New trends, new stories

There are trickier locations to promote

This raises expectations

Top trend: staying like a local

This image says ‘We’re not stuffy, we want you to enjoy yourself’

This one says ‘private dining without the formality’

Bring us local flavour so we know exactly where we are staying

Style on a budget

Modern pub breakfast looks like this

Compare this … or

This … with

And message here is?

Compare this … with

Same angle, different effect

Reinforce your brand, recommend others which reflect same quality

Press does not have psychic powers

IN CONCLUSION

• Be the best• Use current trends to enhance your branding• Great photography must be top of your

business bucket list• Identify specific markets/readerships• Tell us your story