85

86

Rajagopal, Aravind. 2004:4

Technology)

(Cultural form)

(Flow)

(programmes).

(Williams, Raymond, 1990 (1974).

87

(Goldman, R. 1992:2).

(Commodity hegemony)

(Ibid, 1992: 30-35

“

”

(Fiske, John, 1987: 4)

88

(Mehtha Nalin,, 2008: 6

(Ibid: 7).

89

(Falk, Paci 1994: 150).

90

(Ibid:155)

I.

II.

III.

91

(Falk, Paci , 1994: 165)

1 (Hedonist)

v (1987).

(Ibid: 71).

92

(Ibid, 1987: 77)

(Merleu Ponty M. 1962: 146)

(Metaphysical discourses

(Sensuality)

93

Williams, Raymond,

‘ ’

(Merleu Ponty M. 1962)

‘ ’

(Featherstone, M, 1999:170)

94

‘ ’

(Falk, Paci, 1994).

(Image)

”.

(Ibid)

(Appearance)

95

(Kern, 1975, Quoted by

Featherstone, M. 1999: 179.)

(Fairfid, Caudle, 1990).

96

(Turner, B.S., 1996 (1984): xiii).

(Emotions)

‘ ’ (On

understanding emotions)

97

(Fetishism)2

I,

98

99

(Osella, Filpo & Osella,

Caroline, 1996).

(Ibid, 1996)

100

101

(Ibid).

(Mauss Marshall, 2002 (1950).

102

Foucault, M. 1980: 57

103

" ’

104

(Mass culture)

1.

(Romanticisation of Commodity)

2.

(Commodification of romantic love)

(Ibid : 25)

105

(Ibid: 26).

(Ibid., 29-30).

106

107

108

(Heterosexuality)

109

(1997:38)

110

(Ibid: 40).

111

(Legitimisation

112

113

(Power feeling)

114

(Commodity value)

115

116

(Chair)

(Subject)

(Adorno T., 1991:8).

117

(reification)

(Horkheimer, Adorna, 1973: 167).

118

(Ibid, 37).

(Liz

Mcfall, 2004: 37).

(Jhally sut, 1987: 173).

(essenece) (appearance)

(Ibid, 27-35).

119

(Densin, N.K, 1984:4).

(Somatophobia).

120

121

(Taste)

(Chris shilling, 1993: 113)

(Bourdieu, P., 1984:56).

122

123

124

(necessary)

(Falk Paci, 1994: 94)

125

126

(Falk, Paci, 2004).

(Ibid: 140

(Merlieu Ponty M., 1962, Bourdieu,P, 1984)