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New Rules of Marketing and PR
Create a Multimedia Brand Experience Presented by: Kathleen Booth
1/5/2014
Then: Pushing Messages Out
Now: Pulling People In
Consumption Habits Have Shifted
The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.
Converged Media
QuestionWhich media type are Facebook and Twitter?
AnswerAll three! Paid, earned and owned!
Owned
Paid
Earned
Paid = 20% of clicks
Owned & Earned = 80% of clicks
Impact Over Time
Reach v. Control
The Impact
The New Rules• Two or more channels of paid, earned or owned
media• You are what you publish – authenticity is key• Consistent storyline, look and feel• Time your content to match audience needs• All channels work together enabling brands to
reach customers throughout the customer journey
• BE REMARKABLE!
Morton’s Is Remarkable
We Pay Is Remarkable
Results included:• 300% increase in web traffic• 225% increase in sign ups
How Can YOU Be Remarkable?
Website www.quintainmarketing.com
Call Us(866) 788-3226
Facebookwww.facebook.com/quintainmarketing
Twitter@Quintain
Kathleen Booth Owner & CEO, Quintain Marketing
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