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7/29/2019 New product development: Product Architecture
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To extensively grasp the architectural concept of our product, a general understanding of
identifying new products architecture is needed. Product innovation is the formation and the
resulting inauguration of either novel or improved goods and services. The Policy Studies Institute
(1988) defines product innovation as the development of new products, changes in design of
established products, or use of new materials or components in manufacture of established
products. This fundamentally elucidates that for the business, the arrival of anything - be it
categorized as original or enhanced, is considered to be innovation.
Novel goods and services are classified as a result of new product development. This process
involves two coexisting methods - the first including idea generation, product design and detail
engineering; while the second incorporates market research and marketing analysis. The second
category of innovation involves improving existing products - a common technique used for
stretching out a products lifetime.
Product architecture is defined by Ulrich (1995) as the arrangement of functional elements; the
mapping from functional elements to physical components; and the specification of interfaces
among interactive physical components. It involves the allocation of individual functions of a
product into physical groups, dubbed as chunks. Furthermore, its overall intention is to classify
these chunks with regard to what they do and and what their interfaces are to the rest of the device
(Ulrich and Eppinger, 2012, p. 184).
Our Product comprises of two main functional elements - the first detecting rain, and the
second protecting clothes. The core physical interaction anchoring these functions is an electric
circuit which reacts to one element while activating the other.
7/29/2019 New product development: Product Architecture
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Product architecture can be divided into two basic types - modular and integral. These forms of
architecture are derived from a products modularity. In modular architecture the functional
elements directly connect to the physical elements - the aforementioned chunks each apply to
single functional elements, and the interaction between these chunks is clearly expounded.
Conversely, an integral architecture entails a much smaller number of chunks which, inevitably,
have numerous functions.
Ulrich and Tungs (1991) findings detail the costs and benefits of modular products. As a
whole, the costs are accordingly the benefits derived from an integral architecture. Modular
architecture has advantages in clarity and reusability, while integral architecture amplifies
performance and condenses costs for specific product models. Elucidating the scope of product
modularity allows us to hereafter clarify the architecture ofour product as slot-modular. Ulrich and
Eppinger (2012) define this type of modular architecture as incorporating interfaces which are all
different from each other so as to not be interchanged. This applies to our product specifically in
that the awning cannot exert influence on the rain sensor - only the other way around.
Inputs and outputs explained
Establishing the architecture
Geometric pictures of whole products
Major Chunks
Rain sensor
Awning
Interactions
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References
White, M., Braczyk, HJ., Ghobadian, A., Niebuhr, J. (1988) Small Firms Innovation: Why Regions
Differ, Policy Studies Institute
Ulrich, K, and Eppinger, S; 2012,Product Design and Development, 5th edn, McGraw-Hill
Companies Incorporated.
Ulrich, K. (1995) The role of product architecture in manufacturing firm, Research Policy,
No. 24.
Cutherell, D. 1996, "Chapter 16: Product Architecture,"The PDMA Handbook of New Product
Development, M.Rosenau Jr., et al., ed,. John Wiley and Sons, pp 218.
Ulrich, K. and Tung,K., 1991, " Fundamentals of Product Modularity", 1991 , ASME Winter
Annual Meeting Conference, DE Vol. 39, Atlanta, pp. 73-80.
Salmi, A., and J. Ikonen, 2005: New piezoelectric Vaisala RAINCAP
precipitation sensor. 19th
Conf. of Hydrology, San Diego, Amer. Meteor. Soc., P2.6.