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HAZEL. New strategic vision. Floor Vasse Meryl Schotanus. H. Overview. Hazel What went wrong? Improving Hazel’s image - Focus on women only - New website door to door sale - New product. Hazel until today. - PowerPoint PPT Presentation
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New strategic vision
Floor VasseMeryl Schotanus
HAZEL
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Overview
Hazel What went wrong? Improving Hazel’s image
- Focus on women only- New websitedoor to door sale - New product
H
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Hazel until today
For 50 years we were the largest direct seller of cosmetics and beauty products- Unfortunately sales began to decline in 1990s
It is time to change!
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What went wrong? We have been focusing on direct sales a lot even though
this way of selling did not increase sales Bad brand image Lack of interesting new lines Bad quality
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7%
93%
Global sales cosmetics, fragrances and toiletries in 2011
Direct SalesDepartment stores, supermarkets and other retail outlets
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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product
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14%
9%
15%
19%
2%
16%
16%9%
Hazel's percentage of company sales by key sectors
Bath and shower productsSun careSkin careFragrancesMen's grooming productsColour cosmeticsHair care DeodorantsX
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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product
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67%
33%
Global sales cosmetics, fra-grances and toiletries in 2012
Department stores, su-permarkets and other re-tail outletsOnline Sales
7%
93%
Global sales cosmetics, fragrances and toiletries in 2011
Direct SalesDepartment stores, super-markets and other retail out-letsX
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Launch website: January 1, 2012
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Improving Hazel’s image Focus on women only No direct sales Ordering via our new website New product
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- Natural look- For every type of woman- Available at January 15, 2012
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Projected Sales
- Sales 2011: $140 billion- Sales 2012: $140.5 billion- Sales 2013: $141.5 billion
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Improvements
- Focus on women only- Selling via internet- New website- New product
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Are there any questions?