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The New Socio-Economic Classification System was formally launched by Lloyd Mathias, Chairman of MRUC (also President, Corporate Monitoring, Tata Teleservices Limited), and J Rajaretnam, President of the MRSI, in the presence of members of MRUC’s board and MRSI’s Managing Committee. “In 2006, extensive research and inputs from industry experts had thrown up a burning need to revisit the classification system, given that the market environment, as also consumer profiles, preferences and attitudes had undergone a sea-change over the last three decades.” Mathias said.Hope will be useful for all you marketing geeks..
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T H E N E W S E C S Y S T E M
MUMBAI. MAY 3, 2011
The New SEC systemSOCIO-ECONOMIC CLASSIFICATION-2011
T H E N E W S E C S Y S T E M
What is the
new SEC system?
How do we classify
a householdin the new SEC system?
What are the
advantages/ drawbacksof the new SEC system?
How was the new SEC system
created?
What are the
other systemsthat we considered?
What is
the performanceof the new SEC system?
Conclusion
01
02
03
04
05
06
07
T H E N E W S E C S Y S T E M
What is the new
SEC system?
01
3
T H E N E W S E C S Y S T E M
THE NEW SEC SYSTEM
The new SEC system is used to classify households in India.
It’s based on two variables:
• Education of chief earner
• Number of “consumer durables” ( from a predefined
list)- owned by the family. The list has 11 items,
ranging from ‘electricity connection’ and ‘agricultural
land’- to cars and air conditioners
We have 12 grades in the new SEC system, ranging from A1
to E3
4
T H E N E W S E C S Y S T E M
DISTRIBUTION OF HOUSEHOLDS
India ( urban + rural )
0.41.8
3.24.3
5.3
7.5 7.9
11.4
14.7
18.4
15.4
9.7
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
New SEC System
This round of analysis has been conducted using data from IRS 2008 (round 20)*.
We have drawn a sub-sample of 39,441
*Figures in percentage
5
T H E N E W S E C S Y S T E M
DISTRIBUTION OF HOUSEHOLDS
Urban
1.1
5.1
7.68.6
10.2
12.911.6
13.212.6
9.8
4.7
2.6
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
2.8
6.67.9 8
20.5
24
11.9
18.2
A1 A2 B1 B2 C D E1 E2
The current urban SEC system has 8 grades,
and is based on occupation and education of
chief earner
New SEC System
Current Urban SEC system
6
T H E N E W S E C S Y S T E M
DISTRIBUTION OF HOUSEHOLDS
Rural
7
0.04 0.41.3
2.33.2
5.16.2
10.7
15.6
22.220.1
12.8
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
4.3
12.3
40.343
R1 R2 R3 R4
The current rural SEC system has 4 grades,
and is based on education of chief earner and
material used in construction of dwelling
New SEC System
Current Rural SEC system
T H E N E W S E C S Y S T E M
02
How do we classify
a householdin the new SEC system?
8
T H E N E W S E C S Y S T E M
SHOW CARD/READ OUT
Q1a Please take a look at this list and tell me which of these items do you have at home? (It could be owned by you, your family, or provided by the employer or it could be available in the house you live in; but it should be for the use of just you or your family)
EXPLAIN, IF NECESSARY:
We have a standard list of items that we use in all kinds of cities and villages. So don’t worry if an item appears irrelevant for you, or too ordinary- just go ahead and tell me which items you do have. We need this information just for survey purpose only.
Do you have a…(ITEM) in your home (which is in working condition)?
CIRCLE ITEMS OWNED/HAVE AT HOME. TICK THE ITEM IF OWNED. ADD THE NO. OF TICKS IN THE BOX.
Q1b Does your family own any agricultural land, by agricultural land I mean land that is currently under cultivation or plantation?
SHOW CARD/READ OUT
Q2 Could you tell me something about the person who makes the biggest contribution to the running of the household. To what level has he studied?RECORD IN GRID. USE GRID TO DETERMINE NEW SEC.
Just two questionsTHAT NEED TO BE ASKED
9
T H E N E W S E C S Y S T E M 10
Items owned / have access at home Circle Tick
1a
Electricity Connection 01
Ceiling Fan 02
LPG Stove 03
Two Wheeler 04
Colour TV 05
Refrigerator 06
Washing Machine 07
Personal Computer/ Laptop 08
Car/Jeep/Van 09
Air Conditioner 10
1b Agricultural Land 11
NUMBER OF STANDARD 11 OWNED
RECORDING
The grid
01
8
√
√
√
√
√
√
√
√
T H E N E W S E C S Y S T E M 11
Chief Earner: Education (Q2)
No. of Durables
(TRANSFER FROM Q1)
Illiterate
Literate but no formal schooling/ School-Upto 4 years
School- 5 to 9 years
SSC/ HSC
Some College (incl a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
1 2 3 4 5 6 7
None E3 E2 E2 E2 E2 E1 D2
1 E2 E1 E1 E1 D2 D2 D2
2 E1 E1 D2 D2 D1 D1 D1
3 D2 D2 D1 D1 C2 C2 C2
4 D1 C2 C2 C1 C1 B2 B2
5 C2 C1 C1 B2 B1 B1 B1
6 C1 B2 B2 B1 A3 A3 A3
7 C1 B1 B1 A3 A3 A2 A2
8 B1 A3 A3 A3 A2 A2 A2
9 + B1 A3 A3 A2 A2 A1 A1
02
RECORDING
The grid
T H E N E W S E C S Y S T E M
A1
A2
A3
B1
B2
C1
C2
D1
D2
E1
E2
E3
Have Electricity
HaveFan
New
SEC
System
What sort of people are these?
OwnsPressure Cooker
Owns ColourTV
Use UtensilCleaner
Have TwoWheeler
Have Refrigerator
Have Kitchen Sink
Have Dining Table
HaveAC
T H E N E W S E C S Y S T E M
03
What are
the advantagesof the new SEC system?
T H E N E W S E C S Y S T E M
AdvantagesOF THE NEW SEC SYSTEM
More discrimination as compared with current systems
A single system for urban and and rural India
Less subjectivity- as we no longer use occupation
It’s simple - easy to answer, not very time consuming, easy
to classify
14
T H E N E W S E C S Y S T E M
03
Are there any
drawbacksto the new SEC system?
T H E N E W S E C S Y S T E M
We need to be better prepared to handle minor changes to the system, because “consumer durables” penetration will change faster than education or occupation
The questioning can appear intrusive to people who are unaccustomed to market research. It’s not a problem elsewhere
16
There are no serious problems. But…
T H E N E W S E C S Y S T E M
04
How did we go about
creating the new system?
T H E N E W S E C S Y S T E M 18
Extensive analysis based on data drawn from the IRS, made available by the MRUC- various rounds, from 2005 to 2008
Have also drawn on data from MarketPulse, IMRB’s Household panel, supplemented by a special survey
How we created the new system
T H E N E W S E C S Y S T E M
‘Demographic’ variables: e.g. occupation of chief earner, education of chief earner, education of housewife, claimed monthly household income
Dwelling type and amenities: e.g. construction material, tap, bathroom, number of rooms
Ownership of consumer durables
19
The building blocks that were available to us
T H E N E W S E C S Y S T E M 20
‘A scoring system called LIFE; which takes into account whether a household owns or uses a wide-ranging products ranging from material of wall, roof, mode of transportation, use of toilet soap, use of ghee, biscuits, etc.
In all we used 34 items: giving weights in inverse proportion to usage/ownership
How we arrange the blocks
The LIFE score is used to
decide the order of groups
defined by two or more
variables
T H E N E W S E C S Y S T E M 21
Chief Earner: Education
No. of Durables
Illiterate
Literate but no formal schooling/ School- Upto4 years
School- 5 to 9 years
SSC/ HSC
Some College (incl a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
1 2 3 4 5 6 7
None 81 98 111 125 130 134 217
1 120 133 145 160 165 178 115
2 157 166 185 199 222 215 263
3 193 211 225 247 265 278 268
4 232 250 271 298 319 343 338
5 260 286 313 341 370 391 394
6 294 338 344 377 438 425 447
7 307 384 373 415 456 470 483
8 366 429 411 455 497 500 510
9 + 592 487 495 558 575
* Excluding durables
We compute the average
LIFE* score for each cell
defined by number of
durables x education
How the LIFE scores are used – an example
T H E N E W S E C S Y S T E M 22
Chief Earner: Education
No. of Durables
Illiterate
Literate but no formal schooling/ School- Upto4 years
School- 5 to 9 years
SSC/ HSC
Some College (incl a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
1 2 3 4 5 6 7
None 81 98 111 125 130 134 217
1 120 133 145 160 165 178 115
2 157 166 185 199 222 215 263
3 193 211 225 247 265 278 268
4 232 250 271 298 319 343 338
5 260 286 313 341 370 391 394
6 294 338 344 377 438 425 447
7 307 384 373 415 456 470 483
8 366 429 411 455 497 500 510
9 + 592 487 495 558 575
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3SEC Grades
* Excluding durables
And then group the cells
with a similar score
Each group is
assigned a grade
How the LIFE scores are used – an example
T H E N E W S E C S Y S T E M
We used the Lorenz curve, and the associated Gini coefficient,
as a basis for measuring discrimination or inequality
We assume that the system that throws up more inequality is more
discriminating.
In other words, the system that shows a bigger difference in
ownership/consumption between the top half and the bottom half is the
better one
23
The basis of measuring the discrimination
T H E N E W S E C S Y S T E M
05
What were the
other systems that we considered?
T H E N E W S E C S Y S T E M 25
Point based system using education of highest educated
individual, press exposure of housewife, and ownership of durables plus other aspects
A system based on occupation and education of chief earner and the number
of consumer durables owned
A system based on and education of chief earner
and the “best type” of consumer durables owned
We’ve evaluated many options
T H E N E W S E C S Y S T E M 26
Two kinds of variables are better than one. But the gains
from using three sets of variables is small
Systems that call for multiple grids or adding up points
are time consuming; errors in classifying can occur
A system that requires cards to be shown is not a good
idea- it’s hard to manage this at the ‘doorstep’
Occupation is a weak discriminator
Systems based on consumer durables offer good
discrimination
What we learnt from analysis and fieldwork
T H E N E W S E C S Y S T E M 27
Consumer durables (number owned) combined with education
of chief earner is a satisfactory system
Easy to administer- takes only about 20 seconds more than the current
urban system
Discrimination as good or better than urban SEC
Discrimination much better than rural SEC
The focus then was to optimize this system- adding or dropping
consumer durables, if needed
Many versions of this system have been explored before arriving at the
current system
Our conclusions at the end of earlier rounds
T H E N E W S E C S Y S T E M
06
Performanceof the new SEC system?
T H E N E W S E C S Y S T E M 29
100 99 99 9691
87
77
43
20
40 0
0
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Color TV
93
33
114 1 0 0 0 0 0 0 0
0
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Automobile (car /van/ jeep)
42
32
21
117 6 3 2 1 0 0 0
0
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Purchased in Past 6 Months - Jam
91
79
65
50
38
2619
125
2 1 00
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Purchased in Past 6 Months - Toilet Cleaners
Penetration of Selected itemsBY THE NEW SEC SYSTEM (U+R)
MRUC/Hansa Research –IRS 2008 (round 20)
T H E N E W S E C S Y S T E M 30
54
13
52 0 0 0 0 0 0 0 0
0
10
20
30
40
50
60
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Have internet access at home
19
94 2 1 0 0 0
0
10
20
30
40
50
60
A1 A2 B1 B2 C D E1 E2
Have internet access at home
96
82
68
54
38
23
15 125 2 3 1
0
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Household subscribe any Newspaper
84
71
56
43
30
13 103
0
10
20
30
40
50
60
70
80
90
100
A1 A2 B1 B2 C D E1 E2
Household subscribe any Newspaper
PENETRATION
New vs Current system (urban)
MRUC/Hansa Research –IRS 2008 (round 20)
T H E N E W S E C S Y S T E M 31
9892 90
85 83 8074
49
35
16
51
0
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Receive Cable & Satellite
86 84 8076
69
5849
33
0
10
20
30
40
50
60
70
80
90
100
A1 A2 B1 B2 C D E1 E2
Receive Cable & Satellite
72
53
37
2319
139 7 5 5 2 3
0
10
20
30
40
50
60
70
80
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Purchased in Past 6 Months - Ketchup / Sauces
55
40
28
19 16
9 7 5
0
10
20
30
40
50
60
70
80
A1 A2 B1 B2 C D E1 E2
Purchased in Past 6 Months - Ketchup / Sauces
PENETRATION
New vs Current system (urban) (CONTD.)
MRUC/Hansa Research –IRS 2008 (round 20)
T H E N E W S E C S Y S T E M 32
59
47
40
28
2218
1410
75 2 2
0
10
20
30
40
50
60
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Purchased in Past 6 Months - Instant Noodles
48
3833
26
1813
94
0
10
20
30
40
50
60
A1 A2 B1 B2 C D E1 E2
Purchased in Past 6 Months - Instant Noodles
92
82
69
58
46
3327
1910
5 2 10
10
20
30
40
50
60
70
80
90
100
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
Purchased in Past 6 Months - Toilet Cleaners
81
69
60
47
37
2218
9
0
10
20
30
40
50
60
70
80
90
100
A1 A2 B1 B2 C D E1 E2
Purchased in Past 6 Months - Toilet Cleaners
PENETRATION
New vs Current system ( urban ) (CONTD.)
MRUC/Hansa Research –IRS 2008 (round 20)
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
New System
Benchmark System (MHI)
Gini Values
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
Own Microwave oven
Own Internet access at home - Through PC / TV
Own PC at home
Own Camera (still/ digital)
Housewife have read a magazine in the last 7 days
Own DVD player
Own Kitchen Sink
Own - Mobile / Cellular Phone
Own Telephone
Receive Cable & Satellite
Own Pressure cooker
0.4
0.7
1.6
3.5
5.8
6.8
8.2
12.4
12.6
Penetration
31.2
37.0
Gini coefficients for New SEC system compared with benchmark
PERFORMANCE ON DISCRIMINATION
India ( u + r )
33
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
*Purchased in the last 6 months except soft drinks, skin creams and chocolates
Gini Values
Jam
Ketchup / Sauces
Chocolates
Instant Noodles
Floor Cleaners
Toilet Cleaners
Soft drinks/Fruit Juices
Skin Creams/Lotions
Utensil cleaners
Fabric whiteners / blues
Toothpaste
Shampoo
Bathing Soaps / Liquid Soaps
3.3
5.3
6.6
6.7
11.6
14.1
15.8
21.4
29.7
49.8
57.7
Penetration
75.1
95.8
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
34
Benchmark System (MHI)
Gini coefficients for New SEC system compared with benchmark
New System
PERFORMANCE ON DISCRIMINATION
India ( u + r ) (CONTD.)
34
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
1.0
1.9
4.5
8.5
12.7
15.7
20.9
23.8
25.9
60.0
69.6
Penetration
Own Microwave oven
Own Internet access at home - Through PC / TV
Own PC at home
Own Camera (still/ digital)
Housewife have read a magazine in the last 7 days
Own DVD player
Own Kitchen Sink
Own Telephone
Own - Mobile / Cellular Phone
Receive Cable & Satellite
Own Pressure cooker
New System
Current System
Gini Values
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
35
Gini coefficients for New SEC system compared with benchmark
GINI CO-EFFICIENTS
Urban
35
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
New System
Current System
Gini Values
Processed Cheese/Cheese Products
Jam
Ketchup / Sauces
Chocolates
Instant Noodles
Soft drinks/Fruit Juices
Floor Cleaners
Skin Creams/Lotions
Toilet Cleaners
Utensil cleaners
Fabric whiteners / blues
Toothpaste
Shampoo
4.1
8.9
15.2
15.4
17.4
28.3
30.2
30.6
32.0
59.9
60.1
Penetration
80.8
84.9
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
36
Gini coefficients for New SEC system compared with benchmark
GINI CO-EFFICIENTS
Urban (CONTD.)
36
*Purchased in the last 6 months except soft drinks, skin creams and chocolates
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
New System
Current System
Gini Values
Own Microwave oven
Own Internet access at home - Through PC / TV
Own PC at home
Own Camera (still/ digital)
Own Kitchen Sink
Housewife have read a magazine in the last 7 days
Own DVD player
Own - Mobile / Cellular Phone
Own Telephone
Rural Assets - Table Fan
Receive Cable & Satellite
Own Pressure cooker
Rural Assets - In-house toilet
0.1
0.1
0.3
1.3
2.7
2.8
2.8
6.6
7.6
13.4
18.6
Penetration
22.8
30.9
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
37
Gini coefficients for New SEC system compared with benchmark
GINI CO-EFFICIENTS
Rural
37
T H E N E W S E C S Y S T E M
0 0.2 0.4 0.6 0.8 10 0.2 0.4 0.6 0.8 1
2.1
2.8
3.5
6.2
10.4
16.5
17.4
45.3
47.6
70.8
73.2
Penetration
Instant Noodles
Chocolates
Floor Cleaners
Toilet Cleaners
Soft drinks/Fruit Juices
Utensil cleaners
Skin Creams/Lotions
Fabric whiteners / blues
Toothpaste
Shampoo
Biscuits
New System
Current System
Gini Values
Data Source: MRUC/ Hansa Research - IRS 2008 (Round 20)
Gini coefficients for New SEC system compared with benchmark
GINI CO-EFFICIENTS
Rural (CONTD.)
38
*Purchased in the last 6 months except soft drinks, skin creams and chocolates
T H E N E W S E C S Y S T E M 39
The new SEC system is better than the current
urban system , and much better than the current
rural system
PERFORMANCE ON DISCRIMINATION
Conclusion
T H E N E W S E C S Y S T E M
LevelDistribution of
Households %
Median
LIFE
Inter
Quartile
Range (IQR)
A1 0.4 804 116
A2 1.8 687 150
A3 3.2 590 173
B1 4.3 494 172
B2 5.3 430 164
C1 7.5 369 142
C2 7.9 319 124
D1 11.4 270 117
D2 14.7 222 106
E1 18.4 164 90
E2 15.4 117 75
E3 9.7 80 65
MHI System New SEC System
LevelDistribution of
Households %
Median
LIFE
Inter
Quartile
Range (IQR)
1 0.5 702 186
2 1.5 618 236
3 4.2 514 243
4 3.5 455 236
5 4.7 391 227
6 7.1 347 207
7 11.7 289 178
8 19.3 232 155
9 19.2 181 139
10 13.5 136 110
11 12.9 125 111
12 2.1 95 101
Median LIFE (Urban + Rural): 220
PERFORMANCE OF THE SYSTEM
Homogeneity within the grade : India (u + r)
T H E N E W S E C S Y S T E M
LevelDistribution of
Households %Median LIFE
Inter Quartile
Range (IQR)
A1 0.4 804 116
A2 1.8 687 150
A3 3.2 590 173
B1 4.3 494 172
B2 5.3 430 164
C1 7.5 369 142
C2 7.9 319 124
D1 11.4 270 117
D2 14.7 222 106
E1 18.4 164 90
E2 15.4 117 75
E3 9.7 80 65
MHI System New SEC System
LevelDistribution of
Households %Median LIFE
Inter Quartile
Range (IQR)
1 0.5 702 186
2 1.5 618 236
3 4.2 514 243
4 3.5 455 236
5 4.7 391 227
6 7.1 347 207
7 11.7 289 178
8 19.3 232 155
9 19.2 181 139
10 13.5 136 110
11 12.9 125 111
12 2.1 95 101
Median LIFE (Urban + Rural): 220
PERFORMANCE OF THE SYSTEM
Homogeneity within the grade : India (u + r)
T H E N E W S E C S Y S T E M 42
Current SEC System New SEC System
LevelDistribution of
Households %Median LIFE
Inter Quartile
Range (IQR)
A1 1.1 807 106
A2 5.1 704 132
A3 7.6 610 147
B1 8.6 532 158
B2 10.2 463 158
C1 12.9 399 136
C2 11.6 347 118
D1 13.2 300 113
D2 12.6 251 100
E1 9.8 194 92
E2 4.7 148 93
E3 2.6 112 80
LevelDistribution of
Households %Median LIFE
Inter Quartile
Range (IQR)
SEC A1 2.8 702 189
SEC A2 6.6 616 225
SEC B1 7.9 539 215
SEC B2 8.0 467 221
SEC C 20.5 408 210
SEC D 24.0 320 167
SEC E1 11.9 280 155
SEC E2 18.2 212 137
Median LIFE (Urban India): 354
PERFORMANCE OF THE SYSTEM
Homogeneity within the grade : Urban India
T H E N E W S E C S Y S T E M 43
The new SEC system is able to reduce
heterogeneity within social grade- and stretch
the differences by grade
PERFORMANCE ON HOMOGENEITY
Conclusion
T H E N E W S E C S Y S T E M
07
Conclusion
T H E N E W S E C S Y S T E M 45
We have a system that is simple, easy to administer. It
gives us good discrimination; the social grades created
are more homogenous
But we do need to revisit the system at least once every two
years; and make sure that when a change is needed, this is
a smooth process
It’s easy to begin using the new system. For those who
need to keep track of the old SEC for reasons of
comparability, the new system means just one more
question- which can be tagged on right at the end.
In Conclusion
T H E N E W S E C S Y S T E M 46
Thank You
T H E N E W S E C S Y S T E M
08
Appendices
T H E N E W S E C S Y S T E M 48
01.Variables in the LIFE scoring system
HOUSEHOLD DURABLES FMCG
Electricity Air Conditioner Tea/ Coffee Biscuits #
LPG Stove Personal Computer/ Laptop Skin Creams/Lotions Toothpaste/ toothpowder #
Type of accommodation # Mode of Transportation # Soft drinks/Fruit Juices Washing cakes / bars #
Material on roof # Refrigerator Fabric whiteners / blues Washing powders / liquids #
Material on wall # Washing Machine Cooking oil: vanaspati/ edible
#
Toilet Cleaners
Kitchen sink Ceiling Fan Ghee / Desi Ghee Talcum Powder
Subscribe newspaper TV/ Cable & satellite # Toilet Soaps/bathing
soaps/Liquid Soaps #
Travel abroad * Camera #
Land ownership * Music/entertainmentl #
Telephone
Tractor/ Power tiller
250 300 450POINTS
# contains sub-levels ; (*): Travel abroad- Urban only / Land ownership: Rural only
Urban oriented
items
Rural oriented
items
Affluence oriented
items
T H E N E W S E C S Y S T E M
02.The master set of consumer durablesS
. N
o.
Item All India Urban Rural
1Air conditioner
0.5 1.6 0.1
2Automobile
1.6 3.9 0.5
3Washing machine
4.0 11.5 0.7
4Refrigerator
13.1 30.6 5.5
5Color TV
35.5 64.2 22.9
6Two wheeler
15.1 27.4 9.7
7Pressure cooker
37.0 69.6 22.8
8LPG stove
33.6 68.2 18.4
9Ceiling fan
55.4 83.6 43.0
10Electricity connection
73.4 94.7 64.1
11More than one car (Urban specific)
- 0.1 n/a
12Personal Computer/ laptop
1.8 5.2 0.3
13Agricultural Land (Rural specific)
- n/a 35.1
14Tractor (Rural specific)
- n/a 1.8
* Source : MRUC/Hansa Research a sample of 39441 from IRS 2008 (Round 20)
T H E N E W S E C S Y S T E M 50
03.All India benchmark: MHI groups used
MHI
GradesMHI Groups
1 Rs.20001 +
2 Rs.12001 to Rs.20000
3 Rs.8001 to Rs.12000
4 Rs.6001 to Rs.8000
5 Rs.5001 to Rs.6000
6 Rs.4001 to Rs.5000
7 Rs.3001 to Rs.4000
8 Rs.2001 to Rs.3000
9 Rs.1501 to Rs.2000
10 Rs.1001 to Rs.1500
11 Rs.501 to Rs.1000
12 Up to Rs.500
