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FICCI CE
2. Idea generation,Creativity & innovation
4. Feasibil ity check on ideas,
styling, costing, souring & resource requirements
5. Market research -Present, Future &
Worst case scenario
3. Product posit ioning
and pricing options
6. Financial evaluation- Commercial evaluation,
Logistics evaluation
8. Implementation, vendor development &
Process refinement
7. Validation -Prototype testing, f ield
trials& market feedback
1. Opportunity evaluation -Customer's present & future
requirementsCustomer's unperceived &
unarticulated needs
New product development
Cycle
FICCI CE