NEW! STUDIO Royal Pacific Resort at LIVE!download.101com.com/gig/Marketing/Sitecore... · Universal Orlando ® Orlando, Florida ... will provide the information developers require

VISUAL STUDIO LIVE!With the support of Microsoft Corporation, Visual Studio Live! has become the fastest growing, highly rated event that brings high level programmers, developers, CIOs, CTOs, and other decision makers together for five days of intense learning, sharing, networking, and fun!

NEW!Due to feedback received from the community, in 2011, exhibitors and sponsors will now have three opportunities to reach more than 1,500 unique attendees to the Visual Studio Live! series.

APRIL 18-22, 2011Rio All-Suite Hotel & Casino

Las Vegas, Nevada

OCTOBER 17-21, 2011The Commons at Microsoft

Redmond, Washington

NEW!DECEMBER 5-9, 2011

Royal Pacific Resort at Universal Orlando®

Orlando, Florida

WWW.VSLIVE.COM

PRODUCED BY: IN CONJUNCTION WITH:

ANN [email protected] • 508.532.1411

WWW.VSLIVE.COM

IF YOU ARE INTERESTED IN SPONSORING VISUAL STUDIO LIVE!, PLEASE CONTACT:

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ABOUT 1105 EVENT GROUPThe 1105 Event Group is a division of 1105 Media Inc. and is the leading producer of exhibitions, conferences, and executive events for the government and defense information technology industry as well as the private sector enterprise computing markets. Flagship events include FOSE, GovSec/U.S. Law, TechMentor and Web Design World conferences, as well as the FOSE Institute conference series.

From a 200 person C-suite summit, to 12,000 attendees at our largest trade show, our events give you in-person access to decision makers at each step of the purchasing cycle. 1105 Media is based in Chatsworth, CA, with primary offices throughout the United States and more than 300 employees. For more information, please visit www.1105media.com.

Visual Studio Live! Conferences and Visual Studio Magazine are part of 1105 Media, Inc. 1105 Media is a fully integrated business-to-business information and media company serving all aspects of the Microsoft B-to-B market: the Microsoft IT professional, developer and partner. Other 1105 Media properties include MSDN magazine, Redmond Developer News (RedDevNews.com), Application Development Trends (ADTmag.com), Microsoft TechNet (http://technet.microsoft.com), and more.

Visual Studio is a registered trademark of Microsoft Corporation in the United States and/or other countries. Visual Studio Live! is a registered trademark of 1105 Media, Inc. Visual Studio is used by 1105 Media, Inc. under license from Microsoft.


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Visual Studio Live! is dedicated to providing attendees real-world, practical information and training on cutting-edge techniques. The education and information on existing and soon-to-ship technologies compatible with .NET and Visual Studio will provide the information developers require to solve their development challenges.

Visual Studio Live! attendees are developers, software architects and technology leaders looking for practical training and guidance on existing Microsoft products with a look at the future of the Platform and technical strategy. But the main reason for attending Visual Studio Live! is for technical, actionable content and advice they can build on immediately.

Visual Studio Live! attendees demand credible and unbiased information to build, buy and manage the development process within their organizations. As advocates and users of components, RAD tools, lifecycle management solutions, and other technologies used to build enterprise software applications better and faster, Visual Studio Live! attendees are the most highly qualified potential customers in the market.


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ATTENDEE FACTS90% . . . . Have bought or plan to buy Microsoft third-party tools

87% . . . . Have 6 or more years of development experience

76% . . . . Work and buy products in a development team

76% . . . . Are influential in purchasing decisions

58% . . . . Are management level and above

ATTENDEE DEMOGRAPHICS

COMPANY SIZE5,000 or more . . . . . . . .33%

1,000-4,999 . . . . . . . . . .21%

250-999 . . . . . . . . . . . . .15%

100-249 . . . . . . . . . . . . .11%

50-99 . . . . . . . . . . . . . . .8%

11-49 . . . . . . . . . . . . . . .7%

10 or less . . . . . . . . . . . .5%

JOB TITLE

Sr. Programmer/Software Developer 24%

Programmer/Software Developer 23%

Software Architect/ Designer 17%

Software Team/ Project Leader

8%

Application Development Manager 7%

IT Staff 6%

Director of Software Development 5%

Other 4%

Executive IT Management 2%

IT Management 2%

Corporate/Business Management 1%

Software Engineering Supervisor 1%

SOURCE: COMPANY DATA, OCTOBER 2010


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ANNUAL GROSS REVENUE OF ATTENDEE ENTERPRISES

Over $10 million

73%1 million to $4,999,999 9%

5 million to $9,999,999 million 7%

Under $100,000 6%

$100,000 to $999,999 5%

SOURCE: COMPANY DATA, OCTOBER 2010

TOP INDUSTRIES REPRESENTED

Web/Software Developer/Vendor . . . . . . . . . . . . 12%

Federal Government (inc. Military) . . . . . . . . . . . 10%

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%

Finance/Accounting/Banking/VC . . . . . . . . . . . . . 8%

Manufacturing & Process ind. non-comp . . . . . . . 7%

Insurance/Real Estate/Legal . . . . . . . . . . . . . . . . . 6%

Medical/Dental/Healthcare . . . . . . . . . . . . . . . . . . 6%

Education (University/College) . . . . . . . . . . . . . . . 5%

Independent Software Vendor . . . . . . . . . . . . . . . . 4%

Energy/Utilities (Mining/Gas/Oil) . . . . . . . . . . . . . . 4%

Retail/Wholesale/Dist non-comp. . . . . . . . . . . . . . 4%

State/Local Government . . . . . . . . . . . . . . . . . . . . 4%

Aerospace/Defense . . . . . . . . . . . . . . . . . . . . . . . . 3%

Solution Prov/VAR/Sys/Ntwrk Int/Con . . . . . . . . . 3%

Media/Marketing/Advertising/Pub/PR. . . . . . . . . . 2%

Research & Development . . . . . . . . . . . . . . . . . . . 2%

Business services/Non-comp consult. . . . . . . . . . 2%

Automotive/Transportation . . . . . . . . . . . . . . . . . . 2%

Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%

Pharmaceutical/Biotech . . . . . . . . . . . . . . . . . . . . 1%

Non-Profit/Trade Association . . . . . . . . . . . . . . . . 1%

Data Processing Services . . . . . . . . . . . . . . . . . . . 1%

Communication Carriers/ISP/ASP . . . . . . . . . . . . 1%

Education (K-12) . . . . . . . . . . . . . . . . . . . . . . . . . >1%

Construction/Arch/Engineering . . . . . . . . . . . . . . >1%

Manufacturing - computer related . . . . . . . . . . . >1%

Travel/Tourism/Entertainment/Hotels . . . . . . . . . >1%

{ {“ First time I attended, but won’t be my last. Great speakers! They held my attention well.”

ATTENDEE DEMOGRAPHICS (CONTINUED)



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Exhibit Set-Up: (exhibits must be show-ready by Tuesday at 11:00 a.m.)

Monday, April 18, 2011: 2:00 p.m.–5:00 p.m.

Tuesday, April 19, 2011: 9:00 a.m.–11:00 a.m.

Exhibit Show: Tuesday, April 19, 2011: 12:00 p.m.–2:30 p.m.

(welcome reception in the exhibit hall: 5:00 p.m.–7:00 p.m.)

Wednesday, April 20, 2011: 12:00 p.m.–2:30 p.m.

Exhibit Tear-Down:Wednesday, April 20, 2011: 3:00 p.m.–6:00 p.m.

Please note that the following exposition hours may be subject to change. Consult www.vslive.com for confirmation on set-up and teardown hours as well as exhibit hall hours.

VISUAL STUDIO LIVE! LAS VEGAS EXHIBIT HOURS:

LAS VEGAS FLOOR PLANAPRIL 18-22, 2011

= 10’ x 10’ booth



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WWW.VSLIVE.COM

Exhibit Set-up: (exhibits must be show-ready by Tuesday at 8:00 a.m.)

Monday, October 17, 2011: 3:30 p.m.–5:30 p.m.

Tuesday, October 18, 2011: 7:00 a.m.–8:00 a.m.

Exhibit Hours:Tuesday, October 18, 2011: 8:00 a.m.–5:00 p.m. (conference hours)

Wednesday, October 19 2011: 7:30 a.m.–6:15 p.m. (conference hours)

Thursday, October 20, 2011: 7:30 a.m.–2:00 p.m. (optional)

Exhibit Tear-Down: Wednesday, October 19, 2011: 5:00 p.m.–7:00 p.m.

OR Thursday, October 20 2011: 2:00 p.m.–5:00 p.m.


REDMOND FLOOR PLANOCTOBER 17-21, 2011

Visual Studio Live! Redmond Exhibit Hours:

RegistrationDesk

Food Vendors

= 5’ table top



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Exhibit Set-Up: (exhibits must be show-ready by Tuesday at 11:00 a.m.)

Monday, December 5, 2011: 2:00 p.m.–5:00 p.m.

Tuesday, December 6, 2011: 9:00 a.m.–11:00 a.m.

Exhibit Show: Tuesday, December 6, 2011: 12:00 p.m.–2:30 p.m.

(welcome reception in the exhibit hall: 5:00 p.m.–7:00 p.m.)

Wednesday, December 7, 2011 12:00 p.m.–2:30 p.m.

Exhibit Tear-Down:Wednesday, December 7, 2011: 3:00 p.m.–6:00 p.m.


VISUAL STUDIO LIVE! ORLANDO EXHIBIT HOURS:

ORLANDO FLOOR PLANDECEMBER 5-9, 2011

= 10’ x 10’ booth


WWW.VSLIVE.COM


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“ The wide array of topics and technologies covered gave me the flexibility to choose the topics I can learn & apply as soon as I get back to work.”

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2011 EXHIBIT AND SPONSORSHIP OPPORTUNITIES

By exhibiting and/or sponsoring Visual Studio Live! conferences, you will have the opportunity to enhance your branding and product positioning with some of the most influential buyers and influencers, across industries, in the market today. There are multiple exhibit and sponsor packages available, or you can build your own program based on the individual opportunities. If you have unique needs or ideas, let us know and we will work with you to customize a program that meets your marketing and business needs.Please note: all pricing is per-conference.

BASIC EXHIBITOR BOOTH PACKAGE: $3,100 per Exhibit Space Las Vegas and Orlando exhibit space includes a 10’ x 10’ booth with pipe and drape, and one (1) 7” x 44” sign.

Redmond exhibit space includes a 5’ table top, skirt around table, electrical, and wireless internet.

*Please note: in order to purchase the booth only package at the Redmond Visual Studio Live! conference, you must also be an exhibitor or sponsor at 2011 Visual Studio Live! Las Vegas or Orlando.

Basic Exhibitor Booth Package also includes:• One(1)conferencepass(singlepassvaluedat$1,895)

• Companylistinginprogramguide(companyname,address,75-worddescription, company URL)

• Companylistingonwebsite(linktocompanyhomepageonexhibitorpage of Visual Studio Live! website)


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PACKAGED SPONSORSHIPSPackaged sponsorships are designed for your organization to maximize your exposure as well as marketing spend by purchasing pre-packaged products at reduced pricing.

• 10’x10’boothwithpipeanddrape,andone(1)7”x44”sign (Las Vegas and Orlando only)• 5’tabletopwithskirt,electrical,andwirelessinternet (Redmond)

Opportunity to present one (1) 75-minute breakout session

• Onlytechnical,non-marketingsessionswillbeconsidered

• Sessionproposalshouldincludea50-wordabstractalongwiththespeaker’s name, job title & a brief bio

• Proposalsmustbesubmittedapproximately60dayspriortotheeventforconsideration and approval by the Visual Studio Live! content chairs

One hosted lunch focus group sponsor managed. Sponsor may invite up to 15 Visual Studio Live! attendees to participate.

Sponsor acknowledgement during opening comments

Logo included in the pre-session rotating slides

Sponsor logo included in Visual Studio Live! print advertising in Visual Studio magazine and MSDN magazine (contracts must be received two (2) weeks prior to ad deadline)

Attendee bag insert. Sponsor may include one (1) item of collateral or one (1) giveaway item. Size restrictions apply. All items must be pre-approved by show management.

Complimentary full conference pass (single pass value: $1,895)

Logo featured on the event website home page

One (1) time access to the attendee sponsor/exhibitor email OR direct mail opt-in list (must use a 3rd party, bonded mail house)

Logo featured on a sponsor banner, which will be hung in a high traffic area

Logo, URL, and description listed on the exhibitor page of the conference website

Logo, URL, and description listed on the sponsor/exhibitor page of the program guide

Co-Marketing Activities: Extend your impact and help promote Visual Studio Live!

• PromoteVisualStudioLive!inyourcompany’se-mailnewsletters,pressreleases, and website postings

VISUAL STUDIO LIVE! 2011

COST TO PARTICIPATE (USD)

CONFERENCE INCLUSION

PLATINUM(2 SPONSORSHIPSAVAILABLE PER EVENT)

$12,000

GOLD(3 SPONSORSHIPSAVAILABLE PER EVENT)

$8,000

3 ($5,685 value) 2 ($3,790 value)

with an additional 75-word description

with up to a 100-word description

with up to a 50-word description


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INDIVIDUAL SPONSORSHIPSIndividual sponsorships allow you to customize your marketing and branding effort to specific targeted attendees and based on your strategy and budget requirements. All sponsorships are produced with the quality that you would expect reflected within your brand. Your company logo will be prominent and appropriate within all of these items to gain maximum brand exposure.

Sponsor benefits in this category include:• Pre-conferencemarketing,includingyourcompanylogobrandingintheconference

brochure and program guide (based on deadline of sponsorship submittal)

• Enhancedprogramguidelisting(shadedcalloutthatincludescompanylogo)forsponsor’s online listing

• Companylogoonthesponsorrecognitionsignageattheconference

• Yourcompanylogoandsponsorship recognition in pre-conference promotional emails, (including conference brochure) to the Visual Studio invitation database (based on production deadlines of mailings)

• 3Xpre-eventemailblastto conference attendee list highlighting your company’s sponsorship of the Wild Wednesday Special Event (HTML designed by 1105 Media)

• Yourlogoprominentlyfeatured in the sponsor recognition section of the program guide

• Full-pageadinprogramguide (location based on availability)

• Yourcompanylogoondrink tickets handed out to paid attendees at the Wild Wednesday event

• Yourcompanylogoonsignage posted at drink stations as well as your company logo on event napkins

• Literaturetableatreceptionand parting gift at entrance/exit (sponsor to provide materials)

• Additionalpartypassesavailable for sponsor or clients (up to five (5) Wild Wednesday passes)

• Post-event“ContinuetheMomentum” campaign comprising of:

- Special two-time post event email blasts to registered attendees (HTML designed by sponsor and approved by 1105 Media)

WILD WEDNESDAY SPECIAL EVENTCost: $15,000/Sponsor (limited to four (4) sponsors)No matter the location, everyone is looking to have fun and unwind. Sponsor the Wild Wednesday and be the hit of the party. Wild Wednesday will include a band/DJ, food, and drink for all! You will receive at least two (2) recognitions at the event as well as general session recognition prior to the event.


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TRACK SPONSORSHIP Strengthen the visibility and awareness of your company and product before, during and after the event by sponsoring a track. Be the exclusive sponsor of one of the following:

Silverlight / WPF · Programming Practices · Visual Studio 2010 / .NET 4 · Windows Communication Foundation (WCF) · Cloud Computing · Data Management · Web / HTML 5 · Simplification Tools · Mobile Development · Parallel Computing

KEYNOTE SPONSORSHIPGet the branding visibility with the most sought after sponsorship. Have your company executive speak for 5 minutes and introduce the keynote speaker.

NETWORKING RECEPTIONBe one of 4 companies that gets to sponsor the opening night reception. Includes recognition in a general session as well as signage and napkins at the event.

ATTENDEE T-SHIRTOne-color logo featured on the right sleeve of the official conference t-shirts. T-shirts will be supplied by Visual Studio Live! (up to 500 shirts – additional shirts will be charged at $9.00 per shirt)

ATTENDEE BAGOne-color logo featured on the official attendee bag. Attendee bags will be supplied by Visual Studio Live! (up to 500 bags –additional bags will be charged at $13.00 per bag)

BADGE LANYARDDistribution of logo-branded lanyards to all attendees. (Includes 500 double-sided, 1-color lanyards, additional lanyards will be charged $2.00 per lanyard)

BADGE SPONSORGet your message into the hands of attendees by putting an insert into every Visual Studio Live! attendee badge holder.

ATTENDEE NOTEPADDistribution of logo branded notepads to all attendees. (Includes 500 notepads with 1-color logo – additional notepads will be charged $2.50 per notepad)

ATTENDEE PENDistribution of logo-branded pens to all attendees. (Includes 500 pens – additional pens will be charged $2.00 per pen)

REFRESHMENT BREAK SPONSORSHIP Get prime exposure with every conference guest. As a Refreshment Break Sponsor, you will provide refreshments and light snacks, while placing your company message front and center via signage with your logo and message and a table with your company literature.

ONLINE REGISTRATIONYour company will be marketed to every pre-registered attendee with your banner ad on every page of attendee registration and the registration confirmation.

ON-SITE REGISTRATION Be the first company to greet attendees as they pick up their badge or register on-site. Sponsorship includes your logo on registration counters, kiosks and signage.

INDIVIDUAL SPONSORSHIPS (CONTINUED)All programs include 60-day post-show right of first refusal. All opportunities subject to availability.

$14,000

$15,000

$5,000

$5,000

$4,000

$2,000

$2,500

$4,000

$3,000

$2,000/BREAK

$7,500

$5,500


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MARKETING OPPORTUNITIESGet the most from Visual Studio Live! Extend the branding opportunities and include pre-conference, conference, and post-conference marketing opportunities. Our conference sales team is also available to discuss additional opportunities at the conference.

CONFERENCE BAG INSERTCost: $1,900

Promote your company in the official conference bag provided to every visitor at the event. Include a flyer, brochure or promotional item that will inform attendees as well as catch their attention. (Note: inserts provided by sponsor; limit one (1) per sponsor)

THE OFFICIAL PROGRAM GUIDE (ALL ADS ARE 4-COLOR)

The Official Program Guide is a powerful tool to reach decision makers with your message. Your message will be seen by attendees and assist them in navigating the show floor and finding exhibitors. The program guide is also a year-round reference guide to products, services and companies.

Back Cover . . . . . . . . . $7,500

Inside Front Cover . . . . $5,000

Inside Back Cover . . . . $4,500

Full Page . . . . . . . . . . . $3,950

Half Page . . . . . . . . . . $2,950

WEBSITE ADVERTISING 100% of our attendees register for Visual Studio Live! via the Web and revisit the site to check the floor plan layout, travel information and conference session updates. Be seen by these attendees before the event commences.

Brand your product or service with a strategically placed web ad on vslive.com.

Leaderboard (728 x 90) $1,000 per month


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VISUAL STUDIO LIVE! PRE-EVENT ATTENDEE MARKETINGVisual Studio Live! attracts attendees through an extensive, aggressive and strategic marketing plan that leverages the reach of the 1105 Media’s market-leading brands as well as the market’s leading associations and publications.

Visual Studio Live! attendee marketing efforts reach a total of 600,000* developers, programmers, and software architects from the 1105 Media Database, including subscribers to Redmond magazine, Redmond Channel Partner magazine, Virtualization Review magazine, Visual Studio Magazine, Washington Technology magazine and attendees of past Visual Studio Live! events. *Marketing plan is estimated and may be adjusted to enhance the success of our marketing programs.

.

WE’RE PROUD TO BE AMONG A FAMILY OF PRODUCTS SERVING THE IT MARKETPLACE.


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SAVE THE DATE FOR 1105 EVENTS’ UPCOMING SHOWS!For a full list of all our upcoming events log onto www.1105govinfoevents.com

www.techmentorevents.comTechMentor OrlandoMarch 14–18, 2011Orlando, FloridaDisney’s Yacht Club

TechMentor Las VegasOctober 10–14, 2011Las Vegas, NevadaPlanet HollywoodResort & Casino

December 5-7, 2011Orlando, Florida Royal Pacific Resortwww.webdesignworld.com

October 18-20, 2011Boston, Massachusetts Hilton Back Bay

CONTACT US:For Sponsorship and Exhibit Opportunities: Ann [email protected]

Media and Partner Opportunities, Contact Event Director: Brent [email protected]

Conference Program Questions, Contact: Danielle Potts [email protected]

For Registration Information: Registration [email protected]

http://theimagingchannel.com/execsummit

VISUAL STUDIO LIVE!WWW.VSLIVE.COM

Fax or Email Completed Contract to:Ann Belz • [email protected] 703.876.5059 • Tel 508.532.1411

www.VSLIVE.com

APRIL 18-22, 2011 • LAS VEGAS, NEVADAOCTOBER 17-21, 2011 • REDMOND, WASHINGTON

DECEMBER 5-9 2011 • ORLANDO, FLORIDA

COMPANY NAME

(As it should appear in marketing materials)

PRINCIPAL CONTACT

Name Title

Street Address

City State Zip

Phone Fax E-mail

BILLING CONTACT Same as Principal Contact

Name Title

Street Address

City State Zip

Phone Fax E-mail

Date Signature

Name (please print clearly)

This contract for exhibit/sponsor space is the agreement between the Sponsor named below and 1105 Media, Inc. The Sponsor agrees to comply with all the Terms and Conditions which appear in this agreement and which are part of this contract, and further agrees that this contract is binding on all parties and can be amended only in writing by both parties.

CONTRACT APPLICATION FOR EXHIBIT/SPONSOR SPACE

PRICING / OPTIONS

BOOTH ONLY Please indicate if you would like a booth only:

Booth only (Las Vegas/Orlando) = $ 3,100

Table Top only (Redmond) = $ 3,100

SPONSORSHIP OPTIONS Or choose a larger, more impactful sponsorship option:

Platinum Sponsorship = $ 12,000

Gold Sponsorship = $ 8,000

TOTAL DUE = $ ____________

(multiply by 3 if participating in all conferences at the same level)

BOOTH OR TABLE TOP SELECTION Please prioritize exhibit location preference utilizing the Visual Studio Live! floor plan(s)

Las Vegas: 1st Choice ____________ 2nd Choice ____________ 3rd Choice ____________

Redmond: 1st Choice ____________ 2nd Choice ____________ 3rd Choice ____________

Orlando: 1st Choice ____________ 2nd Choice ____________ 3rd Choice ____________

Please indicate Visual Studio Live! conference preference:

Las Vegas (April 18-22, 2011) Redmond (Oct. 17-21, 2011) Orlando (Dec. 5-9, 2011)

All 2011 Conferences (LasVegas, Redmond, and Orlando)

PAYMENT INFORMATION

AMEX MasterCard Visa

Authorized Amount to Charge to Credit Card . . . . . . . . $ ______________

Check P.O. Number ______________

Tax ID number if applicable __________________

Make checks payable to: (in U.S. funds) 1105 Media, Inc./Visual Studio Live!

Mail Check to: 1105 Media, 9201 Oakdale Avenue, Suite 101, Chatsworth, CA 91311

PAYMENT SCHEDULE

50% of Total Due with ContractRemaining 50% Due 180 days before event Late Payment Fees: 1.5% per month past due dateCancellation Liability: If Exhibitor desires to cancel this Agreement, notification must be made in writing by the Exhibitor and confirmed by Management. If such notice is received by Management on or before 180 days prior to the first day of the show, 50% of the total fee shall be due to Management. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. If Exhibitor cancels participation in the Show, this agreement will be cancelled and the exhibitor will be liable for payment as outlined above.

Card Number

Expiration Date

Name (as it appears on card)

Signature

PAYMENT

Sponsor signature below confirms acceptance of terms and conditions on page two of this agreement and acknowledgment of contract as a binding agreement between 1105 Media and Sponsor. MANAGEMENT USE ONLY

Signature

Date

Accepted by:

SHOW

SIGNATURE

www.VSLIVE.com

APRIL 18-22, 2011 • LAS VEGAS, NEVADAOCTOBER 17-21, 2011 • REDMOND, WASHINGTON

DECEMBER 5-9 2011 • ORLANDO, FLORIDA1. Visual Studio Live! (herein called the “Show”) is owned and operated by 1105

Media (herein called the “Management”.)

2. Cancellation or Withdrawal. (a.) Cancellation. If Exhibitor desires to cancel this Agreement, notification must be made in writing by the Exhibitor and confirmed by Management. If such notice is received by Management on or before 180 days prior to the first day of the show, 50% of the total fee shall be due to Management. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. If Exhibitor cancels participation in the Show, this agreement will be cancelled and the exhibitor will be liable for payment as outlined above. (a.) Downsizing. An Exhibitor may elect to reduce space requirements for the Show.Notification must be made in writing by the Exhibitor and confirmed by Management. On or before 180 days prior to the first day of the show, Exhibitor shall pay liquidated damages an amount equal to 50% of the difference between the originally contracted and new exhibit space rental fee of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the difference between the originally contracted and new exhibit space rental fee. Exhibitor shall make any additional payment required to aggregate such damages. In addition to the assessed damages, the booth location may be moved at the discretion of Management.

3. Eligible Exhibits. Exhibits will be limited to those companies or other entities offering materials, products, or services of specific interest to registrants. Management reserves the right to determine the eligibility of any product for display. Exhibiting manufacturers’ representatives and/or distributors must list his participating principals as the exhibitors of record. Only the sign of the Exhibitor whose name appears upon the face of this contract may be placed on the booth or in the printed list of Exhibitors of the Exhibition. No exhibitors or advertising will be allowed to extend beyond the space allotted to the exhibitor, or above the back and side rails. Exhibitor agrees that his exhibit shall be admitted and shall remain from day to day solely on strict compliance with the rules herein laid down. Management reserves the right to reject, eject or prohibit any exhibit in whole or in part, or Exhibitor or his representatives upon the Management’s good faith determination that the same is not in accordance with these Rules and Regulations.

4. Limitation of Liability. The exhibitor agrees to indemnify and hold harmless the Management, the Sponsor, Owner, Exhibition Hall Facility and City in which this Exhibition is being held, and their Officers, Agents and Employees, against all claims, losses, suits, damages, judgments, expenses, costs and charges of every kind resulting from the presence of Exhibitor’s exhibit at the Exhibition or the acts or negligence of exhibitor or its Agents or Employees. The Management shall not be responsible for loss or damage to displays or goods belonging to exhibitors, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb threats or other causes. All such items are brought to the Exhibition and displayed at Exhibitor’s own risk, and should be safeguarded at all times. Management will provide the services of a reputable protective agency during the period of installation, show, and dismantling, and Exhibitor agrees that the provision of such services constitutes adequate discharge of all obligations of the Management to supervise and protect Exhibitor’s property within the Exhibition. Exhibitors may furnish additional guards at their own cost and expense, only with prior approval by Management. The Exhibitor agrees that Management shall not be responsible in the event of any errors or omission in the listings in the Exhibitor’s Official Directory and in any promotional material. Exhibitor agrees to indemnify Management against and hold it harmless for any claims and for all damages, costs and expenses, including without limitation, attorneys’ fees and amounts paid in settlement incurred in connection with such claims arising out of the acts or negligence of Exhibitor, his Agents, or Employees.

5. Default in Occupancy. If exhibition space is not occupied by the time set for completion of installation of displays, such space may be possessed by Management for such purposes as it may see fit.

6. Sub-leasing. Exhibitor shall not sublet his space, or any part thereof, for the exhibition of anything not specified in the contract. Exhibitor may not exhibit, offer for sale, give as a premium, or advertise articles not manufactured or sold in his own name, except where such articles are required for the proper demonstration or operation of Exhibitor’s display, in which case identification which in standard practice appears normally on them. Exhibitor may not permit in his booth non-exhibiting Companies’ Representatives. Rulings of the Management shall in all instances be final with regard to use of any exhibit space. Notwithstanding the foregoing, subject to receipt of written permission from Management, Exhibitor may sublet booth space to third parties which produce, distribute or sell products in connection with Exhibitor, and Exhibitor may exhibit, offer for sale, give as a premium, or advertise articles produced, distributed or sold by such third parties and permit such third parties’ company representatives at Exhibitor’s booth. Management, in its sole discretion, reserves the right to accept or reject any request by an Exhibitor to include third parties at its booth as set forth above. Rules of the Management shall in all instances be final with regard to use of any exhibit space.

7. Damage to Property. Exhibitor is liable for any damage caused to building floors, walls or columns, or to standard booth equipment, or to other Exhibitor’s property. Exhibitor may not apply paint, lacquer, adhesives, or other coating to building columns and floors or to standard booth equipment.

8. Union Labor. Exhibitor shall employ only union labor, as made available by official contractor in the installation and dismantling of his exhibit, and in its operation, when required by union agreements. An Exhibitor planning to build special displays should employ union display companies in their fabrication, and carpentry and electrical work in such displays must bear A.F.L.-C.I.O. union labels.

9. Special Services. Electricity, gas, water, and other utilities, as well as other special services needed by individual Exhibitors, are provided only when the Exhibitor orders and agrees to pay for them from the persons authorized to supply such services in conformity with City, insurance and other requirements.

10. Booth Representatives. Booth representatives shall be restricted to Exhibitor’s Employees and their authorized Representatives. Booth representatives shall wear badge identification furnished by Management at all times. Management may limit the number of Booth representatives at any time. All booths must be staffed by the Exhibitor during all open show hours.

11. Electrical Safety. All wiring on displays or display fixtures must conform to the applicable standards established by various Government Agencies and standard fire inspection ordinances. All display wiring must exhibit the seal and/or such other seals of official approving agencies as may be required at the site of the Exhibition.

12. Safety and Fire Laws. All applicable fire and safety laws and regulations must be strictly observed by the Exhibitor. Cloth decorations must be flameproof. Wiring must comply with local Fire Department and Underwriters’ Rules. Crowding will be restricted; aisles and fire exits must not be blocked by exhibits. No decorations of paper, pine boughs, leafy decorations or tree branches are allowed. Acetate and most rayon drapes are not flameproof and may be prohibited. No storage behind exhibits is provided or permitted. Smoking is prohibited in the exhibits and any meeting room or other area of the Exhibition.

13. Decoration. Management shall have full discretion and authority in the placing, arrangement and appearance of all items displayed by Exhibitor, and may require the replacing, rearrangement, or redecorating of any item of any booth, and no liability shall attach to Management for costs that may devolve upon Exhibitor thereby. An Exhibitor building special background or side dividers must make certain that the surfaces of such dividers are finished in such a manner as not to be unsightly to Exhibitors in adjoining booths (no logos, no graphics). If such surfaces remain unfinished at 3:00 p.m. of the day before the opening day of the Exhibition, Management shall authorize the official decorator to effect the necessary finishing, and Exhibitor must pay all charges involved thereby. In addition, if any displays on which set-up has not been started by 3:00 p.m. of the day before the opening day of the Exhibition, Management reserves the right to have such displays installed at Exhibitor’s expense. All exhibits should be ready for the opening hour of the Exhibition. The Management will not allow any noise or moving of exhibits after this time. No exhibit may be built or erected to exceed the height limitation as set forth in the Exhibitors’ Manual. Any Exhibitor whose booth exceeds the height limitation will be required at his own expense to alter the display in order to conform to these regulations.

14. Sound Level. Mechanical or electrical devices that produce sound must be operated so as not to prove disturbing to other Exhibitors. Management reserves the right to determine the acceptable sound level in all instances.

15. Lotteries/Contests. The operation of games of chance, or lottery devices, or the actual or simulated pursuit of any recreational pastime is permitted only to the extent permitted by applicable law and on written approval from Management.

16. Personnel and Attire. Management reserves the right to determine whether the character and/or attire of booth personnel is acceptable and in keeping with the best interests of Exhibitors and the Exhibition. Further, except as approved by Management, Exhibitor expressly agrees that he and his personnel will not conduct official exhibitor functions in the city of the exhibition during business hours of the Exhibition.

17. Exhibitor Conduct. Retail sales at the Exhibition are permitted, provided that the Exhibitor complies with all laws and regulations regarding retail sales including but not limited to all laws and regulations regarding payment of sales tax. Exhibitor agrees to indemnify and hold harmless the Management, the Sponsor, Owner, Exhibition Hall Facility, and City in which this Exhibition is being held, their Officers, Agents and Employees, against all claims, losses, suits, damages, judgments, expenses, costs and charges of every kind resulting from retail sales of its products at the Exhibition. The Management shall not be responsible for loss or damage to goods made available for retail sale or the proceeds from the sale of such goods belonging to the Exhibitor, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb threats or other causes. All such items are brought to the Exhibition and sold and displayed at Exhibitor’s own risk, and should be safeguarded at all times. The distribution of samples, souvenirs, publications, etc., or other sales or sales promotion activities must be conducted by Exhibitor only from within his booth. The distribution of any articles that interferes with the activities or obstructs access to neighboring booths, or that impedes aisles, is prohibited. No article containing any product other than the product or materials made or processed or used by Exhibitor in his product or service may be distributed except by written permission of Management. The Exhibitor shall conduct and operate its exhibit so as not to annoy, endanger, or interfere with the rights of other Exhibitors and visitors. Any practice resulting in complaints from any other Exhibitor or any visitor who, in the opinion of Management, interferes with the right of others or exposes them to annoyance or danger, may be prohibited by Management.

18. Obstruction of Aisles or Booths. Any demonstration or activity that results in obstruction of aisles or prevents ready access to nearby Exhibitors’ booths shall be suspended for any periods specified by Management.

19. Admission. Show is open to adults affiliated with the industry served by the Exhibition. No persons under 18 years of age will be admitted. Management shall have sole control over admission policies at all times.

20. Employment Exhibits. Exhibits for the purpose of soliciting prospective employees, and employee- recruiting activity of any kind, are specifically prohibited. EXCEPT WITHIN THE DESIGNATED CAREER FAIR AREA.

21. Termination of Exhibition. In the event that the premises in which the Exhibition is or is to be conducted shall become, in the sole discretion of Management, unfit for occupancy, or in the event the holding of the Exhibition or the performance of Management under the contract (of which these Rules and Regulations are a part) are substantially or materially interfered with by virtue of any cause or causes not reasonably within the control of Management, said contract and/or the Exhibition (or any part thereof) may be terminated by Management. Management shall not be responsible for delays, damage, loss, increased costs or other unfavorable conditions arising by virtue of cause or causes not reasonably within the control of Management. If Management terminates said contract and/or the Exhibition (or any part thereof) as foresaid, then Management may retain such part of an Exhibitor’s rental as shall be required to recompense it for expenses incurred up to the time such contingency shall have occurred, and there shall be no further liability on the part of either party. For purposes hereof, the phrase “cause or causes not reasonably with the control of Management” shall include, but not by way of limitation: fire; casualty; flood; epidemic; earthquake; explosion or accident; blockade embargo; inclement weather; governmental restraints; restraints or orders of civil defense or military authorities; act of public enemy; riot or civil disturbance; strike, lockout, boycott or other labor disturbance; inability to secure sufficient labor; technical or other personnel failure; impairment or lack of adequate transportation facilities; inability to obtain condemnation, requisition or commandeering of necessary supplies or equipment; local, State or Federal laws, ordinances, rules, orders, decrees or regulations whether legislative, executive or judicial, and whether constitutional or unconstitutional, or Act of God.

22. Resolution of Disputes. In the event of a dispute or disagreement between: Exhibitor and an Official Contractor; or between Exhibitor and a Labor Union or Labor Union Representative; or between two or more Exhibitors; all interpretations of the rules governing the Exhibition, actions, or decisions concerning this dispute or disagreement by Management intended to resolve the dispute or disagreement shall be binding on Exhibitor.

23. Receipt of Goods and Exhibits. All arriving goods and exhibits will be received at receiving areas designated by Management. All incoming goods and exhibits must be plainly marked and all charges prepaid.

24. Care and Removal of Exhibits. Management will maintain the cleanliness of all aisles. Exhibitor must, at his own expense,. keep exhibits clean and in good order. All exhibits must remain fully intact until the Exhibition has officially ended. Disturbing or tearing down an exhibit prior to the official closing hour of the Exhibition can result in a refusal by Management to accept or process exhibit space applications for subsequent exhibitions. Exhibits must be removed from the building by the time specified in the Exhibitors’ Manual. In the event any Exhibitor fails to remove his exhibit in the allotted time, Management reserves the right, at the Exhibitor’s expense, to ship the exhibit through a carrier of Management’s choosing or to place the same in a storage warehouse subject to the Exhibitor’s disposition or make such other disposition of this property as it may deem desirable without any liability to the Management.

25. Photography. The photographic rights for the Exhibition are reserved to Management, and photography in the Exhibition required by Exhibitors can be carried out at moderate charges by the Official Photographers (as designated by management) if desired. Exhibitors wishing to make their own arrangements for the photographing of their exhibit must apply to Management, whose permission shall not be unreasonably withheld.

26. Insurance. Exhibitor is advised to see that his regular company insurance includes extraterritorial coverage, and that he has his own theft, public liability, and property damage insurance.

27. Losses. Management shall bear no responsibility for damage to Exhibitor’s property, or lost shipments either coming in or going out, nor for moving costs. Damage to inadequately packed property is Exhibitor’s own responsibility. If exhibit fails to arrive, Exhibitor is nevertheless responsible for exhibit space cost. Exhibitor is advised to ensure against these risks.

28. Amendment to Rules. Any matters not specifically covered by the preceding rules shall be subject solely to the decision of Management. The Management shall have full power in the matter of interpretation amendment and enforcement of all said rules and regulations, and that any such amendments when made and brought to the notice of the said Exhibitor shall be and become part hereof as though duly incorporated herein and subject to each and every one of the terms and conditions herein set forth.

29. Agreement to Rules. Exhibitor, for Himself and his Employees, and Representatives, agrees to abide by the foregoing rules and by any amendments that may be put into effect by Management.

30. Payments and Default. Any amounts not paid when due under this contract will bear interest at the rate of 1.5% per month, not to exceed the maximum rate permitted by law. In addition, if the Exhibitor defaults on any of its obligations under this contract or violates any Exhibition rule or regulation promulgated pursuant to this contract, the Management may, without notice, terminate the Exhibitor’s rights under this contract and may thereupon direct the Exhibitor forthwith to remove its Employees and Agents, and all of its articles or merchandise and other personal property, from the space contracted for and from the Exhibit Hall. In the event of a termination of this contract as a result of any such Exhibitor default or violation the Management may retain all monies paid or payable under this contract as liquidated damages. The Exhibitor will be responsible for any costs reasonably incurred by Management (including reasonable attorney’s fees) in enforcing the Exhibitor’s obligations under this contract.

31. Contract Acceptance. Deposit of your check does not constitute contract acceptance. This agreement shall not be binding until accepted by Management.

32. Agreement Non-assignable. This agreement is non-assignable. Any attempted assignment of this agreement shall be null and void and shall constitute a breach of this agreement, resulting in cancellation.

TERMS & CONDITIONS

Date Signature

Name (please print clearly)

I, the sponsor, agree to comply with all the Terms and Conditions which appear in this agreement and which are part of this contract, and further agree that this contract is binding on all parties and can be amended only in writing by both parties.

SIGNATURE

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