2
FICCI CE 2. Idea generation, Creativity & innovation 4. Feasibility check on ideas, styling, costing, souring & resource requirements 5. Market research - Present, Future & Worst case scenario 3. Product positioning and pricing options 6. Financial evaluation- Commercial evaluation, Logistics evaluation 8. Implementation, vendor development & Process refinement 7. Validation - Prototype testing, field trials & market feedback 1. Opportunity evaluation - Customer's present & future requirements Customer's unperceived & unarticulated needs New product development Cycle

New product development cycle model

Embed Size (px)

Citation preview

Page 1: New product development cycle model

FICCI CE

2. Idea generation,Creativity & innovation

4. Feasibil ity check on ideas,

styling, costing, souring & resource requirements

5. Market research -Present, Future &

Worst case scenario

3. Product posit ioning

and pricing options

6. Financial evaluation- Commercial evaluation,

Logistics evaluation

8. Implementation, vendor development &

Process refinement

7. Validation -Prototype testing, f ield

trials& market feedback

1. Opportunity evaluation -Customer's present & future

requirementsCustomer's unperceived &

unarticulated needs

New product development

Cycle

Page 2: New product development cycle model

FICCI CE