

DREAM NIGHTSDuring the 2013-14 season, the Garden of Dreams Foundation had the opportunity to host

multiple Dream Nights per month to cheer on the Knicks. Dream Nights were held for 20

children to watch players warm-up and shoot around, take on-court photos with Knicks

Alumni, receive custom t-shirts and participate in the Home Team Fan Tunnel!

THANK YOU to Carmelo Anthony for donating tickets, food vouchers and special items throughout the season to make each Dream Night special for the Foundation’s children and families.

Children from Garden of Dreams partner organization, Children’s Aid Society enjoy their Dream Night at Madison Square Garden with Knicks Greats, Larry Johnson and John Starks.

8

BEYOND DREAMS AND WISH FULFILLMENTThe Beyond Dreams program reaches to children beyond the Foundation’s partners to produce a

once-in-a-lifetime experience with players, coaches and legends. The experiences began courtside

watching the Knicks exclusive pre-game warm-ups, including an opportunity to meet current

Knicks players and alumni. Children and families were then given deluxe goody bags and escorted

to catered suites to watch the Knicks game.

Wish Fulfillment experiences take place in partnership with the Make-A-Wish Foundation, a Garden

of Dreams partner organization, to grant the wish of a child diagnosed with a life threatening illness.

BEYOND DREAMS:Bennett celebrated his 8th birthday at the Knicks game with his closest friends where he met his favorite Knicks during pre-game warm ups.

WISH FULFILLMENT:Matteo and his family traveled all the way from Milan, Italy in November to have the chance to meet the Knicks and attend a Knicks game at Madison Square Garden.

WISH FULFILLMENT:Adama had one wish and that was to meet Carmelo Anthony. On December 20th his wish came true at the MSG Training Facility where he not only met Carmelo, but watched practice and had a behind-the-scenes tour of the facility.

9

Carmelo Anthony and a Garden of Dreams child compete 1-on-1 in an intense match up of NBA 2K14.

Iman Shumpert wasn’t afraid to get in the mix. Dressed in a masquerade mask and a wig, he instructs a young girl on how to use the paddle.

Children from Harlem Dowling look on in excitement as the Knicks City Dancers perform during the Launch Party.

A PARTY TO TIP OFF THE SEASONThe Annual Season Launch Party took place at the MSG Training Facility for 125 kids from

Garden of Dreams partner organization, Harlem Dowling, on October 28, 2013. The children

were surprised with a Knicks City Dancers performance followed by special visits from the

coaching staff and players.

Players, coaches and the children all participated in an NBA Fit Clinic as well as interactive

games such as ping pong, skeeball, dome hockey and pop-a-shot.

“Any time we have the opportunity to put a smile on a kid’s face, you know,

you have to takeadvantage of it.”

– Iman Shumpert

10

Iman Shumpert and a child from Garden of Dreams during the Christmas Day Gift Exchange.

Tim Hardaway Jr. and John Starks share a fewsmiles as they serve food at the ThanksgivingDinner Event at Children’s Village.

The Santiago Family pose with Larry Johnson, John Starks and Liberty Mascot Maddie at the Holiday Shopping Spree. Knicks and Garden of Dreams Thanksgiving Dinner at Children’s Village.

NBA CARES ‘SEASON OF GIVING‘TO CELEBRATE NBA CARES ‘SEASON OF GIVING’, THE KNICKS AND GARDEN OF DREAMS TEAMED UP TO PROVIDE MEMORABLE MOMENTS FOR CHILDREN AND FAMILIES OF THE FOUNDATION.

THANKSGIVING DINNER AT CHILDREN’S VILLAGEOver 150 children from one of the Foundation’s partners, Children’s Village, enjoyed

a special Thanksgiving meal in their decorated gymnasium where Knicks and

Liberty players and alumni spent time and interacted with the youth. The kids were

treated to a fun-filled event, including a photo booth station, name artists and a

holiday gift bag.

HOLIDAY SHOPPING SPREE AT TARGETAs an annual holiday signature event, the New York Knicks and Garden of Dreams

provided an experience of a lifetime for thirteen families to enjoy a shopping spree

at Target in White Plains, NY. Each family shopped with the help of Knicks City

Dancers, 7th Avenue Squad members, Knicks and Liberty Alumni and special

guest, Liberty Mascot Maddie.

CHRISTMAS DAY AT MADISON SQUARE GARDEN To celebrate the NBA Cares Program and the holiday season, the New York Knicks

and the Oklahoma City Thunder teamed up to provide gifts for a special holiday gift

exchange on court. To make the season a little brighter, all players and head coaches

from both teams exchanged wrapped gifts, including iPods, bicycles and digital

cameras with local children from Life Center, a partner organization of the Garden of

Dreams Foundation. The children and their family members enjoyed the action of the

game from catered lounges at Madison Square Garden.

“We are just showing themthat we are more than basketball

players. We care about the community and we care about the people in it as well. We’re

doing whatever we can togive back and put a

smile on kids’ faces.”– Tim Hardaway Jr.

11

KNICKS BOWL 15For the past 15 years, the New York Knicks have hosted the annual

Knicks Bowl raising over $2.5 million for the Garden of Dreams

Foundation. Presented by Foot Locker on February 10, 2014, the

team’s loyal supporters, the entire Knicks team, coaching staff, Knicks

alumni, athletes and celebrities mingled and bowled at Bowlmor

Lanes at Chelsea Piers.

Hall of Famer Bernard King and Carmelo Anthony take a picture at Knicks Bowl 15.

L to R: Iman Shumpert, Models Jarah Mariano and Damaris Lewis and Tim Hardaway, Jr.

Carmelo Anthony bowls one of his many strikes with fans at Knicks Bowl 15.

“I think Garden of Dreams is one of the best foundations out there just because of what they

do for families and kids and always giving them something

positive to look forward to.” – Carmelo Anthony

12

‘SHOW KIDS NEW YORK’Through the Show Kids New York program, children from Garden of Dreams

experience various New York City landmarks and attractions with Knicks players.

This season, children joined Metta World Peace and Andrea Bargnani for a

sightseeing tour bus ride and an afternoon at John’s Pizzeria in Times Square.

Additionally, J.R. Smith enjoyed participating in one of his offseason hobbies

with 30 children at the Greenwich Village Country Club at Bowlmor Lanes in

Union Square.

With all of the excitement on the Tour Bus, Metta World Peace, Andrea Bargnani and the children of Garden of Dreams managed to sneak in a photo in Times Square.

J.R. Smith enjoyed participating in one of his off-season hobbies with 30 children from Harlem Dowling for an afternoon of mini-golf at Union Square at the Greenwich Village Country Club at Bowlmor Lanes.

Garden of Dreams kids scream in joy as they play foosball. “It makes our day tosee them so happy!” – Andrea Bargnani

13

NEW YORK KNICKS‘GARDEN OF DREAMS NIGHT’ For the past six seasons, Garden of Dreams and the Knicks have

joined forces to enable children from their partner organizations to

participate in once-in-a-lifetime experiences at the Knicks Garden of

Dreams Night. These children take over in-game interactive elements

for the evening by singing the National Anthem, being PA announcers,

serving as honorary Knicks City Dancers and 7th Avenue Squad

members and performing at halftime.

The highlight of halftime were three amazing acapella performances that impressed Knicks player J.R Smith so much that he joined Brittany from Garden of Dreams partner, Maria Fareri Children’s Hospital, as she sang “Ho Hey” by the Lumineers.

Donovan enjoyed his experience as the Honorary Knicks City Dancer for the evening. He even participated in a Live Shot with Walt Clyde Frazier from the Chase Bridges.

Kwaku from Garden of Dreams participated as an Honorary 7th Avenue Squad Member where he participated in various activities including t-shirt toss on court.

14

Felipe Lopez’s team receives their medals, gift bags and snaps a photo with Alum Cal Ramsey.

 FIRST ANNUALALL-STAR BASKETBALL TOURNAMENTThe Knicks and Garden of Dreams Foundation launched the first

All-Star Basketball Tournament at the MSG Training Facility. Forty

middle school students from one of the Foundation’s partners,

Children’s Aid Society Frederick Douglass Center, participated

in friendly round robin play. Knicks alumni Buck Williams, Felipe

Lopez and Cal Ramsey, Liberty alumnus Kym Hampton and current

Liberty player Essence Carson served as special guest coaches.

First Annual All-Star Basketball Tournament action.“Lil Bit”, nicknamed by her coach Essence Carson, takes charge at point guard during game two.

“This is a chance of a lifetime for these kids.

Some of them only play in the playground, this is a real treat,” said a

coach from the Frederick Douglass Center.

15

16

17

18

FAN DEVELOPMENT AND COMMUNITYRELATIONS

19

Iman Shumpert and J.R. Smith interact with fans at the Orange & Blue Scrimmage.

NBA CARES‘PAINT THE TOWN’

Orange & Blue Scrimmage

To launch the season and get New York City

excited to meet the 2013-14 Knicks and visit the

newly transformed Madison Square Garden, Knicks

players, coaching staff and street team members

set out to paint the town orange in October.

The Knicks painted Columbia University “Orange and Blue” for

a Free Community ‘Tip-off’ event for all fans to reconnect with

the team and build excitement for the upcoming season. The

gym was filled to capacity as Knicks City Dancers, Knicks City

Kids, performers and DJ’s took the floor to entertain the crowd.

The big excitement came when the entire 2013-14 Knicks team

and coaching staff were introduced and conducted a full practice

for all of their fans to see. Players took it a step further and

threw t-shirts and signed autographs for fans once practice had

concluded.

Knicks City Dancer Michele and a young fan snap a photo at the Orange & Blue Scrimmage at Columbia University.

20

To launch the 2013-14 alternate orange jersey, Carmelo Anthony, Tyson

Chandler, J.R. Smith and Iman Shumpert signed autographs for fans at

the brand new MSG Store at Chase Square.

Right down the block Amar’e Stoudemire and Metta World Peace visited

the Foot Locker Flag Ship store to treat fans to a shopping spree, take

photo and signed autographs.

Knicks City Dancer Criscia and a die hard Knicks Fan show their moves at the Foot Locker store on 34th Street.

Amar’e Stoudemire takes a lucky fan shopping for brand new sneakers.

Carmelo Anthony, Tyson Chandler, and Iman Shumpertgreet fans at the Foot Locker store.

21

Clinic participants take a photo after they received two tickets to attend a Knicks Home Game.

A young basketball enthusiast participants in the Brooklyn Chase Basketball Clinic.

Kenyon Martin, Andrea Bargnani and John Starks pose with a fan during the Chase Branch Visit in Connecticut .

BASKETBALL IN THEBOROUGHS AND BEYONDPRESENTED BY CHASE The Knicks teamed up with Chase to host the year-long Basketball in the Boroughs and Beyond platform. The program is comprised of four elements: court refurbishments, youth basketball clinics, Chase Bank Branch Appearances and in-arena theme nights. Each event celebrates the unique regions throughout the New York and tri-state area, making a positive difference in the surrounding communities.

22

At a Chase Branch in Brooklyn, Bernard King, Iman Shumpert, Beno Udrih and Metta World Peace spent a few hours with fans signing autographs, taking photos and even giving away tickets to upcoming games at Madison Square Garden.

The Knicks conducted a playground improvement in Astoria Park as apart of Basketball in the Boroughs and Beyond.

23

AWARDS & SCHOLARSHIPSSWEETWATER CLIFTON CITY SPIRIT AWARD For the 9th season, the New York Knicks have honored local heroes

with the Sweetwater City Spirit Award. Named after Nat Sweetwater

Clifton, the first African-American to play for the Knicks, the award

recognizes those who have made a significant difference in the lives

of others. Winners are honored on center court during a Knicks home

game and receive a $2,000 donation to a charity of their choice.

DAVE DEBUSSCHERE AWARD The Dave DeBusschere Award recognizes two male and female

High School Seniors that have excelled - both in the classroom and on

the basketball court - and exemplify the same heroic characteristics

that Knicks Legend Dave DeBusschere carried throughout his life.

Orlando, an seeing eye dog was honored on court for coming to the aid of his owner, Cecil Williams as he fell in front of an on coming subway train.

Ethan Sandlofer named February’s Sweetwater Clifton Award Recipient raised over $70,000 for Memorial Sloan Kettering Cancer Center.

Carly Cox of Bay Shore HS in Queens and Pharoah Sutton of Packer Collegiate Institute in Brooklyn were presented with the Dave DeBusschere Award by Dave DeBusschere’s son Peter DeBusschere on March 7th at Knicks home game against the Jazz.

24

KNICKS POETRY SLAM PROGRAMFor the past 11 seasons, the Knicks have partnered with Urban Word NYC to

provide greater opportunities for high school students to use their poetic skills and

talents to pursue higher education. This season, four special high school seniors

were awarded with full four-year scholarships: two to St. John’s University, one

to Mercy College and one to Syracuse University. All winners were recognized

on court at Madison Square Garden in front of a sold out crowd. Each winner

was accompanied by their university representative and members of Urban

Word NYC.

A special THANK YOU to Iman Shumpert for

donating tickets to allow the groups to experience a Knicks Game in the newly

renovated 10th floorcatered Lounges.

Guests of Knicks Poetry Slam take a photo with Iman Shumpert during pre game warm ups.

Knicks Poetry Slam Scholarship Recipients are honored center court at the Knicks vs. Wizards game on April 4th, 2014.

25

LOS KNICKS FAN FESTIVALAs part of the team’s multicultural outreach, the Knicks hosted a Bi-Lingual

Books, Basketball and Dance Clinic in Washington Heights as well as the

first-ever Los Knicks Fan Festival in front of the Garden on March 23rd

vs. Cleveland Cavaliers.

Fans were treated to live entertainment, appearances by Knicks and Liberty

legends and free giveaways in front of the Garden. Knicks Legends Walt

Frazier and John Starks, Liberty great Kym Hampton, St. John’s great Felipe

Lopez, author Bobbito Garcia and DJ Supreme & Marisol from La Mega

97.9 and 93.1 Amor made an appearance to speak with fans. The Knicks

wore “Nueva York” jerseys in honor of Noche Latina as they took on the

Cleveland Cavaliers.

Fans enjoy the Los Knicks Fan Fest outside Madison Square Garden with NBA Cares Ambassador Felipe Lopez.26

KNICKS SUMMER BASKETBALL CAMPPRESENTED BY CHASE The Summer of 2013 featured the 22nd anniversary for the Knicks youth instructional camp for

1,500 participants, 8 weeks of co-ed camp for boys and girls ages 8 – 18. Sessions in Manhattan,

New Jersey, Westchester and the Hamptons included player and alumni appearances with paid

participants as well as Garden of Dreams scholarship campers. Apparel was provided by Under

Armour and beverages by Powerade.

Tim Hardaway Jr. visits Knicks Basketball Camp at Baruch College

27

Jerome “Junkyard Dog” Williams, Larry Johnson and John Starks participate in various community events throughout the 2013-14 season.

ALUMNI RELATIONSThe Knicks maintained relationships and built new ones with several

Knicks Alumni throughout the 2013-14 season. With former Knicks players,

John Starks, Larry Johnson and Cal Ramsey leading the way, the Knicks

were able to leverage Alumni to enhance community events..

28

Hall of Famer Bernard King gets Knicks fans excited at one of the many Fan Fests held outside Madison Square Garden.

Walt “Clyde” Frazier walks the Chase Blue Carpet for Opening Night at Madison Square Garden.

Knicks Alumni also participate in the Fantasy Games at Madison Square Garden as coaches. Here, Anthony Bonner and a participant celebrate after a buzzer beater to win the game.

Larry Johnson and a fan snap a photo at one of many pre game Chalk Talks sponsored by Chase.

29

Anthony Mason, Kym Hampton, NYC Parks First Deputy Commissioner Liam Kavanagh, Walt Clyde Frazier and Brendan Dougher, PWC representative use their golden shovels to help plant shrubs on April 10th.

PWC TREES FOR THREESAs a part of NBA Green Week, this past year’s event included a

tree planting restoration project at Point Breeze Park at Baywater

Court, Jamaica Bay, Queens. Knicks & Liberty Legends Walt

“Clyde” Frazier, Anthony Mason and Kym Hampton as well as

Knicks City Dancers helped to plant 1,500 trees in this area that

was affected by Superstorm Sandy in 2013.

Volunteers assist in the tree planting in Point Breeze Park.

Knicks Community Relations and Fan Development staff assist in the tree planting in Point Breeze Park.

30

KNICKS BASKETBALL CLINICS During the 2013-14 season, the Knicks conducted over 50

basketball clinics for over 5,000 fans to participate in and learn

the concepts of Knicks basketball at borough playgrounds,

local basketball courts, YMCA’s and NYC Parks & Recreation

Centers. The clinics focused on helping athletes improve their

skills and develop their overall basketball game by teaching

basic practice drills and emphasizing the fundamentals.

JUNIOR KNICKS LEAGUEPRESENTED BY CHASE & SPRITEThe New York Knicks, Sprite and Chase partnered with

the YMCA of Greater New York, New York City Parks &

Recreation’s ‘Millennium Winter Basketball League’ and the

City Wide Athletic Association to give over 9,000 children,

boys & girls ages 7-18, a chance to play organized

basketball in a league format. The Junior Knicks League

consists of instruction, skill development, league play,

Knicks clinics and trips to Madison Square Garden to

attend Knicks games. The League also includes an

amazing opportunity to play on the Garden floor

during halftime and meet Knicks players and

legends.

Tim Hardaway Jr. sizes up his competitor at a Knicks Basketball Clinic at the MSG Training Facility.

Junior Knicks Halftime game at Madison Square Garden.31

KNICKS GROOVE TRUCK & STREET TEAM Interactive mobile marketing vehicle and brand ambassador street team

that make 200 appearances annually throughout the tri state area at street

fairs, camps, festivals, block parties, private events, leagues etc. Groove

Truck activities include 3 basketball hoops, Xbox360 video gaming, music,

giveaways, flat screens TV’s that feature sponsor content and team marketing

commercials, reaching 1 million impressions annually.Photos of the Knicks Groove Truck that makes over 200 appearances a year in various communities in the Tri-State Area.

The Knicks Sport Court travels the city including TriBeCa Film Festival where fans competed in on court shooting contests.

One of Knicks Street Team Members hands out posters to the fans at a Chase Branch visit during the season.

32

KNICKS FAN EXPERIENCE PACKAGESFans were able to participate in exclusive, custom-tailored Knicks and MSG event packages including “Be a Knick,” Honorary Ball Kid, birthday packages, tours of The Garden as well as private events at the MSG Training Center.

One of the most popular Fan Experience Packages is to play on the floor at World’s Famous Madison Square Garden.

Whether it’s a birthday or just a special experience, the Knicks Ballkid package provides a VIP access including rebounding for the players and being introduced in front of Madison Square Garden’s fans at center court.

33

CHARITABLE GIVING & CHARITABLE REQUESTS The Knicks Community Relations Department fulfills thousands of requests received daily from national and local community organizations. The department sends out autographed photos, basketballs, jerseys, shirts, hats, bookmarks and posters for fundraising auctions. In addition, the Knicks also donated “ballkid” packages to select non-profit charities and organizations.

NEW YORK ROLLIN’ KNICKSThe NEW YORK ROLLIN’ KNICKS 2013-14 season was a resounding success. They traveled all over the country, including: Pennsylvania, Virginia, Arizona, Wisconsin, Florida, Nevada and Kentucky. The Rollin’ Knicks finished their season ranking second in the country, with a record of 37-0 and went on to beat the 4-Time NWBA Champion Dallas Wheelchair Mavericks, becoming the 2013-14 NWNBA Champions!

34

CHARITABLE GIVING & CHARITABLE REQUESTS

35

36

37

NYKNICKS.COM/COMMUNITY