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headlines for light backgrounds should be:
century gothic bold, 44,
lowercase and only these three colors
Body copy should be set in brown, arial regular, 16 font
• If you want to use bullets to make points, use blue bullets like these
• This first line should be 16 font
• But the next line should be 14
• And the last one 12
1. Numbers are also a good way to organize content
2. Again, use blue numbers
content page
SUBHEADER – CENTURY GOTHIC BOLD, BROWN, ALL CAPS, 16 FONT
Body copy should be positioned at 2 in.
header on one line
SUBHEADER SHOULD BE POSITIONED AT 1.45 IN
use shapes, images and iconsCOPY IS HARDER TO FOLLOW
Using a lot of copy can make the presenter
rely too heavily on the text on the slide
instead of the material that needs to be
presented. It is also more distracting for the
audience and causes them to read the text
instead of listen to the presenter’s voice.sport
we’ve got eight locations
santa monicaheadquarters
atlanta
dallas
portlanddenvermoorestown, nj
boston chicago
use grids and overlays to organize and unify content
single image and content
Important: Set body copy in Arial
Regular which is easy to read in large
chunks.
SUBHEADS ALL CAPS
donut graph
SUBHEADER GOES HERE
Important: Set body copy in Arial Regular
which is easy to read in large chunks.
28%
vertical bar graph
SUBHEADER GOES HERE
Important: Set body copy in Arial Regular
which is easy to read in large chunks.
horizontal bar graph
SUBHEADER GOES HERE
Important: Set body copy in Arial Regular
which is easy to read in large chunks.