New product development: Product Architecture

Embed Size (px)

Citation preview

  • 7/29/2019 New product development: Product Architecture

    1/3

    To extensively grasp the architectural concept of our product, a general understanding of

    identifying new products architecture is needed. Product innovation is the formation and the

    resulting inauguration of either novel or improved goods and services. The Policy Studies Institute

    (1988) defines product innovation as the development of new products, changes in design of

    established products, or use of new materials or components in manufacture of established

    products. This fundamentally elucidates that for the business, the arrival of anything - be it

    categorized as original or enhanced, is considered to be innovation.

    Novel goods and services are classified as a result of new product development. This process

    involves two coexisting methods - the first including idea generation, product design and detail

    engineering; while the second incorporates market research and marketing analysis. The second

    category of innovation involves improving existing products - a common technique used for

    stretching out a products lifetime.

    Product architecture is defined by Ulrich (1995) as the arrangement of functional elements; the

    mapping from functional elements to physical components; and the specification of interfaces

    among interactive physical components. It involves the allocation of individual functions of a

    product into physical groups, dubbed as chunks. Furthermore, its overall intention is to classify

    these chunks with regard to what they do and and what their interfaces are to the rest of the device

    (Ulrich and Eppinger, 2012, p. 184).

    Our Product comprises of two main functional elements - the first detecting rain, and the

    second protecting clothes. The core physical interaction anchoring these functions is an electric

    circuit which reacts to one element while activating the other.

  • 7/29/2019 New product development: Product Architecture

    2/3

    Product architecture can be divided into two basic types - modular and integral. These forms of

    architecture are derived from a products modularity. In modular architecture the functional

    elements directly connect to the physical elements - the aforementioned chunks each apply to

    single functional elements, and the interaction between these chunks is clearly expounded.

    Conversely, an integral architecture entails a much smaller number of chunks which, inevitably,

    have numerous functions.

    Ulrich and Tungs (1991) findings detail the costs and benefits of modular products. As a

    whole, the costs are accordingly the benefits derived from an integral architecture. Modular

    architecture has advantages in clarity and reusability, while integral architecture amplifies

    performance and condenses costs for specific product models. Elucidating the scope of product

    modularity allows us to hereafter clarify the architecture ofour product as slot-modular. Ulrich and

    Eppinger (2012) define this type of modular architecture as incorporating interfaces which are all

    different from each other so as to not be interchanged. This applies to our product specifically in

    that the awning cannot exert influence on the rain sensor - only the other way around.

    Inputs and outputs explained

    Establishing the architecture

    Geometric pictures of whole products

    Major Chunks

    Rain sensor

    Awning

    Interactions

  • 7/29/2019 New product development: Product Architecture

    3/3

    References

    White, M., Braczyk, HJ., Ghobadian, A., Niebuhr, J. (1988) Small Firms Innovation: Why Regions

    Differ, Policy Studies Institute

    Ulrich, K, and Eppinger, S; 2012,Product Design and Development, 5th edn, McGraw-Hill

    Companies Incorporated.

    Ulrich, K. (1995) The role of product architecture in manufacturing firm, Research Policy,

    No. 24.

    Cutherell, D. 1996, "Chapter 16: Product Architecture,"The PDMA Handbook of New Product

    Development, M.Rosenau Jr., et al., ed,. John Wiley and Sons, pp 218.

    Ulrich, K. and Tung,K., 1991, " Fundamentals of Product Modularity", 1991 , ASME Winter

    Annual Meeting Conference, DE Vol. 39, Atlanta, pp. 73-80.

    Salmi, A., and J. Ikonen, 2005: New piezoelectric Vaisala RAINCAP

    precipitation sensor. 19th

    Conf. of Hydrology, San Diego, Amer. Meteor. Soc., P2.6.