Mindanao State UniversityCOLLEGE OF AGRICULTURE

Marawi City

Course Syllabus in _______1st Semester AY 2015-2016

A. COURSE INFORMATION

Course Number ABM 1Descriptive Title Introduction to Entrepreneurship, Management and MarketingCourse Credit Units (hrs/wk & hrs/sem) 3 Units (3hrs/week;54 hours/semester)Course Description The course presents the fundamentals of entrepreneurship and its challenges. It takes into account the

whole scope of entrepreneurial tasks such as planning and organizing of new agricultural ventures; management of the functional areas of personnel; marketing; production; and financing, with special focus on capital budgeting techniques, preparation of financial statements and financial ratio analysis, break-even analysis and marketing strategies for an effective marketing mix, including the preparation of a business plan.

Course Objectives At the end of the semester the students are expected to: Recognize and evaluate entrepreneurship as a career path and a source of innovation and new job

opportunities Understand the historical context of Management Theory and be familiar with recent developments

in Management Thinking. Learn basic financial management principles and techniques. Understand the need to design an effective marketing program for a business enterprise.

Prerequisite(s) Eng 2 – Writing in the DisciplineReferencesCourse Requirements & Grading SystemClassroom Policies

Others

B. LEARNING PLAN

Learning Outcomes Time Frame

Topics Method/ Learning Activities

Resources Assessment

At the end of the course, the student will be able to: