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NEW YEARPROPERTY NEWSLETTER AND 2018 LOCAL MARKET REPORTCastle Cove & Roseville Chase
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WELCOME TO OUR 2018 END OF YEAR REPORTA letter from the Principal
Best wishes for a prosperous 2019 from Craig, Sharon and the Ireson team.
Thank you again for your support throughout 2018. As local residents and business owners our goal has (and will always be) to increase property values in our area.
We continue to raise the profile of Castle Cove and Roseville Chase to the huge number of home buyers who have neither heard of nor visited our area.
For yet another year, we are proud to have been the major financial sponsor of Castle Cove Public School, Neighbourhood Watch, Roseville Rugby and Roseville Cricket Club, and it is gratifying to see such positive results from this support.
As your local property specialists, we posted another successful year, once again selling more homes locally than the combined total sales by all out of area agents. We couldn’t have done this without the support of our local residents, many of whom are very aware of what we do in the community and how we achieve these great results.
THE CURRENT MARKET Although we achieved some great sales successes during 2018, conditions have changed to a buyers’ market, with local property values correcting by around 10% to 15% from their Sept 2017 peak, with prices now sitting at 2016 levels. This correction was expected given the phenomenal (and unsustainable) 65% - 75% growth rate of value of our properties from 2013 to late 2017!
Given the changing conditions, we believe that having every possible marketing competitive advantage is even more important to our clients now than ever before. We are happy to explain in detail how this will continue to help us maximise sale prices as we progress through 2019.
Many of our local properties still represent good value when compared to those in surrounding suburbs such as Willoughby, Chatswood and Roseville. Many of our buyers have recognised this, and this will be important as we move through 2019.
SELLING IN A CHANGING MARKETIn the current market, vendors who are realistic with their pricing expectations and who work with us to ensure their marketing campaign is powerful and effective are the ones most likely to stand out amongst all the homes for sale and achieve an optimum sales result.
It is also important to remember that if you are selling and then buying in the next few months in certain Sydney areas, there is every chance you will not be disadvantaged in the overall process.
BUYING IN A CHANGING MARKETIf you are seeking a primary place of residence, and, if like most families, your plan is to live there long term, it is important to consider where you see values in 3 - 5 years’ time, as opposed to where you think the market might sit currently. It is, after all, going to be your primary place of residence, and not a short term investment, and most people would assume home values to be higher in a few years’ time, once the market strengthens again.
OUR LOCAL AREA AND ITS INDIVIDUALITYCastle Cove and Roseville Chase are very specialised areas and our properties are diverse in size, views, and topography, making it difficult to compare “like for like”. In fact, even registered valuers have difficulty, and regularly call us for guidance when they are engaged to value a property here.
Given this, and the current changing market conditions, it is important now more than ever to have the best advice on all property related matters from agents with demonstrable local knowledge and experience and who deliver results in changing conditions.
Importantly, we possess unique marketing / buyer reach, (including to the Asian market via our mandarin speaking team members), and a significant database of qualified ready buyers, as well as our vast network of 380+ First National Offices.
For all real estate related assistance or advice, including an updated understanding of your property value in the current market, or our input regarding proposed rebuilding / renovations, please feel free to call us anytime.
Kind Regards, Craig Ireson Mobile: 0419 418 614
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“We cannot overemphasise the value that Craig and Sharon from Ireson First National brought to the process when selling our home.
Their calm, measured approach, their experience when it mattered, and their truly unique marketing advantages were very evident and clearly produced an incredible sales result for our property which far exceeded our expectations.
Agents may boast that they have buyers for your home, but we know from first-hand experience that Ireson First National really do have a vast number of serious buyers on their database who are looking to buy in Castle Cove and Roseville Chase. This obviously makes sense, since Ireson First National are our local area experts.
Craig and Sharon have immersed themselves in the local community. The local knowledge they demonstrated when discussing our property was noticeably beneficial and reassuring to potential purchasers.
Their truly unique advantages were critical to achieving such a great result for us, and simply cannot be replicated or claimed by any so called “competing” agency firm or agent.
Take it from us. It would be a real risk to not have Craig and Sharon on your team.”
– David & Sharon12 Amaroo Avenue, Castle Cove
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MANGIASTI? ITALIAN RESTAURANTMangiasti is the latest restaurant to hit the Castle Cove/Roseville Chase scene.
Located on Babbage Road, Mangiasti has a welcoming, family vibe with an atmosphere that makes you feel as though you are in an Italian laneway, or even at Nonna’s! And, to top it all off, they serve up delicious, authentic Italian food that will have you coming back again and again to enjoy with family and friends.
Please find below a small piece of Mangiasti’s story:
"Despite nowadays technology, "nonna" Francesca always uses her fireplace to cook.
When you walk into her house, the aroma makes you immediately hungry and then she asks the question: "Mangiasti?" and you just can't say no to her!
This culture is replicated at Mangiasti Restaurant because a meal is not just a chance to fill up, but an opportunity to gather, share, talk and disconnect from the distractions of the outside world.
At Mangiasti you will savour the simplicity of the Southern Italian food, appreciating the different flavours and textures like a true Italian! Enthusiastic eating is our secret, so loosen your belt and dig deep."
– George from Mangiasti Restaurant.
EXCLUSIVE VOUCHER
Receive 10% off of your meal at
Mangiasti? Surrender this voucher to receive 10% off. Single use only.Valid through to 30th June 2019.
Not to be used in conjunction with any other offers.
NEW LOCAL RESTAURANT MAKES WAVES
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THE VELVET ROOM HAIR & BEAUTY SALON
EXCLUSIVE VOUCHER
Receive 10% off of your appointment at The Velvet Room Hair
& Beauty Salon Surrender this voucher to receive 10% off.
Single use only.Valid through to 30th June 2019.Not to be used in conjunction with any other offers.
A community staple, The Velvet Room Hair & Beauty Salon is the place to go for a good pampering. Indulge in the luxury of all the wonderful treatments and services available, and always expect the highest quality of customer service.
The Velvet Room Hair & Beauty specialise in:
• Hair extensions; both keratin bond and tape extensions • Blow drys • All colour services• Highlights (foils)• Keratin straightening treatments• Haircuts both men and womenOpen Tuesday to Saturday including late every Thursday till 9 pm. Please check their website for more information and other great offers: www.thevelvetroom.com.au
LOCAL BUSINESS SPOTLIGHT
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LOCAL SALES COMPARISON
Surrender this voucher to receive 10% off . Single use only.Valid through to 30th June 2019 .Not to be used in
conjunction with any other offers
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SOME SALES FROM 2018
CASTLE COVE 4 PINDARI AVENUE CONFIDENTIAL
ROSEVILLE CHASE 22 LOORANA STREET SOLD $2,125,000
ROSEVILLE CHASE 25 LOORANA STREETSOLD $3,220,000
CASTLE COVE 5 DEEPWATER ROADSOLD $1,860,000
ROSEVILLE CHASE 38 CALGA STREETSOLD $1,535,000
CASTLE COVE 107 DEEPWATER ROAD SOLD $1,725,000
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ROSEVILLE CHASE 173 BOUNDARY STREET SOLD $2,000,000
CASTLE COVE 13 DEEPWATER ROAD SOLD $1,805,000
CASTLE COVE 80 NEERIM ROADSOLD $2,790,000
CASTLE COVE 91 HEADLAND ROADCONFIDENTIAL
CREMORNE 2/7 TOBRUK AVENUE SOLD $1,335,000
CASTLE COVE 73 HEADLAND ROADSOLD $2,550,000
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MIDDLE COVE 85 REMBRANDT DRIVESOLD $1,850,000
CASTLE COVE 12 AMAROO AVENUESOLD $2,750,000
ROSEVILLE CHASE 8 THE KINGSWAY SOLD $1,800,000
CASTLE COVE 19 AMAROO AVENUE SOLD $3,380,000
ROSEVILLE CHASE 88 BABBAGE ROAD CONFIDENTIAL
CASTLE COVE 49 DEEPWATER ROADSOLD $2,080,000
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MAINTAINING & PREPARING YOUR HOME FOR PROFIT
For most people, their home is not only a haven to enjoy but also the greatest financial asset they own.
If you are thinking of selling now or even in a few years, we have created a helpful Profit Plan that guides you through the process to make it easy to prepare your home to maximise its value.
If you would like to obtain a copy of our free 24 page Checklist and Profit Plan, please send us your details to the email address below, and we will send you a copy of the booklet.
LOCAL JUSTICE OF THE PEACE SERVICE
Craig is a local Justice of the Peace and is happy to provide his
services. To book a convenient time, please contact the office on
9417 1234.
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PROPERTY MANAGEMENT SUCCESS
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First National Ireson don’t just sell properties, we also manage properties on behalf of our clients. We have selectively grown our team and significantly increased the number of properties we have under rental management.
Specialising in residential property, our team manages houses and apartments across the North Shore and wider Sydney.
Our commitment to our investors is to maximise returns, minimise vacancies and ensure all properties are well maintained. We are a team of highly experienced property managers, and importantly, our landlords are dealing with the business owners who have a combined 57 years’ experience.
Our experience is critical to maximising returns. We deliver open and consistent communication which is key to forming successful business partnerships with our clients.
If you have an investment property and would like to experience a higher level of service, please call us. For the months of March and April, we are offering 2 months FREE management fees when you transfer the management of your property to Ireson First National.
If you would like more information about our property management services please call or email Jack Dowd on 0401 297 615 or [email protected]
PROPERTY MANAGEMENT SUCCESS
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“Craig and his team were fantastic. They advised and helped us get the house ready. This included referring great trades people and opening up to let them in when needed. They recommended a cost effective marketing campaign and ran the open houses well. Even though the market is not strong, they still managed to create some competitive tension and we are confident we got the best possible price and in good time. Thanks Craig - you are thoroughly professional and ethical. I recommend others engage you.” – Simon Smith 38 Calga Street, Roseville Chase
“Craig Ireson and his team at Ireson First National in Castle Cove, especially Jack Dowd, impressed us from the outset when we interviewed agents regarding listing our family home in Roseville Chase for sale. No one has the depth of local knowledge, true understanding of house values for the area and the target buyer groups than Craig and his team. Their advice at every stage was spot on, they were there when we had questions, crises or just needed some comfort during what can be a stressful period. Craig went above and beyond to negotiate the final sale result and we just couldn’t be happier or recommend him more highly.” – Connie88 Babbage Road, Roseville Chase
“I entrusted Marnie Blight & Jack Dowd from First National Ireson to sell our family home in Castle Cove. We had lived at the property for 46 years, and we were extremely pleased with the outcome. Very good communication, they kept me up to date through the process and their local knowledge and ability to deal with buyers was great. The selling process was smooth, and to have multiple registered bidders in this market was a fantastic result. I would recommend selling my house through this team.” – Ian Williams 13 Deepwater Road, Castle Cove
CLIENT TESTIMONIALS
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“I had a difficult task to manage - to sell my elderly mother's Castle Cove home of 39 years - which had seen much better days, to put it very lightly. I interviewed 4 different agencies in my search for whom I felt would be right for my mother's unusual property, in that the structures were in desperate need of a big renovation or a complete redevelopment, but the property itself was unique - on a huge block, very private, and with a great elevated outlook all around. The feedback I received indicated all the agencies could 'talk the talk' and sounded very promising in their pitch, but 3 of the out-of-area agents had some trouble in finding what would be the property's 'true value' and target market, and Craig Ireson of Ireson First National Castle Cove (the only truly local agent) was the only one who could see the huge upside potential if marketed to the right types of buyers, and
gave me the confidence of entrusting him and his team for the sale. The Ireson FN team was very patient and happy to work WITH me on the enormous task I had undertaken - which took me several months to bring the property to being ready for marketing - and after a short 23 day auction campaign, managed to achieve a sale price on auction day which was even beyond my best expectations! I would gladly encourage and recommend to anyone looking to sell their home, especially in the Castle Cove / East Roseville / Roseville Chase areas, to seriously consider Craig Ireson and his team at Ireson First National Castle Cove, as this IS their area of specialty, and their local knowledge and expertise, I believe, helped me to achieve the best possible outcome in the sale of my mother's property.” – Ross Macdonald19 Amaroo Avenue, Castle Cove
Craig Ireson PrincipalM: 0419 418 614 E: [email protected]
Sharon IresonPartnerM: 0409 124 054 E: [email protected]
Jack DowdResidential Sales & Partner M: 0401 297 615 E: [email protected]
Patrick PengManager Asian ClientsM: 0406 675 988E: [email protected]
Angelina AitchisonSales Support Manager P: (02) 9417 1234 E: [email protected]
Off ice P: (02) 9417 1234 E: [email protected]
Ireson First National Real Estate 18 Deepwater Road Castle Cove
Local Agents + Local Knowledge + Superior Buyer Reach = Great Results
