New Widget

Ryan Beran

IPod Necklace

• IPods offer mobility– Going farther– Perfect for people who

are active

• MP3 Necklace– Tuck under your shirt

• Can play on speaker• Can play through

headphones

Target Market

• Demographics– Age

• Early teens-twenties

– Income• Product Price $200• Middle to high income

– Race• Any race

– Religion• Any religion

– Interests• Interest in music and

being active

– Ability to buy• Anyone with the funds to

purchase this product

Product Specs

• Memory: 8 gb – 2,000 songs, 7,000

photos, 8 hours of video

• Headphones double as the necklace chain

• Fashionable medallion – Medallion is the MP3 – Handy adjusting device

(strapped from behind the neck)

Product Benefits

• Purchasing entertainment– Take pictures/video– Listen to music– Look at video/photos

• Able to use ITunes

• Points of difference– Fashionable – Impossible to drop– Includes a speaker

function– Can be displayed upside

down • So you can read it

Distribution

• Where this item will be sold– Anywhere Apple

products are sold• Wal-Mart, Target, Shop-

Ko, Best Buy, Radio Shack• Also available by preorder

or internet

• After manufactured– Trucked with other

Apple products

Promotion

• Internet advertisements– Especially ITunes and

other music websites– Large music consumer

base

• Billboards in large cities– Lots of potential viewers– Usual travelers would

see it often

Promotion Continued

• Television ads – On all networks that fit

age and interest graphics• Higher potential

customer percentage

• Secondary ads – Radio– Magazines

Pricing Strategy

• Somewhat expensive product– Price Skimming

• Why?– No products like it– Something new– Reliable brand name

IPod Necklace Summary

• New idea – Different from anything

else

• You’ll never drop your MP3 again

• Good quality– Lots of memory – Sound Quality

• Easy to put music on your IPod

• Cool functions• Speaker• Camera for video/pictures

– Reliable brand name