New Product Development

NORTHEASTERN UNIVERSITYD’AMORE-MCKIM SCHOOL of BUSINESS

SCHOOL OF TECHNOLOGICAL ENTREPRENEURSHIP

Prof. Stephen Golden TECE 6250305A Hayden Hall Phone: 617-851-5532E-mail: [email protected] Office hours: by appointmentClass: W 5:20 – 7:20PM, 130 Dodge

TECE 6250: TECHNOLOGY-BASED PRODUCT DEVELOPMENT

Catalogue Course Description

This course covers the intersection of product development and entrepreneurship. Specifically, how small technical teams can quickly investigate opportunity spaces, develop and select concepts, and translate these into prototypes. Other topics will include industrial design, managing product teams, prototyping, and commercialization your design. The course will also explore the differences in product development between physical products, IT, bio and nanotechnology.

Course Overview

This course will explore the challenges and solutions to managing a technology-based start-up. The course will be a mix of research topics, cases, and hands-on learning. Where possible, guest lecturers will be used to illustrate the lessons. The main deliverable will be a product design study.

Required Readings

Product Design and Development, Ulrich and Eppinger, 2011 (or any after the 3rd edition).

Readings posted on Blackboard.

Course Grading and Evaluation

Short written assignments and exercises 10%Case preparation and presentation 20%Mid-term 20%Product Design Project 30%Participation 15%Peer Evaluations 5%

1. Grading. All assignments and quizzes will be graded on a 1 – 10 scale, with 10 being equal to a ‘100’ or A. Final paper and presentation will be graded on the standard A, B, C scale.

Entrepreneurship and Innovation 2013 1

2. Late assignments will not be accepted without approval of the instructor. If you are unable to turn in an assignment on time, you must contact an instructor, prior to the assignment deadline.

3. All written assignments will be double-spaced, in size 12pt. font with 1” margins. 4. Written case studies will be no longer than 3 pages in length, beginning with a 0.5

page Executive Summary of your findings and recommendations.

Grading Scale

Percentage Grade

A 93-100

A- 90-92.9

B+ 87-89.9

B 83-86.9

B- 80-82.9

C+ 77-79.9

C 73-76.9

C- 70-72.9

D 60-69.9

F 59.9 or Below

Academic Integrity

Honesty and integrity are key elements of good marketing, and are specifically detailed in the American Marketing Associations code of ethics. Northeastern University (NEU) is similarly committed to the principles of intellectual honesty and integrity. All members of NEU are expected to maintain complete honesty in all academic work, presenting only that which is their own work in tests and assignments. All students are expected to abide by NEU’s policies and code of student conduct. If you have any questions regarding the proper attribution of the work of others, contact your facilitator prior to submitting the work for evaluation. To view NEU’s student code of conduct and academic policies, visit the following Web site:


Office of Student Conduct and Conflict Resolution - http://www.osccr.neu.edu/

Functional Information

Much of the work in this course is team-based. Periodic peer (team) evaluations will be collected throughout the semester. Each team member will receive 5% of the overall course grade based on these evaluations. It is important that all team members keep a factual log of project related events.

Class attendance is required. If you are unable to attend class you must notify the instructor as soon as possible, and prior to the class if at all possible. The notification should include the reason for the absence.

Blackboard will be used when possible to post and distribute class information.

Cases should be individually prepared, double-spaced, not exceeding 3 pages in length. All cases should have a short executive summary (in addition to the three page analysis) that succinctly states the case issues, recommendations, and justification for the recommendation.

Homework specified is due the following class period unless otherwise noted – this schedule is subject to change.

Course Schedule

PRIOR TO FIRST CLASS: Submit a one page MS Word® Personal Biography document via email to include

(a) personal background, (2) education and training (3) personal passions and (4) why your end goal is for taking this course

Watch the Delorean Spyder “Crash” BBC Documentary

Week 1 (1/15): Introduction, Overview, and Project Management

Topics: Course introduction and orientationOverview: New Product Development and Project ManagementClass activity: Delorean Spyder “Crash” video, background

Homework: Project management assignment (Altair Action Plan, Gantt chart due 1/29)Read JPIM (Marion & Meyer) paperText Chapter 1-2

Week 2 (1/22) Physical Devices


Topics: Traditional development (Stage gates – example from the auto industry)Global New Product DevelopmentPaperPro 3000 CaseDesign firms and successesClass activity: Project Management discussion

Readings required for class:

PaperPro case

Homework: PaperPro Case and QuestionsRead Attivio CaseTeam technology investigations in preparation for Mass Art session on 2/5

Week 3 (1/29): IT, Computers and Software Development

Location: Northeastern

Topics:Software developmentAgile methodologies‘Lean’start-upActivity: Attivio case discussion

Readings required for class:

Attivio Case

Homework: Attivio Case QuestionsDiscussion Board posting

Week 4 (2/5): Introduction to Mass Art

Location: Mass Art

Topics: Understanding creativity, innovation, and technologyTour of Mass ArtIDEO VideoMass Art meet and greet, PizzaActivity: Final team formation, brainstorming, class ideas, and opportunity space mapping

Readings required for class: Posted on Blackboard

Homework: Read IDEO and Apple Case


IDEO Handspring Case QuestionsOpportunity Space presentations due on 2/26

Week 5 (2/12): Design and New Ventures


Topics: IDEO Case discussion

Readings required for class:IDEO and Apple Case

Homework: Adnexus and Agiltron Case and Questions

Week 6 (2/19): Biotechnology and Nanotechnology


Topics: Biotechnology development processFDA approvalTechnology background Current statusFuture applicationsClass activity: Case discussion

Group mentoring

Readings required for class:Adnexus CaseAgiltron Case

Homework: Work on Opportunity Ideation Presentations

Week 7 (2/26): Opportunity Ideation Presentations


Topics: Presentation of Potential ConceptsSelection of 1 Concept

Readings required for class:Text Chapter 3-7


Homework: 3-5 leading concepts (due 3/19)Concept selection matrix (due 3/19)Identification of Resources: EE, ME, Software

Week 8 (3/12): Outsourcing


Topics: Outsourcing: why, when, where, and how?Finding resources Class activity: Team mentoring and review of conceptsSelect top concept (long in-class mentoring session)Learning Activities: Preliminary Specification Targets

Readings required for class:Text Chapter 3-7

Homework: Revised concepts, begin engineering and technology developmentIdentification of Resources: EE, ME, SoftwarePreliminary product specificationRead text Chapters 9 and 11

Week 9 (3/19): Lab work session at NEU


Topics: Mid-termDesign refinementEngineering and prototypingClass activity: review refined concepts

Readings required for class:Text Chapter 9 and 11

Homework: Detailed product design begins (refined drawings of concept, including ISO views). These are due 4/2. Read text Chapter 12Review Blackboard TRIZ information

Week 10 (3/26): Tools to help NPD



Topics: Product architecture and product platformsPresentation: TRIZ in action (including EMS diagrams)Platform examples and techniques, discussion of interfaces

Readings required for class:Text Chapter 12TRIZ information

Homework: Foam mock-up refinement (due no later than 4/9)Preliminary product specification (due 4/9)Read Chapter 13

Week 11 (4/2): Manufacturing and Operations


Topics: Manufacturing set-up and operationsClass activity: IF presentationTeam mentoring: review of project progress

Readings required for class:Text Chapter 13

Homework: Manufacturing case questions (due 4/16)Detailed product sketches (due 4/16)Post/sort/review RFQ posting (4/16)

Week 12 (4/9): Costs and Budgeting


Topics: Cost estimation Tools f or budgeting

Readings required for class: Posted on Blackboard

Homework: Tooling estimation and BOM (due 4/16)Kick-off Mechanical Design (CAD) and EE (must be in-process no later than 4/16)Design refinement (4/16)


Week 13 (TBD): Finding Resources, R&D Budgets, Timelines, and launch


Topics: Funding sourcesProduct launch issuesSales and marketing

Class activity: SBA Speaker

Readings required for class:Posted on Blackboard

Homework: Update on outside resources (4/16 – in-class during mentoring)Revised M/E CAD (due 4/16)Kick-off SLA prototype (due 4/16)Kick-off circuit fabrication (due 4/16)Finalize Web and software components (due 4/16)

Week 14 (4/16): Sales and Supply Chain Management


Topics: SalesBusiness modelsSupply Chain Management

Readings required for class:Posted on Blackboard

Homework: Receive all prototypes (review in-class). These are due no later than 4/23. Assemble and finish prototypes and testing (due 4/23)Prepare presentation (due 4/23)

Week 15 (4/23): Final Presentations


Topics: Presentations to STE faculty and outside panelists Course wrap-up


Readings required for class:None

Homework: Hand-in presentation materials and prototypesHand-in peer evaluations

Instructor Biography

Mr. Golden is a seasoned product marketer and small business owner with an undergraduate degree in finance from Stonehill College, an MBA from Suffolk University and post graduate work in International Marketing at Kellogg. In his consumer products career he has been responsible for the launch of over 200 products into the mass retail channel, including several award winners. Golden holds several patents on consumer products, has extensive product design and development experience in Asia and is currently designing and developing products for major mass retailers including Best Buy, Radio Shack, Staples and Wal-Mart through his company, North River Consumer Products, LLC. Golden is an Adjunct Professor at Northeastern University's School of Technological Entrepreneurship specializing in product development, innovation, and entrepreneurship. He also lectures at Suffolk University in the Entrepreneurship Launch Tract.


Documents

New Product Development