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20/21 SEASON LAUNCH CAMPAIGN KIT Early bird of fers in market from 15 July – 30 September 2019. new season, new offers I T S T I M E

new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

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Page 1: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

2 0/2 1 S E AS O N L AU N C H CA M PA I G N K I TEarly bird offers in market from 15 July – 30 September 2019.

new season , new o f fe r s

I T ’ S T I M E

Page 2: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

OFFER SUMMARY:

It’s a new season and our early bird offers are now available with savings above and beyond the usual fares. With fantastic savings on range of signature holiday packages, it’s time to book your next rail adventure on The Ghan, The Ghan Expedition, Indian Pacific or Great Southern.

FIND TIME:

The world has gone and got itself in a great, big hurry. We’re always far too busy. Every once in a while, we deserve to experience the ultimate luxury… time. With time we can escape and appreciate the wonders that exist beyond. We owe it to ourselves to take as much time as we can, so that we can lose ourselves in a completely different kind of world. So, make your escape, but do it slowly. Journey Beyond – Find Time.

SIGNATURE PACKAGES:

Early Bird campaign offers apply to the following signature packages:

THE GHAN

The Territory CompleteKakadu Splendour

THE GHAN EXPEDITION

Taste of the Top EndTaste of South Australia

INDIAN PACIFIC

Margaret River Indulgence Rottnest Wonder

GREAT SOUTHERN

Coastal AdventureSouthern Discovery

EARLY BIRD CAMPAIGN 20/21 SEASON LAUNCH

NEW SEASON EARLY BIRD OFFERS OUT NOW

ON SALE DATES:

15 July – 30 September 2019

TRAVEL DATES:

The Ghan & The Ghan Expedition: June – August 2020 Indian Pacific: April – August 2020 Great Southern: December 2020 – January 2021

CAMPAIGN LANDING PAGE journeybeyondrail.com.au/earlybird

PLEASE NOTE: Advance Purchase prices are also available on selected departures for all Rail Journeys for bookings 6 months in advance of travel dates. Terms & conditions apply.

Page 3: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

SIGNATURE PACKAGE EARLY BIRD OFFERS:

TRAVEL FROM APRIL 2020 - MARCH 2021NEW SEASON EARLY BIRD OFFERS OUT NOW

TERMS AND CONDITIONS:

*ADVERTISED PRICES ARE PER PERSON BASED ON EARLY BIRD OFFER

FARES IN A GOLD SERVICE TWIN CABIN VALID FOR NEW BOOKINGS

15 JULY 2019 TO 30 SEPTEMBER 2019. {PACKAGE NAME} - PACKAGE

VALID FOR TRAVEL {TRAVEL DATES}. NO FURTHER DISCOUNTS

APPLICABLE. NOT AVAILABLE WITH ANY OTHER OFFER. BLACK-OUT

DATES APPLY. DEPOSIT REQUIRED WITHIN 14 DAYS OF BOOKING.

BOOKING AND CREDIT CARD FEES MAY APPLY. CANCELLATION FEES

APPLY. THE FARE IS NON-TRANSFERABLE AND NON-REFUNDABLE. NO

REFUND FOR UNUSED SERVICES. FOR FULL TERMS & CONDITIONS VISIT

JOURNEYBEYONDRAIL.COM.AU PRICES CORRECT AS AT 14 JUNE 2019.

PAYMENT TERMS:

For Holiday Packages - Deposit $1,000 per person per journey required within 14 days of booking; balance of payment required 6 months prior to travel.

SIGNATURE PACKAGE EVERYDAY PRICE

EARLY BIRD PRICE

THE GHAN

The Territory Complete ADL - DAR

$6339 $5459

Kakadu Splendour ADL - DAR

$4339 $3559

THE GHAN EXPEDITION

Taste of the Top End DAR - ADL

$5049 $3999

Taste of South Australia DAR - ADL

$4869 $3849

INDIAN PACIFIC

Margaret River Indulgence ADL - PER

$3429 $2899

Rottnest Wonder PER - SYD

$3059 $2799

GREAT SOUTHERN

Coastal Adventure ADL - BRIS

$2919 $2309

Southern Discovery ADL - BRIS

$3579 $2939

OFFER TERMS AND PRICING

Page 4: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

TRAVEL FROM APRIL 2020 - MARCH 2021NEW SEASON EARLY BIRD OFFERS OUT NOW

HOW TO BOOK

The Early Bird offer can be found on the Online Booking Engine under the Early Bird price type. Please see below example.

Page 5: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

THE GHAN SIGNATURE PACKAGESTHE TERRITORY COMPLETE ADELAIDE TO DARWIN

If your dream is to see the best of the Australian outback and immerse yourself in the heart of it with hands-on experiences, this is your ultimate holiday. It doesn’t come any better than travelling on The Ghan, exploring Uluru and Kata Tjuta, cruising Nitmiluk (Katherine) Gorge and touring Kakadu, all in one sensational journey through the nation’s heartland.

INCLUSIONS o 2 days/1 night aboard The Ghan, Adelaide to Alice Springs, including all meals,

beverages and Off Train Experience in Marla o Transfer from Alice Springs Rail Terminal to hotel o 4 nights accommodation in Alice Springs including breakfast daily o 4 days/3 nights Kata Tjuta, Uluru and Kings Canyon including accommodation

and guided touring o Transfer from hotel to Alice Springs Rail Terminal o 2 days/1 night aboard The Ghan, Alice Springs to Darwin, including all meals,

beverages and Off Train Excursion in Katherine o Transfer from Darwin Rail Terminal to hotel o 3 nights accommodation in Darwin including breakfast daily o 2 days/1 night Kakadu and East Alligator River including accommodation and

guided touring

PRICE PER PERSON FROM Shoulder Season High Season

EARLY BIRD PRICE N/A $5459

Gold Service Advance Purchase $5259 $5749

Gold Service Everyday $5809 $6339

Platinum Service Everyday $7189 $7689

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Additional services available June - August 2020

KAKADU SPLENDOUR ADELAIDE TO DARWIN

The rail journey from Adelaide to Darwin connects you with some incredible landscapes and Off Train Excursions along the way. For an even deeper connection with nature, our Kakadu Splendour itinerary takes you to the heart of this World Heritage wonderland.

INCLUSIONS o 3 days/2 nights aboard The Ghan, Adelaide to Darwin, including all meals,

beverages and Off Train Excursions in Marla, Alice Springs and Katherine o Transfer from Darwin Rail Terminal to Hotel o 3 nights accommodation in Darwin including breakfast daily o Half day Darwin City Sights tour o 2 days/1 night Kakadu and East Alligator River including accommodation and

guided touring

PRICE PER PERSON FROM Shoulder Season High Season

EARLY BIRD PRICE N/A $3559

Gold Service Advance Purchase $3239 $3749

Gold Service Everyday $3789 $4339

Platinum Service Everyday $5169 $5689

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Darwin to Adelaide (7D/6N)

Darwin to Adelaide (Expedition) (8D/7N)

Alice Springs to Darwin (6D/5N)

Darwin to Alice Springs (6D/5N)

Additional services available June - August 2020

7 DAYS 6 NIGHTS14 DAYS 13 NIGHTS

Page 6: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

THE GHAN EXPEDITION SIGNATURE PACKAGESTASTE OF THE TOP END DARWIN TO ADELAIDE

Explore spectacular Litchfield National Park, see the famous jumping crocodiles along with a host of other popular Top End attractions before stepping aboard The Ghan Expedition in Darwin and experiencing the wonders of Katherine, Alice Springs and Coober Pedy on your way to Adelaide.

INCLUSIONS o 4 nights accommodation in Darwin including breakfast daily o 1 day Litchfield National Park Waterfalls including lunch and touring o Half day Jumping Crocs and Nature Adventure including Jumping Crocodile

Cruise and touring o Transfer from hotel to Darwin Rail Terminal o 4 days/3 nights aboard The Ghan Expedition, Darwin to Adelaide, including

all meals, beverages and Off Train Excursions in Katherine, Alice Springs and Coober Pedy

PRICE PER PERSON FROM Shoulder Season High Season

EARLY BIRD PRICE N/A $3999

Gold Service Advance Purchase $3699 $4239

Gold Service Everyday $4499 $5049

Platinum Service Everyday $6599 $7249

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Alice Springs to Darwin (6D/5N)

Darwin to Alice Springs (6D/5N)

Adelaide to Darwin (7D/6N)

Darwin to Adelaide (The Ghan, 3D/2N) (7D/6N)

TASTE OF SOUTH AUSTRALIA DARWIN TO ADELAIDE

If you are a lover of fine food and wine, then South Australia should be on your hit list. This flavour-filled state has the perfect combination of climates, soils and topography to produce some of the world’s most sought-after wines and produce.

INCLUSIONS o 4 days/3 nights aboard The Ghan Expedition, Darwin to Adelaide, including

all meals, beverages and Off Train Excursions in Katherine, Alice Springs and Coober Pedy

o Transfer from Adelaide Parklands Terminal to hotel o 5 nights accommodation in Adelaide including breakfast daily o The Iconic Penfolds Experience tour including a 3 course lunch with matching

wines o 1 day Northern Barossa Valley Voyager tour

PRICE PER PERSON FROM Shoulder Season High Season

EARLY BIRD PRICE N/A $3849

Gold Service Advance Purchase $3869 $4059

Gold Service Everyday $4669 $4869

Platinum Service Everyday $6769 $7069

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Darwin to Adelaide (The Ghan, 3D/2N) (8D/7N)

Adelaide to Darwin (8D/7N)

Adelaide to Alice Springs (7D/6N)

Alice Springs to Adelaide (7D/6N)

Additional services available June - August 2019

9 DAYS 8 NIGHTS8 DAYS 7 NIGHTS

Page 7: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

INDIAN PACIFIC SIGNATURE PACKAGESMARGARET RIVER INDULGENCE ADELAIDE TO PERTH

As the perfect primer for the relaxed luxury adventure and gourmet experience, touring the beautiful Margaret River is ideal. An internationally acclaimed producer of premium wines, regional food specialties and artisan providores have been added to its menu of attractions. Combined with some stunning natural assets, exploring Margaret River is a wonderfully indulgent start to your journey.

INCLUSIONS o 3 days/2 nights aboard the Indian Pacific, Adelaide to Perth including all

meals, beverages and Off Train Experiences in Cook and Rawlinna o Transfer from East Perth Rail Terminal to Hotel o 3 nights accommodation in Perth including breakfast daily o 3 days/2 nights Margaret River Escape including accommodation and

personalised touring

PRICE PER PERSON FROM Low Season

Shoulder Season

High Season

EARLY BIRD PRICE $2899 $3189 N/A

Gold Service Advance Purchase $3059 $3359 $3439

Gold Service Everyday $3429 $3799 $3899

Platinum Service Everyday $4569 $5209 $5269

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Sydney to Perth (9D/8N)

Perth to Sydney (9D/8N)

Perth to Adelaide (8D/7N)

ROTTNEST WONDER PERTH TO SYDNEY

Your holiday experience starts in Perth. Enjoy fabulous Rottnest Island off the coast of the Western Australian capital before travelling across Australia, connecting two oceans, the Indian Pacific is one of the world’s great rail journeys.

INCLUSIONS o 3 nights accommodation in Perth including breakfast daily o 2 days/1 night Rottnest Discovery including accommodation and touring o Transfer from Hotel to East Perth Rail Terminal o 4 days/3 nights aboard the Indian Pacific, Perth to Sydney, including all meals,

beverages and Off Train Experiences in Kalgoorlie, Rawlinna, Cook, Adelaide, Broken Hill and Blue Mountains

7 DAYS 6 NIGHTS8 DAYS 7 NIGHTS

PRICE PER PERSON FROM Low SeasonShoulder Season

High Season

EARLY BIRD PRICE $2799 $3089 N/A

Gold Service Advance Purchase $2979 $3259 $3399

Gold Service Everyday $3509 $3849 $4019

Platinum Service Everyday $4839 $5659 $5859

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

ALTERNATIVE JOURNEYS Sydney to Perth (8D/7N)

Adelaide to Perth (7D/6N)

Perth to Adelaide (7D/6N)

Page 8: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

GREAT SOUTHERN SIGNATURE PACKAGESCOASTAL ADVENTURE ADELAIDE TO BRISBANE

Feeding dolphins, exploring majestic mountain ranges, soaking up spectacular coastal scenery, and exploring three vibrant cities – it’s an unforgettable Australian summer adventure.

INCLUSIONS o 3 days/2 nights aboard the Great Southern, Adelaide to Brisbane including all

meals, beverages and Off Train Excursions in the Grampians, Canberra and northern New South Wales Coast

o 3 nights accommodation in Brisbane o 1 day Tangalooma Dolphin Feeding Cruise

PRICE PER PERSON FROM

EARLY BIRD PRICE $2309

Gold Service Advance Purchase $2,439

Gold Service Everyday $2,919

Platinum Service Everyday $4,569

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

SOUTHERN DISCOVERY ADELAIDE TO BRISBANE

Diverse, dramatic, delightful. There’s nowhere in the world quite like south-east Australia, and the region is yours to explore on the Great Southern. As each day unfolds on this very special itinerary, you’ll be captivated by Adelaide and the Grampians, uncover the unique culture of Canberra, the spellbinding beauty of the New South Wales coast and Brisbane, all while enjoying the creature comforts and romance of rail.

INCLUSIONS o 3 nights accommodation in Adelaide o 1 day northern Barossa Valley Voyager tour o 3 days/2 nights aboard the Great Southern, Adelaide to Brisbane including all

meals, beverages and Off Train Excursions in the Grampians, Canberra and Northern New South Wales Coast

o 3 nights accommodation in Brisbane o 1 day Grand Brisbane tour

9 DAYS 8 NIGHTS6 DAYS 5 NIGHTS

PRICE PER PERSON FROM

EARLY BIRD PRICE $2939

Gold Service Advance Purchase $3,099

Gold Service Everyday $3,579

Platinum Service Everyday $5,229

Prices based on twin share. Single supplements apply for single travellers. Advance Purchase fares are subject to availability. Prices are subject to change.

Page 9: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

JOURNEY BROCHURE (INCLUDES RAIL JOURNEYS, SIGNATURE PACKAGES AND CITY STAY OPTIONS):

PRODUCT BROCHURE (INCLUDES FULL SUITE OF HOLIDAY PACKAGE OPTIONS):

OTHER CAMPAIGN RESOURCES

Page 10: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

FRONT BACK

INSIDE SPREAD

CAMPAIGN FLYER

Page 11: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

CALL TO ACTION GOES HERE

EDITABLE CAMPAIGN ADVERT EXAMPLEThis will also be used for A4 flyer and EDMs.

Page 12: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

CALL TO ACTION GOES HERE

EDITABLE CAMPAIGN HALF PAGE ADVERT EXAMPLE

This will also be used for EDMs.

Page 13: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

SOCIAL MEDIA TILE EXAMPLES

Page 14: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

HERO IMAGE – THE GHANMARLA, SA

HERO IMAGE – THE GHANADELAIDE RIVER, NT

*CLICK IMAG E S TO DOWN LOAD

HERO IMAGERY

Page 15: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

HERO IMAGE – GREAT SOUTHERNTWELVE APOSTLES, VIC

HERO IMAGE – THE INDIAN PACIFICLAKE HART, SA

*CLICK IMAG E S TO DOWN LOAD

HERO IMAGERY

Page 16: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

TERRITORY COMPLETE

THE GHAN

ULURU, NT

KAKADU

ULURUKATA TJUTA

KINGS CANYON

MARLA

ALICE SPRINGS

DARWIN

ADELAIDE

KATHERINE

KAKADU SPLENDOUR

KAKADU, NT

KAKADU

MARLA

ALICE SPRINGS

DARWIN

ADELAIDE

KATHERINE

NITMILUK (KATHERINE GORGE), NT

TASTE OF THE TOP END

THE GHAN EXPEDITION

LITCHFIELD, NT

LITCHFIELD

ALICE SPRINGS

DARWIN

ADELAIDE

COOBER PEDYMANGURI

(OPTIONAL UPGRADE)

KATHERINE

ULURU

TASTE OF SOUTH AUSTRALIA

BAROSSA VALLEY, SA

BAROSSA VALLEY

ALICE SPRINGS

DARWIN

ADELAIDE

COOBER PEDYMANGURI

(OPTIONAL UPGRADE)

KATHERINE

ULURU

KAKADU NATIONAL PARK, NT ALICE SPRINGS, NT

BAROSSA VALLEY, SA

*CLICK IMAG E S TO DOWN LOAD

SECONDARY IMAGERY

Page 17: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

MARGARET RIVER, WA

MARGARET RIVER INDULGENCE

INDIAN PACIFIC

MARGARET RIVER, WA

PERTH

COOK

ADELAIDE

RAWLINNA

MARGARET RIVER

ROTTNEST WONDER

ROTTNEST ISLAND, WA

PERTH

ROTTNESTISLAND

SYDNEY

COOK

BROKEN HILL

BLUE MOUNTAINS

RAWLINNA

BAROSSA VALLEYMCLAREN VALE

HAHNDORF

ADELAIDE

KALGOORLIE

ROTTNEST ISLAND, WA

COASTAL ADVENTURE

GREAT SOUTHERN

TANGALOOMA, QLD

BRISBANE

CANBERRAGRAMPIANS

COFFS HARBOUR

ADELAIDE

TANGALOOMA

SOUTHERN DISCOVERY

BAROSSA VALLEY, SA

BRISBANE

CANBERRAGRAMPIANS

COFFS HARBOUR

ADELAIDEBAROSSA VALLEY

BRISBANE, QLD

COFFS HARBOUR, NSW

*CLICK IMAG E S TO DOWN LOAD

SECONDARY IMAGERY

Page 19: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking

LOGO USAGE(INCORRECT USAGE)

Page 20: new season, new offers - Journey Beyond...NEW SEASON TRAVEL FROM APRIL 2020 - MARCH 2021 EARLY BIRD OFFERS OUT NOW HOW TO BOOK The Early Bird offer can be found on the Online Booking