F 4 W . c o . u k

The newsletter exclusively for Fashion4Walls retailers

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New spring collections

ColemansFine DecorRasch

Holden Decor

PLUS: 2017 key design trends

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The latest collections from F4W suppliers for the new season featured in this issue show what a great job they are doing. There’s a fantastic offer of exciting designs now coming through that’s sure to tempt your customers to get decorating!

There will be plenty more for launch later on, and F4W designers give some key looks here with their trends for 2017. These include new

twists on popular sellers such as surface effects: realistic marble, strong tactile and textured looks, and a move to re-create the opulence of luxurious fabrics by simulating crushed velvets and shimmering weaves.

The luxe look is a key trend, making further use of innovative printing techniques including new embosses to imitate embellishments, beads, embroidery, sequins and threads. Even

more glitter, shine and sheen effects are forecast, with a new emphasis on an elegant vintage look, including distressed damasks.

Geometrics continue to move on with more textured, 3-D and smaller scales, while the new botanicals highlight some truly beautiful designs, and tropical/jungle/lush leaf patterns offer their own refreshing take on Greenery, the Pantone Colour of the Year, to revitalise walls.

An exciting start to the spring decorating season With lighter and warmer days ahead, spring is the ideal time to give homes a fresh look, and the new season’s wallcoverings offer a great choice of tempting designs

Janet Nuttall, design manager, Belgravia Decor

Hepburn: Classic damask

and ornamental patterns combined with glamorous finishes, embroidery, glitter and sequins. Luxurious velvety natural tones enhance this look.Suzhou: Geometrics continue to be big news, with a focus on a smaller scale and neutral tones softened by textures. Key looks include minimal patterns, pared back to simplistic lines, plus ordered geometrics with an unexpected twist.Delamere: Organic textures, tactile basket weaves and natural wood with unusual grains and finishes. Quartz: Crackle and marble patterns, with an extra wow factor from glitter, embossing and metallic finishes.

Guatemala: Botanicals, lush foliage and moody forest imagery. Leaf motifs merge with geometric patterns and natural textures in a move towards a less graphic look.Kenya: Ethnic-inspired patterns, ikats, animal skins and traditional woven textures are given a contemporary twist.Key colours: Warm natural tones create a neutral backdrop with warm white, cream, natural/grey-brown, chocolate, stone and clay. Accent colours add character and vibrancy: gold, mustard and pollen yellows lift the mood, bringing warmth to darker spaces. Botanical greens, from deep bottle and moss to chartreuse, lime and sage, team with whites and natural textures. Autumnal russet, copper and pumpkin bring warmth and energy to neutral schemes. Subtler tones of blush pink and Wedgwood blue enhance and create feelings of light and space.

David Shaw, designer, A S Creation UK

Surface effects: Industrial materials, concrete, metals,

oxidised and inventive optical looks. Patterns: Geometrics, simple precise lines, symmetry and chevrons. Botanicals, silhouette trees, tropical leaves, butterflies and birds, such as flamingos and peacocks. In this design area there is a huge contrast between subtle tonal effects and adventurous vibrant colours for dramatic statements. Traditional archive patterns: Damasks or scrolls are teamed with

stripes, enhanced by glitter detail to add value; marble effects in monochrome are evident; metallics create a look of decadence, glamour and sparkle with embellished detail. Oriental: Traditional designs with a contemporary twist, including blossom and oriental style prints in strong pink, blues, red, black and neutrals. Textures continue to dress the story, with tactile, natural weaves offering interesting detail. Innovative techniques introduce new elements. Green hues are prominent, plus grey to complement bolder colours, and bronze, in classic tones to add warmth.

Vicki Ellmore, design manager, Fine Decor

Industrial Chic: A move on from

the popular reclamation trend, industrial chic continues to expand with the use of realistic marbles paired with natural materials such as wood and stone, combined with highly graphic and geometric shapes, creating an overall effect of depth and structure for interiors.Global Fusion: Interesting distressed techniques, decorative geometric shapes and overlaying of abstract

imagery are all key to this trend. Tactile effects, grasscloths and handwoven rattan are key elements, with rich accents of blues, mustards and neutrals.Jungle: Tropical and bold botanical prints continue to be a strong trend. Oversized dramatic prints in vibrant greens, teals and dark vivid peacock blues add drama and create a statement for any room.Luxe Glamour: Glitz and glamour, opulent textures, metallic surfaces and luxury continue to dominate in home interiors. Shimmer and shine in neutral tones offer an elegant and sumptuous style.

Vicki Kitson, design manager, Rasch UK

Interior trends for 2017 are an

exciting and eclectic mix, from Transglobal Style through to Scandi Geometrics, Boutique Hotel, Modern Country Floral and Colonial Tropical, with Jungle and Safari animals adding a whimsical touch.Texture is key across all trends, based on industrial concrete, aged plaster, patina and distressed wood effects, terrazzo, verdigris, precious minerals,

marquetry and herringbone wood patterns, natural grasscloth, cork and decorative weaves.Tactile surfaces are created by luxurious velvets, 3-D and embossed patterns, blurred photographic prints, artistic, painterly and brush-marked effects.Key colours: Palettes feature bold statements, from Pantone’s Greenery, the Colour of the Year, marine and inky blues, teal, Chinese red, saffron yellow and blush pinks to monochrome, combined with brass and gold metallics to create a truly striking look.

Ornamental luxury: Belgravia Decor’s new Tiffany Lustre.

Full of fresh energy: A S Creation’s Harmony in Motion by Mac Stopa.

Shimmer and shine: Fine Decor’s new Sparkle Hummingbirds.

Eclectic mix: Curiosity from Rasch’s Porfolio.

Nicola Bradshaw, design manager, Holden Decor

Luxe textures: While the industrial textured

look, ranging from brushed metallics to reclaimed wood effects is still visible, there is also a real trend for emulating luxurious fabric. Crushed velvets, grasscloths and shimmering threads give a very opulent and tactile look. Using photorealistic or emboss techniques to imitate embellishments and weaves is a very strong trend. Sequins, beads and threads all look amazing using both these techniques. Geometry: Geometrics - especially the hexagon and diamond - have made a great comeback, and have now moved on from flat designs to more textured/3-D effects. Retro/

Scandi designs, simple chevrons, waves and mandala shapes are also still apparent.

Carnival: Tropical designs continue to be in abundance, with large leaf patterns, rich multi-coloured geometric/textured weaves, zebra prints or just simple cacti or pineapple motifs. There are so many home accessories around to complement this trend. Vintage Elegance: Beautiful botanicals with shimmering butterflies, as well as distressed and ombre damasks, all in a soft colour palette add elegance and sophistication to any room. Oversized florals on rich dark grounds bring real drama and look extremely grand. Delicate Nature: Simplified or watercolour leaves, silhouette trees, floating feathers and organic textures.Key colours: Shades of grey with yellow, navy, teals and forest green. Dusky pinks/corals and off-whites, as well as soft neutral tones.

Luxe textures: Shimmer Diamond from Holden Decor’s Opulence.

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ANDY MOSSCurrent job: UK Product Manager: includes issuing and overseeing new collections in our factory; supporting our sales team and

customers with various requests; sales figures; supplying product information, images and point of sale material.Length of service: Six years at Fine Decor, 16 years in the wallcoverings industry.Best thing about your role: The variety of work, also overseeing new collections from their first concept stages right through to production and out to our customers.Favourite Fine Decor ranges: Sparkle and Wentworth.Favourite leisure activities: Walking my dog, painting and watching football.

KAREN BEN-ACCOMCurrent job: Team Leader, Customer Services: overseeing day-to-day running of the customer services department, ensuring that all our

customers’ needs are met.Length of service: I have worked in customer services for the past 15 years and have been in my current role of team leader for two years.Best thing about your role: Working with my colleagues and having a good team to work with, as no day is the same, and also ensuring customer satisfaction.Favourite Fine Decor range: Sparkle.Favourite leisure activities: Walking my two dogs, Brooce and Billy; I enjoy going out and

JEAN LIVERSEDGECurrent job: Office administrator, including sales and customer service.Length of service: 16

years.Best thing about your role: Keeping our customers happy.

At your serviceContinuing our series offering retailers an opportunity to meet some of the faces behind the voices of F4W suppliers’ staff, we focus on key members of the teams at Debona Wallcoverings, Manchester, and Fine Decor Wallcoverings, Holmes Chapel

Carl Wheeler, UK sales director, Fine DecorWe’re proud to be a British manufacturer, and committed to competing with the best in the world. Our team of people throughout our company are committed to supporting the UK independent retailer market with commercial designs, fresh techniques and excellent quality, backed by a fantastic service to help you sustain your business and be competitive. We want your continued support to ensure the continued success of our British factory, and to be at the leading edge of this fabulous industry for many years to come. We look forward to seeing you all at Fashion4Walls 2017! Thank you for all your support.

Mark Pattison, managing directorWe run a tight ship at Debona, so we all have to work as a team mucking in and helping each other, which we do together with great effect. All the members of the team have been with us for many years, and we all work hard as well as having a laugh along the way!

Fine Decor

Debona

getting together with friends, and I also like cooking.

KIRSTY WOODCurrent job: Accounts assistant: includes bank reconciliations, EU statistics, paying suppliers and purchase ledger. I am also involved in

month-end reports, fixed assets, samples,

Debona’s Crystal damask.

Geometric from the Wentworth range of textured vinyls.

Blossom from Sparkle.

promotions and cutting tools information.Length of service: Six years: I was previously a purchase ledger clerk, and to help with my Advanced Accounts Technician studies I was given a more varied role.Best thing about your role: I enjoy all aspects, as I like the variety of the work, especially the banking and fixed assets elements, as well as working in a manufacturing company. I thrive on challenge, and I like the fact that no day is the same.Favourite Fine Decor ranges: Evolve, Sparkle, A Street. I also like the Wall Pops range, and how easy they are to use.Favourite leisure activities: Watching all sports: football is favourite. I’m very sociable and I like to spend time with my children.

SAM BURGESSCurrent Job: Warehouse section leader.Length of service: I have been with Fine Decor for three years, and in my current role

for 12 months.Best thing about your role: I enjoy working as part of a team in a busy environment.Favourite Fine Decor range: The Reclaimed collection.Favourite leisure time activities: I enjoy playing darts and watching football.

Favourite Debona range: Marrakech.Favourite leisure activities: Cooking and trying out new recipes.

SHARON EGGINGTONCurrent job: Office administrator, including purchase and sales ledger duties.

Length of service: 20 years.Best thing about your role: I enjoy working in a busy environment.Favourite Debona range: Crystal.Favourite leisure activities: Going to the gym, walking my dog, football and shopping.

KEVIN MCDONALDCurrent job: Warehouse manager.Length of service: 25 years.Best thing about

your role: I enjoy meeting customers when they come to the warehouse.Favourite Debona range: Crystal.Favourite leisure activities: Football and fishing.

Looking forward to more great F4W shows for 2017!

We’re looking forward to hosting more great F4W shows for 2017, and to welcoming you there!

We start off the new season with a warm invitation to our customers in Northern Ireland to join us for the Spring F4W Show on March 1 at the Hilton Belfast Templepatrick Golf & Country Club, Castle Upton Estate, Templepatrick, Belfast BT39 0DD, +44 28 944 35500.

It’s a great opportunity for retailers to see F4W companies showing their new spring wallcoverings collections together, and a warm welcome awaits you! The show will be held from 1.00pm to 7.30pm, and a complimentary buffet will be served from 1.00pm.

F4W Autumn 2017 ShowsThe Titanic Hotel Liverpool is without doubt one of the most popular venues among customers for our annual Autumn F4W Show. Following our two very successful autumn shows at this historic luxury hotel, we are delighted to announce that we will be returning there for our 12th autumn show.

It will be held on Wednesday, August 30 in the Titanic’s spacious Rum Warehouse Suite, with its relaxed waterside setting. All customers are invited to see our latest autumn collections and enjoy our traditional warm hospitality in this highly rated venue, part of the impressive redevelopment of Liverpool’s Stanley Dock complex.

More information will be in our next Newsletter, together with an invitation to our customers in Northern Ireland to join us for our Autumn F4W Show, to be held on September 6 at the Hilton Belfast Templepatrick Golf & Country Club, Templepatrick.

The Spring 2017 F4W show on March 1 is at the Hilton Templepatrick, Belfast.

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Decoron Wallpapers celebrates 50 yearsCongratulations to Decoron Wallpapers! The independent specialist store in West Bromwich recently celebrated 50 years of trading, and is looking forward to many more years supplying customers with the best in decorating materials

Retailer focus

Ron Welch opened Decoron Wallpapers in the Carters Green suburb of West Bromwich in 1966, and the store held a well-attended celebration on the day of its 50th anniversary last August with special offers, giveaways, a prize draw for customers – and a cake. It’s very much a hands-on family firm: Ron continues to work six days a week in the store, which is managed by his son Mark, with daughter Karen looking after the office. Sales assistant Cath Gould works full-time as a key part of the team, and Mark says her valuable contribution makes her an adopted member of the family.

Ron enjoys the business as much as ever,

and says Decoron is looking forward to many more years of supplying the best in decorating materials. “Our aim has always been to offer quality, choice, value and service, and we have stayed true to what we believe. We have a good nucleus of customers who take pride in their homes and always come to us when they want to change their decor,” he says.

He pays tribute to his wife Jan, who sadly passed away in 2014 after 48 years of working alongside him and helping to develop the business. Mark and Karen are the third generation of the family to work at Decoron - Ron’s mother and Jan’s father also contributed

to its early success. The original business opened as a leased shop three doors away before moving to the current property in the High Street, and when the opportunity came up to buy the freehold a few years later, Ron took it. He extended the selling space on the ground floor, then later together with Mark substantially increased the choice of wallpapers on display by converting the stockroom into a spacious and attractive 1,000 sq ft showroom on the first floor.

They made their biggest and boldest move in 2008, just as the banking crisis was hitting the country. A former pub next door came up

for sale, and they took the brave decision to buy and convert it. The purchase almost doubled the store’s existing 2,500sq ft, enabling a major reorganisation of the ground floor sales space to give different products their own larger dedicated areas.

“It was a big investment for a small family business,” says Mark, “but we’ve always looked to the future. It meant a total re-build, and took two years to complete, including converting the flat upstairs. The whole project cost around £300,000, and it’s paying off, as we’ve had a very good response from customers. Now that we have a bigger display area for paints with their own department, we’re selling more of them – we really needed the extra space.”

Mark joined the business 35 years ago after working in it as a Saturday boy while still at school, and admits to being “hooked on wallpaper”. He enjoys the selling side and the interaction with customers as well as seeing

the latest designs and selecting ranges. “Wallcoverings are the backbone of our business,” he says. “Our reputation is built on our service, and we’re known for our breadth of product as well as for having something different. As an independent store, we like to offer an independent choice. I try to select what our customers will want, but don’t ask me how - I think it must be instinct!

“We do know what sells - the nature of much of the local housing stock helps us to do well with blown and heavyweight vinyls. We stock over a hundred ways of Italian vinyls from the leading suppliers, and customers want to come in to feel the product and check the quality before making their choice, even though many patterns are available on internet sites.”

So far Decoron has steered clear of trading online, preferring to concentrate on the bricks and mortar store. “The business is performing well at the moment, and it suits us to stay the way we are for now,” says Mark. “An internet

operation is an additional sales channel, and we’d be naïve to completely dismiss setting one up. I’m sure we’ll have to put something in place eventually, but just now I don’t know whether it’s worth the extra investment involved and the increased overheads of running it.”

Internet trading is just one of the many changes that have happened in the industry over the years that Decoron has been in business, including the departure of some well-known names, the entry of new suppliers, and a new trade exhibition - Fashion4Walls. Mark is a keen supporter of the show, and has attended every one since the first was held at Mottram Hall in 2006. He invited sales assistant Cath Gould to accompany him to visit last August’s show at the Titanic, Liverpool, and she was equally enthusiastic about the opportunity to see so many products from the leading suppliers in such a great venue.

“The Titanic is a stunning hotel, and the Rum Warehouse is a fantastic space to see the new collections,” says Mark. “Fashion4Walls is such a friendly show, and it’s really grown over the last few years - there’s nothing like it. The suppliers always treat us very well, and we also enjoy the opportunity to relax at the dinner in the evening after the show, and socialise with people from other independent specialist businesses. It’s a very friendly industry, and it’s so refreshing to see how we’re all working together for the same goal, to promote and sell wallcoverings.

He concludes: “There are so many wonderful patterns, colours and textures available in wallcoverings now, and it’s definitely a fashion industry. We’re selling people a vision of the finished decoration, and I believe these quality products need to be presented in the best way possible. The industry needs its specialist retailers to continue to do this - and to carry on being successful.”

Part of the extended ground floor.

The store has been substantially extended since it opened.

Celebrating their50th anniversary

with cake and a card.

The first floor wallcoverings showroom.

Mark Welch, Cath Gould and Ron Welch.

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Luxury looks and beautiful floralsThe latest collections from Holden Decor highlight luxurious textured wallcoverings, beautiful botanical patterns and a fusion of different design styles

Bold statements plus designs for all tastes

Holden Decor will be launching four new ranges over the next few months, leading off with Opulence, a collection of innovative textured designs that can be used on all four walls.

Inspired by luxurious fabrics, fine threads and shimmering velvets, Opulence features an array of colours from soft creams and greys to opulent blues and charcoals, all enhanced with high-shine metallics, tactile reliefs or glitters for a dramatic effect.

The Enchanted Garden is a stunning selection of botanical and floral designs highlighted with mica, metallic and glitter. This beautiful collection features glimmering butterflies, elegant birds and wild meadows, with a contemporary textile plain to complement the designs or stand alone.

Imaginarium offers a fusion of styles, ranging from tropical, soft florals and collages, to conversational and photorealistic designs, all in one book.

Marcia is a new collection of Italian heavyweight vinyls, inspired by a mix of luxurious embellished sequin fabric effects together with modern techniques to create an industrial textured feel.

Full of fresh energy, Harmony in Motion is A S Creation’s first joint collection with Mac Stopa, the Polish architect, designer and founder of the Massive Design studio. Featuring 3-D optics, this innovative range makes strong statements with graphic, geometric shapes, and honeycomb, mesh and bubble patterns, using powerful colour contrasts such as vibrant neons, orange and intense turquoise.

New perspectives on the four seasons are highlighted in Esprit Home 12, A S Creation’s latest fashion and lifestyle collection, while Esprit Eco offers a choice of designs on environmentally friendly papers.

Inspired by the Netherlands’ golden age, the new Secret Garden range brings a contemporary look to floral and timeless patterns. The new Moments collection features classic baroque motifs together with elegant flowers and stylish metallic effects.

Kitchen Dreams offers a wide selection of wallpapers to suit all kitchen styles, including tile designs and motifs including coffee, apples and the popular baking themes. And there’s plenty of variety in the new Simply Decor collection of wallpapers designed to appeal to all ages, ranging from wood effects, vintage looks and 3-D graphics to cute pandas and colourful parrots.

A S Creation’s new ranges highlight designs for all tastes, from bold statements and modern florals to kitchen patterns and environmentally-friendly papers

Simply Decor offers a variety of designs, including cute pandas.

www.as-creation.com0151 928 6136

Futuristic honeycomb fromHarmony in Motion.

Kitchen Dreams has a wide selection of kitchen patterns.

Esprit Home’s four seasonsthemes include playing in summer.

Secret Garden features timeless and nature-inspired patterns.

www.holdendecor.co.uk01254 773114

Ambleside in taupe from theluxurious Opulence range.

Josephine from the new Enchanted Garden collection.

Ambleside, shown in teal.

Pienza embellished Italian vinylfrom the new Marcia collection.

Lemur tropical-inspired design from the Imaginarium collection.

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Sparkling and lustrous looks

Fine Decor’s spring launches lead off with Quartz, a new textured vinyl with glitter in coordinating damask, floral and stripe patterns, plus teaming plains/textures. Each design features an outline of glitter as well as a soft glitter effect scattered in the background texture, and colours include grey, cream, taupe and chocolate.

Hummingbirds is the latest addition to the Sparkle collection, which includes the previously-launched Birchwood and Blossom designs. In a choice of stone, lilac or cream, each colourway features vibrant multi-coloured hummingbirds and lustrous glitter-highlighted leaves on an elegant lace background printed with subtle mica.

And further extending the choice of wallpapers inspired by architectural building materials, the new Loft range features two realistic designs, both with a high-sheen metallic effect. Rustic Bricks and Wooden Planks are available in white or grey with silver highlights, natural/gold, or brown/copper.

Glitter, mica and high-sheen metallic effects add extra sparkle and lustre to Fine Decor’s latest collections

www.rasch.de01254 676111

Art Deco, glitter scrolls and new quirky themes

Rasch’s new Portfolio collection of papers features a pretty floral pattern, Boutique, together with a range of bold wide stripes, new twists on best sellers, and the latest conversational designs.

Among these distinctive new Portfolio patterns, colourful Sugar Skulls wallpaper is influenced by the Mexican Day of the Dead tradition. Other new conversational designs include Concrete Stars, large-scale Flamingos, and Curiosity, featuring collectables such as botanical prints, butterflies, feathers, cacti and other explorer treasures.

Rasch’s latest textured vinyl collection, Astoria, has three design elements with an Art Deco feel: an elegant scroll with suede, glitter and mica enhancements in a choice of colours, including new bold peacock green; a glamorous Art Deco all-over design in navy/gold, black/gold, plus softer greys and silvers; and a simple glitter plain in five colours.

Valentina is a new glitter vinyl design with beautiful classical scrolls in colours from soft pink, duck egg, taupe and silver to bold black with gold, and depending on the colour, could be used either for feature walls or all four walls.

New spring launches from Rasch feature Art Deco inspiration and classical scrolls plus a new Portfolio collection that includes the latest quirky designs

Art Deco design from Astoria.

Concrete Star from Portfolio.

Boutique is a pretty floral from the new Portfolio collection.

Valentina, pictured in soft pink, is a new glitter vinyl pattern of classic scrolls.

Sugar Skulls from Portfolio.

www.fine-decor.com01477 536100

From the new Loft range, Rustic Brick is a realistic brick pattern with a high-sheen metallic effect.

Damask coordinate from the new Quartz collection.

Quartz Floral comes in taupe, grey, cream or chocolate.

Wooden Planks from Loft comesin natural, brown, white or grey with high-sheen metallic effects.

Hummingbirds, the latest addition to Fine Decor’s Sparkle collection,is enhanced with glitter and mica.

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New classic, designer and mural ranges

Realistic marble and tile effects

The new spring ranges start off with Concerto, a collection of non-woven heavyweight vinyls from John Wilman, featuring classic damasks and trails, plus lovely matching plains with glitter and metallic effects.

The new Colors Premium Extra builds on the success of the first collection, with more metallic additions to the best-selling designs.

Opal is the follow-up to the hugely successful Carat paste-the-wall collection, with extra colourings for the best-selling plains, plus new feature designs and plain textures.

The latest Italian Silks range highlights very classical damasks and florals, complemented by stunning silk texture plains.

Coloretto is a very attractive collection of non-woven vinyl plain textures arranged in colour palettes for easy reference; and Roberto Cavalli 5 is an all-new collection from the famous designer, which builds on the commercial success of the previous editions.

Wizard + Genius offers a comprehensive selection of murals featuring stunning scenes and nature effects on high quality art paper or non-woven substrate.

Impressed by the high standard of wallcoverings at the recent Heimtex show, Colemans feature their pick of the new ranges in their spring collections: more will be added soon

Debona’s latest ranges highlight realistic marble and modern tile effects, new glitter designs and patterns for juniors

Opal follows up the very successful Carat collection.

Classic trails are featured in JohnWilman’s new Concerto range.

The new Italian Silks range highlights beautiful damasks.

Central Park is from the new Wizard + Genius murals range.

caption

www.colemanbros.co.uk0800 100 5000161 223 4503

As seen on interior design shows, marble effects are very popular, and

Palermo is a realistic new marble pattern that will blend

with any decor scheme. In subtle

greys or cream/gold, the embossed vinyl paper has a matt finish with added sparkle

from the marble veins.

And a new glitter version of the popular

Jasmine pattern launched in autumn is now available.

Valencia is a clean, contemporary tile effect ideal for bathrooms or kitchens. Easy to hang and washable, it comes in a choice of soft orange and blues, or sophisticated black and greys.

With a dramatic black background, Wrestling is a new licensed paper with plenty of appeal for children and teenagers. Patterned with action shots of favourite superstars from the highly popular WWE entertainment, including the Undertaker and John Cena, the wallpaper has a teaming bedwear set available through Dreamtex.

And offering equal appeal for decorating boys’ and girls’ rooms, Playroom is another colourful new photographic wallpaper, patterned with glitter-enhanced images of children’s toys displayed on realistic shelves with a soft wood-effect background.

Wrestling is a new licensed paper with plenty of appeal for children and teenagers.

Playroom features photographic images of children’s toys.

Palermo is a realistic marble effect in subtle greys or cream/gold.

Valencia comes in soft orange/blue or dramatic black/greys.

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Striking metallics and novelties

New Tiffany Lustre and tactile texture

All three new Mylar® ranges, Eve, Gia and Serena, are printed on ultraweight foil vinyl. Eve is a stunning design with a striking and unique dimensional effect, combining a large-scale Mylar lace medallion with a fine vertical texture, and is available in four colourways.

Gia creates the effect of distressed fabric to give an impression of vintage textiles woven from metallic threads.The large-scale damask and coordinating distressed velvet texture come in silver, steel, gold, pearl and ivory.

Serena is based on the success of the Serafina in-register vinyl range. The popular damask, stripe and texture have been combined with Mylar printing technology to create contrasting effects of matt metallic texture and shine in three colours: steel, gold and silver.

Also new is Solitaire, a heavyweight in-register vinyl with a soft shimmer that can be hung vertically or horizontally. Its fine texture is overlaid with a subtle geometric metallic pattern to give the illusion of precious fabric.

Both the latest additions to Muriva’s popular range of novelty designs are printed on heavyweight paper and enhanced with metallic glitter gel ink. Bright Lights, Big City is a new cityscape collage with black and white photographs of the Brooklyn Bridge and the New York skyline by night plus a variety of detail shots, and Tropical Mood is based on interior designers’ mood boards, with colourful sketches and images pinned to the board.

A stunning addition to Belgravia Decor’s Tiffany Lustre range refreshes the enduring popularity of this collection. The new glittering Italian in-register vinyl features a decorative ornamental design (see page 2), luxuriously embossed with embroidery and shimmering sequins. It is complemented by an intricate pleated background texture, also available as a sequin-studded coordinate.

Also new is a selection of versatile wallcoverings reflecting the latest trends with their focus on tactile textures in warm, earthy tones. Amalfi is a sophisticated Italian in-register vinyl collection simulating a delicate sequin structure. Enhanced by a stunning emboss and a hint of glitter, Amalfi offers both simplicity and style for any room in a choice of classic natural hues.

The new Modena collection of contemporary geometric woven-effect wallcoverings offers low-key, timeless style. With an elegant in-register vinyl emboss, Modena comes in a range of stylish neutral shades to create a perfect backdrop.

Reminiscent of ornamental grasses, the Windsor collection is enhanced by subtle, compact blown vinyl textures, metallic highlights and a dusting of glitter. Its understated yet stylish contemporary look lends it equally well to feature wall or four-wall decoration.

Based on the immense success of their Mylar foil vinyl ranges, Muriva are launching three striking new metallic collections using this innovative printing technology

Belgravia Decor welcomes 2017 with a choice of new in-register vinyl collections, including a beautiful addition to the popular Tiffany Lustre range, plus new textures

Based on interior designers’ mood boards, Tropical Mood is a colourful new novelty design.

Solitaire is a new heavyweight in-register vinyl, available in gold, silver, pearl and grey.

Eve comes in grey/silver, cream/rose gold, gunmetal and soft stone/gold.

Serena contrasts matt metallic texture with the shine of Mylar and comes in steel, gold and silver.

New Amalfi Italian in-register vinyl features a delicate sequin structure with a hint of glitter.

Sequin-studded coordinate forthe new Tiffany Lustre range.

Modena is a contemporary geometric woven effect with an in-register vinyl emboss.

Windsor features subtle blown vinyl textures, metallic highlights and a dusting of glitter.

www.belgraviadecor.com0191 514 0712

Belgravia Decorbd,

www.muriva.com01282 507077

Looking forward to more great F4W shows for 2017!

The Hilton Belfast Templepatrick. 2017

Fashion4Walls Spring 2017 Northern Ireland ShowWe lead off our 2017 F4W shows with a warm invitation to all our Northern Ireland customers to join us to see the latest wallcoverings collections from the Fashion4Walls companies on display at the F4W Spring Northern Ireland show on Wednesday March 1, from 1.00pm to 7.30pm at the Hilton Belfast Templepatrick Golf & Country Club, Castle Upton Estate, Templepatrick, Northern Ireland BT39 0DD (+44 28 944 35500). A complimentary buffet will be served from 1.00pm.

F4W Autumn 2017 ShowsFollowing our two very successful Autumn F4W shows at the Titanic Hotel Liverpool, we are delighted to announce that we will be returning to this historic luxury hotel for our 12th F4W Autumn show. All our customers are warmly invited to join us - please put the date in your diaries now!

Wednesday August 30, The Rum Warehouse Suite, Titanic Hotel, Stanley Dock, Liverpool L3 0AN, 0151 559 1444. www.titanichotelliverpool.com

We will be hosting our evening Champagne Reception and Gala Dinner in the Rum Warehouse Suite.

And our Northern Ireland customers are warmly invited to the F4W Autumn 2017 Northern Ireland Show at The Hilton Belfast Templepatrick Golf & Country Club, on Wednesday September 6 2017. For more details, see our next F4W Newsletter.

F4W 2017 exhibitors and sponsors: A S CREATION, BELGRAVIA DECOR, COLEMAN BROS, DEBONA, FINE DECOR, HOLDEN DECOR, MURIVA AND RASCH

The Titanic’s Rum Warehouse.